The box office of "Stone" on the first day was 1.98 million, although it was far less than the 8 million opening results of "Huo Yuanjia", which was released at the beginning of the year and blessed by Li Lian. But you must know that the box office performance of Chinese films in 2006 can almost be described as miserable.

Although a number of excellent movies were released in the first half of the year, such as "Tengu", "The Two of Us", "The Barber" and the like, they are both high and low.

The box office report card of domestic films in the first half of the year is first, "Huo Yuanjia" is 105 million, second, "The Barber" is 8 million, third, "Bloody War to the End" is 2 million, and fourth, "Looks Beautiful" is 1.57 million......

The box office of "Stone" on the first day almost ranked among the top three domestic films at the box office in the first half of the year.

Bona signed a total of 26 theaters this time, but to be honest, the theaters were not too optimistic about "Stone" at first. After all, the blockbusters these years are all big-budget movies, and the so-called low-cost, small-production movies will basically not survive more than a week in theaters.

This time, Bona came forward, if you change the distribution company, as long as it is not China Film, you may not be able to sign so many 26 theaters at all. Many theaters may have wanted to give Bona a face, and then cut the film schedule depending on the specific situation, but no one expected the box office of 1.98 million on the first day.

In terms of cinemas, there is no need for Bona to say hello at all, and the film schedule is automatically increased, how can you not make money if you have money? And Yu Dong's response was also very fast, and he made an exception, and immediately added another two million publicity expenses.

July 1 is Saturday, and the box office of "Stone" unsurprisingly surpassed the Hollywood blockbuster "Superman Returns", which has been in theaters for more than half a month and won the box office championship for three consecutive weeks, reaching 3.4 million, and 420 on the third day. won a box office of 9.58 million in one fell swoop in the first three days of the first weekend, surpassing "Superman Returns" to become the weekly champion in one fell swoop.

Silver bullet plus word-of-mouth advantage, the media also began to ferment.

Yuan Lei of "Nandu" personally wrote an article, directly titled ""Crazy Stone", which is even funnier than Feng Xiaogang!", and wrote: Really, please all of you, give Chinese films a chance! If "Crazy Stone" is not a hit, they will say: Look, the audience is stupid.

If "Crazy Stone" didn't sell well, they would continue to make movies like "Wu Ji", because: as long as there are stars, what does it matter if you are mentally retarded.

If "Crazy Stone" doesn't sell well, Chinese films will continue to pay little attention to screenwriters - because industry insiders will say: Look, it's useless to pay attention to it.

Then, we can only watch imbecile and glamorous domestic films forever, scold our mothers after watching them, and then go home to watch pirated discs.

And then, our film just rots in a lump of shit.

Then, you say it's about me.

And then......

At the moment, nothing is more meaningful to Chinese cinema than the movie ticket for "Crazy Stone" in our hands. ”

The style of writing is sharp, and he shouts hard!

It's just that she took out "Wuji" and whipped the corpse, which made He Xin a little embarrassed.

And nothing compares to word of mouth. Anyone who has watched the movie recommends it to their friends and colleagues. As a result, more and more audiences walked into the theater, and then recommended, and there were two, three, and four transmissions.

"After watching the ball, let's look at the stones!"

"I'm already laughing!"

"Emma, there is finally someone in China who can make commercial films!"

"After watching this movie, I just think that the movies I watched before are rubbish!"

In addition to fans, film critics are also full of praise:

"China's low-budget film market is not dark. It's just that you can't shoot. In my opinion, the most outstanding thing about the stone is not the story structure, but the language atmosphere inside, which is completely life-like and audio-visual. But for a long time. What Chinese movies are good at is prose and even poetic dialogue, which has a sense of beauty, but after watching too much, it is aesthetically tired. ”

"The significance of the stone to Chinese cinema is definitely greater than the film itself. It has sincerity, attitude, and talent. There's luck, and there's a perfect investor. Because the movie is for the audience in the final analysis, not a political achievement project built up by officials with money and fame. ”

"Don't think that commercial films are easy to make, it's easy for you to make a bad movie, but it's a big skill to make a commercial film that is liked by the audience. This is the case with the stones, which do not express any profound themes, but are only meant to entertain the public. In the past 20 years, there has only one Feng Xiaogang in Chinese films who can truly serve the people, and now there is another Ning Hao. Of course, how far this young man can go depends on his heart and quality. ”

This also made the box office on weekdays rise instead of falling, with the box office from Monday to Thursday above 4 million, and Friday exceeded 6 million in one fell swoop.

The film was a big hit, coupled with the increase in publicity costs, the roadshow itinerary was temporarily adjusted, and more than a dozen cities were added at once. There was no way but to divide the troops into two ways, He Xin with a group, Ning Hao with a group, considering the popularity, He Xin and Cheng Hao had to be disassembled, non-stop from one city to another.

Xu Guangtou was very helpful, not only participated in the roadshow in Shanghai, but also Nanjing, Hangzhou, Suzhou, and Ningbo around Shanghai helped run a lap together.

In addition, Deng Chao and Liu Ye also left their respective crews and reported to the firing line. Their agents are not stupid, "Stone" is popular, and by the way, the actors are also stained, and at the same time, they can also get a lot of exposure.

In fact, another advantage of the first week of the release of "Stone" is that it is during the World Cup, and the live broadcast of the World Cup held in Germany is in the second half of the night.

Especially the scene of Zidane on his head against Materazzi in the World Cup final, so fans ridiculed "Zidane: I'll take your lungs!"

Don't underestimate such a stalk, which has inspired another wave of movie-watching craze from a huge number of domestic fan groups.

It will be 10 million in the first three days of the weekend, 17 million in the second Wednesday, and by the end of the third week of July 16, the box office of "Stone" exceeded 80 million in one fell swoop in 17 days of release.

But by the fourth week, the attendance rate had dropped significantly, and there was no way to get the high-definition version of the pirated version on the Internet and all over the street, which inevitably diverted the box office, but it could hold on for a while. If you're lucky, it's a proper rhythm of breaking 100 million!

What is the concept of breaking 100 million in this year?

In that year, with the box office of "Hero" of 248 million, the national teacher became the first member of the "100 million yuan director club". Two years later, his "Ambush on All Sides" also sold 156 million at the box office.

In the same year, the pants' "No Thieves in the World" sold 126 million, becoming the second member of the club. After that, it is Zhou Xingxing's "Kung Fu" 173 million, Chen Dadao's "Wuji" 1.8, and Yu Rentai's "Huo Yuanjia" released at the beginning of this year 105 million.

There are six in total.

How old is Ning Hao? 29 years old! There is actually hope to be tied with this senior director. Not to mention Huang Bo, Liu Hua, and Zhang Yi, how many of them knew before?

So, regardless of the directors and actors who are popular, not popular, half-red and not black, it is called envy, jealousy and hatred!

"1, 2, 3, celebrate the big sale of "Crazy Stone"!"

"Phew!"

"Whoa!"

With the shouting of Huang Bo, who was a temporary guest host, Ning Hao, the biggest hero, was in the center, Yu Dong and He Xin were separated on both sides, and the two of them smashed with small hammers, and the big ice cube with the words "80 million" became dilapidated in a blink of an eye.

Immediately, the three of them poured wine, and the dozens of people below also held wine glasses in their hands and raised them forward.

"Cheers!"

I don't know if it's because of the alcohol or if it's too excited, everyone's faces are glowing red. Especially Ning Hao, as soon as he got the microphone, he couldn't control it: "Thank you Hu Linyu, Zhang Cheng, Du Yuan、...... Without you accompanying me in Chongqing, I would not have achieved today's results. Thank you, Brother Bo, Brother Hua, Zhang Yi...... Without your great performances, I wouldn't have realized so many ideas. I am even more grateful to Ah Xin and Mr. Yu, without your trust and support, I ...... "Yuyu".

As he spoke, he finally choked up and got stuck.

"Why are you crying on a happy day?"

He Xin is also very excited, although he doesn't know what the box office of the original "Stone" is, but it is definitely not as much as it is now, and all of this is promoted by himself, he is sincerely proud. Of course, more importantly, with the big sale of "Stone" this time, he can once again make a lot of money.

The production cost of "Stone" is only 5 million, plus 6 million publicity, a total of 11 million, if the box office can break 100 million in the future, there will be a net profit of 20 million, Xinhao Media and Bona 21 added five, 10 million a family.

This is not counting the follow-up overseas revenues, DVD, TV station copyright revenues, etc., although it is not much, but this mosquito leg is also meat!

He took the microphone neatly and said loudly downward: "Everyone eat and drink well, everyone has a red envelope." ”

"Yay!"

Everyone loves to listen to dry goods, and there is a burst of jubilation.

Regardless of the actors and the main creators behind the scenes, there are red envelopes, and the number is not too much, or it is a festive picture. Of course, during this time, there was a little more effort to run roadshows.

Since the celebration banquet did not invite outsiders, it was very relaxed, you respect me, I respect him, and the atmosphere is harmonious. He Xin was tired during this time, he had never had the same high-intensity roadshow as he had in the previous half a month, and as one of the bosses and the most popular actor, every time he went to the roadshow site, he was the hardest working and the one who talked the most. My throat was hoarse for the other few days, and I just recovered today.

He didn't dare to drink more, so he took a glass of lemonade and hid in the corner to chat with Zhang Yi.

"Second master, is there anyone in the role of Lijuan?"

Zhang Yi's goods are very interesting, he is now very grateful to He Xin, with the big sale of "Stone", he has suddenly become well-known from an unknown young actor. A few days ago, he even received a phone call from the leader of the army's art troupe, praising him.

And before He Xin finalized the male lead for him to play "Double-sided Tape", you must know that he played soy sauce in TV series before, and the biggest role was to play the role of a squad leader in Director Kang's "Soldier Assault". Suddenly jumped to the male number one, which was something he couldn't even think about before.

He is two years older than He Xin, and he feels that it is inappropriate to call him Teacher He, and it seems a little trusty and disrespectful to call Xiao He or Ah Xin, so he simply learned to call him the second master when filming "Qiao's Courtyard". It's a bit of a joke.

Since Tang Wei released the pigeons, the candidate for the heroine has not yet been decided, Zhang Yi is still quite nervous, and finally has a chance to play the male lead, and he is most worried about extraneous branches.

"What do you think of your second young grandmother?" He Xin said to him with a smile.

"Who? you said Sister Qinqin......

"No, I'm talking about Cheng Hao!" said the thing.

"Oh, scare me. ”

Zhang Yi nodded with a smile and said, "Sister Qinqin is too gentle, and she is a little incompatible with Lijuan." ”

He got the script a long time ago and began to prepare, not only the characters he played, but also the characters in the whole play.

He Xin glanced at his girlfriend who was dancing in the crowd with long sleeves, and nodded as well. Compared with Jiang Qinqin's gentleness like water, his girlfriend is indeed a bit rude and snarky, and she is very close to the character of Lijuan, but this guy has not nodded yet. Well, it seems that I still have to work harder and do my work.

"What are you talking about?"

At this time, Yu Dong walked over with a wine glass and a smile.

This time the box office hit of "Stone", maybe he was a little more excited than Ning Hao and He Xindu.

Don't look at Bona's rapid development in recent years, almost monopolizing the distribution of all Hong Kong films in the mainland, but there is really no work of any weight.

The new picture of the national teacher's works is monopolized, Chen Dadao cooperates with China Film, and Feng Xiaogang is the top brand of Huayi. Originally, he didn't have much expectations for the small-scale comedy "Stone", so he put a satellite without paying attention. You must know that since cooperating with Poly last year, "going public" has always been his goal. He values the resulting brand image and prospects more than the actual economic benefits.

Zhang Yi saw that Yu Dong looked like he was looking for He Xin to have something, and hurriedly said goodbye.

Yu Dong glanced at Zhang Yi's back and said with emotion: "Xiaohe, I really regret not participating in your next work now." ”

At the beginning of "The Story of Two Donkeys", He Xin also asked Xiao Douding to take the initiative to contact him, but people were not interested.

"Why don't you invest another two million?" He Xin said with a smile.

"The Tale of Two Donkeys" is also a small production, with an investment of three or four million yuan.

Yu Dong shook his head with a wry smile and said, "I really want to vote, but I can't do this." ”

As he spoke, he said, "I'll discuss something with you." ”

"What's the matter?"

"Do you know China Film Warner Hengdian Film and Television Company?"

Yu Dong spat out a string of names that looked like three units.

He Xin was stunned, shook his head honestly and said, "Uh, I don't know." ”

"This China Film Warner Hengdian Film and Television Company is ......"

Yu Dong explained the nature of this company in detail, in fact, it was established by China Film, Warner, and Hengdian according to the 4:3:3 share investment, specializing in the operation of export to domestic sales, and the general manager is Han Sanye.

The company had just been established and needed some bright works. This is not Han Sanye, who fell in love with the newly rising Ning Hao, and wanted him to help shoot a blockbuster film.

"Why are you asking Haozi to go, why are you asking me?"

"You are the big boss, of course I have to ask for your opinion first, otherwise what if you don't let people go?" Yu Dong said with a smile.

Then he leaned in and said in a low voice: "You and Haozi have to help with this matter no matter what, you know that Lao Yang will retire next year, my master...... However, my master said that they plan to invest 15 million, the script is set by Haozi, the shooting does not interfere, and Haozi can have a certain percentage of box office dividends in terms of personal treatment. ”

At this time, Han Sanye is not strictly speaking, the big boss of China Film, his current position is vice chairman and general manager, and he is still a chairman above.

Of course, He Xin understood Yu Dong's subtext, and muttered: "Can our company invest some?"

"It's not that this can't be discussed, but it can be discussed when the time comes. I said hello to you first, you and Haozi discussed it first, if it's no problem, I'll let China Film contact you when I go back. ”

I have to say that the words passed by Zhongying through Yu Dong are full of sincerity and trust for Ning Hao, which is equivalent to carte blanche, only giving money, and not caring about anything else.

Of course, this is also because of the big sales of "Stone", and today's Ning Hao is undoubtedly a sweet spot in the eyes of industry bigwigs.