Concubine Yu really didn't understand what Ye Tian meant by cooperation, before that, as the CEO of the Treasure Club, she naturally had the capital and ability to be more valuable to be regarded as a partner by Ye Tian, but now, she is a person who even relies on Ye Tian for accommodation and three meals, what is it worth Ye Tian to cooperate with her?

"Do you think I value your previous titles?

"Am I?"

"That's right, have you ever heard of a saying: what is most important in the 21st century, talent"

"In my opinion, the treasure club is not important at all, what really matters is you as a person, it is your talent and character, your awareness of e-commerce and your sensitivity to the future of the Internet B2C neighborhood, I asked my director of the legal department, she told me that the possibility of taking back control of the treasure club from the legal level is almost zero, in this case, why don't we change our thinking and recreate a treasure club?"

"Rebuild another treasure?!"

Concubine Yu shook her head: "It's too difficult, instead of continuing to do e-commerce, I should go to other industries to find opportunities."

"Why, you are so unconfident in e-commerce?"

"It's not that I don't have confidence in e-commerce, I will never change my mind, that is, e-commerce will completely change the way of life of human beings, and the value of this market cannot be measured by money"

Ye Tian nodded, Concubine Yu's judgment was not wrong, with the advent of the mobile Internet era, e-commerce websites will become a huge traffic access point, and the value it contains is indeed unimaginable.

"If you are so optimistic about the future of e-commerce, why are you reluctant to continue to engage in e-commerce?"

"How do you think the treasures have come to this day? In fact, at the beginning, it relied on a development concept, that is, genuine sales and limited-time discounts, the current online shopping market, Tao B and Jing D have basically formed a monopoly situation, and I think that in the next 10 years, the moat of these two will be deeper and deeper, and any emerging online shopping sites can not shake their position, the reason why the treasures will be able to rise in the cracks of the giants, the core is to find their negligence, we do not follow them to do all the commodity shopping sites, but focus on the deep cultivation of the genuine special sale of this new sub-market, because Tao B and Jing D have not seen that they did not pay attention to this market segment, so I took advantage of the loophole, But now such a market has also been taken by Fang Tianyi, you let me continue to start a business and do e-commerce, the fact is that even if I make a special sale website of the same type as the treasures, users will not choose us, because the reputation of the treasure club has been played, and the genuine special sale market now only recognizes the treasure club, and no matter how much money you invest in me, I can't change the established consciousness of the market."

"Your consideration is reasonable, but I remember you didn't talk to me about social e-commerce last time, why, don't you plan to make a fuss about it?"

"Social commerce?"

"Giggles"

Hearing Ye Tian's words, Concubine Yu couldn't help but chuckle

"First of all, this is just my conjecture, I don't have a complete model idea at all, no one can be sure whether this model will appear in the future, and the most qualified social e-commerce in China should be penguins, without penguin drainage, any social e-commerce is just a flash in the pan"

"I'm sure"

"What?"

"I said that I can be sure that social e-commerce will definitely become the next outlet of the e-commerce market in the future."

"Why are you so sure? Hangzhou Ma didn't dare to say such a sure thing?"

"He didn't say it was because he didn't realize the concept of social commerce either, so now you know why I think so much about you? You were the first person in the world to come up with the idea of social commerce, and even though it was just an idea you had by chance, it was enough to be 10 years ahead of the times."

"Is that an exaggeration? I'm a little embarrassed by what you're saying."

"Why don't I tell you a story, a story about an e-commerce site"

"The story of the e-commerce website? Forget it, I know all the companies that have done e-commerce in the world, and the story you know may not be as much as mine" Concubine Yu declined with a smile, this is true, before the establishment of the treasure club, she didn't know how much market research and online shopping analysis she had seen, which one of the e-commerce companies at home and abroad she didn't know?

"Let's listen to it, it's nothing to lose anyway"

"Okay, you can say it, but I'll tell you in advance, maybe I'll tell you all about its history just by naming the site."

Ye Tian smiled and continued: "There is such a country in the world, its online shopping market is monopolized by the two giants, some small and medium-sized websites can only eat some leftovers from the two giants, this pattern has lasted for 10 years, just when all experts and all users feel that the pattern of the online shopping market will not change in any way, a shopping website called Spell DD suddenly appeared, and to everyone's disbelief, it only took one year and three months for its number of users to exceed 100 million"

"Wait a minute, what kind of website is this?It won't be you making it up, why have I never heard of it, and the number of users in a year has exceeded 100 million, this is simply impossible, not that the number of such users is not credible, but the time is too short and too short, and it does not meet the current network situation at all" Concubine Yu interrupted Ye Tian's narration and said questioningly

"Don't worry, listen to me, you just think this spelling DD is a website I imagined, as for the growth of 100 million a year you question, it is indeed impossible in the current PC Internet era, but what if it is in the mobile Internet era?"

"The more you say, the more I don't understand, why is there a mobile Internet era?"

Ye Tian suddenly felt that if he made the story of DD logical and feasible according to Concubine Yu's thinking, he was afraid that he would have to start with the history of the Internet.

"Okay, okay, sister, sister, I'm begging you, listen to me first, don't worry about the background of the times, okay?"

"Well... Bar"

"That's right, I just said that?"

"The force called Spell DD has grown to 100 million users in one year and three months."

"Oh, okay, then I'll go on, don't interrupt me again, oh, if I forget, it's your loss"

"The reason why it can grow so rapidly in the sandwich of the two e-commerce giants, one of the most fundamental reasons is because of its social e-commerce thinking, it has positioned itself as a third-party social e-commerce platform focusing on C2M group shopping from the beginning of its establishment, the consumption model is that users can buy high-quality goods at a lower price by initiating a group with friends, family, neighbors, etc., and the purpose of the enterprise is to unite the strength of more people, buy better things at lower prices, and experience the benefits and fun of consumption”

"Join the group?" Concubine Yu's brows furrowed deeply, as if she was thinking about the meaning of these two words

Ye Tian didn't bother her, but let her think of all the scenarios that these two words could be used for.

"The story you tell and these two words suddenly remind me of the sentence written by the Japanese writer Miura Zhan in "The Fourth Age of Consumption"

This time, it's Ye Tian's turn to be confused, why did he get involved with Japanese writers? What else is "The Fourth Consumption Era"? I haven't heard of it.

Here's what he said, he said that the ultimate meaning of consumption is how to live a more fulfilling life. Rather than an overly personalized, isolated society, we need to build a society in which people can naturally connect with each other. ”

"Isn't this kind of thinking embodied in the group, through the preferential price of goods to build a two-way or even multi-directional connection for all people in society, so as to enjoy preferential shopping while experiencing the warmth of human affection that has not been felt for a long time."

"NB" After listening to Concubine Yu, Ye Tian only had a capital service in her heart, this girl was born to do e-commerce, and she could understand the fundamental idea of social e-commerce so quickly.

"But ......"

Concubine Yu shook her head and said:

"It's true that this concept can disrupt the existing e-commerce landscape, but we simply can't do it."

"The attribute of social e-commerce is composed of two parts: social and e-commerce, even if we have built an e-commerce platform, but without the drainage of a huge and stable social media, the group can only be on paper."

In addition to its social e-commerce genes and attention to the sinking market, there is also an important reason, that is, the huge promotion of social traffic of Weixing, in the development process of Pingdd, Weixing has always been a strong supporter of Pingdd, and Penguin Group has never been absent from every financing of Pingdd.

Whether it is to do DD or other social e-commerce in China, there is no more suitable than joining the ecology of traffic financiers like Penguin, although Penguin continues to enter various industries with huge traffic and abundant funds, but there is an industry that it has not been able to control, that is, the e-commerce industry.

Penguin Group established Penguin E-commerce Holding Company in 2012, with the senior vice president of the group serving as the CEO of Penguin E-commerce, and invested all the group's traffic to help the e-commerce department, originally thought that Penguin, the industry-wide disruptor, would change the e-commerce market, but to everyone's surprise, the Penguin has always been invincible in the e-commerce market, it has fought with Tao B, and Jing D, and Vipshop H, but in the end they were all defeated, which is simply unimaginable for the giant Penguin Group, especially the money burning war with Jing D is really to convince the penguins,That 8 months, Liu QiangD, the founder of Beijing D, went abroad to study, it stands to reason that the bosses of other people are not in the company, and the penguins have a great chance of winning, but the penguin e-commerce can't even beat the little brother under the hands of others, since then, the penguins also understand that they have no e-commerce attributes, and instead choose to cooperate with Beijing D to fight against the first giant of e-commerce Ali BB, and invest in Vipshop H, invest in DD.