The New Year's Day holiday is a day of rest for many people, but for the consumer industries such as tourism, catering, clothing, etc., it is a "big day" that needs to be prepared for. Although the three days of New Year's Day and the May Day and the National Day must be shorter, because it is close to the Spring Festival, many people's desire to consume will be amplified a lot unconsciously.

"I knew there were a lot of people here, but I didn't expect there to be so many people now. As soon as Lin Xiao walked near the Four Seasons Green Gate, he was shocked by the surging crowd.

Sijiqing is not only a very famous clothing wholesale market in Hangzhou, but also the largest clothing trading market in Jiangsu, Zhejiang and Shanghai, and even the top three in the country. Similar to the layout of the Textile City, there are a large number of large and small stores when you walk in.

The larger stores have their own brands and models, and the decoration is very luxurious and eye-catching, and at first glance, it is not much different from the various brands in the mall. The slightly smaller, only a small door of about ten square meters, the iron shelves on the wall next to it are densely hung with clothes, and the middle position is full of transparent plastic packaging bags.

Unlike the Textile City, which is usually visited only by the factories of related companies in the industry, Sijiqing has a relatively larger and wider flow of people.

Salesmen from major fabric suppliers, or purchases from well-known brands or ordinary factories, small brands in online Taobao stores, and even some tourists who are just curious, consumers who want to buy clothes...... They all gathered together, looked curiously, hurriedly ran past with their things, and frowned at the dazzling shelves with blank faces......

Messy, noisy.

It is completely different from the bustle of the downtown business district, and instead of the worldly fireworks. Walking in it, it seems that it is easy to be easily overwhelmed by the mundane world.

The different emotions of different people converge here and inexplicably fit together.

"Haven't you been here before?" Huang Lu handed over the coffee he had just bought and asked casually.

It is estimated that it is snowing, and the weather has been much colder than before in the past few days. As soon as I got out of the car, the cold wind mixed with water vapor hit my face, and it seemed to be through a thick down jacket, and it was so cold that it hit the soul.

"I've been here, but I don't have a holiday. After Lin Xiao finished speaking, he thought about it, and added: "The last time I came, it was a long time ago. I think I've had holidays, but I think it's when I just graduated. ”

Lin Xiao took the coffee, and the heat gradually spread from the middle, so that the hand that was almost unconscious from the cold gradually warmed up a lot. After a long time, his palm was still faintly hot, Lin Xiao nodded and took a deep breath, quickly removed one hand, and then held it again.

Huang Lu noticed her action and said, "You go in first and find a place to stand for a while, and I'll come right away." After speaking, before Lin Xiao could answer, he turned around and walked away.

Lin Xiao thought that the other party should have seen some acquaintance, and he wanted to go over to say hello. After all, here, the odds of meeting peers or suppliers are not too big.

With the rise of the Internet, there are indeed many cases where the aroma of wine is not afraid of deep alleys, but for traditional industries, the stores that can only appear after being searched on the Internet are far less real than the stores that can be easily seen in the center of the crowd. Whether it is a source manufacturer or a second-class dealer, there is usually a store here, and it is as accurate as visiting the door here.

Soon, Huang Lu reappeared in Lin Xiao's sight.

In order to facilitate his activities on weekdays, Huang Lu wears a simple short down jacket with jeans most of the time, which is simple but reveals some inexplicable vitality and drive. Today is indeed a rare packing up, wearing a black cashmere coat. It's not slim, but the cut is particularly neat and clean, plus the others are already tall, even in this kind of occasion where most people wear dark clothes, Lin Xiao still spotted him at a glance.

And the pink one furry thing he was holding in his arms.

"Take it. Huang Lu handed the things to Lin Xiao, the parking place was a little far away, it was estimated that he had run a few steps on the way over, and he was a little out of breath.

Lin Xiao stretched out a hand suspiciously and took it, and when his fingertips touched the furry, he understood what it was.

"Do you still have a hand warmer in the car?" Lin Xiao felt a little strange, and this hand warmer was still hot, at least it was charged when he went out.

"Hmm," Huang Lu nodded, looking a little uncomfortable: "I think you might use it." ”

This answer was completely unexpected by Lin Xiao, and he subconsciously asked, "Then you didn't give it to me just now." ”

After asking, Lin Xiaocai realized something in hindsight, and immediately regretted it.

That's not supposed to be asked.

Going straight to breaking the casserole and asking the end, most of the time, can indeed make getting along easier. But for some relationships, asking too clearly and the boundaries are too clear, but some are not suitable.

In other words, Lin Xiao felt that it was not suitable.

I don't want to make it too clear.

"Forgot. Huang Lu was quite calm about this, and said, "And it doesn't match your outfit today." ”

Lin Xiao is also dressed relatively simply today, with a brown cashmere coat with relatively soft materials and lines, but after her dress and her own temperament, she shows a more commuting and capable workplace style.

Under the deep combination of khaki black, a pink hot water bottle is suddenly added, not only is it not particularly compatible, it is simply not a match at all.

"It's not a catwalk, so you don't have to worry about it so much. Lin Xiao didn't expect the answer to be this, and he suddenly couldn't laugh or cry.

"Who knows," Huang Lu shrugged his shoulders and said, "After all, you are a well-known anchor, and you are still on the rise." ”

"It's like being a big star when you say it. Lin Xiao was helpless.

"But it's pretty much it. After the two walked in, Huang Lu looked around and said, "Many people also regard this as a way to become a star." ”

Lin Xiao followed Huang Lu's line of sight and looked over, there were rows of clothing stores.

The garment industry has always been full of inexplicable chicken blood, or from the source, it is accustomed to continuous rotation and continuous overtime.

It takes a lot of financial, material and manpower to turn the machine on and off and restart the usual maintenance, and the best way is to rotate it 24 hours a day.

Starting from the production of rayon such as polyester silk and spandex yarn, almost all factories implement a shift system. A group of people work the day shift, and a group of people work the night shift, never stopping.

The weaving and dyeing mill links are even more. You have to be consistent, you can't leave work at a fixed time, you have to deal with all kinds of unexpected situations, and you can't let go of more time.

Later, fabrics, clothing processing, and not working overtime in this line are almost delusional.

What most people can see and feel the most is the salesperson shouting and greeting at the door of the store in the pedestrian block.

And Sijiqing here shows this kind of "hard work" to the extreme.

In almost all stores, there are several "dressed models".

Ordinary salespeople shout back and forth, and the dressed models stand in the middle or in front of the door to be in charge of displays. If the guest needs to see the effect, the other party can change clothes directly without saying a word. Fortunately, the heating in the market is relatively sufficient, and I change clothes frequently back and forth, and I won't freeze or catch a cold.

"The live stream is a little more popular than I expected. Lin Xiao said with emotion.

These dressed models are now not only dressed for passers-by to show, but also live broadcasts. Similar to the equipment in the Fantes live broadcast room, a small corner of many stores will be isolated from a small piece, put a tripod and a mobile phone for live broadcasting, and the beauty lights will be sized, and it will become a simple live broadcast room.

This is far more convincing than the neat, clean and tall live broadcast room, especially now, Taobao Live is under the banner of "cheap" and "leakage". Just ask, what store can cheaper than the "source manufacturer"?

Lin Xiao glanced at it roughly, and almost seven or eight of the ten stores were live broadcasting. You must know that even people like An Jie, who often shop online, only realized that Taobao and live broadcasts were still alive, as well as various conveniences and discounts in the live broadcast room, after listening to her mention a few words.

None of the things that have been thoroughly popularized have shown a state of explosion here.

"After all, this is Hangzhou," Huang Lu smiled and said, "E-commerce base." ”

"That's right. ”

However, the live broadcast here is very different from Lin Xiao's live broadcast.

Sijiqing's stores, although they also go retail, are still mainly wholesale. The main target groups are some large and small brands, wholesalers in various towns and counties, and various second-hand dealers. E-commerce, which is more cumbersome and detailed than brick-and-mortar retail, is actually just a casual mentality. Therefore, for them, the more important role of live broadcasting, in addition to draining traffic and expanding popularity, is to clear the warehouse.

Turn out the very little remaining inventory in the warehouse, which is out of seasons and trends, and sell it at half or even more than the ordinary selling price, which can not only successfully clear the warehouse, but also increase the traffic of your store, and anyway, it is just a link where the model itself is to show the clothes.

The main thing about Fantes is the new model, and there is almost no clearance to do it.

"Clearance usually brings a belt occasionally, or just use it as a lucky bag. Huang Lu's view on this is quite straightforward, saying: "Selling inventory at a low price is indeed good in the early stage, but it does not match the positioning of our store." ”

If the live broadcast room is made into a clearance session, the traffic volume in a short period of time may climb to a good small peak, but in this way, many things will be meaningless.

"It's better to sweep the goods in the market and pull them to the 18th-tier towns to set up a night market. ”

Hearing his description, Lin Xiao couldn't help but feel a little happy, but he had to admit that this was indeed what he meant.

The market and consumer groups they face have never been high or low, and they all have their own meanings. For example, Pinduoduo, which planned to sink the market at the beginning, took advantage of the price advantage, and successfully developed shopping software to rural towns and towns, which is also consumption, and also has a huge influence, which is its significance.

It's just that Huang Lu's ambition is greater, or more pure.

Although Qin Yueyue and the others always complain about Huang Lu and love Qian Huang Shiren, at some moments, he is terriblely stubborn. Obviously, many things can be not so strict, and many things can be taken shortcuts, but they were all canceled by him and completely not considered.

To make money, it must also be earned on the way to the desired goal.

"The domestic speed is still quite fast. Lin Xiao changed the topic, his eyes swept over the surrounding shops, and said, "The pattern of animal patterns has just started to be made for foreign trade orders." ”

Compared with the wild and casual nature that are more popular in Europe and the United States, Asia prefers a simpler style, and the number of people who can accept leopard print is very limited. Lin Xiao estimates that at least when it becomes fully popular abroad, China will not keep up. Unexpectedly, now, when I look up, I can already see a lot of animal prints.

"Well," Huang Lu raised the corners of his mouth when he said this, revealing a smile of unknown meaning: "Make money, of course you have to run ahead of others." ”

With the vigorous development of the economy and the rise of major fast fashion brands, the clothing industry has gradually stepped into the category of fast-moving consumer goods. Requirements, such as comfort, warmth, and quality, are no longer the only criteria, but have become the entry criteria. Fashion, on the contrary, occupies the most dominant position.

Good quality clothes can be worn for three or five years, but when it is three or five years, many people will not choose to continue to wear them repeatedly, but will tend to buy new styles with popular elements in the season.

In this way, seizing the popular elements, when other homes are out of stock, your own home is the first to sell, which has become a crucial point among many winning elements.

Europe and the United States have always been the leaders of fashion trends, even if the style is no longer suitable for exaggerated and alternative, gradually will also occupy the Asian market. Those who have been in this industry for a long time know the unspoken rules. When the direction of the trend is perceived, many people start to act.

It's just that I didn't expect that this time, elements such as animal prints, which are really limited in the domestic audience, can be integrated into the market so quickly.

"Not quite right. Huang Lu followed her gaze and frowned.

Speaking of animal patterns, the most classic and well-known is leopard print. But the easiest thing to be seen by people wearing colored glasses is also leopard print.

Whether it's a jacket, a sweater, or a T-shirt underneath, it seems that as soon as the leopard print is printed, the whole outfit has some indescribable colors.

Exaggerated and unorthodox.

"Adaptation is inevitable. Lin Xiao nodded and said, "Let's take a look first, and go back and talk to Zhao Qingran." ”

Zhao Qingran usually does not go to the studio to sit, she often goes to the fabric market or clothing market to wander, her understanding of the market has been quite mature, recently in the work of a batch of new spring clothes, out of several pieces, the picture effect is very good. Lin Xiao sighed more than once, Huang Lu's provocative vision is really speechless.

Originally, Zhao Qingran was going to come with her during this holiday, but she was bombarded home by Huang Lu, on the grounds that she had never returned home since she started to come to work. In the end, Zhao Qingran had to reluctantly pack up his things and leave honestly.

"Well, she plans to make a few animal pattern patterns this time, let's pick one, but I haven't thought about what style to do yet, so we have to have a meeting together. ”

Although Huang Lu usually seems to be a bit arbitrary, in the matter of Fantes, he almost puts the choice in the hands of everyone, and he can do everything neatly and without dragging his feet. The same thing will never be brought up and discussed over and over again.

These new and unshelfed decisions are all one-time decisions.

Zhao Qingran was not at all like she said before. Lin Xiao couldn't stop thinking about the "disgraceful deeds" that Zhao Qingran had described herself before, and she couldn't stop thinking about it.

In her own words, she was like a waste that had achieved nothing. Huang Lu also thought of it, and said with some disgust.

Zhao Qingran said that he had always had a self-doubting mentality about design, the only thing he was good at, and he was not confident until he finally denied himself. After coming to Fantes, although he rarely fully integrated into the big family like Qin Yueyue and a few others, he usually didn't get along well. Her performance at work is even more surprising, not at all like herself in her mouth.

"I still like it," Lin Xiao thought for a while, and said with a smile: "I feel that she likes this job a lot, because she likes it, she can do it well, and these can't fool people and can't fool herself." ”

Because I like it, I love it, so I show myself who is completely different from usual, and I like myself like this.

"What about you?"

The crowd suddenly became surging and noisy, which happened to drown out Huang Lu's words.

"Huh?" Lin Xiao suppressed his curiosity and didn't look in the direction of the noise, just looked at Huang Lu with wide eyes.

"What about you?" Huang Lu curled the corners of his mouth, and his voice was soft: "Do you like this job now?"

"It's snowing, it's snowing!"

"It's really snowing haha. ”

"Look, it's snowing. ”

There were gradually a lot of surprised cries around them, and the uproar of the crowd suddenly had a reason. Even though it snows in Jiangsu and Zhejiang every year, every time it snows, it is like ushering in some grand event.

The fine snowflakes fell suddenly, and they happened to float on Lin Xiao's fingertips, which were very warm from the coffee, and suddenly dissipated, leaving only a little drop of crystal water.

"What about you, do you like it?" Lin Xiao was stunned for a moment, and rarely didn't answer his question directly.

"I don't know. Huang Lu's answer was faster than expected, and his voice was obviously careless: "I don't like it anymore, it's more often than not, but it's just passively pushed forward step by step." ”

It's just that in the process of moving forward, I stubbornly chose the one that I could accept better.

The fine snowflakes fell Shi Shiran, and they happened to float on Lin Xiao's fingertips, which had been very warm with coffee, and instantly melted and dissipated, leaving only a small drop of crystal water.