Look at the big picture, don't quarrel, be harmonious!

In the past few years, the Academy Awards and CCTV movie channels will broadcast it.

Why wasn't it rebroadcast?

Since the 2015 Academy Awards...

That year's Best Film was awarded to Eason Chan's masterpiece "Ten Years"...

——"Treading the Snow and Seeking Plum Blossoms", which swept the Academy Awards, actually lost to "Ten Years", which has only one ideology...

"Global Times" commented on that year's Academy Awards: I can't tell you whether this year's Academy Awards is good or not, I just feel that another door to exchange and understanding between inland ports and ports is closed again.

Yes, since then, the topic of the Academy Awards has not been cared about anymore ...

There was no mainstream media coverage, and it eventually became a niche carnival!

Even after the little yellow duck was sealed with "Young You", few people discussed it.

The authors of the media and self-media who chase hot all day long discuss the plagiarism of "Young You"...

The Oscars of Chinese films...

Gee.

Selection criteria: 'Hong Kong cast and crew members are more than half of the main creative staff'

Therefore, "Those Years" actually didn't even qualify for the shortlist!

What Shen Mengxi has always done is a purely domestic film, and he can not use Hong Kong and Taiwan actors as much as possible...

Square peg!

You, a leading film company in the mainland, take the lead in discriminating against compatriots, and you don't have a big picture!

'The Academy Awards are for Hong Kong-made films, and it is impossible to relax geographical restrictions'...

Then you can just circle it yourself and play!

I am reluctant to make a super cake in the Chinese film industry, which is 100 times more profitable than 20 years ago, and is unwilling to be a veritable "Hong Kong Image Award", so while sticking to it, I drew some nominations, pretending to be "actually objective and fair".

Although the Golden Horse Awards are like that, people are a little more generous...

Of course, if you meet a person who is dead, you will die yourself...

......

The Academy Awards will be held on April 18, so there is no rush to go.

During this time, the company's focus was on the promotion of "Old Boy"...

It will be released on March 26.

Without the blessing of big-name stars, including Xu Zheng...

Xu Zheng plays Bao Xiaobai, the producer.

But Lao Xu's appeal is obviously not enough!

Therefore, we need to work publicity!

Why did Shen Mengxi personally grasp the publicity and release of this movie?

Tangren Film and Television has set a listing time: November 3.

The performance of all the movies before the release is important!

It is related to the market value estimation of Tangren Film and Television in the secondary market.

To explain it simply: the definition of the primary market is the investment and issuance market, and its investment attributes are very strong.

The definition of the secondary market is: the exit and trading market, which is more as an exit channel for primary market investment and provides trading and circulation functions, the Shanghai Stock Exchange and the Shenzhen Stock Exchange are called the secondary market!

Tang Ren's listing did not allow venture capital companies to enter the market...

The purpose is to control the company by itself, and Mengxi Company, as the major shareholder of Tangren Film and Television, accounts for more than sixty percent of the shares...

So, there is less responsibility for the primary market.

......

Hengdian, Xiaobailou, Yang Xiaomi's residence.

“... Life is like a ruthless knife that changes the way we look

Will it wither before it blooms?

I've had dreams

！

Youth is like a rushing river, and it is too late to say goodbye if you don't come back,

All that's left is the numb me,

I don't have the blood of the year..."

Liu Shishi couldn't hold it back, paused the game operation, turned his head and said, "... You've been listening to it all afternoon, can you change the song?"

Yang Xiaomi shook her head: "... This song is so good!"

"Then you don't have to listen to it all the time!"

Yang Xiaomi suddenly thought that Liu Shishi was the heroine of the movie "Old Boy", and immediately asked her: "Is this movie good?"

Liu Shishi hesitated: "... I can't say it's good, so I just filmed it for ten days!"

"The premiere the day after tomorrow, I'll go with you!"

"Hmm... By the way, they sang two songs, the first one is "Young Jinshi", the song Mengxi wrote for them, you can listen to it, I think that song is better!"

"Really?"

Yang Xiaomi exited the interface and clicked on the leaderboard, and the second place was "Juvenile Jinshi", and the annotation behind it: "Old Boy" movie promotion song...

She clicked:

'Back in late spring in May, the early morning market was not crowded, children were singing in front of the door, and the sun warmed the streams...'

The tune is gentle, there is a feeling of years peeling off the wall, long, yellowed...

'Under the clear blue sky, with a smiling face with a head held high, love is simple... Love is very simple...' She followed by a two-sentence hum: "Why do you have so many good songs in this movie?"

"The main line of this movie is that two middle-aged people go to participate in a talent show called "Happy Boys"... Songs are definitely needed!"

"No wonder they all sound so good!"

Still, she still thinks "Old Boy" is more flavorful...

Yang Xiaomi clicked on the MV of "Old Boy" again - it is actually the trailer of the "Old Boy" movie...

Just watch the chopsticks brothers' singing, and the number of hits is clearly written below: 20.53 million times!

......

The essence of movie promotion is actually marketing promotion!

Through a series of publicity means, the advantages and characteristics of the film are amplified, and it is promoted to the public, so as to increase popularity and generate income for the film.

Ideally:

Create a scandal hype that the whole people pay attention to, a trailer that hits the whole network, and a theme song that the whole people pay attention to...

Of course, in most cases, if you can do one of the above three points, you can do a good job of publicity!

Also, remember that it was too late, and the gap between a movie with only 20 points and 80 points was too large, so that its early appetite quickly turned into credit bankruptcy after its release.

There are many such examples, so I won't give examples...

What is the selling point of Oldboy?

Feelings!

Or rather, the song "Old Boy"...

This is also the reason why Shen Mengxi persuaded Xiao Yang to change the micro movie into a movie!

What is the point of that propaganda, it is self-explanatory - the movie song of the same name of "Old Boy".

As for Michael Jackson...

Let's say something unpleasant, in the era of his popularity, except for the disciples of the big yard who can get in touch, can ordinary people really learn the information on the other side of the ocean for the first time?

So, there was no deliberate promotion of this thing...

If Michael Jackson is really difficult, then why is the mainland box office of "That's It" only 48 million?

By the way, the promotion of "Old Boy" also has a bit of hunger marketing meaning - without any interviews or variety show promotion, there are only two songs, although they occupy the top and second place on the charts of major music platforms...

On the afternoon of March 25, at six o'clock, the premiere ceremony of the movie "Old Boy" opened at the Beijing Exhibition.

There were many celebrities present, in addition to the main creator, the actors under Mengxi were almost all out of the nest, in addition to Ning Hao, Huang Bo, Chen Kun, and Zhao Bafei also came...

are all actors that Dream Creek often cooperates with.

The most surprising thing for the media is that Fan Cake also appeared...

Why the accident?

Because Fan Cake has almost no intersection with Mengxi Company...

The reporter also asked her why she came, and she replied very frankly: "I was filming "Guanyin Mountain" with Hu Ge and Qiao Shan, and I heard that they were going to support "Old Boy", and I heard that it was a very good movie, so I came together!"