Chapter 102: The Dragon's Head (2/3)

You Shen Mengxi can rely on the new director to fight the world, and so can I, Wang Changtian!

After the light is listed, the funds are available, how to go?

Do you continue to work with some veteran Hong Kong directors?

After the "Martial Arts" crew pit investor incident was exposed, the reputation of Hong Kong directors is a little stinky...

β€”β€”The investors of "Martial Arts" are Xingmei Media and Yunnan Films...

These two are no outsiders.

It is a well-known player in the industry.

This can be pitted!

Therefore, many Hong Kong film production teams with high quotations are not considered.

Lao Wang studied it, in fact, whether it is working with a well-known director or a new director, there are risks, but when working with a new director, the amount of investment is usually not very large, so the risk is relatively reduced.

Moreover, there are new directors who have a deep understanding of cinema themselves.

Finally, if the new director himself has some reputation in the film industry, he will get twice the result with half the effort!

After chatting with a few novice directors a few times, he found that many new directors are very innovative, more down-to-earth, and at the same time have a more serious creative attitude, and really regard movies as their lives.

And then what?

His attention is also focused on youth films...

Especially after the success of "To Youth", he found that the more pretentious things were, the more popular they were, so he immediately made a decision and bought several of Rao Xueman's works, "Left Ear" and "Hourglass", and then rummaged through the actors, and the first thing that came to mind was Liu Yifei!

......

"Left Ear"...

Shen Mengxi instantly remembered Chen Duling's face was paralyzed: the actor jumped into the lake in order to save people, Chen Dulin shouted "Zhang Yang" and "You come up Zhang Yang" on the shore without pain, and his tone was so flat that he seemed to say good morning...

And the phrase 'I smoke, drink, and get tattoos, but I know I'm a good girl.'"

Rao Xueman is really awesome, and one sentence expounds what it means to 'wine and meat pass through the intestines, and the Buddha stays in his heart'...

Without waiting for Shen Mengxi to say anything, Liu Yifei continued: "But I refused!"

"Why?"

β€œ... I don't like Left Ear, I feel so retarded!"

"Yes!"

Shen Mengxi nodded desperately, he was indeed mentally retarded!

The young lady put her head on his lap and looked up at him: "Then do you say that "Left Ear" can be a big seller?"

Shen Mengxi was surprised: "How can you ask that?"

"Xiaomi told me that she didn't like "Little Times", but she thought that the box office of that drama would be higher, so she invested a little money..."

"That's right, "Little Times" will definitely make money, "Left Ear"... It's pretty much the same, no surprise, the probability of making money is very high!"

The more pretentious the work, the more money you can make.

"Little Times", "To Youth", "The Year in a Hurry", "Later Us", "Predecessor Raiders 3" and "A Story More Sad Than Sadness"...

Especially "Than Sad", that thing is not only hypocritical, it is so hypocritical that it makes people want to vomit...

What about the box office results of these films?

"A Story More Sad Than Sadness" set a new box office record in Taiwan, and Hong Kong sold 18 million Hong Kong dollars, and the mainland box office was 956 million...

The young lady nodded: "Then I'll reply to Lao Wang, and say that I'm also very interested in doing this project together?"

β€œ... If you reply like this, he can't agree," After a pause, Shen Mengxi added: "Even if you agree, I won't give you too much investment..."

"And how do I reply?"

"Wait a minute, I'll ask Lao Song!"

Old Song?

Liu Yifei was still thinking about it, Shen Mengxi had already dialed Song Hang's phone, the two chatted for a few minutes, hung up, he smiled awkwardly and said: "This project is exclusively led by Guangguang..."

"So what?"

β€œ... You can find Guo Fan, Sun Lun or Yang Qing to be a producer under the name of a pseudonym, and vote for about 20%..."

Liu Yifei rolled his eyes: "Got it." ”

......

Shen Mengxi originally wanted her to join forces with other producers to force the palace king...

Lao Wang has bought out the copyright.

Very decisive man!

The light can rise, luck accounts for a part, and it does have strength in itself.

He sighed at Lao Wang, the outside world has become numb to the box office performance of "To Youth"...

140 million at the opening weekend?

A novice director again?

Isn't it said that movie investment is like gambling?

Why does Tang Ren win ten bets?

Wouldn't it be nice to change them to be in half?

Why can he do anything?

The most depressing is Bona - "Eavesdropping 2" will be released on August 17, which happens to be the Qixi Festival...

Thinking that "The Smurfs" and "Harry Potter 7" have run out of momentum.

Yes, their momentum is indeed much weaker, but "To Youth" is up!

And as expected, on August 17, it set the highest single-day box office record for "To Youth": 51 million!

directly squeezed the debut of "Eavesdropping 2" to the corner.

Yu Fat's various egg pains, even on August 18, "Eavesdropping 2" won 14 million in a single day, and "To Youth" slipped to 28 million in a single day, it didn't make him feel better...

- Because it was released at the same time as "To Youth", the box office of "Eavesdropping 2" will be squeezed out by at least half!

"Big Man", "Shark Beach", "To Youth" three movies, action, thriller, youth, three types, Tang Ren Film and Television is already the first in the industry in terms of market value and actual status!

As of September, the mainland box office has reached 12 billion, of which Hollywood and imported films account for 5.8 billion, mainland films account for 6.2 billion, and the mainland's share is about 4 billion for Tang Ren's productions!

If you include participating in investment and production, it will exceed 4 billion!

One family!

Just because the film market is so rampant, it doesn't matter, after the broadcast of "The Voice", it immediately became a phenomenal variety show!

......

Three thresholds for phenomenal variety shows:

1. Cost: at least 3 million yuan per program;

2. Ratings: The national network ratings exceed 2%;

3. Market: The comprehensive value created is more than 100 million yuan.

"The Voice" not only conforms, but also amplifies the effect: the innovative draft model suddenly attracted people's attention, aroused national topics, and pushed Zhejiang Satellite TV into the ranks of first-line satellite TV!

After the finals created a new benchmark of 6.109% of the national ratings, the program was praised by the General Administration of China, saying that the "Voice of China" program "shocked and moved the audience by showing the extraordinary singing strength of ordinary people and the unremitting pursuit of music dreams." ”

The first battle of Mengxi Mutual Entertainment directly created a phenomenal variety show!

Not only that, the trailer of "Leisure Inn" was launched, Liu Yifei, Shu Zhan, Jiang Xin, Liu Tao and even Chen Hao...

Cost announcement: The cost of a single season exceeds 200 million!

Grass... A plant.

How do you make money?

The cost of the first season of "The Voice" is 120 million, the package price of Zhejiang Satellite TV is 100 million, and Youku, iQiyi, Sohu, and Tencent are jointly purchased by four video websites, with a price of 40 million...

In addition, there are advertisements, student concert shares, music ringtone shares, etc...

"Leisure Inn" is set for Dragon TV, which has a lot of money and is directly packaged for 280 million - there is no advertising share...

That's right, Mengxi Media, as a leading enterprise, was the first to push variety shows to the sky-high era!