481. for whom to change
TV stations control the entertainment industry, and artists are passively classified into different circles. This is reflected in the various awards galas at the end of the year.
For example, Fuji TV's year-end awards party FNS Song Festival, I was not interested in DREAMS COME TRUE, a band that debuted with the Asahi TV label and beat Fuji TV's program down.
If you want to get the prize money from this awards party, I'm afraid you have to wait until the band becomes a popular fried chicken.
On the other hand, if the All-Say-Ben Song Music Festival hosted by TV Asahi had not been suspended this year, then DREAMS COME TRUE would most likely have won some awards.
There are people in the court who are good at doing things, and it is the same wherever they are placed.
In order to promote the strategy, the band had no new songs to sing on TV at the end of the year, and the most popular single since their debut, "So Happy, So Happy, So Happy, So Like!", was asked not to be sung in the Red and White Song Club by NHK, and other TV programs also made such a request.
As a result, the band's most popular single after their debut was forced to be temporarily sealed because of the self-suppression order.
Fortunately, it's only temporary, otherwise, a good hit song is banned, what does this face look black?
However, although the TV station was temporarily sealed, the performance of this song was extremely brave in terms of another important publicity channel outside of the TV station, commercial radio.
The reason for this is due to the rebellious psychology of the audience, especially among young people.
In itself, the young people who have grown up in this generation are the new generation of scholars who have no interest in current affairs and are more self-conscious, and they are not interested in locusts and locust rooms at all.
Now, due to the self-censorship order, all kinds of entertainment activities are restricted, and this year's hit song, which was supposed to be sung happily at the end of the year, has now been forced to be temporarily sealed and disappeared from the television.
For young people who are more focused on personal feelings, this restriction undoubtedly adds another layer of firewood to their dissatisfaction.
The TV station on the ground wave has all kinds of concerns, but there are not so many rules and regulations on the radio station. As a result, viewers who could not see the band singing the song on TV picked up the phone and posted it to the radio instead.
In this approach, it is not only the dissatisfaction that the TV station at the end of the year cannot see the song, but also the dissatisfaction that I have to honestly confess at home at the end of the year.
Anger is full of power, and the dissatisfaction from the audience unexpectedly made this single, which has been released for more than half a year, climb up the radio charts at the end of the year.
TBS'S "THE BEST TEN", WHEN EACH EPISODE OF THE PROGRAM STARTS, THE RANKING DATA OF EACH LIST WILL BE QUICKLY REVIEWED IN THE TV PROGRAM, INCLUDING THE RADIO ON-DEMAND LIST.
When the TV screen was broadcast on the radio chart, and the song title of "So Happy, So Happy, So Happy!", which flashed quickly, most of the young viewers who were watching the TV smiled, and there was a kind of pleasure in overcoming this inexplicable self-discipline.
This was something the band's production team had never imagined.
However, the spontaneous behavior has nothing to do with me, and the production team does not need to react at all, as long as they happily wait for the next quarter's royalty settlement. The more on-demand you play, the higher the usage fee.
What's even more interesting is that the on-demand rate of this song "So Happy, So Happy, So Like!" in Kansai remains high, which proves with actual data that Kansai people like the band and are indifferent to self-discipline.
After receiving this information, Shinichi Iwahashi had a whim, and simply prepared to go to Osaka during the New Year's holiday. It's real to play, and of course, it's also true to talk to Osaka TV and Broadcasting Bureau about ZARD propaganda in person.
Not only is he going, but he is also going to take the four people of ZARD.
In this way, Haruko Akamatsu, who is in charge of ZARD, naturally has to act with them.
Knowing that Shinichi Iwahashi was going to take ZARD to Osaka, Haruko Akamatsu invited them to her home in Kyoto. The decision on this matter rested with Iwahashi Shinichi, and he agreed.
What is the home of a large landlord in Kyoto, Shinichi Iwahashi is really curious. Born in this kind of ancient capital, it is still a large family, and the house may be that kind of Japanese-style garden or something.
Hillbilly Iwahashi Shinichi's curiosity was aroused again, but even so, he didn't say yes, only said that if the itinerary allowed, he would go to Haruko Akamatsu's house to visit her family.
This is purely a small episode at the end of the year, and after the itinerary is set, I will put it aside.
The momentum of "So Happy, So Happy, So Like!" in the last month of the year-end was unexpected, but the trend of "Future Visions II" will be related to the next series of projects.
The nationwide commercial radio station was bought to promote the song, but it had not shown that kind of momentum in the past few days.
However, after the end of the first week, combined with the feedback from listeners and specific listening rates, there is no doubt that the trend of the song is on the rise.
When the data came out, the broadcasting bureau breathed a sigh of relief.
To sing a song that is seven and a half minutes long is to risk the listener turning. Since the data is stable, the broadcasting bureau is somewhat relieved and willing to continue to cooperate with this song promotion.
The data is rising, much more optimistic than the data exploding at the beginning and then falling.
There are more people who like the song on the second day than on the first day, and as long as this can be guaranteed, the effect of word of mouth among listeners will bring a huge reward.
After all, the earliest form of human propaganda was word of mouth.
In this way, in the last month of 1988, DREAMS COME TRUE returned to the 60s, working closely with the radio station.
......
After ten o'clock in the evening, there were not so many cars on the main road, and Kanda, who had always driven safely, relaxed and turned on the car radio casually.
The song of the junior team was playing on the radio, and Kanda didn't like Janis and changed the station.
He drove a Volkswagen Golf that he bought in installments during his junior year, and he only had to repay 10,000 yen a month while he was in school, and 50,000 yen a month after he took office, with a repayment period of five years.
However, Kanda is already thinking about paying off the loan next year, selling this Golf, and then changing to another car.
In this day and age, college students have a bright future. Whether it is a manufacturer that has launched an installment payment to buy a car, or a student who has taken out a loan to buy a car, they are full of confidence.
Kanda is the same, during his college years, he confidently signed a contract to buy a car in installments, and officially became a car owner. Now, less than a year after joining the company, I have the margin to pay off the loan.
When he was in college, Kanda wanted to buy a car because he wanted to have his own space. It is impossible to buy a house to realize this wish, and even now, Kanda does not dare to think about buying a house.
However, cars are so simple to buy. Close the car door, it's your own little world.
Kanda, who is an ordinary person, signed an installment contract. After that, I drove my own car for a ride during the holidays, and I felt a real happiness, and a longing for my own space became real happiness.
After having a car, he has almost every weekend and runs around.
It was also in the year he bought the car that Kanda dated Yoko, a girl who worked at a convenience store near the apartment he rented. She is small and cute, but she has nothing to do with beauty.
Kanda himself was the same, he was an ordinary college student when he was in school, and when he got a job, he was an ordinary-looking company employee, and he was everywhere on the train every morning shift.
When they were students, Kanda and Yoko went on a date. Two ordinary young people, walking together in a fashion paradise like Shinjuku Shibuya, will be secretly ridiculed by those fashionable young people as a rustic couple from the countryside.
Kanda and Yoko were a little shy in the face of ridicule rather than unhappy. And instead of going here for a date, I tacitly like to drive and play together.
In order to go for a ride with Kanda, Yoko discussed a shift change with a colleague at a convenience store in advance, and the two used the golf sedan they bought in installments to go around Tokyo.
After experiencing the various benefits of the company's recruitment, he graduated from Kanda University and joined the current company. In less than a year, with the margin to settle the loan, there is also a higher pursuit.
Hanging out with the company's seniors, seeing the nightlife of Tokyo, and gaining a deeper understanding of luxury, Kanda began to be a little reluctant to just be an ordinary self.
He drove a golf to work and was laughed at by his seniors, saying that he would be laughed at if he went to Roppongi. Kanda, who was not afraid to be ridiculed as an "earthy couple" when he was a student, now feels terrified when faced with the words of his seniors.
Will it be ridiculed?
However, the relationship between Kanda and Yoko has been stable.
Although Yoko is still the same Yoko as before, Kanda began to care about dressing, and Yoko didn't think much of it, so he first thought of buying Tiffany's heart-shaped pendant for her.
Rather than wanting to give Yoko such a gift, is there vanity in it like "I want Yoko's colleagues to know that she has a boyfriend who can buy her Tiffany's"?
Kanda was reluctant to delve into such an issue. However, after graduation, the two quarreled several times over this difference.
In December, because of the self-imposed order, the catering industry was hit hard. However, the convenience store where Yoko works is still busy. Today she was on the night shift, and Kanda said he was going to pick her up.
Yoko has never changed, everything is ordinary. Although Kanda is sometimes dissatisfied because of Yoko's simplicity, he has never thought about empathy.
It's just that in the past, Kanda, as an ordinary person, moved forward in step with Yoko of ordinary people. And now, Kanda wants Yoko to keep up with her.
The world is moving so fast, is it wrong to want Yoko to see such a world?
......
On the radio, the chat session ended and the song session began. The prelude sounded, and it was an unfamiliar song.
However, Kanda's first impression of the song was not bad. He had been using the radio to pass the time, but since his first ear was good, he continued to listen.
"It's the third spring since I graduated"
The singer began to sing. As if to narrate, the song begins with such a peaceful and simple sentence.
Driving alone on the main road at night, Kanda felt that the slightly slow rhythm of the song was just right, and it sounded relaxed.
The song unfolds slowly, and it turns out that it is the story of a couple who came from their school days.
Written in such detail, isn't it the singer's own experience?
While listening to the song, Kanda thought a little nonsensically that if he wrote it, he would write the story of driving to Shonan with Yoko into the song.
Unknowingly, Kanda was attracted to this song and wanted to hear the next lyrics.
Although the song sings about another love, the lyrics that are too life-like make Kanda involuntarily think of his own love.
This is presumably the so-called resonance.
And the resonance is not what happened in the lyrics, but the emotions of ordinary people. The song sings about the love life of ordinary people, and the current audience is also one of countless ordinary people.
When Kanda was moved by the song, the pursuit of the times was temporarily put aside and returned to the essence of ordinary people.
"No matter how many years have passed, this mood will not change. ”
The two people in the song drove motorcycles when they were students, and after work, they changed to cars. The means of transportation have changed, and the codes for mutual confessions have also changed.
But isn't the reason why the code works because we still love each other?
Everything is changing, so isn't it also his own change if he wants to change to a new car and live a more free and easy, less ordinary life?
Since he is still in love with Yoko, why can't Yoko change with him?
"Because I'm with you, I've been drawing a picture of the future in my heart"
This picture of the future is not conceived by one person, but by two people together. Because it is two people together, today, everything has changed, and the mood of love has not changed.
Kanda suddenly thought, did he ask Yoko what he thought?
In his heart, he also imagined the future of Yoko. But is he now taking the brush from Yoko and painting an imaginary picture of the future by himself?
The signal light in front of him changed, and Kanda slowly stepped on the brakes.
He didn't realize that he was listening to a song that was a little too long. is because the lyrics of this song are eloquent, the melody is quite smooth, and the singer's interpretation is perfect.
Listening to a wonderful story, so forget the length of time.
Kanda remembered that when he was a student, he and Yoko walked the streets of Shibuya. In a fashion paradise, the two of them are very rustic. Kanda was embarrassed, "It seems like I've come to the wrong place." ”
Yoko said, "What does that matter?" Even if you are laughed at, happiness is real enough. ”
She's always so confident. Kanda thought, he was attracted by Yoko's self-confidence, right?
"Are you happy now? Kanda-kun. Yoko asked him.
Kanda did not forget his answer, "Very happy." ”
The song ends with a long riff. In this improvisation, Kanda indulges his thoughts.
At this time, there was the sound of the horn of the car behind him. The traffic lights have changed.
Kanda hurried forward.
On the radio, the song ends and begins to go into commercials.
Kanda thought to himself, not knowing what song it was yet. Why don't you call the radio and ask?