If we say, a person's life is like a magnificent picture scroll of mountains and rivers.

Wine is like a trickle river in a picture.

The liquor culture has been inherited for thousands of years, and throughout the ages, wine has been a guest.

Some people add color to the mountains and rivers, some people make the world dull, some people repair the family gatehouse, and some people poke the backs of others.

Peer competition exists in that industry.

The rice market is highly competitive and there are many brands.

The fierce competition in the liquor market is not too much.

Natural selection, survival of the fittest, is not only the law of nature, but also can be used to describe every industry.

There are big waves and sands, there is the decline of old famous wines, and there is also the rise of new wine companies.

At present, the only brands that can be called first-line brands in China are Moutai and Wuliangye.

And there is also a gap between these two first-line brands, and Wuliangye can only be the second in 10,000 years.

There is no doubt about Moutai's brand, reputation and sales, but only the score of history is not high.

Of course, Wuliangye is the same, although the predecessor has Yao Zixue Qu and miscellaneous grain wine, but Wuliangye, like Moutai, only entered the public eye after the founding of the People's Republic of China.

Both are from behind, and they are unbeatable.

But compared with Fenjiu, Luzhou Laojiao, Jiannanchun, and Xifeng, the history of these two first-line brands is indeed a bit thin.

Junheng 998 has a thinner history in front of these domestic liquor giants......

However, Moutai and Wuliangye are firmly in the top two, but they are the most uncontroversial, and they have to recognize their status in the domestic liquor market regardless of whether they drink or not.

Among the second-tier brands of domestic liquor, Yanghe and Luzhou Laojiao are almost the same grade.

Moreover, Luzhou Laojiao has a good momentum recently, and it has the potential to overtake Yanghe again, but only for now, Yanghe still has a slight upper hand.

Yanghe relied on the core product "Dream Blue" to quickly cut into the high-end liquor camp.

In 19 years, Yanghe's revenue was nearly 30 billion yuan, and the fourth place Luzhou Laojiao opened a distance of nearly 10 billion yuan.

And Jian Nanchun has long been no longer beautiful, Jian Nanchun is like a ten-mile slope sword god, once relying on crystal sword products to run rampant in the world.

If it weren't for the internal and external troubles in those two years, the restructuring and the complex internal structure, Jian Nanchun would still be a strong player in the third place.

Nowadays, Jiannanchun's brand value and product reputation are excellent, and returning to the top three can only be in a dream.

The three musketeers of "Mao Wujian" have become history, and now there is only "Mao Wuyang".

As the source of liquor, Fenjiu is said to be in a safe corner, but its volume cannot be underestimated, with high brand value and wide audience, and there are signs of dead wood returning to spring.

Gujing Gongjiu is a brand underestimated by many people, and it is also a strong second-tier brand.

Among the second-tier brands, Niulanshan is a very people-friendly brand, with amazing sales, and drunkards barely squeezed into the second tier.

Among the third-tier brands, like Huizhou's big brother Gujinggong, Yingjia Tribute Liquor is also underestimated by many people.

On the contrary is Shuijingfang, which has always been overrated.

Shuijingfang's wine is very good, their packaging ability is also excellent, and the route of focusing on high-quality products is deeply loved by the capital market, but the sales and brand value of this wine are not as high as they boast.

Some wines win offline, some wines win online, and they are pressed under the first-line and second-tier brands, and Shuijingfang is not wronged.

Xifeng Liquor and Dong Liquor are two brands worth regretting.

These two old famous wines are Chaoden Tianzitang, and the twilight is Tian Shelang, which was once brilliant for a while, and now it is slapped on the beach by the back waves.

In particular, Dong Liquor, as one of the eight famous liquors, is now in decline, and its brand value and market sales are no longer in the past.

Even the base camp of Ganzhou has become less and less recognizable to Dong Liquor, let alone nationwide.

In addition to the sentimental purchase of senior drinking friends, ordinary consumers rarely mention it, and it is completely reduced to the third line.

When it comes to the origin of the name of Dong Liquor, it is indeed very literary and artistic.

Legend has it that during the Anti-Japanese War, Zhejiang University moved west to Zunyi, and the university professors practiced the field to understand the people's feelings and came to Donggong Temple, the base camp of Dong Liquor.

After understanding the brewing process and recipe of Dong Liquor and tasting Dong Liquor, I was full of praise.

Professors of Zhejiang University believe that this wine integrates more than 130 kinds of herbs to participate in the making of koji, which is the wine of all herbs, and is the inheritance of the real origin of winemaking of "medicine and food homology" and "wine and medicine homology".

The word "Dong" is composed of "艹" and "heavy", "艹" and "grass" agree, and "heavy" means a large number, so the word "Dong" means "hundred grasses".

At the same time, this wine is produced in the low-latitude plateau, where there is no severe cold in winter, no heat in summer, dense vegetation, and mellow spring water.

Coupled with the unique brewing process, koji-making recipe, and aroma composition, it fully embodies the idea of harmony and symbiosis between nature and man, making it the most authentic liquor.

And the word "Dong" in "Chu Ci Shijiang" "Yu Jiang Dong Dao but not hesitation", its righteousness is also righteous, mighty, and has the meaning of authenticity, orthodoxy, decency, righteousness, majesty, and majesty.

The cultural connotation of the word "Dong" itself and the cultural connotation of Dong wine have a legendary coincidence.

Immediately, the professors proposed to name this wine "Dong Liquor", hoping that Dong Liquor would continue to uphold the true meaning of human liquor making of "medicine and food homology" and "wine and medicine homology", and inherit and carry forward the "Liquor of Herbs".

Since then, Dong Liquor has been famous all over the country, and the scenery is incomparable for a while.

Nowadays, a good hand of cards is played poorly, and the current chairman of Dong Liquor complains a lot in private, and the Chinese people don't understand wine anymore......

This time, Wu Jun sent Cai Diheng to Ganzhou to purchase equipment, and the partner was Dongjiu Group......

Regarding the increase in production and expansion of the distillery, although he has no dime of interest with Guan Xuan, he is extremely concerned.

During Cai Diheng's negotiation of purchasing equipment, Guan Xuan took the initiative to ask Ying to make an investigation report on the current situation of the liquor industry and handed it to Wu Jun.

Chun Heng 998 Wine Company Limited.

General Manager's Office.

Guan Xuan handed a thick investigation report to Wu Jun.

This survey report covers the prices of all liquor sold by the above-mentioned liquor companies during various price ranges, as well as their market positioning and analysis.

Guan Xuan said: "Moutai's brand value and marketing strategy are all worthy of our learning, and Shuijingfang is very good in terms of packaging. ”

Wu Jun looked away from the investigation report, looked at Guan Xuan, and said, "I don't know how to thank you for your hard work, your investigation report is a combat command letter for our winery." ”

Wu Jun shook the investigation report in his hand and joked: "With this battle plan, our Junheng 998 Liquor Co., Ltd. will definitely be able to break through the encirclement and create a piece of our own market." ”

"Mr. Wu has won the award, you can go to any investigation agency in the city and do better than me, this investigation report from the hands of this amateur is for reference only. ”

Guan Xuan smiled and said: "If you want to say thank you, I am also grateful to Mr. Wu, this time the winery increased production and expanded, provided thousands of jobs, and the organization praised me and Lao Du, which is all the credit of Mr. Wu." ”

Wu Jun's attention had been on the investigation report in his hand before, and after a closer look, he found that Guan Xuan had heavy dark circles under his eyes.

Although it is covered up with light makeup, it is still obvious when you look closely.

Wu Jun put down the investigation report in his hand and suddenly asked, "Is it okay that the management officer didn't rest at night?"

Guan Xuan's expression was a little unnatural and said, "Ah, no, it's all good." ”

()

。