It's marriage urging again!

Shen Mengxi is now on Weibo, and basically doesn't click on private messages - a bunch of Liu Yifei's fans urge marriage!

It's also funny, from the beginning of the abuse: you don't pee on yourself, or, you're a Jβ;

To the middle part, be sure to take care of our sister;

Since last year, all kinds of marriage urging - why don't you marry our sister yet?

Are you teaching me to do things?

was in a hurry, after Shen Mengxi sowed the seeds, he decisively kicked her away!

Well, this sentence is a joke ...

"She's been very busy this year, taking on two blockbusters, "Transformers 4", "Interstellar"..."

"Let you get a certificate, and I didn't let you have a wedding, you are Chinese New Year's Eve today, and you are thirty... Do you have a car, do you have a house, do you get married, do you have money..."

"Dad, Confucius's so-called thirty years of standing refers to self-consciousness and independence, just like I used to say that I want to be a scientist when I grow up, and now I am making movies..."

"Am I talking to you about the Analects?"

“... Then I'll ask her for her opinion later!"

"Well," Father Shen nodded, and then asked, "How much does it cost to get on the star in the second round of "Red Sorghum"?"

"Four David TV collective bidding, 35 million!"

“... Forget it, we can't afford it!"

"Dad, there are too many small advertisements on Shaanxi Satellite TV..."

In the past few years, as soon as I turned on Shaanxi TV, 'Master, how to go to Shenghe Hospital?', 'Men's problems, go to the men's hospital', 'Infertility, infertility, and be cured.' ', 'Three minutes!Just three minutes!What can you do in three minutes?Painless abortion will come to xx, if you love her, bring her to xx hospital!'

Shen Mengxi complained about Shaanxi Satellite TV in time and space: After a long period of study, there is no need for biology textbooks, all kinds of physiological knowledge are at your fingertips, and you already know what hospital to see for what disease.

From infertility to painless abortion, from deafness and tinnitus to low vision, the incurable diseases that make ordinary people embarrassed have never been a thing in front of Shaanxi Satellite TV.

One of the most impressive advertisements: the old lady went to see her grandson, and the grandson happily pounced on her grandmother to hug her grandmother, but the old man painfully put her hands behind her back, yes - she had nail fungus, an infectious two.

As for variety shows...

Let's put it this way, "Happy Can Concubine", "Gold Medal Mother-in-law", "Poplar Big Vernacular", and called the three giants of Shaanxi Satellite TV's local flavor programs!

'Concubine' is the meaning of the aunt, and to be able to be a concubine is to praise the aunt for her ability to do things and lead the family to the road of prosperity;

'Big vernacular' is nonsense, in other words, it's called a talk show - Poplar vernacular, Poplar talk show...

After listening to my translation, are you interested in looking for a show?

Father Shen smiled awkwardly: "The leadership team is trying to figure out a way!"

"This year, the Belt and Road Initiative can be played around the Silk Road!"

Dad Shen pondered for a moment...

It is indeed possible to take advantage of the situation!

"How?"

"How do I know, anyway, it's really not possible to focus on the Tang Dynasty, Tang poetry, and the Silk Road, you can broadcast the excavation of several tombs online..."

Father Shen sighed: "Alas, it's too difficult! Shaanxi Radio and Television System..."

Shen Mengxi said: "To be a TV station that the people of Shaanxi can see can see, it will not be more difficult than curing infertility at all." ”

"You..."

......

Shaanxi Satellite TV, Shenzhen Satellite TV, Sichuan Satellite TV, including Hubei Satellite TV, are considered partners of Tudou Video, and they are also TV stations with close ties to Tang Ren...

These TV stations are poor!

One round simply can't afford it!

The annual advertising is about 70 billion, of which CCTV and five David TV account for more than 50 billion, and the rest is distributed to other satellite TVs!

This is called the Matthew effect of the market!

Resource-focused!

In three or five years at most, the advertising revenue of the top few satellite TV will exceed half, and even if the second and third-tier satellite TV does not have complete zero ratings, it is not far from going out of business. Because if there is no advertisement, there is no money to buy dramas, and if there are no good dramas, there will be no audience, and it will enter a vicious circle.

In fact, it is enough for a country to have several large TV groups, and the United States is only one of the five major TV networks...

Video websites in the PC era can't beat TV stations, because they are fixed in one place to watch like TV stations, and TV stations also have the advantage of "big screens".

However, in the era of mobile Internet, watching anytime and anywhere has become the first user pain point, rather than the big screen.

Therefore, TV stations are destined to be eliminated backward products, and the mobile Internet is a complete revolution for TV stations.

The essence of TV stations is to gather people, while the mobile Internet is to divide the people, which is the opposite of TV stations, which completely disintegrates the advantages of TV stations in gathering people. TV stations have been killed by mobile Internet video platforms in terms of advertising revenue, membership income, head content, massive content shelves and other indicators.

Let's put it this way, Tudou Video's advertising revenue exceeded 3 billion last year, catching up with Beijing Satellite TV, which is at the bottom of the five David TV rankings...

Of course, trends are trends...

At this stage, the online platform is still a big provider of TV stations - video websites have spent real money to buy the copyright, such as iQiyi's "Happy Big Board Camp", and Mango TV has made a net profit of 50 million.

Traditional TV is still the media with the widest audience reach at the moment!

For Tudou Video, it is not in its own interests to only broadcast it online~

"Psychological Crime" and "My Girlhood" have a high number of online broadcasts and a good reputation among the audience, and they have experienced the trial of three flavors of true fire and stood out.

This is also the fundamental reason why second-tier satellite TV is willing to put down their bodies for them.

......

Back in the study, Shen Mengxi took a look at the market value of Nefi - this thing belongs to long-term investment.

The launch of "House of Cards" next month kicks off the prelude to streaming's challenge to traditional TV stations...

In fact, there is only one foundation for doing the Internet: user growth is the only KPI goal.

Shen Mengxi bought a 15% stake in Netflix when Netflix's market value was at its lowest - at that time, Netflix completely divested its DVD rental business and officially switched to streaming media and long video, but it still mainly buys video copyrights.

After the divestment of the DVD rental business, up to three months, Netflix fell into chaos... At one point, the market capitalization dropped to $1 billion...

Fortunately, Reed Hasjens is more capable and can put the business in order...

Stabilize users at 20 million...

But there are drawbacks to doing this, and the downside is that it's too expensive!

For example, in 2012, Netflix bought the hit seven-season series Mad Men, with a total cost of $75 million to $100 million, and a single episode cost $1 million.

If you have this money, why don't you do it yourself?

And then bet heavily on "House of Cards"...

It was estimated that Netflix would need 1 million new one-year subscribers to cover the cost of House of Cards, but after the launch of House of Cards, it added 3 million new subscribers in the first quarter of 2013.

After tasting the sweetness, Netflix continued to exert its strength...

In fact, potatoes can also be done in this way, but it is easy to have no friends when potatoes are done like this, not only to be enemies of TV stations, but also to beware of friendly businessmen...

The most important thing is that the ecological chain of Mengxi Media is naturally not a closed loop - content is the core industry, which needs to be developed through multiple channels, and TV stations are an indispensable channel!

After Teng Aiyou enters, the group will have the strength to fight!

"What are you looking at?"

“... Looking at his own investment, "Shen Mengxi turned her head, she was a young lady...

"Investment?"

She sat on Shen Mengxi's lap with great interest, staring at the computer screen...

"How is it English?"

"Some of my investments in the U.S. ... How about recording?"

"It's okay, Teacher Mo Yan is quite funny..."

Well, the guests in this issue are the "Red Sorghum" family, Tong Yali, Zhu Yanwen, Zhang Lu and Mo Yan...