Chapter 132: 4 Billion Capital Injection (II) (1/5)
In a sense, there is nothing wrong with Huang Zhongjun's logic of de-cinematization.
His logic is that the film industry is a small industry, the total box office figures are here, Hollywood is half, and the mainland film and television industry is rising together, Huayi cannot always be the first, so to make a game...
Shen Mengxi also makes games...
But he knows that the foundation of Dream Creek Media has always been movies!
Moreover, Huang Zhongjun definitely did not expect that the film market would develop so fast!
Wang Changtian is too optimistic...
The box office revenue of mature film markets accounts for only 30% of the box office revenue in mature countries and regions, and 70% of the revenue comes from derivatives and intellectual property protection...
But this is only in the United States.
Even South Korea accounts for more than 50% of its total box office revenue — and their TV network rarely broadcasts movies, especially after the rise of Korean dramas in recent years...
So, the market of 300 billion is a bit exaggerated!
Shen Mengxi snapped his fingers and calculated an account: "Simply calculate, 25 billion US dollars, I got it from the US market about 2.5 times the annual cost of about 10 billion US dollars, about 1400 to 150 billion yuan, how to achieve it? 6 billion level blockbusters, more than 10 are 60 billion, 30 billion films... 300 billion, multiply that number by two times, do you think it's possible?"
"Nothing is impossible... You say what you want to do!"
"Film is the content industry, and the content industry has not predicted, otherwise, Xinxian would not have invested in "Golden Compass"!"
"The Golden Compass?"
Shen Mengxi popularized science: The Lord of the Rings trilogy was a great success, felt that it had seized the market, and spent $180 million to create the same best-selling adaptation of "The Golden Compass", the first part of which failed at the box office and received $26 million, which directly led to the collapse of the new line company, which was acquired by Warner and became its wholly-owned subsidiary.
In terms of big data, "The Golden Compass" combines the fantasy kingdom of "The Lord of the Rings" and the magical magic of "Harry Potter" and other elements, and is an adventure epic of the eternal confrontation between good and evil, witches and spirit animals.
The producers also stepped up on the actors. invited Oscar-winning actress Nicole Kidman, 007 Daniel Craig and Bond girl Eva Green, and the most scenes were played by Dakota Blue Richards, the actress Leila - the rookie who came out of 10,000 auditions is only 14 years old this year and has the same appearance as Cate Blanchett.
It doesn't make sense that "The Lord of the Rings" succeeded, but "The Golden Compass" failed!
"If movies were so easy to make, the world wouldn't call movies an adventure industry!"
"There's no way to predict in advance?"
Shen Mengxi shook his head: "You can only avoid the failure factor as much as possible, but even if you do your best, for example, "The Shawshank Redemption", the box office is still a fiasco!"
"And how did you succeed?"
"The first is based on the understanding of the accumulation of the market, and the second is that in addition to business, there are more or less ambitious or competitive, we are willing to make some artistic benchmarks in terms of quality, many of these films are based on people's experience and cultural literacy... These are things that can't be summed up in the data!"
"We have hundreds of millions of users... Big data can analyze their hobbies..."
"Tencent also has hundreds of millions of users, and the combined users of Maoyan and Tudou are almost 200 million... It's useless, the most important thing about the movie is its own quality!"
"Culture and entertainment, the only product that users need, is content. Just have a good song. Just have a good show. Buy more good songs, shoot more good movies, it's as simple as that!"
Ma Yun obviously doesn't believe this...
Ma Yun's famous quote: A person succeeds because they see it first. This is very indicative of Ahri's style, who loves to make himself a god and predict in advance.
The core idea of Ahri Entertainment is prediction: I first predict what is awesome in the future, and then I begin to tell users that what you need is this.
The premise is that you have to predict exactly what is right!
They really only feel that the talents in their system are elites, talents, and Ahri's direction is the right direction for this world.
That's why there is Xu Yuanxiang's ghost logic: in the future, Alibaba Pictures will not invite professional screenwriters for filming, and put forward the so-called "Psychology of Buying Tickets with Dick Silk"!
Crucially, many people also think that what he said is right.
At least Ahri Pictures agrees with him, so he created "The Ferryman" and "Three Lives and Three Worlds Ten Miles of Peach Blossoms"...
In a word, laymen, sitting too high and too far away from the masses, why not eat minced meat.
Potato video, Ma Yun didn't mention it, and left directly...
Obviously, not all the way ...
......
“... He originally wanted to inject 4 billion into potatoes!"
"Yes..."
"But he wants to put a few people on the board..."
“... No problem, investors have the right to monitor the flow of funds!"
Wang Ran shook his head: "He still wants the right to vote!"
Shen Mengxi sneered: ", HNA Capital has led the first and second rounds of investment, accounting for more than 15% of the shares, and I haven't even given him the right to vote!"
Let's say that after the privatization of potatoes, Shen Mengxi's shareholding was 100%, and later a group of talents were introduced, including the deputy director of CCTV, who took out 6% of the shares to do equity incentives, which can be cashed out after listing...
A round of financing of 2 billion, Shen Mengxi diluted 10% of the shares;
In the second round, another $15 was raised, again diluting 25% of the shares...
At present, Shen Mengxi personally holds about 66.35% of the shares, and Tudou is valued at $5.5 billion, which is benchmarked against Youku - Youku's current market value is $3.5 billion...
(I wrote it casually, don't settle accounts...) )
"The next round is almost ready to be listed, hard work!"
Shen Mengxi took the initiative to change the topic.
"For customer service, as it should be!"
“... Okay, I still have a meeting, so I won't keep you!"
Seeing off Wang Ran, Shen Mengxi went to the conference room...
......
Zhao Jinsong: They obviously also knew that Ma Yun was coming...
Ma Yun has had a lot of crowds on the Internet in the past two years, and books such as "Ma Yun's Way of Speaking", "Ma Yun's Way of Business", "Ma Yun's High Emotional Intelligence" and other books have also occupied half of the success textbooks.
As for many people who forget, he is fundamentally a businessman, what does a businessman do?
Make hay!
The so-called fame is also something that is sold for money.
But it is undeniable that once Shen Mengxi and Ma Yun catch up, there will definitely be more leeks rushing forward: Dad'an, please harvest!
Even Zhao Bafei can cut leeks wantonly, let alone Ma Yun!
Once the news is released, Ma Yun will inject funds into Mengxi Media or Tudou Video, tsk...
Shen Mengxi walked into the conference room, and the first sentence made them stunned: "He really wants to inject 4 billion! I didn't agree..."
"Huh?"
"Ahri, I don't like this company..."
"Why?"
“... Those who engage in the Internet feel that they are the best in the world, ignore them, and talk about their plans for this year!"
Shen Mengxi summed it up succinctly...
"However, when Ma Yun came in just now, all the multimedia reports!"
“... Let's stop being so high-profile, now it's okay!"