Chapter 132: Should it be exclusive?
Inside the studio.
Han Yiyi, Cao Zige, and Xiao Yutong also looked at Lin Bao in confusion.
"Boss Bao'er, you're ...... Shut down the stream?"
Han Yi glared one by one.
Lin Bao looked at her a little strangely: "What I want is over...... Do you have anything else to offer to the audience?"
Han Yiyi couldn't help but cry and laugh a little.
Just now, there was a local tyrant in the live broadcast room who rewarded nearly two million!
The popularity in the live broadcast room topped the cat's paw list, and it is still improving.
The most important thing is that because of a large number of tips, the audience who poured into the live broadcast room from the outside at once was six or seven times the audience in the original live broadcast room!
Six or seven times the new audience who were suddenly attracted in, they hadn't figured out what was going on inside, and there were so many tips all at once, and then, the live broadcast room was closed......
If you don't do this, you will waste a lot of heat and popularity, and now I'm afraid that a large number of netizens on the Internet are confused, and I don't know what the situation is.
"That, Boss Bao'er......"
Han Yiyi knew that Lin Bao didn't care about this, so he didn't say much, just reminded, "You were in the live broadcast room just now, and you didn't seem to mention the name of this song." ”
"Uh......"
Lin Bao also suddenly thought of this matter.
When I was in the live broadcast room just now, I just cared about the music, and I didn't think about mentioning the name of the song at all.
Then he said: "Then do you want to start a live broadcast again?"
"Forget it. ”
Han Yiyi, "When you upload the music platform, everyone will know." ”
Xiao Yutong next to him said: "It's okay, it just so happens that we can announce the name on Weibo." In this way, it can also bring a wave of popularity to your Weibo. ”
"School"
Lin Bao nodded.
The live broadcast is over, and the next step is to upload the music platform.
According to Lin Bao's idea, it is natural that several large music platforms, including Douyin, are uploaded, which is also convenient for the audience in the live broadcast room to watch.
But at this moment, his mobile phone suddenly rang.
Lin Bao took the phone and looked at it.
Contact: Tan Jinsong.
"Brother Song?"
Lin Bao was a little surprised, why did this college roommate suddenly call over, and then connected, "Hey, Brother Song." ”
Tan Jinsong's somewhat excited voice came from the opposite side: "Brother Bao, I watched your live broadcast room just now and heard that epic music, it's really shocking!"
"Thank you. ”
"Haha!"
Tan Jinsong smiled and continued, "I called you to ask, have you signed a contract with other music platforms for this epic music?"
"Sign the contract?
"Do you have any plans to release this song?"
"There are no plans for a release...... either"
Lin Bao said with a smile, "I don't want to do too many things, and I'm preparing to upload them on various platforms now." ”
On the other side, hearing his words, Tan Jinsong hesitated for a while and said, "Brother Bao, do you think it's possible that our Philharmonic Music will exclusively buy out your music?"
"Buyout?"
Lin Bao was stunned.
also suddenly remembered that his dormitory buddy worked on a music platform, and it should be his Philharmonic Cloud Music.
"That's right. ”
Tan Jinsong hurriedly explained, "It's not about buying out all the copyrights. Our platform will pay a buyout fee, as long as you promise to only publish on our Philharmonic Cloud Music Platform, and not upload and publish on other music platforms. Of course, it is only the exclusive right to publish, as for other usage rights, including clicks, advertising and download revenue on our platform, it is still in accordance with the normal agreement. What do you think?"
"This ......"
Lin Bao hesitated.
In fact, this song "Themass" was originally made for the audience in the live broadcast room, to accompany his music history online class. Therefore, he never thought of engaging in any exclusive copyright, nor did he care about any buyout fees.
"Brother Bao, I know how hot your live broadcast room is now. Moreover, once your song is released, it will definitely form a great sensation on the Internet. In fact, now the relevant topics on Weibo have begun to form. ”
Tan Jinsong said calmly, "For you to come and where you release it, it will not affect the audience in your live broadcast room and the publicity of this song."
However, it is a huge opportunity for us to come to Philharmonic Music.
The last time we gathered, at the end, you gave me, if a platform like ours wants to develop, we need to pay more attention to some music and special music groups, and do our own refinement. That's why I hesitated for a long time to make this request to you.
In fact, I believe that people from other platforms, even several big platforms, will come to contact you soon and ask you to sign exclusive copyrights or even artist contracts.
Our platform will definitely not be able to sign you as a person. However, if it's just such a piece of music, we can still give an exclusive price much higher than other platforms!
So, one song, just this one, do you think there is a chance?"
Listening to his words, Lin Bao was a little silent.
To be honest, I don't want to engage in these things.
It is true that in the current and even for a long time to come, the competition for copyright will be a trend.
It's something that can't be helped.
For the platform, you need to bring the traffic exclusively.
For singers, they also need to support their families, and with an extra exclusive fee, they can improve the already bad family situation a little more.
In fact, not all singers can rely on platform clicks and advertising fees alone to support themselves and their families.
Therefore, in Lin Bao's view, there is nothing to blame for the platform's exclusivity.
However, for his own business, for the sake of music popularization, he never wanted to go in the direction of exclusivity.
It doesn't even matter if you don't make money.
However, the best buddy in the dormitory came to find him, and this request was not too much, and it was even the most profitable way......
For a while, Lin Bao didn't know whether to refuse or agree.
"That's it......"
Tan Jinsong heard the hesitation in Lin Bao's tone, and said, "In this way, let's hang up first." You go and think about it first, on my side, go to our platform director to discuss, see if our platform can give the maximum exclusive fee, and then I will call you. How about you make the final decision?"
"School"
"Okay, then hang up Brother Bao first. ”
Lin Bao said to the three people who were looking at him, and said: "I am a college roommate who works on the Philharmonic music platform, and I want to see if I can exclusively buy out the release rights of this song "Themass". ”
"Want an exclusive buyout?"
Han Yiyi was a little puzzled.
Cao Zige next to him explained: "It can only be published on their platform, but it does not affect other copyrights." This is a very popular trend in the domestic music market at the moment. Nowadays, with the development of the Internet, the number of users of music platforms is increasing, so the competition between various platforms is also very fierce. Especially for some important singers, the exclusive rights of high-quality songs are used for hundreds of thousands, or even millions of exclusive fees!"
"Millions!"
Han Yiyi's eyes widened, "The release of an exclusive platform alone is worth millions?"
Cao Zige nodded: "The exclusivity of a high-quality song is worth the amount of traffic they can bring to the platform." Now the major music platforms, don't look at the main ones, the music library is very large, and the number of users is also very large, but for the potential users of the entire music market, it is nothing. Users can easily migrate between platforms, so constantly competing for the copyright of high-quality songs is the only way. ”
Han Yiyi didn't know much about this matter, but after listening to Cao Zige's explanation, his face was still a little surprised.
"I know what you're thinking. ”
Cao Zige looked at her and said, "The copyright competition of the platform is not conducive to the development of music and the experience of users. But there is no way, the capital behind each is competing for the market, and it is not up to anyone to influence it. And in the same way, singers also need to eat. In fact, most of the singers are not very good in terms of financial conditions, so more exclusive fees can help them get through the difficult period, and then have the opportunity to write more songs. Therefore, for users, it is not clear which is better or worse. ”
Han Yi nodded and said, "Boss Bao'er, do you want to sign this exclusive ......?"
"Actually, Master, it doesn't matter. ”
Cao Zige said, "If you sign an exclusivity, it will affect the circulation and the copyright income of other platforms." However, none of this has any effect on Master, especially this song. ”
"Not bad. ”
Xiao Yutong nodded, opened the Weibo on his mobile phone, and said to Lin Bao, "Actually, a week ago, when Senior Brother wanted to create this song, there were many music platforms that wanted to sign exclusives, even the largest platforms. However, they do not have the contact information of the senior brother, and they are all contacted through the Weibo background.
Senior brother's song, whether it is exclusive or released on the whole platform, in fact, has little impact on the audience in the live broadcast room. For the income from copyright, it will not be too large to offset the buyout fee. In the end, what will affect is whether to help major platforms gain the stickiness of their respective users, or to help Philharmonic Cloud Music bring an opportunity to harvest a large number of users.
All this depends on your own thoughts, senior brother, and you are the one who decides now. ”
"Hmm. ”
Lin Bao nodded.
At this time, Tan Jinsong's phone called again.