Although "Ultraman" has not yet started broadcasting, it has already launched an overwhelming publicity offensive.

Pengda gave a lot of money!

The channel provider who is just Meng Zai's bad money has to express it. Otherwise, Meng Zai will be angry, what if he doesn't give money in the future?

The poster is a strange man with a red pattern and an oval-like head like a salted egg, with his hands crossed into a cross and bowing straight ahead.

"Ultraman?"

Panda bit the cap of her pen and couldn't help but look out the window, constantly fantasizing about the weirdo on the poster.

I heard it's aliens?

Uncle Meng dug up the foundation of the building and dug out aliens?

(⊙o⊙)！

This alien is so cool, isn't it?

As a native of Zhonghai, Panda has seen forty or fifty kinds of aliens. But he really hadn't seen an alien like the one in the poster.

Is Ultraman his name?

Is it a way for aliens to cross their hands to say hello? like a human "beckoning" gesture?

Did Uncle Meng really see aliens? Or was Uncle Meng an alien in disguise?

With a hundred thousand whys in mind, Panda never imagined that he would be aroused by a poster that he had never been more curious than ever.

This is not an isolated case.

In fact, with the joint efforts of Pengda and Jiangchuan TV, after the online and offline warm-up publicity was held on a much larger scale than before, the children's curiosity was aroused.

Giants vs. Monsters?

Uncle Meng's brain hole is really big!

Curiosity is in every child's nature, and they want to know what the "aliens" and "monsters" that Uncle Meng has blown into the sky look like.

Is he amazing?

......

Compared to children's expectations, adults are not interested in "Ultraman".

There was not even much discussion.

The reason is very simple, looking at Meng Lang's previous works, none of them were filmed for adults, and "Ultraman" is naturally classified as a children's drama, and it is natural not to be interested.

Although the main audience is mainly teenagers, Meng Lang still wants to win over some adult audiences.

Therefore, he took the initiative to spoil part of the content.

Open the trumpet!

A Weibo user nicknamed "Angry Shark Thorn", who claimed to be a staff member of the "Ultraman" crew, released a clip to netizens that looked like a mobile phone was secretly filmed.

Zhang Yi, who was wearing a Cotter uniform, sat on the lawn, looked up at the bright stars in the sky, and said to the people around him: "Jamila, he is not a monster, he is a human like us!"

"What?!"

Everyone in the Cotter team was shocked, and without waiting for them to ask, Zhang Yi continued: "During the period of space hegemony, all countries were keen to explore the universe and launch their own space probes, and Jamila was one of the astronauts......

Zhang Yi was halfway through speaking, and the picture came to an abrupt end.

Three hours later, "Angry Shark Sting" voluntarily apologized and deleted the video containing "spoilers".

But the video of his spoilers has long since gone viral, and deleting Weibo at this time will only increase the popularity.

In addition, Meng Lang has already bought a number of big Vs to retweet, and this matter has naturally been on the hot search.

There are many classic dramas of the first generation, some of which are laughing and moving.

But the most classic drama is the 23rd episode of the original Ultraman "Hometown is Earth".

The plot of this episode has a very spicy irony, and the plot is also very deep.

Although limited by the length of the unit drama, the play does not explain too much background, but only describes Jamila's origin through a few lines, but these lines are heart-piercing.

Not surprisingly, Meng Lang's goal was achieved.

He's a director, and he's good at making serials.

The directors of the series are basically "broken dogs", and there must be a suspense at the end of each episode, which plays a role in driving ratings.

Meng Lang used this trick very skillfully.

Although only a few lines appear in the "spoiler" video, it has successfully aroused the curiosity of many people.

Everyone only knows that the monster Jamila is a human and used to be an astronaut, but more plots, they don't know.

The selling point of this drama is "Giants vs. Monsters"!

To be able to fight the giants, Jamila must be very weird, maybe she has become another creature.

Why did he become a monster?

He's an astronaut, is it because of cosmic radiation?

Jamila, who has become a monster, can still be accepted by human society?

All kinds of confusion linger in their hearts, and many people have more expectations for the upcoming "Ultraman".

Judging from the leaked "spoiler" video, the drama Meng Lang filmed this time should not be as young as he imagined.

Since it's not a work of young age, why not take a look?

In this way, Meng Lang successfully deceived the expectations of many adults through a wave of riotous operations.

It's hard to say how much of this expectation can be translated into ratings, after all, there is a good saying.

Adult's mouth, deceitful ghost!

What adults say is not the same thing as what they actually do.

But according to Jiangchuan TV's estimates, the ratings of the premiere will not be less than five points.

"This is the potential for fire!"

Director Tao was very excited, and sent ten flower emojis.

Meng Lang is relatively calm, and it is nothing to break the record in the first broadcast ratings, after all, when many traffic stars' new dramas premiere, the ratings are very exaggerated.

Is there still one less drama that was a big hit in the first broadcast and dived sharply in the second episode?

In the TV industry, the peak ratings of a drama are usually of little reference value, and only the "average" ratings are the most credible.

It's the same as the "highest subscription" and "average subscription" of the web article.

All over the book is a great god!

If the high-end exceeds 10,000, it will be much worse.

Meng Lang is actually not worried about the premiere ratings, after all, with such a strong promotion, the premiere ratings are definitely an exaggerated number.

How to attract the audience to follow the drama?

There are multiple solutions to this problem, and to put it bluntly, add a "preview of the next episode"!

If you want to be a little more subtle, then be a disjunctuous dog and leave a certain amount of suspense at the end of each episode.

A more advanced technique is to leave a sense of anticipation at the end of the film through editing and story direction.

For example, the male protagonist meets the female protagonist in the footwashing city.

The trailer for the next episode will directly show the scene of the two of them misunderstanding and breaking up.

The broken dog ended this episode the moment the male protagonist inadvertently raised his head and found the female protagonist.

The advanced point is to give the female owner a close-up shot when the male protagonist sees the female protagonist, and inadvertently reveals the note with the "critical illness notice" written in her bag.

The three methods can improve the audience's rate of chasing dramas.

But these three, except for the preview of the next episode, nothing else is suitable for "Ultraman"!

Ultraman is a unit drama!

What kind of disconnection does the unit drama play, even if one episode of material is forcibly cut into two episodes, what about the third episode?

"Let's add a preview of the next episode!" Meng Lang said helplessly.

The preview of the next episode is not pleasant, although it increases the audience's follow-up rate, but it also takes up a lot of advertising time.

But Director Tao still agreed.