It is very important to spend millions of dollars on product research and development, and what results can be obtained in the end.

Walking into the laboratory of the product research and development department, Song Shan saw bottles of fruit and vegetable juice on the table, to be precise, this is the original squeezed out.

The new product is to be on this, to dispatch the sense of taste and reduce the cost of the demand.

"This is the best tasting product we can debug so far!"

Liu Wenwen is professional in this regard, handed the latest product she debugged to Song Shan, and began to introduce in detail: "At present, there are many types of freshly squeezed juice on the market, such as orange juice, grapefruit juice, apple juice, blueberry, acacia fruit, lemon juice, grape juice, pear juice, mango juice, etc., generally orange juice, grape juice, apple juice, peach juice are the most common!"

"Of course, because the freshly squeezed juice has a relatively short shelf life, there is a certain amount of processing in the later stage, but it will definitely not increase the acidulant and coloring, and we will pay special attention to this aspect!"

"At present, PET packaging is more common!"

"At the same time, our product is not just freshly squeezed juice, because this aspect is skipped and monotonous, and from the beginning our product was positioned as a mixed fruit and vegetable drink!"

"The combination of fruit juice and vegetable juice has a better nutritional profile!"

"But there is a great difficulty in debugging the taste!"

"It took our team two full months of hard work to develop the current pairings, tomatoes, strawberries, pineapples, or carrots, apples and orange juice!"

"Because our raw materials are much better than those on the market, whether it is fruits or vegetables that are abundantly provided, in terms of nutrition and taste, they are slightly better than the ones on the market!"

"I am very confident that this fruit and vegetable mixed drink can be recognized by the market!"

Liu Wenwen said this with great confidence.

Raw materials can determine the direction of research and development, and when they first established the team, they only positioned themselves in fruit juice drinks when they first established the team.

However, it was discovered that the freshly squeezed vegetable juice from the hearty vegetables was also very delicious, so I came up with the idea of using the vegetable juice with the fruit juice to make a breakthrough in the market in terms of creativity and nutrition.

"Shall I have a drink?" Song Shan picked up the new product that was unpackaged and slammed into a large glass.

"Yes!"

Liu Wenwen nodded.

Song Shan smelled it first, and the smell of fruits and vegetables was very strong, and the initial feeling was still good, but he still had to drink it before he knew it.

He took a sip and licked his lips: "The taste can indeed distinguish those drinks on the market!"

Abundant vegetables and fruits, the seeds are germinated by the water of life before they are planted, which is more or less different.

The water of life is the closest to nature, which can also be called the taste of nature.

"How did you come up with the idea of mixing fruit and vegetable juice together?"

Song Shan asked.

"This idea, in fact, is not the first thing I came up with!" Liu Wenwen said with a wry smile: "Last year, I worked in a beverage company in Wenzhou, and I was fortunate to go to Nongfu Spring to investigate, Nongfu Spring has the idea of launching new products in this area to break the current share of the domestic beverage market, but their research and development seems to have failed, so I have never heard of a new product appearing!"

"After coming to Fengsheng, at first I was only tasked with developing new flavors of juice, but later, I found that the vegetables here are very fresh, and the freshly squeezed vegetable juice is less greasy and sweeter than the greasy taste on the market, and there is a great breakthrough in taste!"

"So I tried to mix fresh juice with fresh vegetable juice, and at first I was worried that there would be some special chemical reaction, but then, it went well!"

"I think it's the right direction!"

Liu Wenwen is very focused when she talks about this, her eyes are all eyes on the products she has developed, and this kind of person is almost close to the character of a scientific research madman.

"The direction is right!" Song Shan nodded, agreeing with Liu Wenwen's statement, and said, "There is no problem with research and development, but what about safety?"

"There is absolutely no problem with our own monitoring, and now we are waiting for the monitoring report from the Food Regulatory Bureau, as long as there is no problem on their side, we can put it into mass production!"

Liu Wenwen said.

"Good!"

Song Shan praised, then stretched out his hand, shook Liu Wenwen, and said, "Professor Liu, you concentrate on continuing to develop new products, believe me, this drink will definitely shock the market!"

"I expect it too!"

Liu Wenwen nodded.

"Uncle Jibo, let's go and see the workshop, I want to check the hygiene of your workshop!"

Song Shan did not continue to entangle himself in new products, and the research and development matters were left to the experts, and any of them were much more professional than themselves.

As long as he cares about it, there is no problem with hygiene, for Song Jibo's beverage factory, he does not ask for hard work, but only for no fault.

After all, for a behemoth like Fengsheng, Song's Fruit Industry is a small ant.

He cares about this, mainly because of the blood tie, alms and a person's own efforts, it is still different, the money earned by the clansmen's own efforts, they take it themselves, and they call it holding their heads high.

Even if the Song family is particularly rich, in the final analysis, it is the Song family, and it has little to do with the Song family, and the Song family is willing to take it out to support the family, which is the benevolence of the Song family.

But if it goes on for a long time and forms a kind of dependence, whether it is the Song family's own people or the Song family's people, it is inevitable that there will be some imbalances in their hearts.

There is a saying, ascend to the end, fight the rice.

In this world, whoever wants to get rich has to rely on himself.

Song Shan can help them, but not too much, and he doesn't mind the clansmen tossing, as long as they are willing, no matter how they toss, tear down the sky, Song Shan can stop it.

After walking along the two floors of the upper and lower floors, one by one factory workshops, Song Shan breathed a sigh of relief, it was already very good, and there were some years of health standards.

"Whether it is the sanitation standards for working environment, waste water and sewage discharge, etc., in this factory, you will follow Uncle Hong's squatting for half a month, and then come back to implement it, we promise that there will be no shortage in this regard!"

Song Jibo is a person who has suffered a loss, and he knows very well that he can't save a little money in some inattentive places, so he can't eat the fox and make a fuss.

It's like at the beginning, they didn't make much money, but it had a huge impact, and the villagers of the entire Fengsheng headquarters, especially the people of the Song family, are now all in the Fengsheng Village Committee and can't raise their heads, so that they directly look down on Xiaohe Village, Ping'an Village, Lejiagou, Mingshan.

That's the impact.

"Well done!"

Song Shan nodded and said: "Uncle Jibo, the fruit industry is to do food, do diet especially pay attention to a hygiene, any health level is not up to standard, will lead to the result of an overnight collapse, this, you have been conscious, this is a good thing, but must be maintained, another point, if you want to get the market, you have to do what the market does not have, product research and development, is the lifeblood of an enterprise, so new products but success or not, research and development, is absolutely not lost!"

"I'll remember!"

Song Jibo nodded, although he was older than Song Shan, and his seniority was far above Song Shan, but when Song Shan spoke, he listened very humbly.

Song Shan tossed such a big foundation as abundant agriculture, and he has already expressed his ability, such a person, I would like to mention you a few words, for him, a person who only started business at the age of tens, it is Chrysostom.

After looking at the factory, Song Shan followed Song Jibo and entered the office, the office is a little simpler, probably dozens of people working together, a spacious office, there are dozens of chapter tables, and even Song Jibo, the boss, does not have an independent office.

This shows that they have invested all the resources they can use in the research and development of new products, as well as the plant machinery that is about to open, and there is no waste of money at all.

"Shanzi, although the product has been developed, I still have no bottom in my heart!"

Song Jibo sat down, let Song Shan sit opposite, he lit a cigarette, took a few puffs, and then said faintly: "You said that I invested so much, if I can't sell it, how can I do it!"

"Uncle Jibo, this hasn't started to go on the market yet, why are you worried so much!" Song Shan shook his head and said, "Your products have great market competitiveness!"

"But Professor Liu said that although Nongfu Spring's research in this area failed once, it did not give up, and they should launch the same type of drink sooner or later!"

Song Jibo said bitterly: "We have small arms and legs, so we can face an opponent like Nongfu Spring!"

"Uncle Jibo, have you ever heard a word!"

Song Shan raised his head, looked at Song Jibo, and said: "I'm not afraid of god-like opponents, I'm afraid of pig-like teammates, Nongfu Spring is in God, and their hands can't come to the northwest, even if you fight against them one day, as long as you have excellent product quality, we will still be afraid of them, don't forget, although you are self-employed, but behind you is always our abundance, whether it is marketing channels, or capital, I am not afraid of anyone!"

Song Shan knew that Song Jibo was actually a little ordinary person who went out halfway to do big things, but if they couldn't, they would definitely fail.

Song Jifang, who has not been able to pop a fart for decades, although he relies on the support of Song Shan and Song Jiang, is not now a high-end tourist resort that has almost turned the farmhouse into a high-end tourist resort.

People who don't have some ability can't do it.

Song Jibo is not confident now, they have never done such a thing, so it is inevitable that they will be afraid in their hearts, what Song Shan can help him is to give him enough support.

"With your words, I'm much more relieved!"

Song Jibo breathed a sigh of relief.

Regardless of how capable others are, there is abundance behind them, and now they are in charge of abundance, which is a commercial ship that has initially revealed its hideous in the agricultural world.

Thinking about it this way, I did become a lot bolder.

"What you have to do now is to make achievements, as long as you can prove that the future of Song's fruit industry is bright, the new products are competitive in the market, and you can bring profits to Fengsheng, then the Fengsheng Village Committee will support you at all costs!"

Song Shan said this as a village director, as the director of Fengsheng Village, the chairman of Fengsheng Agriculture, he is qualified to say this.

"Shanzi, don't worry, I will work hard!"

After Song Jibo became bold, his whole popularity became much more confident: "I have done a lot of market research, and I called Dajiang and asked him to lend me some people and make a set of marketing plans!"

The more he talked, the more proud he became, if this situation was put on someone else, whether it was product research and development, production, marketing, all aspects of the problem was a big problem.

But he had his back against the tree to enjoy the shade, and he found that these problems were not a problem.

"Okay, I'm waiting for you to get me off to a good start!"

Song Shan smiled, if his own people don't help his own people, who else can he help, whether it is himself, his father, or his eldest brother, he is willing to help the Song family's fruit industry, it is all out of support for the clansmen.

There's nothing wrong with that.

"But Shanzi, do you want to give us a name for the product first?"

Song Jibo said with a licking face.

"Didn't you have a name?" Song Shan asked.

"Hmm!"

Song Jibo smiled and said: "We thought about it, we people are the most knowledgeable about you, and it is a gimmick to let you give us a name for our products!"

"You want to rub the rich influence!" Song Shan saw through his idea at a glance, but he didn't care, if the rich influence could help, he was willing.

He thought about it and picked up the new product on the table, which is the most unproduced experimental PET packaging, transparent, and the flesh inside can be seen clearly, which does make people have a more reassuring taste.

"It's called Fengshen No. 1 Fruit and Vegetable Juice!"

Song Shan Road.

He remembered that there was a world No. 1 in the future, which was sold by thieves, and such a name was somewhat gimmicky, and sometimes people could take a look at it.

In marketing, don't underestimate this and look at it for a moment or two, this is how interest sometimes comes from.

"Toyojin One?"

Song Jibo chattered for a while, feeling a little weird, but after a few more chatters, he felt a little taste, and asked unclearly.

"Okay!" Song Jibo, based on his trust in Song Shan, did not hesitate to set the name, and said: "I'll take someone to design a product trademark and register it first!"

"How did you arrange the follow-up marketing problems?" Song Shan asked with a lot of mouths, although there is a marketing team supported by Song Jiang, but Song's fruit industry does not have much money, and the investment in this aspect should not be very large.

"There are several sets of plans, and we are still discussing the specifics!"

Song Jibo said: "The main thing is the problem of funds, if there are sufficient funds, it can do a little better, but I also think about it, at present it is difficult for me to ensure the success of the new product promotion, if I increase investment in publicity funds, the follow-up plan is not very good, I have to leave a way back for myself!"

Song Shan thought about it and didn't say anything, some people's personalities are like this, few people can do it, desperate, most of the time, they will choose to leave a way back for themselves.

"Recently, we are also doing a wave of publicity for our out-of-season vegetables, you can cooperate with our product publicity department!" Song Shan said: "Take a ride, it's not a big problem!"

"Okay!"

Song Jibo's eyes lit up, and the abundant out-of-season vegetables were one of the main products of Fengsheng Agriculture, and the publicity and distribution funds invested were enough to sell his Song's fruit industry.

Riding this ride is nothing short of good news for their new product.