The acquisition of Electronic Arts is not cost-effective, and there are a few of the remaining companies that are in a similar situation to Electronic Arts, although they are certainly far inferior to Electronic Arts, but the acquisition price is not small, the key is that Qiao Feng is not familiar with these companies, and he has no impression in the original time and space.

On the contrary, the rest was placed at the bottom, indicating that there was the least acquisition value, which made Qiao Feng's eyes shine.

Atari.

This is a game company that Qiao Feng has in his impression that the future is very bumpy, and it has come to the point of bankruptcy protection.

But this company has a long enough history and has been extremely glorious.

This is a game company that was born before the first microcomputer "Cowherd Star" was born.

The first game product produced by this company simulated playing table tennis was the ancestor of arcade machines.

The first arcade game was made by this company, and only twelve were originally produced because it was not known what the future would be.

Compared to it, Nintendo, which has always been hailed as the pioneer of the modern video game industry, can only be regarded as a little brother.

Even better, two of Apple's founders, Steve Jobs and Woznick, both worked at the company and worked on the classic Arkanoid game Breakout.

The company's success in arcade games has been nothing short of spectacular, with more than 20 million units sold since its release in October 1977.

In 1980, in just one year, the console made two billion dollars in profits for the company.

This is ten years ago, and Nintendo's sales last year were only two billion dollars, so it's clear who broke the bull.

But this large amount of money did not go into the pockets of Atari, because the company was on the path of being acquired since its inception.

The development of the Atari 2600 began at the beginning of the company's inception, but the company was eventually acquired by Warners in 1976 for $28 million in cash, and more than $100 million was invested in the project until its official launch in 1977.

Then, in four years, Warner easily made an annual profit of $2 billion with an investment of about $100 million.

But Atari's brilliance was short-lived.

Although the sales of the Atari 2600 so far are more than 20 million units and close to 30 million units, in fact, this number was basically the same eight years ago, in 1982.

In 1982, the popularity of the Atari 2600 has reached the level of one for three families in the United States, and it is all the rage all over the world.

But it was this astronomical installed base that made the software for the Atari 2600 that made the Atari 2600 to the bitter sweetness, and they found that the low-level games they made casually would be snapped up, and the result was shoddy, which eventually led to a volcanic explosion of customer anger.

On Christmas Day 1982, the huge market of Atari 2600 collapsed due to the proliferation of inferior software, and the software and hardware were completely unsalable.

Atari's good fortune came to an end, and no one knows how much damage the storm caused, anyway, the American game market disappeared almost overnight, and the development of the world game industry came to a standstill.

However, although the collapse of Atari has brought the development of the world game industry to a standstill, as the saying goes, the east is not bright, and the west is bright.

Although the Atari 2600 was forced to withdraw from the market due to a vicious cycle of software (abandoned by customers), the concept of the home game console model has successfully entered people's lives, and the gaming industry has matured as a result.

When the game industry is in a cold winter, other game companies are still burying their heads in development, making new games, and looking for new carriers.

However, it is interesting to note that it is no longer the American companies such as Atari that inherited the glorious world created by the Atari 2600, but Nintendo, a not-so-famous card making company.

Nintendo's CEO, the discerning Yamauchi Pu, saw the prospect of home consoles in the temporary recession of the game market, and Nintendo released their first generation of home consoles in 1983, the home game console FC, which is familiar to Chinese people, and then it was a great success.

However, although Atari made a mistake in making a decision that caused itself to turn from prosperity to decline, and let Nintendo replace him, his own game consoles were unsalable, and the surplus had to be shipped to the New Mexico landfill, but the emaciated camel was bigger than the horse.

Atari's core team is still there, whether it is the game production team or the sales team, and there is still a certain hope for the company.

After all, Atari was once so glorious.

This is also the main reason why Qiao Feng is interested in Atari.

Another reason is Warner.

Although Atari's team is still optimistic about the company's prospects, Atari has no value for Warner, which has already made huge profits on Atari.

As soon as it is now the world of Nintendo and Electronic Arts, Atari has made a wrong step since he made a mistake in making a decision and misestimating the home video game market, and he has not been able to catch up with others in seven or eight years, and the possibility of catching up in the future is not too great.

The second is that Atari has fallen into a cold winter because of the shoddy production of the year, and even the world game industry that has been affected has fallen into a cold winter, and the entire Atari brand has stinked.

Such a company with an unpromising outlook and no brand value is completely useless to Warner.

So Warner is very willing and possible to dispose of Atari, and the price will not be more expensive than the price when it was bought.

Because Atari has long been worthless.

A few years later, when Atari was sold to Hasbro, it was only sold for five million dollars.

But for Warner, the worthless and useless Atari is exactly the goal for Qiao Feng.

First, the price is not high, whether it is 10 million or 20 million US dollars, it makes little difference to Qiao Feng.

Second, and most importantly, the core team of Atari is still there, especially the game production team.

For Qiao Feng, who wants to start developing and making games immediately after buying, there is no more suitable goal than Atari.

In a pile of information, Qiao Feng is most interested in Atari, and another target that interests him is also related to Atari.

The company's first business was to distribute video consoles designed by Atari for the Atari 2600.

That's right, the company started out as a publisher and was the first third-party publisher outside of Atari's core distribution sales team.

This company is called Activision.

One of the five founders of Activision was the founder of Atari.

In the case that Atari itself is difficult to protect, the situation of Activision, which relies on Atari for distribution, is naturally needless to say.

So, two years ago, Activision, which couldn't get out of the way, started making its own games and expanding into new markets outside of games, releasing Cornerstone (a relational database program developed by m), but the market response was rather lackluster.

Now Activision is not as good as Atari, and whether to file for bankruptcy has been put on the agenda.

But don't look at Activision so sad now, but in the future, this company will be very famous, and Activision Blizzard has been playing games for many years, and there should be few people who don't know about it.

So, it's another goal of Qiao Feng.

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Today I removed the cast and started to resume workouts, so the update is starting to return to normal.