Five minutes passed, and just when Ye Tian sat indifferently and Su Wan fell into deep thought, Wang Jianhua couldn't sit still, "What's the situation with these two people? I have given an eviction order and still won't leave?" Did you not hear the meaning of my words?"

Coughing twice, Wang Jianhua put down the pen in his hand, raised his head and looked at the two of them and said, "What, what else do you two have to do?"

"Finally wait until you speak" Ye Tian, who was smiling secretly in his heart, immediately replied: "Mr. Wang, do you have any suggestions for clothing sales when you manage such a large clothing city, because my family also plans to open a clothing city, but I see that in recent years, the chain retail model represented by Heilan House has risen rapidly, and the future market share of the entire clothing wholesale market may become smaller and smaller."

Wang Jianhua originally planned in his heart, no matter what the little guy said, he would let him go directly, but who knew that Ye Tian's words just spoke to his heart, and seeing that this student's attitude was very good in all aspects, he moved his mind to educate the younger students.

At this moment, Wang Jianhua would never have thought that it was his thoughts that made his whole life change dramatically.

More than ten years later, when he has become the head of the leading national clothing enterprise in China, in the face of media interviews he will still recall countless times that ordinary morning on New Year's Day in 08, a young boy came to his office, but did not leave directly after being rejected by himself, but chatted with himself about the future trend of the domestic and international clothing market, and he even inexplicably listened to the words of a weak crown teenager, it is really lucky, wonderful.

After thinking for a moment, Wang Jianhua said slowly: "It seems that you have also done some research on the clothing market, yes, since Heilan House won the annual award of clothing brand in March last year, the brand chain business model has swept the whole country overnight, and various brands have swarmed up, but in my opinion, it is still too early to conclude that the brand chain operation can surpass the market wholesale operation to become the mainstream in the future."

"In fact, this business model was first passed from Japan, the Japanese buy clothes traditionally like the mass merchandising style of self-selection, this business model just adapts to the Japanese concept of consumption so it can become the mainstream of the market, but in China, the traditional consumption concept of the Chinese people is not like this, the current popularity is more because of a sense of freshness, and after 3 or 4 years, the boom will dissipate, the cost of chain stores is high, and the disadvantages of high threshold will be completely exposed."

"Although there are many opportunities to make money in these years, but more people fall to death, do the sales model or still have to be steady and steady, although the fast money is good, but the vomit is also fast, and once the fast money is burned out, what to do? Store rent, employee wages, inventory backlog, these are to cost a lot of money, in my opinion, our traditional clothing sales model will continue for another 20 years. ”

"Okay, I can't bear to see more people rushing into this false fire to talk so much, you go home and discuss with your family, remember to think twice"

After listening to Wang Jianhua's words, Ye Qian already had a plan in his heart, "It seems that in an era, the future can be predicted, and there are still very few people who grasp the direction of the wind, and more people are still bound by the times, of course, this is the normal phenomenon of every era, otherwise not everyone is Ma Yun?"

"But since you met me today, then I have to pull you out of the limitations of the times" Ye Tian, who made up his mind, said: "Mr. Wang, I don't know if you can listen to my humble opinion?"

"Oh, young man, you say it's okay, I'm willing to discuss anything related to my business"

Yes, with such a mind that is willing to study and not ashamed to ask, it is equivalent to half a foot has stepped into the door of success, what this guy lacks is an opportunity, a direction.

"Well, Mr. Wang, I agree with part of what you said, now a swarm of rushing into the brand chain operation is definitely a dead end, no quality assurance, no brand architecture, no standardized management, no upstream and downstream construction, only know that blindly opening stores will be bankrupt in one to two years at most" Wang Jianhua nodded in agreement and did not speak.

Remembering the news and reality he saw in his previous life, Ye Tian continued: "But in my opinion, the mainstream of the future is definitely brand chain management, and for future consumers, quality will even have a greater impact on purchase intention than price."

Wang Jianhua's brows furrowed, but he still didn't open his mouth to interrupt Ye Tian, because according to his more than 10 years of experience in the clothing market, no matter how good the quality is, the price is too high, and the general public will not accept it, except for the real international famous brand, after all, the biggest foothold of the famous brand is not the quality, but the high price. The higher the price, the more people believe that you are an international brand and the more they seek after your products.

This is Wang Jianhua's judgment made by the limitations of the times, in fact, the changes in the clothing consumer market are fundamentally determined by the national economy, that is, the income of the people, the national income is generally high, and naturally began to pursue the quality and fame of its clothes.

If we analyze according to the current economic situation, Wang Jianhua's idea is not wrong at all, after all, the economic base is the main factor affecting the consumption pattern at any time, and the so-called "economic base determines the superstructure" perfectly points out this truth, and it seems that the words of the great man are correct no matter what era they are.

But no one in this era, even the leaders of this country, would have thought that China's economy would maintain a rapid growth rate of 7% in the next 10 years, and the gross national income in 07 was only 270884 billion yuan, but in 2017, the gross national income reached an astonishing 82,482.84 billion yuan, creating a miracle in the history of world economic growth.

Ye Tian knew these future facts before he dared to speak like this, "Mr. Wang, let me give you an example, will you buy soap to wash your hair now?"

"Soap to wash your hair? Definitely not, don't you use shampoo to wash your hair?"

"Yes, there is a special shampoo for shampooing, but what do you remember what you used to wash your hair 20 years ago?"

Wang Jianhua couldn't help but recall a long childhood memory, not to mention shampoo at that time, the high-quality soap that can make foam is something that the whole family uses carefully.

Ye Tian continued: "I think you should recall what is the fundamental reason for such a change? Yes, it is the growth of the national economy and the increase of personal income. When the country has money, it will vigorously develop science, education, culture and health, and when individuals have money, they will pursue a higher quality of life.

"In this case, then in the next 10 years, who can guarantee that there will not be a big explosion of consumption? The general growth of income will inevitably bring about a comprehensive upgrade of consumption.

"Oh, young man, your idea is very good, but all this is premised on a substantial increase in the national economy and a general increase in personal income, and you are so sure that the country's economy will grow as steadily and quickly as you envisioned?

"Okay, Mr. Wang, let me ask you another question, what do you think of this country?"

"What? If you want me to say how about the country? If you weren't too young, I would have thought you were sent down from above to do ideological research," Wang Jianhua replied: "The society is very stable, the politics is very healthy, and since the reform and opening up in '98, the country has always attached great importance to economic construction, and the business environment is quite okay."

"You see, you yourself have recognized that the country's economic construction policy and the domestic economic environment are very good, so what is there not to worry about?"

"Although the current international situation is still relatively complex, there is a global consensus that will not change, that is, peace and development are the main themes of this era, and overall stability and local turmoil are the overall characteristics of this era.

"China's biggest advantage now is the demographic dividend and the broad consumer market, from next year, domestic and international trade will be multiple, coupled with the impact of the Olympic Games, the national image and international influence will also go to a higher level, in such a lot of favorable conditions, do you still doubt the economic growth rate in the next 10 years?"

Wang Jianhua was speechless for a while, he didn't expect that this kid was deliberately tempting himself to say those words, and then attacked the shield of the son with the spear of the son. Although the logic is correct, Wang Jianhua still thinks that he is taking it for granted, after all, the world situation is changing rapidly, and no one can guarantee that the theoretical prediction will be realized.

It's just that I am willing to guard this clothing city in my life? I used to be a person who was full of pride in life, and when I first started my business, I was also a person who was determined to ring the bell on the NASDAQ, how can I get by now?

Ye Tian looked at Wang Jianhua at this time, and knew that his words had changed his traditional thinking, but it was still the last point before he could act firmly, so now it was time to draw a cake for him and depict a commercial scene.

Coughing twice, Ye Tian raised his voice and said passionately: "Mr. Wang, it's right to be cautious, but it's timid, in the next 10 years, the domestic environment is good, the country will more vigorously support the development of national enterprises, infrastructure and networks will develop rapidly, the consumption level will be greatly improved, and the whole society will usher in earth-shaking changes, which will be the best era for people with ideas and courage."

"In this era of rapid change, what kind of people will be eliminated the most? People who do not change! The vast majority of entrepreneurs must know how to push from the micro to the macro, by discovering the needs of some people, and then pushing up to a group of people, now is a golden opportunity, seize the opportunity, you can become China's Ortega!"