Momoko-san Kikuchi played a DJ in the Tsukijiu drama, and in order to echo this identity, Fuji TV and J-WAVE collaborated, and she did a broadcast as a character in the drama. ”

Music is something that everyone hears differently, and records need real money to buy. If you are not careful, recommending a rollover will become making trouble for yourself, so it is rare for a star to take the initiative to recommend a new song by an unknown newcomer.

However, if you are broadcasting as a character in the play, then the theme song of the TV series is recommended, which belongs to the scope of commercial touting, which is similar to the single Miho Nakayama brought to the band to give the Akashi family saury, which is reasonable.

Shinichi Iwahashi thought so, but the staff said: "However, Kikuchi-san himself seems to really like this song, and he recommended it very seriously in the show, and he also prepared the recommendation quite carefully." ”

If so, it's not the same as ordinary commercial hype.

According to J-WAVE, more than 700 calls were received on the night the broadcast was broadcast. ”

"So many?" Iwahashi was surprised.

"Many of the listeners of J-WAVE are young people, and the radio station also pays attention to communication with listeners, so the listeners are also very motivated. ”

The so-called what kind of program there is, what kind of audience it will raise.

"Moreover, although Kikuchi-san's popularity is worse than before, his popularity is still there. The most important thing is that her audience favorability is very high, and she is one of the best idols in the same period. ”

"Really?"

Not only that, this time Kikuchi-san reversed the impression in the public's mind in the TV series and played the role of a frivolous woman, which was also very topical. Therefore, there should be many people who will listen to the radio at her. "The staff is half analytical, half guessing.

"I see. Iwahashi Shinichi thought thoughtfully.

I heard that Kikuchi Momoko was in a hurry to form a band to transform, and after a failure, she immediately picked up the frivolous girl in the Yuejiu TV series, which seemed to be a cat's tail on fire, and I thought her career was not optimistic.

Of course, the firm's idea is also easy to understand. It is nothing more than to take advantage of the fact that the popularity has not completely dissipated, and it is convenient to talk about the conditions when it is time to transform. In this place in the entertainment industry, turning your face is like turning a book, and you have to prepare in advance when you see that things are not good.

However, such a toss from east to west, don't turn into a transformation in the end, the audience's favorability will be lost first.

"Anyway, Kikuchi Sanko helped a lot this time. ”

Thanks to her, it was a chance to be recommended for nothing. Thanks to her, she used these 1,600 singles to help her efforts, and sent the band to the top ten of the chart for the first time.

For bands, being able to touch the threshold of the top 10 makes a lot of difference.

The newcomer bands that can break into the top 10 on the list, and the company is confident when they contact the show for them. Many programs that couldn't be on before can now be discussed again.

Eleven are "outsiders", but the tenth is eligible to "enter".

The effect recommended by Momoko Kikuchi on the radio, no more, no less, sent ZARD to just the right position.

The overwhelming response on the night of the broadcast, as well as the sales of 1,600 copies after the broadcast, such a high level of feedback was due to the fact that Kikuchi Momoko was not perfunctory, and the audience did not just regard her recommendation as commercial touting.

Whether she really likes the band's songs or wants to do her job seriously, she should thank her.

Until then, though—

Shinichi Iwahashi remembered something, looked at the staff waiting for him to speak, and asked, "You mentioned earlier that J-WAVE pays a lot of attention to communication with the audience, right?"

"Yes. ”

Iwahashi nodded cautiously, "Since Kikuchi-san helped promote J-WAVE, we shouldn't act as if nothing happened, and we should find a way to do something." ”

Of course, this is not to send a thank you note to Kikuchi Momoko's office.

"700 calls is a number that cannot be easily ignored since J-WAVE focuses on communication with listeners. Momoko-san Kikuchi's recommended single has received quite a lot of attention, so J-WAVE will respond to this attention, right?"

"In that case," Iwahashi said, "Iwahashi will negotiate with J-WAVE that the record company is willing to play ZARD's single on demand at its own expense and play it on J-WAVE." ”

"We would like to cooperate with J-WAVE, and ask the radio listeners to listen to this song, and follow up and collect feedback and comments from listeners after Kikuchi-san recommended this song. ”

In the commercial touting link, the star seriously recommended a new song, this kind of thing is hard to find, which can be regarded as ZARD's luck.

However, if you just say "thank you for the good luck" and stop there, you will be disappointed.

Since Kikuchi Momoko helped to start a publicity on J-WAVE, she simply took this opportunity to develop related publicity on J-WAVE-

J-WAVE focuses on communication, so let's do what they like, and open up for the audience to comment.

For the band, Ren Jun's evaluation can also become a way of publicity.

As a rookie band, ZARD's debut single is relatively eye-catching. But this is not enough, and Iwahashi Shinichi feels that this single still has the strength to take a step forward.

In order to give full play to our strength, we must find ways to do what we can do and borrow what we can borrow.

......

On one side, ZARD, which needs to use all its resources and seize the opportunities that can be seized to sell, and on the other hand, DREAMS COME TRUE, which is already on the right track and the opportunities are constantly coming to you.

At the record label, Shinichi Iwahashi bothered about ZARD, turned his head and went to a meeting with the team of DREAMS COME TRUE, and all he received was good news.

THE WEEK THAT ZARD WAS FIRST SENT TO NUMBER 10 BY MOMOKO KIKUCHI, DREAMS COME TRUE won another number one on the album chart.

From all sides, this week's list can be regarded as "Shinichi Iwahashi's victory".

However, unlike ZARD, who needed to work hard to find publicity opportunities, in the face of various opportunities presented to DREAMS COME TRUE, Manyumi Watanabe refused to appear in all shows on the grounds that the band was starting to prepare a new album.

It's true that you're going to be preparing a new album, but there's another reason to stop appearing in music shows for the time being.

As the owner of the band, Watanabe has a long-term vision. In her opinion, the band's exposure on this album has been enough so far.

《LOVE GOES ON... This album, now it seems, is clearly on the list that it will sell.

An album has passed the stage where it needs to rely on topicality and exposure to become famous, and the next thing to rely on is not publicity, but the accumulated word-of-mouth.

At this stage, not only is it no longer necessary to be exposed, but it is also necessary to actively reduce it.

On the one hand, it is easy for the audience to get bored with the transition exposure. On the other hand, playing songs in the show too often will also affect sales.

There's nothing worse than getting tired of the audience.

Watanabe Manyumi was thoughtful, and Shinichi Iwahashi agreed.

If you want to refuse a TV station, you have to have a reasonable reason so as not to offend people - to tell the truth, the number of people with small bellies in the TV production bureau is quite high.

There is no way, in the current era, it is the TV station that dominates the fate of the office, and the TV station holds the power of life and death of artists.

Once power swells, people become more and more willful.

The most reasonable reason for the band is to prepare a new album.

For this reason, the TV station has nothing to say. However, things are not so simple, and the staff here of the office have to take advantage of "LOVE GOES ON... "During the song, I was enthusiastic with the production team of various music programs, and I said something nice to the other side in advance, such as "I will ask you again during the promotion period of the new album".

It's not easy to be a man in black behind the scenes, and it's even more bearable to be a pawn who has to go and be thoughtful one by one.

......

The band is preparing for a retreat and is fully committed to the new album and the planned tour this year.

With LOVE GOES ON... is a big hit, and the expected circus tour is even more imperative. After it was decided to hold such a big performance, the office set up an executive committee, and Manyumi Watanabe was named the chief producer.

Sony's staff in charge of DREAMS COME TRUE also came to take up temporary positions, and there was a need for manpower in all aspects, so we also recruited a lot of temporary workers to help.

In terms of stage production, equipment rental, lighting and stage design, costumes, and negotiations with security companies...... and recruiting temporary workers in touring cities, etc., etc., etc., but anything that can be remembered is a big deal.

Fortunately, when it comes to touring, no matter how creative and unique you pursue, when you actually implement it, there are countless routines and experiences summarized by your predecessors to refer to. It's just that homework can't be copied, you have to adapt to it.

As for the band itself, the first thing is to rearrange the songs.

The charm of the band's live performances lies in this change. Even if the same song is on different tours, it can still show different styles.

If you want to start a tour, it is naturally not enough to rely on the three of them on the stage, but also to recruit the accompanying team and harmony team of the tour. All three of BOLAN's people were called back by Shinichi Iwahashi, Kazuyoshi Aoki and Takashi Gomi were musicians, and Ranshi Moritomo was in charge of the harmony.

Anyway, you don't have to use your own people in vain, and you can take them to see the world by the way.

After the addition of Gomi Takashi and the reorganization of BOLAN, the three of them toured around Tokyo to hone their singing skills and performance skills.

The lead singer of Moritomo Lanshi, in the opinion of Iwahashi Shinichi, is quite talented. Although when he went to join the band Heaven, what left Shinichi Iwahashi with was the impression that he stopped in the middle of singing.

His level was really not enough when he participated in the show, but as Shinichi Iwahashi said to Sachiko Kamaike, Moritomo Arashi is also the kind of person who has the talent of "seeing results if you work hard".

Compared to Sachiko Kamaike, Moritomo Arashi is more comprehensive, he can not only sing, but also write lyrics and compose music.

BOLAN reorganized, under the persuasion of Iwahashi Shinichi, Moritomo Arashi gave up the instrument in his hand to focus on being the lead singer, and the three of them began to fight monsters in the LIVEHOUSE in Tokyo.

Now he is very different from the shy, conceited and inferior image when he first appeared in the band Heaven.

With BOLAN's level, even if he debuts now, he will not be timid in terms of strength.

ZARD has already debuted, and judging from the current sales of the debut single, the cost of the band's debut has already been recovered. According to this momentum, this debut single can make the company make a fortune.

However, the dissipation of the heat is just as terrible as the lack of heat, and taking advantage of the good start, the company now has to prepare the production of the band's second single and study and formulate a new round of publicity strategy.

At that time, it will be inseparable from publicity funds and network resources.

At this stage of concentrating on ZARD, GenZo's only resources will be fully poured into them, and there is no room for the next band for the time being.

Of course, eggs cannot be put in the same basket, which is also the truth of the ancestors' religion.

So, while promoting ZARD with all his might, Shinichi Iwahashi also began to prepare for BOLAN to save up the song and participate in the DREAMS COME TRUE tour to see the world, and reduce the number of performances at LIVEHOUSE.

Regardless of the success of ZARD, BOLAN's debut is planned. It's just a little bit of a drag for the time being.

......

Girlfriend goes abroad on a business trip and travels at public expense, and Shinichi Iwahashi is busy in Tokyo.

The small boss in the entrepreneurial period has a lot of big things and more trivial things in all kinds of work that is pressed on the desk every day.

While busy with the selection of songs for DREAMS COME TRUE's new album and the tour meeting, I am staring at ZARD's promotional period, participating in ZARD's song selection party, and in addition, wearing the name of WINK producer, I also have to participate in their song selection party.

The music is full of hands.,Occasionally a little empty.,At night, I also teamed up with a fat young man to fight in Ginza Roppongi.,From "Emi pear" to "Asuka".

In the middle, you may also meet acquaintances in the industry, and if you happen to have a good relationship, you will temporarily put together a game to drink for a while.

The fat young man, if he doesn't drink to his heart's content, and doesn't tease the wine lady, he will never start discussing the new show to be produced, and dealing with him really requires a lot of patience and a good amount of alcohol.

Shinichi Iwahashi was so busy that he turned his head to bargain with Watanabe Manyumi, "I'll do my best for this new show." ”

Watanabe Manyumi smiled, "When I saw the bill from the office delivered by the nightclub, I knew how hard you worked. ”

"That's a good sound. Iwahashi shook his head.

All the bills he paid for the show were credited to U-MIC, which means that Watanabe Manyumi knew everything about his whereabouts. It's a little subtle to think about.

"Anyway, hard work. Watanabe Manyumi comforted him.

"After all, it's not for the same goal. "Iwahashi Shinichi is also happy. I know in my heart that he is dealing with the fat young man here, and Watanabe Manyumi is going to deal with the TV station on the other side.

It's not easy.

Even if it is Watanabe Manyumi, she is a small boss in the entrepreneurial period when she separates her family.

"That's right. ”

Patronizing and saying that there is nothing to do, I almost forgot to get down to business.

"Wanyumi-san," Iwahashi Shinichi asked her, "Is there any arrangement for Friday noon?"

Watanabe Manyumi flipped through the workbook and asked, "What are your arrangements?"

"It's not me," said Iwahashi, "it's Narita's brother-in-law who wants to have dinner and talk about the band's sponsors." ”