The last emperor's reputation in the first week of release is very good, especially the professional word-of-mouth, I don't know if I really think it's very good, or the money given by the gift works, anyway, those reporters who have been invited to watch the show in advance, the film critics have basically given good reviews, even if there are picks, in the end I will say that the last emperor is a movie worth watching.

But I have to say that as a biographical drama and literary film, the audience is naturally small, and even if so much publicity is done, it still can't change this fact.

In the first seven days of its release, the Last Emperor earned $10.7 million at the box office with a 1,000-piece canvas release, and Twentieth Century Fox was very surprised at the time, thinking that this would be another blockbuster film, but unexpectedly, the attendance began to decline from the second Monday.

When the second week ended, the Last Emperor's weekly box office fell by 30% compared to the previous week, and only received $7 million, and then the third week began.

In the second week, it fell by 30%, and the decline was really not small, and the theater chain was a little reluctant, so it reduced 100 canvases and divided it for other movies.

Therefore, from the beginning of the third week, there will be only 900 canvases left for the release of the last emperor, but in this way, the attendance rate has not rebounded but continues to decline.

"Ah Hui, don't be burdened, I didn't have big expectations for the box office of this movie, as long as I don't lose money, I can make a little money. Hung up the phone, Qiao Feng looked at the opposite side and smiled bitterly.

"Jiahui called?" Shi Nansheng, who was sitting opposite, asked.

"Yes, this guy was worried that I would be angry with Li Hanxiang because of the unsatisfactory box office results, so he took the initiative to call and wanted to take the responsibility on himself, saying that the bad box office results were all because he didn't act well. Qiao Feng couldn't laugh or cry.

Shi Nansheng shook his head amusefully when he heard it, the quality of a movie mainly depends on whether the screenwriter's script is good or not, followed by whether the director is good or not, followed by whether the editing is good or not, and then the question of whether the actors are good or not.

No matter how superb an actor's acting skills are, he can't save a movie made with a bad script, and he can't save a scene shot by a director indiscriminately.

If an actor doesn't play well, the director's responsibility will account for more than half.

Take Zhang Manyu as an example, everyone says that she is the goddess of acting and the actress who has won the most awards among the Chinese.

Can't even play a vase, can it be said that Zhang Manyu is the goddess of acting? But after Zhang Manyu cooperated with the king of sunglasses and Guan Peng and other literary film directors, the acting skills began to rise by leaps and bounds.

Why?

First, it is easy to hone acting skills in literary films, just like Hollywood wants to hone its acting skills, and winning awards basically has to be mixed with the independent film industry, and then the script is suitable, and third, it is the director's credit.

Whether it is Guan Peng or Wong Kar-wai, they are very good people, especially Wong Kar-wai, making a movie is completely a water grinding work.

Therefore, whether the actor is good or not, the actor's own talent and attitude account for a small half of the factor, and more because of the director.

And whether a movie is good or not, the most important thing is to look at the director, screenwriter, editor, actor, at most ranked fourth.

"Jiahui is such a good person." Shi Nansheng thought about it for a long time, and only thought of such an adjective.

"Haha, I really don't have to pick my character." Qiao Feng also smiled and agreed, "Okay, let's not talk about him.For the release of the bodyguard, is Twentieth Century Fox still willing to fight for 800 canvases?"

"Yes, because the box office of the last emperor was not ideal, and the bodyguard is a pure Hong Kong movie, so Twentieth Century Fox is also conservative about the release of the bodyguard, and is not very optimistic, they say that 800 yuan is already the upper limit they can get." Shi Nansheng said with an ugly face.

"It's really realistic to hold high and low, when our movie box office is good, we are reluctant to let go of every opportunity to cooperate, and now we just have a movie whose box office is not too good and we have changed our face, it's really...."The corners of Qiao Feng's mouth rose and he sneered disdainfully.

Shi Nansheng thinks that what Qiao Feng said is very right, it is really too realistic.You must know that judging from the current box office trend of the last emperor, this film will definitely not lose money, because there is only more than 10 million investment, and the publicity cost will not exceed 20 million.

And at present, the box office of this movie is almost 20 million after only two weeks, and there are still more than ten weeks to let it be screened.

40 million US dollars is enough to make all the investment in this film pay off, and enough to make Twentieth Century Fox's investment get a certain return.

will not lose money, but Twentieth Century Fox changed his face so impatiently, he really had nothing to say, and he didn't want to say it all.

I think that when Qiao Feng's first American film Terminator was released, Twentieth Century Fox only won 700 canvases, and when the second and third films invested by Qiao Feng that focused on the European and American markets returned to the future and Mr. and Mrs. Qiao were released, because the Terminator got nearly 90 million US dollars at the global box office, and the investment was only more than 7 million US dollars, the return rate was amazing.

Twentieth Century Fox immediately changed its attitude, and without Qiao Feng's discussion, he directly won an extra hundred canvases, and started painting with 800 canvases, and then when he found that the movie was unexpectedly popular and the box office was rising, Twentieth Century Fox immediately put pressure on the theater chain and won more than 200 canvases for the two films.

It's the opposite treatment now and then.

"Mr. Qiao, do you want to continue the conversation?" Shi Nansheng asked.

"Let's leave it at that." Qiao Feng waved his hand and said: "Didn't Paramount already set a schedule for Top Gun and won 1,100 canvases? Then wait, wait for Top Gun to be released, when Top Gun box office is as good as expected, I believe that Twentieth Century Fox will change its attitude, if they don't change, then it's a big deal for us to find other companies to cooperate."