Chapter 222: The Art of Copying (Plus +1)
Contrary to Qian Hongjie's anxiety, Qin Dahai's comfort, desire, and ambition at this time were the following! After taking over Huangling City, Qin Dahai and the Wei family were originally preparing to cut off the transportation arteries between Shapu City and the outside world, but unfortunately such an unscrupulous move was known to the Federation. Now that the federation wants to unite everyone to build a thick land state, it naturally does not allow such internal friction to appear, so Qin Dahai and Wei Rongfu's plan is also bankrupt.
If you can't make a plan, Qin Dahai will make another plan. Since he had already obtained all the spores of the poisonous mushrooms in Cangchi, after the failure of the Qin consortium to seize power, he could only reopen the company to compete with Cangchi. After successfully reproducing Cangchi's pesticide products, now he is full of confidence and ambition! His heart that wants to take revenge on Cangchi can be described as imminent!
Didn't you Cangchi plot to rob my Qin Consortium? I, Qin Dahai, are going to pull you off the throne of the No. 1 Agrochemical Consortium now!
......
Because it was Qian Hongjie's misjudgment that led to today's crisis situation, Qian Hongjie was extremely nervous and nervous when he called Cangchi.
"Boss Cangchi, there is something I have to report to you. After the phone was connected, Qian Hongjie said cautiously.
"What's the matter, let's get it straight. Cangchi also heard the nervousness in Qian Hongjie's words, and Cangchi, who felt a little curious, asked casually.
Under Qian Hongjie's detailed explanation, Cangchi also knew the whole process of the matter, as well as the dangerous situation that the Jianmu Consortium is facing now. Cangchi didn't expect Qin Dahai to still have such a hand, when he was working in the company, he actually borrowed his previous connections to steal the spores of poisonous mushrooms in the laboratory. After a long period of preparation and sufficient financial support, this Qin Dahai can now be described as full-fledged and menacing!
"I didn't expect this Qin Dahai to have such ambitions. The courage is not small, and the courage is also commendable. But you don't have to panic about this matter, although the pesticide business is a lot of money and stable income, but it doesn't account for too much of my assets. Even if the market share is bitten by Qin Dahai, it is no longer harmful.
But you have to remember that we can't just take our market share away from him. Even if he can snatch some of it, he will have to pay a certain price for it.
In addition, our company's pesticides have been on the market for a long time. His Qin Dahai's pesticides are just a copycat, and they don't have any advantages in terms of price or product features. Also, our production capacity seems to be much larger than that of Naqin Dahai. Just grasp these advantages and let that Qin Dahai suffer a little more. ”
Now Cangchi has been in the business circle for many years, and Cangchi still knows a little about these basic business competition skills.
Qian Hongjie was also an extremely excellent talent, but he was a little blinded by Qin Dahai's sudden attack, and he seemed a little out of proportion. Now after thoroughly understanding the comparison of advantages and disadvantages under Cangchi's suggestion, he immediately had confidence in his heart, so he swore and responded: "Boss Cangchi, please rest assured." I will definitely use all kinds of preferential activities to let Qin Dahai know what is called federal-level production capacity! The use of pesticides is seasonal and the maximum dosage, under our saturation bombardment, Qin Dahai's goods will definitely have a large backlog! As long as he can't sell them, then his batch of expired pesticides will not be sold at all!"
After Qin Hongjie's phone call went out, all the major pesticide stores in the federation appeared in the pesticide promotion activities of the Jianmu Foundation. When the farmers who had come to buy the medicine were still curious about the sudden appearance of the new brand of pesticides, the discount promotion of the Kenki Foundation pesticide immediately diverted their attention from the new pesticides. After all, they have been using the pesticides of the Jianmu Foundation for several years, and the effect is also very good. Nowadays, the pesticides of the Jianmu Foundation are effective and the price is also preferential, so farmers naturally want to choose the pesticides of the Jianmu Foundation.
And due to Qian Hongjie's careful preparation, a large number of supplies are also sufficient supply, even if someone does not buy discounted pesticides in time for individual reasons, the supplier can also book in advance, and as long as the full deposit is prepaid, the pesticide will be received every night and one day, and the full deposit of 5% will be returned. Under the premise of such preferential strength and compensation guarantee, all the farmers who buy drugs are like crazy purchases and pre-purchases.
Compared with the hot sales of pesticides of the Jianmu Foundation, it is Qin Dahai's pesticides. Since Qin Dahai was only limited to the market of the Houtu State before, he was really a little uncomfortable when he first came into contact with the Federation and the market, and his reaction was indeed half a beat slower. But the shopping mall is like a battlefield, under Qian Hongjie's lightning-fast fierce counterattack, Qin Dahai's sales managers in charge of major channels are all stunned, and a large number of defeat reports are also floating into Qin Dahai's office like snowflakes.
Qin Dahai, who was still full of confidence, was a little confused when he suddenly faced this kind of opening like the sky falling apart. After urgently summoning Wei Rongfu to discuss countermeasures, Wei Rongfu, who lacked federal-level operational experience, could only rely on his own experience to say a word to Qin Dahai: "Cangchi is already fighting a price war with you, and if you don't accept it, you will definitely die." Only by fighting to the death can we find that glimmer of hope in a desperate situation!"
"Is the situation really so serious?" Qin Dahai was still a little hard to believe at this time.
"Brother Qin, you must know that you are provoking a federal-level agrochemical company now. Although there is no difference between your product and Cangchi's, consumers no longer care if there is a gap between the two. As long as it works, they'll buy it.
Just like the competition and game between the two giants of carbonated beverages, in the case of equal products and marketing methods, it is still the red can that occupies the leading position. This is the importance of the first-mover advantage, and it is also the most critical obstacle that will be faced in the future.
Brother Qin, you have also been in the business circle for so many years, and that's all the advice I can give, brother. ”
Wei Rongfu can be said to have made clear the main dilemma that Qin Dahai is currently facing. Similarly, Wei Rongfu was also very distressed by the pressure given by Cangchi.
Originally, Wei Rongfu felt that Qin Dahai could snatch half of Cangchi's market share like the battle between red and blue in carbonated drinks. But now, in Cangchi's stormy attack, Wei Rongfu doesn't know how much market share Qin Dahai can successfully grab.
Due to the urgency of the situation, Qin Dahai couldn't think of a good way to deal with it for a while, so he could only take the old path of copying everything. Considering that Cangchi has adopted the set of reservation compensation, Qin Dahai, who has limited production capacity, can only use the set of reservation compensation in some areas close to Huangling City.
However, the results were also unusually ugly. After all, pesticides are in season, unlike carbonated drinks, which can be drunk all year round. So after missing the best sales opportunity, Qin Dahai copied Cangchi's marketing plan in a comprehensive way, and also made some marketing strategy fine-tuning for his own production capacity, but he still failed in the end. Many of the pesticides that were laid out were not sold at all, and a large number of upfront operating expenses and mountains of inventory of pesticides made Qin Dahai feel a sense of despair.
Is this a contest with the top business elite?!
At this time, Qin Dahai really understood how lucky he was to be able to take this Fortune Express train in Shangcangchi! Isn't he fragrant when he lies down to earn money?
After this round of fierce confrontation with Cangchi, Qin Dahai did not even grab 10% of Cangchi's market share. The reason why Cangchi's performance fell by 10% was just because it was really too difficult to operate the whole federation-level goods, and many places that could not be taken into account would be exploited by Qin Dahai's sales team. Although there is only less than 10% of the market share, that is also 20 million or 30 million market sales, although it does not make much money, but the loss is still not enough.
However, the money earned is not of an order of magnitude at all compared to the dividends of those shares of the Jianmu Consortium. After calculating a good account, Qin Dahai really felt like crying without tears. Obviously, you can earn money with your eyes closed, but now you forcibly open your eyes, but you don't even earn it back with a shout. This kind of miserable feeling really made the ambitious Qin Dahai quite uncomfortable.
After Wei Rongfu learned of Qin Dahai's failure, he could only comfort his partner like this: "Brother Qin." Now you have about 10% of the market share in the Federation. This kind of market share is already a earth-shaking improvement compared to the Qin consortium before you.
This man must move forward step by step. If you go too fast, it's really easy to pull the egg. With this 10% foundation and this 10% user experience, are you still afraid that you will not be able to eat away at the market share belonging to Cangchi step by step in the future?
You know, the Norton Free Federation is quite vast. After losing its uniqueness, Cangchi's influence is much weaker. Brother Qin, time can destroy everything, and the road ahead is still very long!"
For the self-encouragement of the Qin and Wei families after failure, Cangchi didn't care. Because Cangchi, who is well aware of the future situation, knows that the agrochemical business is just a market that will inevitably languish. The profits made by the agrochemical market are just a springboard for a successful transformation.
Cangchi's commercial territory is a sea of stars! This kind of pattern is not comparable to a short-sighted person like Qin Dahai!