This name sounds really lofty, but when I think of Li Xiuman's philosophy of naming.

TVXQ used to be called the five internal organs, and the East was undefeated.

EXO used to be called Boys' World, and Superjunior used to be called Superjunior05... Qiangren used to be called bear bile...

Kim Hee-cheol, Strong In, Kim Jae-jung, and Jung Yoon-ho had planned to debut under the group name "Four Seasons" before their debut.

(The reason why they disbanded directly without their debut was that the four of them often quarreled and fought over the issue of 'eating').

There is also a project called "Super Girl" at the beginning of Girls' Generation...... EXO is called Boys' World... It doesn't seem so surprising to think about it.

It's just, is it really good to use such a name for a boy band?

To be precise, this word stands for the future S. Company M's overall operational strategy.

And it is not too much for the group NCT to be regarded as an epoch-making boy group by Mr. Li Xiuman. ”

An epoch-making boy group, Song Ki-beom pursed his lips and didn't know how to refute.

Indeed S.. M has such ability and ambition, and every boy group launched in the past stands today as an epoch-making combination for the entire idol industry.

But for some reason, I feel a sense of confusion about the planning of the NCT group.

In the draft plan sent back to the president before, the president mentioned it.

Before he first left the United States, he had a meal with Mr. Li Xiuman, and at the dinner table, the other party briefly mentioned the concept of NCT to him. ”

Song Ki-beom nodded, he knew about that dinner, and it was he who drove Lee Hyun-chul to the agreed place to eat that day.

Because this was a meal for their father and son after a long time, he did not stay there, but turned back to the company directly.

Ji Zhonghua explained that at that dinner table, Li Xiuman mainly focused on three points to explain his ambitions to Li Xianzhe.

First, the NCT project was launched to ensure the company's high-quality production and to consolidate its leading position in the Korean entertainment industry.

S.. The original core of the company was "CT", which stands for Cultural Technology.

It's a very easy idea to permeate their artist development system.

This was not only known to Lee Hyun-cheol, but also to be emulated by many brokerage companies that were established later.

It can also be said that today's brokerage companies, even if they have their own styles.

But the root of the model they apply is still from the S. M source culture.

Generally speaking, they need to go through the following steps before the artist can make their debut:

"CPTM" (Casting, Training, Producing and Marketing).

This is S. The four core stages of M's development over the past 20 years are also the core stages of S. The foundation of M's ability to maintain its leading position in the South Korean entertainment industry.

In terms of selection, SM aims to successfully identify the best human resources.

Global auditions are held annually in about 20 cities around the world, including Korea, China, RB and Asia.

In this way, a large number of talents are discovered and re-selected.

In terms of training, SM's artist training system has improved the strength and charm of trainees.

Then a small group of trainees will first join the debut group SMROOKIES to appear in front of the public.

Before their debut, trainees will learn professional dance performance techniques and start their careers with the support of their fans.

In terms of output, we will lead the global music market by creating differentiated content and establish global trends.

It will be reflected not only in terms of music, but also in terms of costumes, choreography, and music videos.

On the marketing side, SM has established "SMCC" with business content that includes actors, hosts, and visual content products.

Established "GalaxiaSM" in alliance with IBSports, a company for the sports market, and established a strategic partnership with "Esteem", a top modeling agency in Korea.

All in order to achieve the influence of music, drama, variety shows, sports, fashion and other aspects of life.

Second, the NCT project was launched to meet the needs of changes in the world trend and long-term development.

Despite this determination, Li Xiuman also knows that it is not enough to focus on consolidating his position.

At that time, Lee Hyun-cheol also pointed out at the dinner table that "the trend of the world is ever-changing, and if you just stick to your laurels, you will not be able to escape the tragic end of being photographed to death on the beach."

This concept was approved by Li Xiuman on the spot.

So he wanted to combine the four points of the past with each other and shape them into a more advanced cultural technology.

The concept of NCT was born, and it marked a leap forward in the operational strategy of the entire company culture from CT to NCT.

"NCT's features include interactive, S.. M hopes to be able to communicate and interact with all people, and at the same time shorten the distance through communication, and at the same time generate a positive feedback on the company's planning direction. ”

Ji Zhonghua looked at the record of the conversation with Li Xiuman that Li Xianzhe had compiled on the grassroots case, and explained in his own words.

Although it is a sister company, the company has a special response and research S. M is the division of operations.

This information is useful for them to study the future of S. The direction of Company M is very important, so Loona was born in this environment.

That's why the chairman introduced the concept of KpopEmpireSATION at the meeting a few months ago.

Different from the general album format, it has shown active action in both the digital music and physical album markets.

This is achieved by releasing new digital singles freely and continuously, and also collaborating with external artists, producers, choreographers, or companies, and one song a week as if everyone were shuttling around the subway station every day. ”

In addition, in order to cope with the birth of NCT, Lee Hyun-cheol also asked Ji Zhonghua to secretly set up the EDM label "Imperial Road".

In addition, we have been in contact with foreign EDM labels to cultivate top DJs and producers through the two-way development of DJ economic companies and management companies.

The reason why he established a DJ label is because Lee Hyun-cheol knows that Hyo-yeon, who is a future girl, will become a DJ singer.

This approach has greatly expanded Kim Hyo-yeon's solo career.

Among Korean artists, there are also many who have gradually chosen to try their own DJ careers over the years, and put their target groups in nightclubs.

And these measures can allow Imperial Entertainment to play a role in the face of S.. When M launched NCT, in addition to using the girl group Loona to deal with it.

It can also ensure that it is more adaptable to the changes in the public's aesthetic taste than the other party, and can have a certain attraction to people in different fields and preferences.

In addition to these, the last point is that the launch of the NCT project is an ambition to be one step ahead of the crowd in terms of concept and fashion.

Even in the present, S.. M's dominance has long been broken by companies such as JYP, YG, CUBE, which rose later.

However, as the largest company in the industry, its position is still unshakable.

"NeoCulture Technology", combined with NCT, is a powerful reflection of the company's strategy at the portfolio level.

The most important keywords of this group are "openness" and "expansion", and its positioning is centered on Seoul, the birthplace of KPOP, and each team will debut once based on cities around the world, and NCT has no restrictions on new members.

According to this concept of unlimited members, the whole world will be their stage.

A song will be released in different languages, and the songs and content will be based on the local culture of the local market.

S.. Through this improvement of music and culture, M has reached the true definition of "Hallyu localization" and spread all this to infinity.

Like my girlfriend is an idol, please collect: () My girlfriend is the idol with the fastest update speed.