"What, Goldman Sachs is holding off on signing?"

"Mr. Shi, I just received a call and fax from Goldman Sachs. ”

"What reason?"

"They said Huanyu Technology launched their YY space. ”

"Huanyu Technology launched their YY space, and Goldman Sachs is afraid that it will become like this?"

Shi Yuzhu simply vomited blood.

He had some doubts that the venture capital firm was too amateurish.

As soon as a competitor appears, he will not vote directly.

I regret very much why I chose Goldman Sachs in the first place.

However, it is useless to regret it now.

The most important thing now is to study the YY space of Huanyu Technology.

......

On the other hand, Chen Yu of Huanyu Technology convened Li Nan and other high-level executives on the instant messaging side to start a social networking course.

"Li Nan, tell me, what is SNS?"

"Mr. Chen, SNS refers to social networks, which include social software and social networking sites. Our instant messaging YY can be understood as social software, and our YY space is a social networking site. ”

"The summary is okay. ”

Chen Yu nodded, but then asked, "If that's the case, then what's the difference between our YY space and 51 net?"

"51.com and YY Space are both types of social networking sites, and as for the difference, it is not obvious at present. ”

"Not obvious?"

Chen Yu shook his head helplessly: "Since it is not obvious, that is to say, these two are the same?

"This ......"

Li Nan was a little embarrassed.

That's what he thought at first.

YY space and YY are bound to each other, which has natural advantages.

Even if they don't do anything else, they can beat 51.com.

However, Chen Yu didn't want to see that.

Although the ecosystem created by YY can destroy a series of competitors without blowing any effort, if this is the case, it will also hinder the evolution of Huanyu Technology. Maybe this way of playing is okay in China, but if you enter a foreign country and there is no binding, then what should you do?

Chen Yu wants to engage in social networking, and it is not only for China.

To answer this question, we also need to learn the theoretical foundations of social networks. ”

Although Li Nan's answer made Chen Yu not satisfied, Chen Yu also knew that social networking applications like this had just risen for a short time, and many things were still being tried and studied. Not to mention that Li Nan doesn't know much about social networks, and Shi Yuzhu doesn't know much either. Even Facebook, which is far away in the United States, may not understand it very well.

Everyone crossed the river by feeling the stones.

But some people succeeded in touching the stones, and some hung up after touching them.

"We all know that the theoretical basis of social networks is the theory of six degrees proposed by a professor of psychology at Harvard University. This means that you can't have more than 6 contacts with any one stranger. To put it simply, you can get to know anyone in the world through 6 people. Thus, our social network was born. ”

Chen Yu briefly introduced the theory of six degrees of separation.

Of course, everyone understands this theory.

But it is not easy to put this theory into practice.

Chen Yu continued: "Then, according to this theory, we can launch our social software, social networking, so that a series of people who don't know each other can connect. But what is the purpose of contact, the purpose is naturally to make friends, that is, to interact with each other. Let's take a look, our YY space and 51 net are not good enough in this area. The main business of both is to show me personally, for example, I upload photos, I dress up my space, I just want people to see me, recognize me, and follow me. Although there is indeed an interaction in this, this interaction is a relatively shallow interaction, and it is a kind of display interaction. He's not like our lives, where everyone meets and says hello, and what you did yesterday will be shared with you. ”

In the previous life, QQ Space made this mistake for a long time.

They created QQ Space to show, not to interact.

Therefore, most of the time, many netizens who played QQ Space decorated their space beautifully.

There are also many users who use a series of means to swipe views in order to show themselves as much as possible.

The more views I get, the more it proves that my space is popular.

This is about the same as the number of followers in Douyin.

But YY space is completely different from Douyin.

YY space is just a face-saving need, and basically it doesn't bring much benefit to itself.

But in addition to satisfying vanity and recognition, Douyin can also gain benefits.

However, although QQ Space made a big mistake before, because of the super ecology created by QQ at that time, even if he made a mistake, he was able to defeat a series of competitors. I have to say, it's a really embarrassing thing.

It's just that Chen Yu doesn't want such a thing to happen.

Chen Yu can't recommend the wrong apps and gameplay to users because of his own ecology.

YY Space is not only a platform for self-presentation, but also a platform for everyone to interact.

"Mr. Chen, what do you mean?"

Although there are more Chen Yu, the theory has always been boring.

No matter how much you say, what you don't understand is still not understood.

Even if Li Nan has been in charge of instant messaging for a few years, he still doesn't understand it.

It's not a matter of individual ability.

It's a matter of thinking being restricted.

Once this kind of thinking is opened, elementary school students will be able to understand it.

However, when the mind is restricted, no matter how high the IQ is, people can't figure out the doorway.

"Let's use our circle. ”

Chen Yu gave an example: "Why can our circle be successful?"

"Because our circles have a variety of topics and are able to bring people together to communicate. ”

Although Li Nan is not in charge of the circle business.

But the circle business Huanyu Technology has been operating for many years, not to mention Li Nan, ordinary netizens can sum it up.

That's the benefit of having your mind opened.

"So, in other words, if I post a topic in the circle, there will be all kinds of netizens to discuss and interact with me, right?"

"Yes, Mr. Chen. ”

"However, our YY space doesn't seem to have this function. ”

"Mr. Chen, we also have it. For example, if we publish a log, the user can go to the log to read it and interact with the user. We upload an image, and users can also go to the album and comment on it. ”

"Why enter the log, why let the user enter the album, isn't this an extra action?"

"Mr. Chen, you mean to skip this step and directly let everyone see the logs and photos sent by friends. ”

"Yes and no. ”

Chen Yu nodded, then shook his head again.

"We omitted this step not to save us operations, we go back to just now. As I said just now, YY Space and 51 currently provide more services to provide users with a platform for self-presentation, not for social services. True social is when you upload a picture and your friends can view it immediately. ”

"Add a reminder?"

Li Nan understood quickly.

"You can say that, but it can't be called a reminder, it should be called a friend status. In this friend status, you can see anything that happened to your friends, whether they posted a post or uploaded a photo, what post they posted, and what photo they uploaded. At the same time, I was able to interact with the logs and pictures that I was interested in. However, the most meaningful thing is not this, but even if I don't interact and I don't comment, I can see what all my friends are doing in this status bar. Where did he go, what did he eat, how was he feeling......"

Image some.

This is actually the circle of friends in WeChat.