New goals

Lao Liu was even more embarrassed: "Brother He won't tell you that I went to see it a few times just now by peeing, and they haven't done it yet, but it's almost half an hour away." ”

Lao Li was worried when he heard this: "Oh, I'm afraid this kind of efficiency is not good, a worker can only produce two pairs of shoes at most a day, how much money can he make, the supply is not up to it, or there is no benefit." ”

He Peng said with a smile: "Don't worry about this, when the workers are proficient, they can divide labor and cooperate, and the efficiency will be improved." ”

Lao Liu nodded: "Yes, yes, I estimated that it is still possible for an average person to produce four pairs of shoes per day, and the most labor-intensive thing is to finally put the edge of the sole on the line." ”

He Peng nodded, understanding that Lao Liu was also worried about efficiency, so he asked, "Lao Liu, how many pairs of cloth shoes could you produce a day by one person before?"

"It's about 100 pairs, but now it's underworked, and on average, it's good for a person to have 10 pairs a day. Lao Liu said helplessly.

"And how much profit does you make for a pair of shoes?"

"The cost is about two dollars and five yuan, the wholesale price of a pair of shoes is four yuan, and the profit is about five yuan. ”

"Oh, that is to say, even if it is at full capacity, the profit of a worker's daily production is less than 200 yuan, and if you subtract labor, it may only be a little more than 100. ”

"Yes, yes, yes!" said Lao Liulian.

Su Jing was surprised: "How is it possible, you only earn so much for a pair of shoes! I buy a pair of shoes, or it will cost hundreds of dollars!"

Lao Li answered: "Director Feng, you are wearing fashion leather shoes, they produce cloth shoes, and the retail price in the market is only ten yuan a pair, and the middlemen also have to make some money!"

He Peng said with a smile: "This is the problem, vicious competition in the low-end market, completely fighting a price war, our handmade cloth shoes do not have an advantage, so there is no need to wade into this troubled water in the future." He turned his head and asked Su Jing again: "If you were asked to spend money on the shoes just now, what price would you pay without hesitation?"

"Such a good shoe is less than 500 yuan, it's like giving it for nothing, I think as long as my salary can afford it, I will buy it, less than 1,000 yuan." ”

"One thousand yuan!" Lao Liu and Lao Li's eyes widened, and Lao Li interjected, "Make no mistake, Director Feng is willing to spend 1,000 to buy a pair of cloth shoes?"

"So what's the matter, girls love beauty, there are a lot of people who spend tens of thousands of dollars to buy shoes, I'm thrifty, and if I choose, such cloth shoes are beautiful and comfortable, but much better than leather shoes, especially in spring and summer, wearing such beautiful cloth shoes to go to the green must feel very good, you say there will be many butterflies flying around my shoes. ”

He Peng said sourly: "I think there will be a lot of male butterflies flying around you!"

"Giggles. Su Jing squinted and laughed again. made He Peng's eyes straighten.

"I'm a layman in the high-end market, can you tell me how much the shoes you designed should be priced at?" asked Lao Liu sincerely.

He Peng smiled and stretched out three fingers.

"Three hundred! You're not kidding, those big factories don't dare to sell their cloth shoes for three hundred!" Lao Liu's eyes widened in disbelief.

He Peng shook his head: "No, I'm talking about three thousand." ”

This time, even Su Jing couldn't believe it: "Three thousand! Lao Liu is an honest man, don't fool him, although I will still be tempted by three thousand yuan, I won't buy it, is it really good for you to torture people like this, let people like it but can't afford it." Su Jing actually pouted and became a little angry.

He Peng couldn't help but wonder, women are born shopping creatures, and they will be angry because others like to buy it, let's be the seller.

He Peng said solemnly: "Listen to me, if a product wants to have a long-term and stable source of profits, it must have a certain market share, but even if we are producing at full capacity for a month, we don't have much output, and we can't talk about market share at all, and if the output doesn't go up, there is no way to start a reputation." ”

"Oh, now there are one hundred and ten employees, one person has four pairs a day, and the whole factory can only produce a little more than a thousand without rest in a month. Lao Liu wrenched his fingers and calculated carefully.

"That's right, if you put such a little output into the ordinary market, you can't even make a splash, let alone start the market awareness and market share, if we want to become bigger and stronger, we can't stare at the ordinary market. ”

"If you don't stare at the ordinary market, you can't even enter the ordinary market, and even the small shopping malls don't sell our shoes. Lao Liu's thinking speed can no longer keep up with He Peng's rhythm.

He Peng simply said it directly.

"Our goal should be well-known women, only this group will make our products quickly popular, and our output can only reach a certain share in this relatively small group!"

"Well-known women? do you mean female celebrities? They will wear our shoes?" Lao Liu thinks He Peng is a little crazy, well-known women? Lao Liu used to see it in his dreams except for watching it on TV, and let those goddesses in his dreams wear cloth shoes produced by himself, even if he didn't dare to think about it in his dreams.

He Peng said with a smile: "This group is small, there are still ways to sell specifically to them, of course, we are more skilled, we can't take the initiative to sell shoes to them, so they can't even enter the door." ”

"What should I do then?" Su Jing asked very curiously, she recently discovered He Peng's ghost idea, why didn't she notice it before? Oh, yes, it's also a ghost idea to stick around her all day long, thinking of this, she couldn't help but laugh.

He Peng said: "Give it to the people around them, to the people they have the potential to come into contact with, especially the places where they can change their shoes.

"For example, you can give them to their agents, directors, drama managers, and location staff, or give them as prop shoes, and when they wear them once and can't do without our shoes, they will come to us in every possible way to buy them, and you say that they can't find a place to sell these shoes after wearing our shoes in their free time to change costumes and rest, what will happen?"

Su Jing sneered suddenly: "Haha, you are so bad, there will be a lot of drama affairs who will find out that they have lost their shoes." ”

"Uh, why did you lose your shoes?" asked Lao Liu and Lao Li in unison.

"I wore good shoes but I didn't have a place to buy them, so of course I took them!" Su Jing explained badly.

"Female celebrities steal things, you guys are too spoofed. Lao Liu couldn't understand how crazy a beauty-loving woman could be about a pair of beautiful and comfortable shoes.

"It's not stealing, it's taking it. He Peng couldn't help but smile and corrected, "They will show off the benefits of this kind of shoes everywhere, and our shoes will quickly occupy this group, but our product styles must be enough to do, and they must be updated frequently, these women are very afraid of wearing the same thing as others." ”

Lao Liu and Lao Li were completely confused, but Su Jing nodded frequently, "Yes, yes, this idea is fantastic! It will definitely work, when the time comes, whoever wants to buy shoes will have to leave an autograph before they can sell it to her." ”

"Ugh!"

"Ugh!"

"Ugh!"

He Peng said in his heart, is this still the same Director Feng who is always serious? Could it be that she has been pulled in love by me? The IQ of a woman who is in love has become stupid?

At this time, a worker came and whispered a few times to Director Liu.

Lao Liu smiled: "Please move a few people, fortunately, they have completed their mission." ”

Several people returned to the production workshop, and the workers were chattering excitedly in a bunch.

"These shoes are really made by us, and they are so beautiful. ”

"It's light and comfortable, how can you be willing to sell it!"

"That magical fat man is really amazing, at first I thought that he would not be proficient in shoemaking, and it would be good to give our factory some ideas in terms of management, but I didn't expect to be able to design such perfect shoes. ”

An aunt said, "Hey, you didn't see the shoes he made just now, our pairs are rubbish compared to his." ”

"How is that possible!"

Everyone was shocked, they couldn't imagine that such a perfect shoe could be compared to garbage, so what did he make of?

"He's coming, he's coming, everybody get out of the way"

The crowd hula split into a passage.

He Peng and others, under the leadership of Lao Liu, enjoyed everyone's attention and entered the middle.

An aunt held her shoes in embarrassment: "Oh, I'm sorry, I can only do this with all my might." ”

Su Jing saw that the shoes she was holding were extremely similar to her own, but they seemed to lack a smart charm, not only were she not disappointed, but she was secretly happy, "Hehe, my shoes are unique in this world!"

He Peng took the shoes and looked at them carefully: "Well, it's already very good, and it can be better after being proficient, you don't have to be too rigid about my design when making it, you can give full play to it, each pair of shoes should have its own unique beauty." ”

The aunt said: "I don't dare, I'm afraid that it will be uncomfortable to wear if I change my shoes slightly." ”

He Peng smiled: "Don't worry, I'll make a set of standard foot models for you when I go back, and the shoe samples will follow the standards, and the appearance can be moderately played, and there will be no problems." ”

Several other people also took out their own works, He Peng took out a pair after reading it and said: "This pair is unqualified, the material inside is not in the right order, and it will affect the comfort after wearing it." ”

Immediately, a man said embarrassedly: "I'm sorry, I'm sorry, I made a mistake just now, and I can't change it when I react." ”

He Peng suddenly said loudly: "In the future, we will produce high-quality products, and any pair of unqualified products will smash the brand that we have worked so hard to establish, so from now on, there can be no compromise on product quality, and there must be no 'no way', 'make-do', 'almost' This kind of statement!"

"Yes!" the whole factory workers shouted in unison, these forty or fifty-year-old uncles and aunts seemed to have become well-trained soldiers in the barracks, and the high-pitched and passionate factory buildings were buzzing!