"You mean you want to rent the basement under our cinema?" After hearing Duan Yun's explanation, Zhou Guoyang, the manager of the theater, said with a look of surprise.

Zhou Guoyang is a middle-aged man in his 40s with a somewhat fat figure, who worked in the Cultural Affairs Bureau in his early years, and was transferred to Daguang Cinema as the general manager the year before last.

Zhou Guo received representatives of major film companies, and when he learned that Duan Yun was the general manager of Daxing and Tianyin Electronics Factory, this aroused his great curiosity, and it was the first time he had contact with the leading cadres of enterprises outside the film and television circle.

After the two met, Duan Yun directly said that he would rent the basement of their theater, which made Zhou Guoyang a little surprised.

In the past, the basement of the Daguang Cinema was transformed from an air-raid shelter, and the era in which the Daguang Cinema was located was war-torn, so the area of the basement was very large, and it has always been used by the Daguang Cinema as a place to stack sundries and place diesel generators, but it was a little dark and damp, and it could not be inhabited at all, but I didn't expect that someone wanted to rent such a place.

"That's right, I want to rent your basement as a transit warehouse and our audio equipment audition room, I don't know if Manager Zhou is willing to rent the basement to us......" Duan Yun replied.

"Audition room?" Zhou Guoyang was stunned for a moment when he heard this.

"Actually, to put it bluntly, it's an experience store. Duan Yun paused, and then said: "After we live in this basement, we will renovate it, part of it will be used as a warehouse, and the other part will be transformed into a sound testing room, so that consumers can experience the sound and performance of our products, which can be regarded as a kind of publicity for our products." ”

Duan Yun's idea is actually very common in later generations, in addition to a fixed number of screening halls, many theaters will also arrange some entertainment and catering facilities inside, which is a comprehensive entertainment venue, so that not only can you make money by selling movie tickets, but also earn huge profits through entertainment and catering, which is a very mature business model.

However, there is no such comprehensive entertainment venue in China today, the cinema is a cinema, the hotel is a hotel, and the functions are relatively simple, because they are all state-owned enterprises and belong to different departments in management, so it is more difficult to integrate these things.

"This can't work!" Zhou Guoyang shook his head when he heard this, and then said: "We are a subordinate unit of the Shanghai Cultural Bureau, and the Daguang Cinema has always been a cultural signboard for us here in Shanghai, and this theater itself is a historical building, protected by the municipal government, and it is impossible for you to rent our basement for renovation......

"Your basement is usually a warehouse with a pile of miscellaneous items, but if it is handed over to me, not only can I make you earn a lot of rent, but also if my basement hall is successfully renovated, it can also help you attract a lot of customers, which is a win-win business in itself, Manager Zhou, you must consider it." Duan Yun said in a sincere tone.

"Why don't you understand what I'm saying? I've said it, I can't be the master of this matter, and leasing a basement needs to be reported to the superior for approval, which basically means that there is no possibility, and you don't need to say it again. Zhou Guoyang said to Duan Renyun in a somewhat impatient tone.

"Manager Zhou, if your theater is willing to rent out the basement to us, we can talk about the price......" Duan Yun was obviously unwilling to give up.

You know, in the past two years, there is no brand flagship store, experience store and the like in China, this business model is a little too advanced for the current domestic situation, because the current domestic is still a relatively tight planned economy era, and the vast majority of domestic civilian products are basically in short supply, so there is no need to engage in this kind of highly commercialized experience stores and specialty stores.

But Duan Yun is different, his electronics factory is a private enterprise, it is difficult to be put on the counter of Daxing state-run stores, although Cao Dong has successfully negotiated a supply contract with several state-owned stores in Shanghai, but it was a very high rebate, and a lot of profits were lost before negotiating, and those state-owned stores will not put the products of their private electronics factories in the most conspicuous position, the sales volume is very limited, and they can't make much money, so Duan Yun wants to compete with other domestic manufacturers and gain a firm foothold in Shanghai, a big financial city, then there must be a specialty store that mainly sells the products of his own manufacturers。

"The price is negotiable?" Hearing this, Zou Guoyang had a touch of disdain on his face, and said to Duan Yun: "Your Tianyin Electronics Factory is a private electronics factory, right? Even if I am willing to rent the basement to you, can you get the rent of 200,000 yuan a year?"

Zhou Guoyang said this sentence in fact, he wanted Duan Yun to retreat, the rent of 200,000 yuan was simply outrageously high in this era, which was equivalent to the entire profit of many small and medium-sized enterprises in a year.

And the basement of the Daguang Cinema is actually useless, it is just a warehouse for stacking sundries, even on the bustling Nanjing Road, this basement is far from worth the rent of 200,000 a year, you know, the net profit of the Daguang Cinema a year is only about 1.5 million, and a useless basement, the rent is 200,000 a year, this price is obviously outrageously high.

"200,000 is 200,000, I want to rent this basement for 10 years!" Duan Yun said very dryly.

"Are you really renting!?" Seeing that Duan Yun agreed so simply, he didn't even make a counteroffer, which surprised Zhou Guoyang.

"We can sign the contract now, and I'll have someone send the money in a day or two. Duan Yun raised his eyebrows and said.

In Duan Yun's view, the rent of 200,000 yuan is not expensive, because the land price and housing prices in Shanghai have been rising rapidly, and it is definitely not alarmist to rent a basement with an area of thousands of square meters in the center of Nanjing Road, the most prosperous city, and at least millions or even tens of millions in the future generations.

In addition, with this stronghold, Duan Yun can advertise his factory on Nanjing Road, and in such an era when there is no Internet and e-commerce, he can set up a signboard on China's first commercial street, which is a very commercial thing in itself.

You must know that Bu Xinsheng, the director of Haiyan Shirt Factory, the pioneer of reform, was most proud of several things in his year, including putting the advertisement of his Haiyan Shirt Factory on Nanjing Road, which is a great thing for any domestic enterprise.

"This ......" Zhou Guoyang was suddenly a little speechless, in fact, he couldn't make the decision to rent out the basement, but if he said it, he couldn't be treated as a fart, so he frowned and said: "Either that's good, I'll go back and report to our superiors, if they agree, then I can rent this basement to you!"