Chapter 131

As the saying goes, illness comes like a mountain, and illness goes like a thread. Huang Lu usually doesn't get sick much, but it's quite exaggerated to get sick once. After the infusion in the emergency department of the hospital, although there was no high fever that night, the cold was almost never completely cured. Over and over again, I always knew that spring was coming to an end, and it was completely better.

"Brother Lu, drink water. Qin Yueyue looked at Huang Lu, who had been standing and talking, and couldn't help but push the water cup in his direction.

"What?" Huang Lu picked up the cup, glanced at her, and said, "Do you think I talk too much, so I should stop?"

"Of course not!" Qin Yueyue immediately denied: "How is it possible, this doesn't care about you." It's so hard for you to cough all day and talk so much at once. Drink more water, drink more water, otherwise when Sister Xiaolin comes back, she will probably be angry again when she sees that you haven't drunk any water at all. ”

At the mention of Lin Xiao, a little embarrassment suddenly appeared on Huang Lu's face, and he didn't know what to continue to say for a while, so he could only bow his head and drink water. The other people in the meeting saw each other, exchanged glances, and saw that each other's faces were filled with the four big words "sure enough" very clearly.

Since the last time Lin Xiao accompanied Huang Lu to the infusion in the middle of the night, almost all of the next few infusions to buy medicine were also with him. Huang Lu is used to being healthy, and he doesn't take these headaches and brain fevers as a big deal. In addition, the spring itself is relatively short, and the time for new selections in the store is faster than in other seasons, and Huang Lu almost didn't pay attention to taking medicine later except for the necessary infusion at the beginning.

Lin Xiao found a brand new box of unopened medicine from the other party's drawer last week, and when he took it to ask Huang Lu, the other party replied calmly: "Oh, I forgot." ”

"Right in your drawer, you have to get your trip planner from here every day. Lin Xiao stared at each other and said word by word. In order to prevent Huang Lu from forgetting, the location of this medicine was still put by herself, and Huang Lu may not be able to remember other places, but it is impossible to ignore the schedule here every day.

"Okay," Huang Lu confessed a little embarrassed: "The previous box has been eaten, and this box is always forgotten and too lazy to open it." ”

Lin Xiao: ......

After that, Lin Xiao mobilized the whole studio to supervise Huang Lu to drink water and take medicine. Huang Lu, who has always been so horizontal, that no one can point fingers at his private life even if he lives in the studio, didn't say anything this time, and honestly accepted Lin Xiao's "crusade/criticism" and "accusation", so he finally began to take medicine seriously.

In the past two days, after the medicine was finished, Lin Xiao changed to supervise him to drink water. Especially now, when you need to talk a lot in a meeting.

"What are you happy about," Huang Lu put down the cup, frowned at the realization of everyone's meaningful exploration, and said, "If you have any ideas, come and talk about them yourself." ”

Every change of seasons is the biggest headache for consumers and businesses.

"The vast majority of brick-and-mortar stores have now almost completely removed the autumn, winter and spring models from the shelves. After the joke, Zhao Qingran still took the initiative to take over the conversation and said: "It is similar to the summer trend and elements we expected before." These are just showing in our own new models, and the range of adaptation and popularity should not be too much to worry about. Another point is that I have been complaining for a long time, the new speed of physical stores. At least eight out of ten people who shopped were lamenting that they were too fast. There's no way to do it, and I can't buy clothes that I can wear now. ”

In order to be the first to occupy the high point of popularity and stay ahead of the curve, brick-and-mortar stores usually change products earlier than the actual season. Just like now, not long after the cold spring, the weather is not cold, ordinary people are worried about not knowing what clothes to wear, and when they want to go to the physical store to buy or reference, they will find that the physical store has almost fully put summer products on the shelves.

"Yes, yes, that's really annoying. Qin Yueyue couldn't help but echo and said: "Now I actually rarely go shopping, either to go shopping or to see what is trending now." Either you really don't have any clothes to wear, you don't know what to wear, and you don't have the same online shopping express. But every time I go, unless it's the middle of the season, I really can't buy clothes at all. ”

"Well," Lin Fang nodded, and said, "So this year, the speed of our new and operational operations has also been appropriately adjusted." These main promotions are all our originals, and they must be the first to be operated. But the season is not suitable, and it is just right to wear it now, and it has not been completely replaced, and it is still in the main position. It's ......"

After speaking, Lin Fang glanced at Huang Lu and said, "It's just that the cost of operation will be more." ”

Traditional offline physical stores will put the main promotion in the most conspicuous position. Whether it is a display table or an ordinary shelf, there will be relatively more space to display. But online stores, although similar, also have a lot of differences.

In addition to some expensive recommendation slots for online stores, the main source of traffic is still keyword search. Without a fair display frame, if a consumer doesn't click into the store, chances are they'll never see anything in the store. Therefore, the main promotion is particularly important.

The style color of the main model is either particularly eye-catching and can stand out in a bunch of pictures, or it is particularly conventional. If you can be searched by more people, more people will naturally click in. For other non-main pushes, the probability of being searched directly by keywords on the homepage is very low, and usually they can only rely on the traffic attracted by the main push into the store.

In the same way, if the traffic of the main promotion is not high, it will affect the traffic and business of the entire store. In addition to the need to be very cautious in the selection of the main promotion, the money, time and energy spent on the main promotion are naturally not comparable to other ordinary models.

Fantes now wants to push a few more models, and the cost will naturally be more.

"Don't worry about money. Huang Lu tapped his fingers on the table twice, and said: "The new model in spring, we have sold a lot more than expected, and it is no problem to pay more in this regard." ”

"We're starting to raise our budgets, so we can start hiring a full-time accountant. Qin Yue looked at Huang Lu more and more, his eyes were full of anticipation: "We will soon be able to become strong and strong." ”

A shadow flashed on Huang Lu's face, without any smile, no obvious expression or accosting. Instead, he turned his head directly to look at Zhao Qingran and said, "The follow-up development of lilac purple zebra pattern, how is the situation on your side." ”

As they had expected, sales of the lilac purple zebra print style have been climbing since the beginning. Especially this year's inverted spring cold is much longer than in previous years, and the sweater was once sold to Huang Lu to find a factory to replenish the goods five times. Although the season has passed, there are still a few orders from time to time.

Not only sweaters, but also a series of T-shirts and blazers developed by Fantes have sold very well.

Animal prints have always represented wild freedom, but they are completely different from the subtle aesthetics of Asia, leopard prints are popular in Europe and the United States, but they are still only accepted by a few people in Asia, especially in China. After the popular elements came out, many businesses did not dare to take risks and could only make leopard prints with relatively mature aesthetics, but they had little effect.

This one of Vantes has added Western aesthetic elements, but it has not been completely copied and copied, according to the other party's aesthetic trend.

"Sister Xiaolin still makes sense," Zhao Qingran said: "Europe and the United States have formed an aesthetic hegemony, and they release and review everything that is popular every year." Occasionally, there are some things that think they are Chinese-style, but in fact, they are not descript. If we want to keep up with fashion and don't want to completely blindly follow, we still need to develop our own elements. Oriental aesthetics are the mainstay, supplemented by Western popular elements. ”

Lin Fang was puzzled: "Now in addition to ordinary fashion, the most popular women's clothing in China is nothing more than the three major pits. JK uniforms, Lolita style, and Hanfu. But these three, and the JK uniform, are still a little bit fashionable, but they are not unique to us. ”

Again, our aesthetics are supplemented by other popular elements. Zhao Qingran's voice rose slightly, confident and calm, and sent his new design draft to the group: "Zebra pattern checkered skirt." ”

Or that the checkered skirt is a little inappropriate, it can only be said that it is a similar pleated skirt.

"It's still a grid, but it's not the usual square. Similar to houndstooth, it is not a boxy lattice pattern, but it can create a visual effect similar to that of a lattice pattern. Zhao Qingran paused, and then continued: "This idea was there when I made a spring suit. It's just that the spring style is in a hurry, and I haven't been able to find a suitable fabric for a plaid skirt, so I put it on hold. ”

Huang Lu glanced at her and said, "Then what material are you sure to make now?"

"Of course, Sister Xiaolin cut a bunch of samples from her original company and gave them to me and asked me to pick them slowly. Finally it was decided that it would be okay to use TR yarn-dyed stretch plaid cloth, and I noticed that there were a few studios of JK uniforms that started to make this type of fabric. However, there is a problem for them, the crease molding of TR fabric is not as good as that of all-polyester fabric, and the pleats after crimping are not sharp enough, if they are not done well, they may not work at all after some machine washing. But when we do fashion, we don't have this problem at all. ”

"Okay. Huang Lu didn't hesitate at all, nodded straight and settled the matter.

Originally, a lot of new explanations and main reasoning were prepared Zhao Qingran, who didn't have time to say: ......

"You...... Do you want to continue listening?" Zhao Qingran said without giving up.

Huang Lu raised his eyes and glanced at her, a little puzzled: "What else do you need to hear?"

Zhao Qingran suddenly got stuck, yes, the matter has been decided, what else do you need to listen to.

"Let's do it for nothing today. After Huang Lu quickly finished the matter, when his eyes swept to He Qixin, he noticed that the other party looked like he wanted to speak and stopped.

Huang Lu raised his eyebrows, signaling that there was something to say now, Lin Fang shook his head gently.

When the meeting was completely over, Huang Lu went to the live broadcast room again, and when he was looking for an opportunity to walk to the window and prepare to smoke, he unexpectedly saw Lin Fang waiting for him.

"What's the matter, tell me. Huang Lu lit the cigarette and spit out long smoke rings.

"Something happened to the live broadcast. Lin Fang glanced behind Huang Lu, and after making sure that there was no one, he continued: "I don't think Yang Liu is suitable for live broadcasting. ”

"At least, not for our live stream. ”