"Iwahashi-san is well prepared. Igarashi Producer laughed.

This slender box, after the consumer disassembles it, can fold it in half and turn it into a palm-sized square box.

The reason why the box was deliberately made slender instead of fitting the size of the CD into a pocket square was due to the fact that the box was too small to fit the accompanying lyrics and sheet music.

Therefore, it leaves consumers with such a small task.

Of course, the smaller the size, the smaller the capacity.

However, because the CD disc starts from the inner ring when reading data, and the 8CM shrinks the outer ring, compared with the ordinary size CD, this kind of disc is basically no different from ordinary CD except for its small size and small capacity.

There is no need to buy another CD player, it can be compatible with ordinary CD players.

When ZARD was planning the debut, Shinichi Iwahashi held a meeting with the heads of the record labels and proposed the use of 8CM discs as the main distribution format for the band's debut single.

The downsized 8CM single has an obvious advantage over traditional CDs, which is that it is more portable.

This advantage is very meaningful for the single.

As a single with only one or two songs, there are not many things, but it takes up a lot of space, and a considerable part of the audience will have a feeling of "very troublesome".

Now, with the birth of 8CM singles, it is no longer a hassle to store singles and go out with CDs, which is a new thing of epoch-making significance for the single market.

Shinichi Iwahashi has reason to believe that the 8CM single will stimulate the sales of the single after it is put into use.

Not only did he like this new CD, but while he was making a plan, he even had a whim, and he discussed an idea with Watanabe Manyumi.

When adapting the script for the film adaptation of "The Kitchen" prepared by Manyumi Watanabe, Shunji Iwai tried to incorporate ZARD into the plot as the heroine's favorite band.

When making the Michi project, Shinichi Iwahashi suggested to Manyumi Watanabe that the heroes and heroines in the movie use a new portable CD player to listen to ZARD's 8CM single while listening to songs.

Anyway, in the original book, the male protagonist and his transgender mother have a hobby of buying all kinds of new electronic products, and this arrangement is not abrupt at all.

With this line, Shinichi Iwahashi took the opportunity to climb up with himself, suggesting that Watanabe Manyumi communicate with Sony to see if he could change the sponsorship or promote something.

The 8CM single has just been released, and it is also a stage that requires a wide range of advertising.

Even if "Kitchen" is a low-budget production, it is also a work with the blessing of a popular original work. It's not a big topic, but it's not nothing. When the movie is released, it will not be withdrawn after just three days of filming in a few small movie theaters.

With Watanabe's plan, she plans to use this film to appear at various film festivals.

Mosquito meat is meat, and mosquito legs are also meat.

For Sony, maybe the advertisement for a low-budget movie is a mosquito leg, but if it can be exchanged for a mosquito leg, the deal will definitely not be a loss.

One of the special features of the 8CM single is that it is particularly suitable for listening to on a portable CD player. If it is aimed at young people, there is a great opportunity to turn portable CD players and 8CM singles into trends.

And "Kitchen", which is itself an original work aimed at young people, is also supported by young people who coincide with the group that portable CD players and 8CM singles want to strive for.

This is the bargaining chip for Shinichi Iwahashi to dare to exchange mosquito legs with Sony.

After hearing this idea, Watanabe Manyumi was convinced by Iwahashi Shinichi's ability to see the seams.

However, he was born from the grassroots, slowly climbing up from the bottom, and to some extent, he is very thick-skinned, as long as he wants to try something he hopes for, at most he will be rejected, and it is not a big deal.

Of course, more importantly, this idea does not need him to implement.

When he doesn't have to do it himself, he dares to come up with any whimsical idea.

......

ZARD's debut single is based on an old song that was popular in the band's underground period, and the original lyrics were written by the band's lead singer in front of Haruko Akamatsu, and the song title was called "Kiss Me Now" at the time.

After the decision was made to remake it, the lyrics were rewritten by Sachiko Kamaike, and the song was re-arranged.

Not only that, after negotiating the promotion of the theme song of the TV series, in order to fit the theme of the band's "Falling in Love with Your Eyes" on the moon-nine hitchhiker this time, Sachiko Kamaike changed the song title to "まっすぐに..." (with a straightforward and frank meaning).

From this small detail, you can also see a serious and affectionate corner of Kamaike Sachiko's personality.

After listening to the title song, Igarashi producer took off his headphones and praised, "It's a refreshing song." It's neat and neat.,And the song title of 'まっすぐに' is a perfect match.。 ”

He thought for a while, and then said: "The impression of the lead singer Sang is very refreshing, but I didn't expect the voice to be so refreshing, the treble part is very clear, almost a little metallic." ”

After all, he is in charge of the production of music programs on Kansai TV, and Igarashi producers are quite their own set as music critics.

He was quite forthright about his thoughts on his debut single.

"Singing rock with a crisp and crisp voice creates a slight sense of contrast. Producer Igarashi looked at Sachiko Kamaike, who was sitting upright, like an honor student listening to a teacher's lecture.

He had a better impression of the lead singer, and said with a smile: "Actually, the image of the lead singer Sang himself is in contrast to the identity of the lead singer of a rock band. IMHO, this band strikes me as a 'wonderful contrast'. ”

"Fantastic contrast. ”

Iwahashi nodded cautiously, admiring the comment of Igarashi producer.

Such a contrast, as long as you see the lead singer Sang and listen to the band's songs, you will not forget. Igarashi Producer played with his headphones, "In that respect, the band ZARD is unique. ”

Sachiko Kamaike listened to the comments of Igarashi producers on the side, and she was still sitting upright, but she was happy because of this recognition.

Obedient and listening, Igarashi producers appreciate ZARD, then, this promotion, is no longer just to see Watanabe productions face and give some favors, but can take a step forward and negotiate a little more deeply.

"To be honest, the person in charge of the record company personally brought the band to visit the TV station, which was really touching. Iwahashi Shinichi's attention also deepened the good impression that Igarashi producers had of the band.

Even if it is a small company that has just opened, it is backed by Takeda Printing Company, and Watanabe Production Bonus, and the band manager is still signing a contract with Xingchen...... However, the person in charge of the company personally visited Osaka from Tokyo, which showed great sincerity.

Iwahashi Shinichi definitely can't let him know that this is to prepare in advance for the national mourning period after the locust hangs up, because you Kansai people don't pay attention to the self-suppression order at all, so the national mourning period will not delay the propaganda.

Therefore, listening to the words of Igarashi producer, Shinichi Iwahashi changed his sweet statement: "I like the atmosphere in Kansai very much. When I made ZARD, I imagined a band that sang for ordinary people, and I thought that the cleanness of the band's music would resonate with the hearty Kansai people. ”

Moreover, although it is a hearty style, the lyrics of Kamaike are written in a rather subtle and humane way. I think that Kansai people will be able to appreciate the subtleties in Kabuike's lyrics. ”

Iwahashi Shinichi praised the Kansai people and the band at the same time, and the producer of Igarashi nodded again and again, "What Iwahashi-san said makes sense." ”

Watanabe Manyumi, who was sitting next to her, couldn't help but glance at Shinichi Iwahashi.

It's really him...... Thinking so, Watanabe Manyumi smiled quietly and restrained his expression again.

......

Negotiations on publicity proceeded smoothly.

Participate in the music group and go to the top to show your face and sing, this is basic.

Producer Igarashi had a good impression of ZARD and Sachiko Kamaike, but was moved by Shinichi Iwahashi's words, so he wanted to contribute more to the band.

Of course, it is impossible for a dignified producer to really be confused by someone who meets for the first time. The good impression and being impressed are real, but what really made him decide to push the band was another selfishness.

If a band can be successfully promoted through Kansai TV, it will also become a publicity.

After all, it's not just the band wind in Tokyo, but the band in Osaka is also very strong. Igarashi is in charge of music programs, and he won't notice the direction of the wind, and he wants to participate in it.

Since you want to promote a band, you naturally have to choose the one that you can see and like at the same time.

ZARD fulfills both of these things. The Igarashi producers not only sold favors to Watanabe Productions, but also incorporated the band that he considered quite promising under his banner - at least in Kansai TV, it was the "Igarashi system".

As soon as he talked about the propaganda method, Iwahashi Shinichi secretly poked and poked in his heart to think of something else.

Singing in the music is a natural necessity, but in addition to singing in the music fan, can it be sung in other programs? In his opinion, the band may not only appear in the music group.

However, it is enough for the band to go to the music group to play a song, and it is a bit taboo to rush to participate in variety shows. Shinichi Iwahashi also hesitated.

What he hesitated was not to commit taboos, but that Sachiko Kamaike was not the kind of person who could be free in variety shows.

Since the lead singer of the band is her, and the only red flower is also her, as long as she participates in the show, she must be the representative. Variety shows, once in a while, are considered successful when they are effective, otherwise it will be a price drop.

Although Shinichi Iwahashi is a bit out of the mainstream, when it comes to thinking about something, the first thing to do is whether it is suitable or not.

In the second half of the meeting, he pondered the matter while communicating with Igarashi producers.

Igarashi producers mentioned that they would help hang the band's promotional posters on Kansai TV and fully support their debut. Shinichi Iwahashi and Manyumi Watanabe thanked him, and the members of the band bowed their heads along with them.

Standing up straight, Iwahashi Shin thought of something and seemed to ask casually, "Igarashi-san, will Miho-san Nakayama come to Kansai TV to promote the ninth month?"