Simon left New York on Tuesday and stayed in San Francisco until Wednesday, mainly for interviews at FusionTimes and SolarCity, and returned to Los Angeles that afternoon for a day before returning to New York again.

It's Friday, April 19th.

At 9:30 a.m. on the New York Stock Exchange at 11 Wall Street in Lower Manhattan, Sophia Fesse led the management core of Melisandre and several other special guests to press the trading button to announce the official start of trading on Melisandre's stock on the New York Stock Exchange.

Unlike the crazy 151% jump in Tinkobar's stock price on the day of listing, Melisandre's stock gains on the first day of listing were much more muted.

Of course, only relatively.

At 10:30, after three rounds of inquiry, Melisandre's stock officially opened, compared with the issue price of $15, the opening price was $19.25, an increase of 28.3%.

After all, the U.S. stock market is in a bull market cycle, although Melisandre is not inferior to the popular technology stock category, but after all, it is a Westeros concept stock, after the inquiry after the opening rose 28.3%, in fact, it has significantly exceeded the average level, the industry is expected to Melisandre's stock price rise on the first day of listing is about 50%, which is also the judgment within the Westeros system.

Judging from the opening rally, this is basically the case.

In the ballroom of the Marriott Hotel near the New York Stock Exchange, noon is the usual celebration reception.

In fact, the celebration reception is more suitable for the evening, in order to match Simon's itinerary, it was changed to noon, and Simon will return to Los Angeles in the afternoon.

Compared with the celebratory reception of the listing of technology stocks, the biggest feature of the Melisandre cocktail party is that it is eye-catching. The world's largest luxury giant was listed, and all the supermodels in the industry who could come to congratulate them were all there, and the coffee seats were slightly worse and they were not even qualified to enter the door.

Dressed in a white OL suit, Sophia, who has an increasingly strong female temperament, is standing with Simon with a glass of red wine, chatting about Melisandre's next step: "Next, I plan to get involved in the luxury home furnishing field, and the marketing department has already done some research. With the global economy recovering rapidly and the wealth of new upstarts brought about by the new technology industry, the luxury housing market will be very strong for at least the next decade, which will also drive demand for top-of-the-line home furnishings. Moreover, Melisandre's resources and channels are available around the world. ”

Simon took a sip of the champagne in his hand and said, "I don't know about this, you can do it yourself." Still, you're certainly right. And, not just for the next decade, maybe 20 Chinese New Year's Eve years, demand in the cutting-edge consumer sector will certainly be increasing, despite the inevitable economic ups and downs. ”

Sophia was a little puzzled: "Why are you so sure?"

Simon said: "Judging by the overall situation." First of all, we can be sure that with the advent of globalization, the chances of a world war like that of half a century ago will be greatly reduced, and as long as there are no devastating wars, the wealth of society as a whole will certainly continue to increase. Then, there is the 28 society. Because the imbalance of social resources will inevitably lead to the poor getting poorer and the rich getting richer, and under the intensification of this differentiation, the top group of rich people is actually more and more. ”

Sophia nodded: "Makes sense, but I think there must be a second, right?"

"Yes, in the end, I will still return to the repeated reincarnation of human beings for thousands of years, and I can't escape. ”

"Can't you try to change?"

"If you can change, there will be no reincarnation. ”

Sophia frowned slightly and thought for a moment, then looked up at Simon: "It seems that it is really necessary for you to buy land on that island in South Australia." ”

"I also think it's more important to leave our children with a way to immigrate to Mars, and it's already being implemented. ”

"Heh," Sophia smiled, remembering one thing, and said, "The day before yesterday, I had a video call with Jenny, and Snow and Green would call Dad, and then I just taught a few words, and the children could call my mother in the camera." I didn't expect that. ”

The day before yesterday was Wednesday, Simon only returned to Los Angeles in the evening, and with the time difference between the east and west coasts, Sophia must have spoken to that side at noon, but he didn't meet it. However, the two youngest children would call their father, Simon of course knew about it, and smiled at this time: "My child, of course, is very smart." ”

The two little ones are now just eight months old.

Most children at this age are just learning some simple syllables, although they are not as outstanding as Seattle, but at this time they can learn to call mom and dad, and they are indeed much smarter than ordinary children.

Sophia's expression was a little narrow-minded and playful: "But I think that both Mel and Nick don't seem to be very smart, but Seale, Snow and Green are more like you." You say, in the future, Jenny will not be crazy, maybe you will have a headache too. ”

Of course understand what Sophia means.

While all five children will be heirs to House Westeros, any big family needs someone to speak. As Janet's biological sons, Melbourne and Nicholas are supposed to be the nucleus of the next generation, but if a group of younger siblings are better than them, it will be a bit difficult in the future.

Simon looked at the smug little expression of the woman in front of him, shrugged his shoulders and said, "Jenny won't be crazy, she likes Ciel the most on weekdays." ”

Sophia still looked over with a smile on the corner of her mouth: "Then will you go crazy?"

"No, it really won't work in the future, drive out the extra little lions to grab the land by yourself, and leave one to inherit the family business, that's what is done on the grassland. ”

Sophia gave Simon a blank look.

Knowing that men would really do it, they didn't worry too much.

After all, the Westeros system is too huge, and no matter how much their children can get in the future, it is destined to be a huge amount of wealth in the eyes of outsiders. Even if you really don't get anything, don't you still have yourself? Although the man had said that she could leave Melisandre to Daniel and Gemma, as a mother, she had no intention of neglecting the other two children.

I just wanted to mess with him, but I didn't plan to chase him down, Sophia said another thing: " The Chinese girl next to you, Chen Qing, sent me some information about Chinese jade materials some time ago, a very powerful girl, she proposed a set of operation plans in the email, Chinese jade was an item that could only be used by nobles in ancient times, you can first speculate on the value of jade through Christie's auction house, and at the same time operate this concept more extensively, and then add jade jewelry to our jewelry brands, very good idea, Bulgari's team has begun to study this plan. ”

When it comes to jade jewelry, Westerners prefer colored gemstones, such as jadeite, which are more used in Western luxury jewelry brands, and all kinds of jade produced in China have not received much attention.

The main reason is the lack of cultural accumulation.

Simon heard Sophia talk about it and said with a smile: "She must have thought about doing it herself, probably because she felt that she couldn't do it, so she gave it to you as a favor." ”

"Do you think it's feasible?"

Simon thought for a moment and said, "Some jade production in China is very large, so you need to choose a jade with a relatively small production first, so that it can be easy to operate. I happen to know one, well......"

Simon didn't know how to translate for a while, so he could only use his Chinese name directly and continued: "This jade is called 'Hetian Jade Seed Material', and you can continue to ask for specific information from Chen." To put it simply, this kind of jade can only be collected from the riverbed washed by flowing water, and the yield is very small, and other jade is directly collected from the mountain, and this kind of jade can only be mined by the ton, and it is difficult to have large pieces of material, so it is relatively more expensive. If you really plan to operate here, you can start purchasing, hoard a batch, and then fry the concept and ship it slowly, which will be very profitable. ”

In fact, the information about Hetian jade seeds was just learned by Simon some time ago, and it was also introduced to Simon by Chen Qing when he was in charge of making jade nameplates for the girls of the National Style Art Troupe.

However, the concept of hype comes from Simon's memories of his past life.

Whether it is fried porcelain, fried pu'er, fried bloodstone, fried Hetian jade seeds, etc., it is all this kind of discussion.

Thinking of this, Simon asked Sophia: "The idea I just said should be commonly used in the auction industry." ”

Sophia nodded: "Yes, in the eighties, the Impressionists were hyped, Van Gogh, Monet, Pissarro, etc., and then sold to the Japanese, at that time, 40% of the Impressionist works in the international market were snatched by Japanese buyers, and they were all targeted and promoted by the auction industry." In recent years, Japanese people have stopped buying them, and even some of Van Gogh's works have fallen in price. However, you reminded me that this operation can also be used outside of the auction industry. ”

That's right.

There is nothing new in the past, it's all routines.

In the eighties it was Japanese, and in another ten years, it will be Chinese. Then the Chinese also learned this routine and began all kinds of hype, even fried garlic.

Garlic didn't expect to be hyped up one day.

While they were chatting, they saw Bill Sharp and Grace Sprout walking together, and the two stopped talking and greeted each other.

Because of the signing of the IPO underwriting agreement for China Telecom, although he is not the first Boston leader, because of his key role in this business, Bill Sport will also go to China with Simon tomorrow.

Knowing that the two men might have something serious to talk about, Sophia said to Simon: "I have some things to do in the afternoon, Simon, I won't send them when you leave, and remember to bring gifts back to Danny and Gemma from China." ”

After saying that, he motioned for Grace to walk away together.

Grace only occasionally flashed some special soft light in her eyes when she greeted Simon, but there was no flaw on the surface, and she smiled with Sophia and walked away.

Simon and Grace's relationship has always been very low-key, however, out of a keen sixth sense between women, Sophia also noticed it and got confirmation from Simon. Even so, the woman did not show hostility towards Grace, after all, it was just in this banquet hall at the moment, if she wanted to be hostile, she might not be able to take care of it.

After Sophia and the others left, the remaining two men chatted about the rest of the trip without any hint of concern, and occasionally entertained the guests who came to talk.

It wasn't until one o'clock in the afternoon, when the reception was over, and Simon got out of the Marriott Hotel in Downtown and drove straight to JFK International Airport to fly back to Los Angeles.

This side of New York.

The last trading day of the week ended quickly, and by the end of the afternoon, Melisandre's shares had risen 54.1% on their first day of trading, closing at $23.125. Based on the total share capital of 2.265 billion shares after listing, the closing market capitalization is as high as $52.3 billion.

Among the 'women' such as Daenerys, Igrette, and Tinkobar that have been listed in the Westeros system, Melisandre with a market value of $52.3 billion is undoubtedly the lowest.

Again, this is relative.

For example, it is still a poor Boeing in a corner, Tinkobar went public in February, and Boeing's market value is only 37 billion US dollars, and it has not been able to cross the 40 billion market value threshold recently.

However, Melisandre's market capitalization is actually very high.

According to the scale of last year's net profit of $1.51 billion, even if the market value reaches $52.3 billion, Melisandre's price-earnings ratio is only 34 times, which is also a relatively low level in the New York Stock Exchange at this time in a bull market, because in the context of global economic recovery, the demand for luxury goods is increasing, coupled with its own aggressive development strategy, Melisandre's growth is very rapid.

After the close of the afternoon, many Wall Street analysts sharply raised their expectations for the growth of Melisandre's stock price in the coming period, believing that the company's price-to-earnings ratio should reach about 50 times, which means a market value of $75 billion.

In any case, based on Westeros' 53.1% stake in the listed Melisandre, the total value of Simon's holdings of Melisandre shares reached $27.7 billion at the close of the day.

Another wealth worth tens of billions of dollars.

On top of that, with this IPO, Melisandre also received $4.5 billion in cash at once, which is a very large amount of cash even in the luxury industry, which has always had very high profit margins. In the next few years, whether it is the continued expansion of the original two 'aircraft carrier battle groups', or the luxury home furnishing industry that Sophia intends to test the waters, with ample capital as the backing, Melisandre will be unstoppable in the next few years.

According to the information in memory, the luxury industry is actually like the entertainment, telecommunications, medicine and other industries in the United States, and the last few years of the 90s are also the last period when the pattern of the luxury industry in the original time and space was finalized. LVMH, Richemont and PPR have all completed the final carve-up of a series of brands in the luxury industry in recent years.

Then, the industry pattern is basically unbreakable.

Now, because of the birth of Melisandre, not only LVMH, once the world's largest luxury giant, has been thrown away by Melisandre, but the other two, Richemont Group, which is mainly engaged in jewelry and watches, and PPR Group, which was once centered on Gucci, have simply not been formed, and Richemont Group has only one Jaeger-LeCoultre brand that can get its hands on, and PPR is still in the main department store business.

It can be said that from now on, the luxury industry will be dominated by the Melisandre family. As long as Melisandre has a prey, other brands can't compete with it at all, even if competitors forcibly compete for some of Melisandre's favorite targets, the strength is barely enough, if their own heritage is not good, they may even be completely crushed by Melisandre.

This is the oligarchs.

A real industry oligarchy.

Moreover, what makes people in the game feel even more oppressive is that such an industry oligarch, the Westeros system also has a series of large and small Daenerys, Igrete, etc.