Chapter 968: Where the Glory Is
What Lin Qingxia said can't be said to be wrong, and even in a certain aspect, it is still very good.
Engaging in a movie channel is indeed a great benefit to the TV station, which can greatly increase the viscosity of the TV station.
The audience's demand for movies is extremely stable, especially since this is a free TV show.
For ordinary people, being able to see movies on TV is definitely more cost-effective than spending money to go to the cinema or buy discs.
It can be said that if you really make a movie channel, with the movie resources mastered by Qiao Feng, you can definitely open the fame of the TV station in a short period of time with the movie channel and compete for a huge share of the ratings market.
At that time, it will even be able to catch up with or even surpass the lowest ratings among the three major TV stations in some program periods.
However, Qiao Feng knew that this method was tempting enough, but it was a double-edged sword.
One is not good, that is going to hurt yourself.
Moreover, this injured is not the TV station yet.
If it was a TV station, then Qiao Feng didn't worry about it at all, because the original purpose of this TV station was not to make money.
Isn't.
This double-edged sword, once it doesn't hurt itself, it will hurt Qiao Feng's roots.
It is the foundation of Qiao Feng's base camp of the Hong Kong film market.
Why did the original Hong Kong movie decline?
There are many, many reasons, big and small.
For example, the subject matter is too simple, such as following the trend seriously, causing a certain theme to become popular, and immediately following the trend will be killed, such as Hollywood blockbusters attacking cities everywhere, and Hong Kong is no exception.
Yes, that's right, there are these reasons for Hong Kong's decline.
But these reasons only occupy a very small proportion, far from reaching the point of changing from quantitative to qualitative change, making Hong Kong films decline in just a few years.
So what is the real reason for the decline of Hong Kong films?
It's the market.
This is a reason that many outsiders simply can't see, but it is the main reason.
Many people may think that the market for Hong Kong films must be in Hong Kong, in addition, Taiwan, Macau, and Southeast Asia and other countries are all traditional markets for Hong Kong films.
I haven't heard that Hong Kong films in the 90s lost these markets.
Just because you haven't heard of it doesn't mean you haven't.
And the so-called Southeast Asia, South Korea, and the traditional box office of Hong Kong films are all nonsense.
That's right, in these years, Hong Kong movies have indeed become popular in Southeast Asia, South Korea, and are quite popular, Cheng Long, Jet Li, Wang Xuxian, Leslie Cheung, Andy Lau, these people are even more well-known in these countries.
But who are these people who are on fire?
Just look at these people to know what kind of movies can really sell in these countries and regions.
In South Korea, Leslie Cheung, Wang Xianxian, and Andy Lau are definitely the representatives of blockbusters, and as for Yueben, Cheng Long, and Yuan Biao, their movies are also big hits.
But in addition to these superstars at the top of the entertainment industry and their movies, there are a few movies that can be sold in South Korea, let alone a blockbuster, and there are a few more that can sell copies to South Korea.
Hong Kong movies do have a very good market in South Korea, but there is only a small number of movies with stars like Cheng Long, Leslie Cheung, and Wang Xuxian, not all.
The same applies to Southeast Asian countries like Singapore, Malay and Brunei.
Perhaps, the situation is much better than that of South Korea, but not all Hong Kong movies can be released in Southeast Asian countries.
Looking at the distribution ability of the film's distributor in this way, not to mention the movies of Golden Harvest, Shaw Brothers or Qiao Feng, the Shaw Brothers family has hundreds of theaters in Nanyang, and they make all the money by showing their own films in their own theaters.
As for Golden Harvest, Golden Harvest took over the stall of Dianmao, and also has the distribution capacity in Southeast Asia, of course, it is still not as tough as Shaw's own cinema line.
But it's not bad.
And then there's the Golden Princess, the Golden Princess's distribution ability in Southeast Asia is very poor, and she didn't even have it at first.
But in addition to these three movies, and among them, Golden Harvest and Princess Jin are still some of the own sons and boutique movies, there are several other movies that can be sold to Southeast Asian countries.
I can't say that there are none, but there are definitely very few of them, and they don't sell for much.
Therefore, the only one that can be said to be the real box office of Hong Kong movies is only Taiwan.
Only Taiwan's film market has opened its arms to Hong Kong films.
Especially in the case of the popularity of Hong Kong movies in the past ten years, Taiwanese audiences are quite fond of watching Hong Kong movies.
Every year, the top ten Hong Kong films in the annual box office list of Taiwanese films account for more than half.
The audience likes to watch it, and the filmmakers are naturally willing to spend a lot of money to buy it.
And the risk is relatively low, after all, the same language and the same species, although one is popular Hokkien and one is popular Cantonese, but dubbing is fine.
For the content inside, it is easy for everyone to understand, and there is no barrier.
It can be said that Hong Kong films are extremely dependent on the Taiwan market.
If a film can be sold in Hong Kong and make money, this dependence is not too obvious.
But if a film doesn't pay for itself in Hong Kong, you will find how important the Taiwan market is.
If there is no Taiwanese market, this film will definitely be a blood loss, at least for a certain period of time.
And with the Taiwan market, it is only a small loss, and selling to Taiwanese filmmakers not only pays back, but also makes money.
I lost a lot in Hong Kong, and I sold it to Taiwanese filmmakers and was able to recoup my capital.
lost a lot and sold it to Taiwanese filmmakers, hey, more or less recovered a little bit of cost.
Originally, the family was ruined, but in this way, it seems that they can still survive.
It's not the same.
There is no Taiwanese market, it is really completely different.
Therefore, the Taiwan market can be said to be the backing of the Hong Kong film market and a barometer of Hong Kong films.
Whether the Taiwan market is good or not determines whether Hong Kong films, which are too small in size, can continue to be popular.
And whether you want to start a movie channel has a huge impact on the Taiwan market, but also the Hong Kong market.
Speaking of which, movies are shown on TV, which is considered peripheral income for movies.
However, this kind of peripheral income, in North America and even Europe, is a serious peripheral income, and it only involves peripheral income.
But in Taiwan, it's not just peripheral income.
For Hong Kong film investors, some things here are not secrets at all.
One example is the television broadcast of a movie.
As I said before, behind Taiwan's major cinema chains are three wireless TV stations.
Therefore, it is often the case that a movie has only been released in theaters for a few days, and then it can be watched in the theatrical programs of the three TVB TV stations.
The impact on the box office of the film is huge.
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It's been a few days since I was injured, and I'm slowly getting through the adaptation period, and I'm finally able to write.
Because I am in a plaster, I can't get off the ground, and I can't sit in bed for a long time, so it's hard to code, but I try to write as much as I can and try to keep it updated.