Chapter 278: I came here today specifically to visit your brother, Mr. Lin Bao
"Use the copyright library to cooperate with Lin Bao?"
"Impossible!"
"Chang Yu, you're crazy!"
......
Hearing him say this, the faces of the other Kuwang executives next to him changed.
Music stations, like all entertainment industries, are the core of the copyright library.
In addition to the capital support behind it, a big reason why Kuwang can have the ability to compete with Penguin Music is that their resource music library, although it is not as good as Penguin Music, is far superior to other platforms.
It is precisely because of this music library that even this time, affected by this public opinion turmoil, the number of users of the entire website has declined, and they have the confidence to find a way to make a comeback.
If you cooperate with Lin Bao...... Uh, Kuwang Music, even if it is affected to the greatest extent this time, it is still the top three music platforms, so it won't be so miserable!
In the face of other people's doubts, Chang Yu did not rush to refute, but looked at the cool net boss in the video.
Many times, the station supervisor and the boss standing on the platform don't think the same.
Several station supervisors, including Chang Yu, when they faced this crisis of public opinion, the first thing they thought of was how to minimize the loss of the website.
However, for the CEO of Kuwang, although he is responsible for Kuwang Music, the entire influence of Kuwang on him is not fatal. It's not like their supervisors, who can be regarded as "net worth".
Rather, for him, he will not focus on such a small turmoil, but look higher.
Of course, Chang Yu himself is also guessing.
After all, in the face of the current situation, if there is a problem with his subordinates, he will definitely be affected.
Perhaps, after this turmoil, his position as the head of operations may not be able to sit firmly.
It's better to give it a go.
"You go on. ”
Sure enough, after hearing Chang Yu's words, the CEO of Kuwang did not immediately oppose it like other executives.
When Chang Yu heard this, he was also slightly happy in his heart: "First of all, from the perspective of the operation and development of the entire site, I think that cooperating with Lin Bao is more beneficial for us." I have some analysis information here, Mr. Cheng, wait a minute, I'll cast it on the screen......"
As he spoke, Chang Yu directed some of the information he had stored on his mobile phone to the projection screen in the office.
Then he pointed to the data and began to analyze it.
In fact, Chang Yu himself, because of the operation, after analyzing the popularity and influence of Lin Bao and Lin Bao Studio in detail, and then combined with the competition between his own website and Penguin Music, he felt that cooperating with Lin Bao might be more beneficial than disadvantageous.
At least, for now.
First of all, just by relying on the music library and more capital to buy traffic and users, it is absolutely impossible for Kuwang to surpass the penguin.
Buy 10,000 users here, and Penguin will definitely use 100,000 users to block itself.
In terms of music library, it is also a temporary unsolvable problem.
Then, there are only two ways for Kuwang to counterattack, one is to explore the characteristics of its own website, for example, the niche music of the Philharmonic and several special points such as originals and song lists. However, the current Kuwang has developed to such a size, and it is absolutely impossible to temporarily change the strategy and development direction.
The second is to wait for Penguin Music to have a problem, and they will collapse themselves themselves, or rely on the power of public opinion to defeat them.
However, this way of expecting opportunities from opponents is clearly not really a business strategy.
Kuwang waited for so many years, but in the end, it was he who was tricked.
If it was before, what Kuwang could do here was to wait, waiting for the arrangement of fate.
But now, suddenly there is an extra Lin Bao, and there are a lot of variables in the entire music platform circle.
"First of all, Lin Bao's location is a special location. He has Philharmonic behind him, but in fact, Philharmonic has a crisis for several top platforms, but at the same time there is no crisis. Let the Philharmonic develop, with Lin Bao's ability, in five years and ten years, the Philharmonic will definitely grow into the No. 1 music platform or original community. ”
"But at present, the influence of the Philharmonic is not great. Because of Lin Bao, at least for three or four years, unless it is an accident like this one, there will be no direct competition between Philharmonic and Kuwang. On the contrary, for penguins, because of Lin Bao's presence, their position is very awkward.
For penguins, an existence like Lin Bao can't be eliminated, they can only buy it, but they can't buy it, and it is impossible to take out their good position and cooperate with him. Therefore, even this cooperation, they are all keeping their minds and wanting to take this opportunity to deal with our cool network. Therefore, the target of the penguin will definitely not really cooperate with Lin Bao. will only be wary of the rise of the Philharmonic, and then find a way to use its strength to get rid of several other major music platforms.
As for us, I think everyone has seen the drama of platform mergers in the early stage of development. I don't need to explain the specific content, so I said directly, even if this public opinion does not happen, the best strategy for our cool network is to cooperate with Lin Bao in an all-round way.
Because, our enemy is penguin music!"
After listening to Chang Yu's words, the others also pondered slightly.
In fact, such a problem, they can figure it out.
The enemy of our enemies is our friend!
This is a very common thing in business.
Penguin Music will definitely be wary of the further rise of Lin Bao and the Philharmonic, although they are helpless now, they can't find a way for the time being, and even have the intention of using Lin Bao's power, but in general, if they can't buy Lin Bao and the Philharmonic, they will definitely not take out their core music library and dilute their position as the boss.
On the Kuwang side, the biggest enemy is Penguin Music.
For Lin Bao and Philharmonic, it is not something they need to worry about.
Then, it's time to analyze the pros and cons. ”
Chang Yu continued, "First of all, there is only one drawback, the dilution of our core Quku status. The impact is that the bright side of the air drains the Philharmonic.
The advantage, first, is that this crisis, reconciliation and even further cooperation with Lin Bao can solve this public opinion crisis to the greatest extent.
Second, cooperating with Lin Bao to deal with Penguin Music is very beneficial to us, whether it is to attract users or promote hot topics.
Third, Lin Bao's current status in the music industry, I don't think it needs to be said. Even now, a platform like the Philharmonic has a lot of momentum, but the whole volume is still very small. But even so, as far as I know, many top companies, including Sony, Microsoft, etc., have the idea of investing. It can be said that Lin Bao relied on his own strength to support the capital outlet of the entire Philharmonic.
If we cooperate with Lin Bao, the stability and benefits of capital investment are very great for the users of our own platform itself. And just like Li Yunrun this time, everyone wants their singers to get Lin Bao's guidance and sing Lin Bao's songs. We also think that if we cooperate, we will have the opportunity to let some of our singers get in touch with Lin Bao.
In short, all of this is added up, as we said before, because all the possible effects of the dilution of the status of the Quku are insignificant. ”
Listening to Chang Yu's analysis, not to mention the CEO of Kuwang, the other directors also nodded secretly.
They know the most about the current situation of Kuwang, and they know that what Chang Yu said is to the point.
"Then how can you be sure that Lin Bao will cooperate with us?"
The boss of Kuwang suddenly asked.
"This, Lin Bao's thoughts, including that there is a Zheng Rong in the middle, I am not completely sure. ”
"But, I think, at least one thing, is certain. That is Lin Bao, he is very talented, but he is very stubborn, and he is a typical artist character. One of the problems of all literati artists is that they are not constrained by other people according to their own moods and hobbies, and at the same time, they are also accustomed to talking about creative freedom, content sharing, and so on.
In fact, Lin Bao has been doing it all along, and he will not easily cooperate with capital, and until now, the Philharmonic has not accepted investment from others, and has hardly written any custom songs for others.
Therefore, as long as these two points are not touched, I think he will not refuse some business cooperation. The new song this time is, I think, if it weren't for that Li Yunrun who was good enough for Lin Bao to look at, otherwise, this song would definitely not let him sing it.
And that agreement was also clearly written, and Penguin Music took out a music bag. This shows that Lin Bao's side actually wants to develop the love behind him.
Therefore, this time, if we show enough sincerity to share part of the music library resources with them, and at the same time, talk about some cooperation content that does not touch Lin Bao's personal bottom line, I think Lin Bao will not refuse. At the same time, as partners, we can also tell Lin Bao the truth of public opinion this time, so that he can really recognize who is really behind the trouble. ”
Speaking of which, Chang Yu basically finished all his thoughts, and then looked up at the cool net boss who had been listening to the video.
The CEO of Kuwang paused and said, "I want to discuss this matter with the board of directors." ”
Chang Yu nodded, this is also a strategic decision involving the development of the entire website, and it is naturally impossible to make a decision because of his own words.
However, he knows that the current Kuwang is in public opinion, and this time is the most difficult time, but at the same time, to a certain extent, it is also a good opportunity for communication between Kuwang and Lin Bao.
If you miss it, you may really miss out on a great opportunity.
"Wait, I'll talk to the other directors. Chang Yu, on your side, you can't be loose, this time the public opinion on the website is caused by your department, and you need to bear the main responsibility!"
The boss of Kuwang said.
"Understood, Mr. Cheng. ”
Chang Yu nodded busily.
"When the meeting is adjourned, you can hurry up and make a plan for this plan and send it to me before four o'clock in the afternoon. If the board of directors passes, before seven o'clock tonight, you will have to contact Lin Bao, no, meet him in person, and show him this plan. ”
The boss of Kuwang said again.
"Understood! Mr. Cheng!"
Hearing him say this, Chang Yu also knew that the boss was moved.
Indeed, just like he said, this time, for Kuwang, it seems to be a crisis of public opinion, but it is not a time to re-see his own direction and then make a correct strategic decision.
Since the time has been determined to meet Lin Bao, it means that this plan is on the board of directors, and there is a chance that it will be passed.
So, after turning off the video conference, Chang Yu left home, got into a business car, and went straight to the airport.
From his hometown to Lin Bao's hometown in Central Plains Province, there must be two or three hours of flight time, so Chang Yu was not prepared to wait for a reply at four o'clock over there, and directly booked a ticket for the nearest time.
During the Chinese New Year, there is no shortage of air tickets.
On the way, when Chang Yu was sorting out the information, the assistant had already sent the ticket information.
From the business car, to the airport waiting, to the two hours on the plane, he sorted out the materials directly on the road.
In fact, he has had a lot of drafts of the relevant plan content and even some possible cooperation details, including some data analysis, and he has also done it within the department before.
Now, just to make some adjustments to the current situation, and then improve the whole plan, it was sent to the CEO of Kuwang at less than three o'clock.
And just like Chang Yu guessed, less than half an hour after the email was sent, there was a reply, pointing out some opinions and instructions, and the final cooperation plan was determined.
At four o'clock, Chang Yu's plane landed at the city airport where Lin Bao's hometown was located.
Then it took more than an hour, asking for directions all the way, and finally, at a quarter past five, there was a knock on the door of Lin Bao's hometown.
"Coming, coming......"
A little girl's voice came from inside, and when she opened the door, it was a very cute ponytail girl, looking at a few strange men and women standing outside, and wondering, "Hello, you are ......"
"You're Lin Xiaoyun!"
Chang Yu said with a smile.
For Lin Bao's sister, he also saw it on the Internet. Now because of Lin Bao's influence, she is already a game anchor with millions to tens of millions of cat's paws, and she is also very famous.
"Yes, hello, is there anything wrong?"
Lin Xiaoyun looked at them.
"Hello, let me introduce myself first, I am the head of operations of Kuwang Music, and the latter two are my colleagues. ”
Chang Yu introduced, "I came here today to visit your brother Mr. Lin Bao. ”
"Cool Net Music...... Visit my brother, he's not home, he's just gone!"
Lin Xiaoyun said.
"Where did you go?"
Chang Yu was puzzled.
"I can't say exactly where he went, but he left half an hour ago, and at this time, he should be on the way, not yet at the airport. ”
Lin Xiaoyun looked at them and said, because he didn't know what the intersection between Kuwang and his brother was, so he didn't say it very clearly, "If you contact him now, he has received it, maybe he can wait for you at the airport." ”
"That's ......"
Chang Yu nodded, "Okay, thank you then." Also, here are some small gifts for my aunt and uncle's ......"
As he spoke, he glanced at the assistant in the back.
The assistant came out of the car, carrying more than a dozen bags of things.
"Hey, don't, don't, this can't be done! How can I accept your gifts!"
Lin Xiaoyun was busy blocking the road.
However, Chang Yu put the gifts in the door and went out to get in the car.
"That...... Why don't you come in and sit down......?"
Lin Xiaoyun looked at the large pile of gifts and said.
"I'm really sorry because we still have some work on our side and we can't stay for the time being. Next time, I'll come over and visit my uncle and aunt. ”
Chang Yu said.
"That's fine......"
Lin Xiaoyun was helpless, watched them drive away, and then began to move the gift box at the door inside.
"What's wrong?"
My mother walked out of the room and saw the box in Lin Xiaoyun's hand, "Visiting your brother again?"
"Yes......"
Lin Xiaoyun reluctantly made two trips before finishing moving.
At home during the Spring Festival, it was only the third year of junior high school, and she felt that she had lost several pounds by moving things.