Chapter 382 2004 "China's 500 Most Valuable Brands"

"Thank you Mr. Chen for the invitation, but for the time being, I still have a contract with Colombia. Chen Guofu said, but did not directly refuse.

"I know that your contract with Colombia should end in 2006, and my offer will still be valid at that time, so I hope you will think about it. Chen Hao said with a smile.

"Definitely. Chen Guofu nodded, and then paused, "I don't know if Mr. Chen's new film has a plan?"

Chen Hao smiled knowingly, "I'm already writing the script, if it's fast, we will be able to start filming in the next year." ”

Chen Guofu nodded when he heard this, he really deserves to be a fast gunner, two movies a year, and every year, and the key quality is so high, what a movie geek.

"Mr. Chen, then I won't hide it, we want to participate in your new film, what do you think?" Chen Guofu asked inquiringly.

Chen Hao smiled when he heard this, "My new film has already promised Huaying, An Le, Poly Berner and Guangxian to participate, plus Haotian, but it is 5 companies."

And, I wonder if Advisor Chen knew that there was some unpleasantness between me and Colombia before?"

Chen Guofu's heart tightened when he heard this, he had also heard Davis mention the unpleasant things, but the specifics were not very clear, and now it seems that Chen Hao is not ready to cooperate with Colombia!

"With so many companies participating in the investment, it seems that the investment cost must be very high, and Colombia can help in this regard!" Chen Guofu is still ready to fight for it.

"To be honest, now in the United States, I can completely put aside Colombia and cooperate with other giants, and in the mainland, Haotian's strength is enough to settle everything. Chen Hao said.

Chen Guofu frowned when he heard this, what Chen Hao said was indeed the truth.

But it can also be heard that Chen Hao does have complaints about Colombia, so that he does not want to cooperate.

"Mr. Chen, I don't know what happened in the United States, but I don't think it should affect the cooperation between us, after all, this is the mainland, and we are definitely here with the greatest sincerity. Chen Guofu continued to persuade.

Chen Hao chuckled when he heard this, stood up directly, stretched out his hand and said, "No matter how many they are, they are also Americans, and we will never have the same heart, some are only interests, but Advisor Chen and I can become friends." ”

Chen Guofu immediately stood up and held Chen Hao's hand, but after hearing this, he was a little puzzled and didn't understand what it meant.

Looking at Chen Guofu's puzzled eyes, Chen Hao smiled, "I can promise to let Colombia in, but I am completely for the sake of Advisor Chen's face, because I want to make friends with you!"

Chen Guofu's heart moved when he heard this, regardless of whether it was true or not, at least Chen Hao's words were very beautiful, and Chen Guofu was also very useful in his heart.

"Of course I'd like to make you a friend. Chen Guofu said with a smile.

He and Colombia also have a relationship of mutual use, and contradictions are not without contradictions, just like Chen Hao said, Yankees and Chinese people have never been able to pee in the same pot.

Chen Guofu also has to plan for his future, Haotian is undoubtedly a good choice, and Chen Hao has expressed his goodwill now, Chen Guofu is naturally a little grateful in his heart.

"That's great. Chen Hao laughed when he heard this, "After the business is over, let's go to dinner, we must not get drunk today." ”

Chen Guofu looked at the enthusiastic Chen Hao and smiled, "Then it's better to be respectful than to obey your fate!"

......

When Chen Hao invited Chen Guofu to a banquet, Haotian Film and Television once again became one of the focuses of entertainment media reports, because Haotian Film and Television was out of the circle!

On December 28, 2004, the World Brand Conference co-sponsored by the World Brand Lab and the World Economic Forum was held in the imperial capital, at which the 2004 "China 500 Most Valuable Brands" list was released.

This is the data obtained by the World Brand Congress based on the financial analysis, consumer behavior analysis and brand strength analysis of Huaxia enterprises.

At the same time, this is also the first time that the World Brand Conference has announced the Huaxia brand value list!

The threshold for inclusion in this year's list is only 500 million yuan, while the average value of the top 500 brands is 4.943 billion yuan!

Among them, Haier has become the most valuable brand in China with a brand value of 61.237 billion yuan, followed by CCAV, Baosteel, and Lenovo, and well-known brands such as Changhong, Neptunus, and (TOM Online) were also selected.

Among the 500 most valuable brands evaluated this time, there are 4 brands with a brand value of more than 60 billion yuan, 5 brands with a brand value of 40 billion to 60 billion yuan, and 10 brands with a brand value of 30 billion to 40 billion yuan.

The results show that most of the selected brands are owned by enterprises with state-owned economic sectors, accounting for 65.4%, and the rest are brands belonging to private enterprises, accounting for 34.6%.

Among the top 100 brands, 74 belong to state-owned and collective enterprises, and 26 belong to private enterprises.

This time, a total of nearly 27 brands from nearly 27 industries, including home appliances, clothing, food and beverage, were selected into the "China 500 Most Valuable Brands".

Among them, the food and beverage industry has the largest number of selected brands, with a total of 41 brands selected, which also reflects the fierce competition in the food industry in recent years.

Especially in the dairy and beverage industry, product prices are low, and it is difficult for companies to use price wars to expand market share.

Therefore, enterprises pay more attention to the establishment and promotion of brands, attract customers with brands, cultivate loyal customers, and win greater market share.

The second is the media industry. A total of 40 brands in the media industry, including newspapers, magazines, online media and television broadcasts, were included in the top 500, accounting for 8%.

Among these 40 brands, only two private entertainment companies were shortlisted, namely Huayi Brothers, Taihe Film and Television and Haotian Film and Television!

Among them, Huayi Film and Television ranked 359th on the list with a brand value of 1.225 billion yuan!

And Haotian Film and Television ranks 363rd on the list with a brand value of 1.204 billion yuan!

"Huayi and Haotian were both shortlisted for the 2004 "500 Most Valuable Brands in China"!" --- Sohu Entertainment reported

"Huayi's brand value is 1.225 billion, and Haotian's brand value is 1.204 billion, which is worthy of the name of the two major entertainment giants in the mainland!" --- Wangyi Entertainment

"Huayi and Haotian have become the only two private entertainment companies shortlisted for the "Huaxia 500 Most Valuable Brands", and there is very little gap between the two!" --- New Wolf Entertainment

......

Huayi and Haotian have recently been gradually called the two private entertainment giants in the mainland by the domestic media.

Because both of them are in an all-round development, involving films, TV series, music, brokerage, advertising and many other businesses, unlike Paulie Bernard, which focuses on film distribution and Glossy focuses on TV production.

And the two are large enough, unlike Rongxingda, Sugar Man, etc., but also like a small workshop!

Although the two companies have just begun to fully set foot in the entertainment industry, they are indeed the two most eye-catching entertainment companies in terms of their development scale and momentum.

Therefore, the media also compares the two companies, which also recognizes the status and influence of the two companies in the circle.

This is further confirmed by the fact that even the credible and international World Brands Conference has recognized the benefits of the two brands.

The strength of the two is strong enough, and with the endorsement of the World Brand Conference and the hype of the media, Huayi and Haotian, the two major private entertainment giants in the mainland, are recognized!