Chapter 217: Mille-feuille
Those who want to see jokes, after watching the new commercial for Carrie's watch, vaguely feel that something is not good.
They hurriedly entered the social network and looked at the hot search list.
Sure enough, #ๅไธฝๆ่กจๆฐๅนฟๅ# and #ๅๅฎถๅๆๅจ็ง#็ญๅ ไธช่ฏ้ข are on the list, and they are not low.
Looking at the comment area again, whether it is Zhou Mu's fans or pure passers-by, they all laughed.
"This operation is too sassy. โ
"God ......"
"The merchant is so good. โ
"That's right, that's how it should be. โ
"Haha, feng shui takes turns. โ
"So, what do you guys @Carrie Watch mean...... Dare to pit me and give my grandfather death?"
"I'm scared, I'm scared...... Wowhaha, it's really the gold owner's father. โ
"@ๅจ็ง, my brother is so unlucky...... But I want to laugh, what should I do? I can't help it, wow, it's so funny......"
"The end of sabotage. [Cold]"
"[thumps the ground and laughs]"
โ......โ
Let's look at Zhou Mu's official account.
The latest news is a new advertisement for Carrie's watch, accompanied by an emoji of hugging hands and begging for mercy.
"Brother doesn't cry...... [laughs]"
"Male god, it's okay. It's just the right meal, it's not a shame...... Haha!"
"I think...... Very good. Burst...... I'm sorry, I really can't think of how to help you round, I can't make it up. โ
"Like it and you're done. โ
โ......โ
Tens of thousands of replies show that fans have nothing to worry about this matter, but they find it very interesting.
The most terrifying thing is that some fans also posted photos of Carrie's watch.
Judging from the invoices and receipts, they had already placed an order to buy a watch a few days ago, and the express delivery had only arrived now.
On the back of the dial, there is also the inscription "Forever and Forever".
Whether it is the style or the color, it is the same as that lucky little girl.
Many people expressed envy for such a day.
They have said that they also want to place an order.
At the same time, some official Vs who specialize in selling watches or testing things seem to know that Carrie watches are hot spots, and they have become popular and uploaded "unboxing test" videos.
From the movement of the watch, to the material, to the technical content in it...... It is very fair and there is no deviation.
But in the end, the men all said something.
"The lifespan of a watch is limited, no matter how careful you care for it, no matter how much you pay attention to waterproofing and anti-falling, it is useless. Usually after five or six years, there is a problem and needs to be repaired......"
"Unless there are hundreds of thousands, millions of expensive watches, they can be passed down for a hundred years. Otherwise, it will have to be overhauled every few years, and then it can be maintained for twenty years. โ
"For more than 20 years, maintenance didn't work. โ
"But it's okay, there is such a thing as a watch, I never bought it to see the time, but to see the mood. If you buy it, you are happy, you are happy, you are happy, it is worth it, do you still expect it to last forever?"
"Haha, Zhou Mu's words are very reasonable. I don't care about how long it lasts, I only care about what I once had, this advertising slogan is a perfect match for the watch!"
โ......โ
Similar rhetoric can be seen everywhere.
Netizens followed and only saw the first layer.
But those who have a heart saw the second layer, vaguely noticed the routine, and knew that their push was equivalent to an assist, and they immediately regretted it.
Only people in the industry, who smell the smell of advertising and marketing, know that this is the third layer.
But a few days later, some big brand companies received the survey data of commercial organizations, and their faces immediately changed, and they held high-level meetings one after another.
They took the thick information, looked carefully and horizontally, and saw the shape of the mille-feuille between the lines.
"The afterlife is terrifying. โ
Linglong Fang, conference room, several high-level meetings.
One of them, shaking his head and sighing, patted his thigh and said, "Oh, why did you say why I didn't insist on it at that time, and asked for a few more times, maybe he agreed to join our marketing department." In this way, this marketing plan can be placed in our watch brand. โ
"With our promotion efforts, we can improve at least three points ......"
The man looked left and right, three fingers shaking, "Three points of pure profit." And every once in a while, you can hype it up, and the benefits are endless. โ
The others remained silent, knowing that it was true.
The reason why it is calm is because there is no direct conflict between Jiali Watches and the high-end watch business of Linglong Fang.
Otherwise, they will not be able to sit still and will regret it.
"It's a pity, it's a pity. โ
The man sighed incessantly.
Until someone next to him smiled and said: "What kind of treatment can he get when he comes to the marketing department? โ
"By the way, there are also advertising and endorsement fees, which add up to I don't know how much money there is. Can you give him so much money in your marketing department?"
This question immediately made the man speechless, and said helplessly: "That's right, it's better to make money as a star." โ
"It's not celebrities who make money, but stars who know how to plan and use their own conditions to maximize their advantages can make a lot of money. โ
A person smiled: "Ordinary celebrities, if they die, they will earn an endorsement fee." โ
There is no such thing as an impermeable wall.
Professional business organizations not only investigated Jiali watches, which are the property of Hu Yingshang's wife, but also knew that there was Yu Da's investment in it.
This is nothing, after all, celebrities have side hustles, which is a trend. Some superstars have at least five or six companies that help them take care of various businesses.
The most sassy operation is to set up a few listed companies by yourself, and then invest in your own movies, wait until the movie hits, the company's stock rises sharply, and then cash out and harvest leeks.
All in all, under the commercial tide of film and television, some stars have also learned well, and it is impossible to just be willing to film honestly to earn a salary.
Of course, the senior management of Linglong Fang will not care about Jiali's behind-the-scenes background.
What they are concerned about is that, according to the investigation of commercial organizations, as early as half a month ago, Jiali's boss Xiao Yun had already come into contact with Qinghong culture.
To be exact, what agreement had been reached between Xiao Yun and Zhou Mu at that time.
Then it took about a week of preparation before a fan meeting was held.
After that, it's great marketing.
Even if there is not enough evidence, through many clues, the senior management of Linglong Fang can know that this matter has been promoted by the water army from beginning to end.
A big invisible hand, fiddling with everything.
The end result is......
Carrie Watch has been rampaging in the field of low-end watches, and has eaten up nearly one percent of the market share.
This is just the beginning of marketing, and it is already so domineering.
Wouldn't it be more terrifying for a longer time?
I thought that this was the stunned head of the head iron, but I didn't think it was a river dragon. Even Linglong Fang, which has no direct business competition, can't help but be a little more vigilant.
After all, high-end brands, in order to maintain their own forced style, are generally not backward compatible.
It is a low-end brand with a strong ambition to climb up. If Jiali Watches has accumulated enough funds, it will definitely march into high-end brands.
This is the law of business, and it is difficult to avoid it.
Even if Linglong Fang is not afraid of challenges, it will definitely keep an eye on potential opponents.
Then after checking, I found the planning behind the scenes, which should be Zhou Mu.
"A business wizard. โ
A high-level praised, "The key is still copywriting, which is intriguing." That sentence doesn't care about eternity, only cares about what you once had, it can be described as catchy and very distinct. Even my wife and daughter didn't talk about it less, and they recited it like a stream. โ
"Yes. โ
Others thought so.
Marketing routines, they are naturally not afraid.
In other words, they can plan deeper routines. The problem is that it is not the so-called routine, which can detonate hot spots and make the public pay attention.
Zhou Mu did it.
If you say, the last Linglong Fang jewelry advertisement, it was just an accidental flash of inspiration. So this time, the planning of Jiali Watch confirmed Zhou Mu's talent in marketing.
"Mingzhu secretly casts. โ
Several high-level officials sighed, and there was no way to poach people.
After all, other celebrities are well-behaved, and while they are proud on the surface, they make a lot of money in private. Unless they are willing to give away dry shares and promise dividends, it is possible to impress each other.
There is no doubt that this is not possible.
The general meeting of shareholders of Linglong Fang will definitely not approve this proposal.
"But it's okay......"
After sighing for a moment, a senior executive smiled and said: "Don't forget, he also has our endorsement, it seems that there will be a few more jewelry promotion meetings this year." โ
"Hmm. โ
The others' eyes lit up and they thought so. While they were pondering how to maximize the value of Zhou Mu, the industry was a different story.
First of all, the low-end watch brand, naturally it is mournful, trying to save itself, desperately studying how to engage in marketing and breaking through the predicament. They didn't have the investigative ability of Linglong Fang, and after discussing it for most of the day, they barely came to a conclusion.
The biggest reason why Carrie watches are popular is naturally due to ......
found Zhou Mu to shoot an advertisement.
It can find Zhou Mu, and we can find it too.
If you have a decisive watch brand, you will immediately contact Qinghong Culture, but the phone can't get through, and the prompt you get is that the other party is busy with business, please dial again later......
In fact, not only watch brands have come to a similar conclusion. Other enterprises and merchants have also seen Zhou Mu's ability to "bring goods" from this marketing show.
Although this matter, in their eyes, has a bit of a coincidence, it can't erase Zhou Mu's credit.
In the eyes of many people, it is because of Zhou Mu's own popularity and topicality that it has promoted an unknown brand to have a wide popularity.
This made them feel that it was much more reliable to find Zhou Mu to shoot advertisements and make endorsements than to find traffic stars.
So all of a sudden, the first-line big brands and high-end brands that were still waiting and watching once again sent an invitation to Qinghong Culture.
From digital products, to cosmetics and skin care products, as well as liquor, food, and health products.
It's all-encompassing......