Volume 2 Yanjing Fengyun Chapter 163 The Night of the Bird's Nest (4)

Ye Tian listened carefully to Lu Rongchu's "lesson" for more than 20 minutes, and he actually realized the mistakes he made, in the final analysis, he still failed to adapt to the change of identity and failed to develop the habit of paying attention to his words and deeds under the flash.

Looking at Ye Tian, who had been talked about by himself for more than 20 minutes and lowered his head without refuting a word, Lu Rongchu suddenly felt that he was talking too much? After all, no matter how talented and capable he is, he is actually only an 18-year-old boy.

Isn't his requirements for him too high? Moreover, he is his own boss, if he hadn't lent a hand, let alone get such a good job, Lian Yan Jingjing would not be able to stay.

"Mr. Ye, in fact, I don't blame you, it's just ......"

Hearing Lu Rongchu's apologetic tone, Ye Tian raised his head and waved his hand vigorously: "You don't have to say it, I understand that your criticism is very reasonable and valuable, and it has sounded the alarm for me."

"It's because I didn't change my identity in time and didn't adapt to the rules of survival in the entertainment industry, I'm glad to have an employee like you who dares to point out my problems directly in front of me"

Listening to the sincerity in Ye Tian's words, Lu Rongchu couldn't help but admire this young boss even more, and being able to listen to the advice of his subordinates at the best age was not so much that he was lucky to hire me, but that he was lucky to meet him. Wei Zheng is the first minister of the ages, although he has his unique personal courage, but the most fundamental reason is because he met Tang Taizong such a Ming Jun who follows the admonition, if he was born in the Zhou Youwang, Emperor Ling of the Han Dynasty, I am afraid that at most in the history books to leave a mark "to the words and offenses, the emperor is angry, punish the nine clans"

"How is the public opinion now?" Ye Tian asked again

"Fortunately, we are lucky this time, most netizens just regard your two words as ridicule, and those two words not only did not trigger a bad impression of the Internet scolding war, but instead led to a carnival on the Internet"

"Director Gao also sent me a message as soon as possible, and the company found a little bit of the attitude of the central level official media from various channels, and no one went online, so this interview incident was passed smoothly."

After listening to Lu Rongchu's report, Ye Tian nodded: "You reminded me of a very important thing this time."

Looking at Lu Rongchu's puzzled eyes, Ye Tian said earnestly: "Through today's events, I suddenly found out that the company has always lacked a department to supervise my acting career, and my original intention was to let the company develop with me and rely on each other, but if you think about it, I am both the boss of the company and the artist of the company, I am used to giving orders, and I am used to doing my own thing, even if my approach is inappropriate, no one in the company dares to point it out. Cultural development will have unpredictable consequences"

"Before that, I always felt that with my ability, I could manage the company while taking care of the development of music, but I still greatly underestimated the complexity of reality and human nature.

As the saying goes: there must be a mistake in 100 secrets, maybe I have managed to make the company and my acting career develop benignly in the first two months, but today I let go of my own ideas, self-righteously thinking that I can control everything in my hands, but I didn't take into account the company's situation. ”

"You have a saying that is very right, after becoming a public figure, you must always pay attention to your impact on society, as my popularity grows, I will no longer be an independent individual, I will be burdened with all kinds of human feelings, interests, Business, social relations, my every move, word and deed will affect thousands of people, how high I climb, how bad I will fall, Rong Chu, in this way, you think from the perspective of the director of your company's artist planning department, if I am not the boss of the company but just a contracted artist of Allure Entertainment, then what will be the development model between the company and me now?"

"Huh?" Lu Rongchu didn't keep up with Ye Tian's thinking, she was listening to Ye Tian's self-criticism with her whole heart, the more she listened to Ye Tian's analysis and reflection on herself, the more she admired Ye Tian, she just vented her dissatisfaction with him, but he drew inferences, of course, the inferences here refer to the extension of his criticism of himself.

"What's wrong? Don't you understand what I mean?"

"No, no, it's just that you are the boss, and you are the boss and artist who can drive the development of the company with your own influence"

"Well, I know, but what I'm saying is that if you only treat me as a company artist, and you can see what our company is still lacking based on the management of its artists by other companies."

Lu Rongchu nodded in understanding, and at the same time pinched his chin with his small hand, looked at Ye Tian, who had a sincere gaze, and said with some uncertainty: "Then, then I can say it?"

"But it doesn't hurt to say, the more the merrier"

"Well, okay, in fact, when it comes to artist management, we have to mention cultural brokers, this profession first originated in the United States, after 60 years of development, the profession of brokers has been quite perfect in the United States, and gradually formed a market with CAA and other 3 brokerage companies as the core, these 3 brokerage companies have covered 80% of the artists in the United States, and in our country, 04 years of the State Administration for Industry and Commerce issued the "Broker Management Measures" also determined the relevant requirements of the broker profession from the legal system level"

Ye Tian really didn't expect that she just wanted Lu Rongchu to talk about it from her point of view, but she didn't expect that she could say it so well, even the origin of her profession and the relevant laws and regulations, it seems that she had done this before.

"It seems that I have really found a great talent in entertainment, but I have always believed too much in my own ability and felt that my subordinates only need to do what I instructed, ignoring their wisdom, and failing to let my subordinates give full play to their talents, which is also something I urgently need to change" Ye Tian, who thought silently, nodded and motioned for Lu Rongchu to continue.

"Artist management is the core of an entertainment company, and all pure entertainment companies in the market actually have no fixed assets, except for the office, the only asset is the artist: the stay of excellent artists directly determines the fate of the company. ”

"Celebrities are the shining jewels of the cultural and entertainment industry, they are the representatives of the entertainment industry, and they are the objects of all capital and market pursuit, but the clothing, words and deeds of celebrities, what clothes they wear, what they say in public, whether they can smoke and fall in love, these are all arranged by the brokerage company. The agency controls everything behind the artist. Large brokerage companies have rich connections and strong economic strength, they can make an unknown person popular through tailor-made music and film and television dramas, and of course, they can also hide or ban disobedient artists, so that they will disappear from the entertainment industry. So in fact, the glamorous star is actually just a commodity packaged by the brokerage company."

"The bond between the artist and the agency is to sign a star brokerage contract, which is an important agreement between the agency and the artist on the arrangement of performing arts, which is a mixed contract that includes entrustment, discipline, and strong personal attributes, usually, the agency will expand the scope of performing arts work as much as possible, as long as the work within this scope, the artist must abide by it, and the income within this range can be distributed, so that the income of the brokerage company will be very high, which is the fundamental purpose of the brokerage company. ”

"The main content of the general brokerage contract will stipulate that the company's agency for the work of artists and stars, according to different performing arts work, the company and the artist will agree on the performance income distribution ratio in different proportions, and agree on how the brokerage company will package, publicize, and promote the artist, as well as how much money the brokerage company will invest. In other words, the main content of the celebrity brokerage contract is the exclusive agency, packaging, publicity, promotion investment, and income distribution of performing arts. The agency is firmly in the hands of the star artist through a contract and a high amount of liquidated damages"

"Celebrity brokerage contracts can be divided into two categories, one is the film and television actor brokerage contract, and the other is the singer brokerage contract, under normal circumstances, the contract content of the former only accounts for one-third of the latter, because the singer's economic contract includes three parts, namely the brokerage contract, the record contract, and the lyrics contract, just like our company, there is only one music artist at present, so if it is implemented according to the strict system, you need to decide whether to sign a full contract or a separate contract with us when you sign the contract"

"Full covenant, sub-signing, what does that mean?"

"Under normal circumstances, the brokerage contract signed between the singer and the company is a full agreement, and the full contract is that the previous three brokerage contracts, record contracts, and songwriting contracts are all signed to a brokerage company. However, there are also separate signatures, which are signed by several brokerage companies, mainly considering the different focuses of different companies. Therefore, when the singer signs the contract, he will be differentiated according to the different strengths of the agency."

So that's the case, after listening to Lu Rongchu's explanation of artists and economic companies, Ye Tian realized that making an entertainment company bigger is not something that can be done simply by relying on the passion and talent of the boss, and perfect rules and regulations are the cornerstone of the stable development of the enterprise.

Looking at Lu Rongchu in front of him, who was drinking water in small sips because he had been talking for too long, Ye Tian smiled dumbly, stretched out his finger and flicked it lightly on her smooth forehead, "Little girl, you are really hidden, it seems that you have been planning how to take care of me a long time ago, right?"

"Hee-hee, how can there be"

"I just started to learn the knowledge of agency management after you were appointed as the director of the artist planning department, I can swear, I don't want to manage you, I just think that the company will get bigger and bigger in the future, and there will definitely be more and more signed artists, and if I don't understand artist management at that time, how can I be this director? You gave me the opportunity to start, but if I want to stay in this position and play a role in the development of the company, I have to rely on my own ability."