022. Boom and Fall

"It's a boring joke. Iwahashi said.

"yes? I think it's kind of interesting. Miwa Yoshida turned her gaze from the inside pages of the magazine to him, "But if I had been walking on the streets of Ginza on the day of the typhoon, I would have been one of the other nine." ”

Compared with the joke that teased idols in the magazine, Shinichi Iwahashi felt that Miwa Yoshida's statement was more funny.

However, a billboard fell and hit ten people, one of which was an idol joke, which is also a reflection of reality.

In these years, almost one idol a day, when he debuted, under the banner of blatant popularity such as "Sister Kikuchi Momoko", he quickly released a single to test the water, and after there was no splash, he quickly disappeared, and the cycle continued.

Even so, the agency is like driving a dream-making bubble machine, and the girls still jump in one after another as raw materials.

The word idol refers to an artist who uses his own charm as a selling point, in other words, an artist who has no professional skills and pleases the audience with himself.

Although idols sing and act, they do not belong to singers or actors, rather than being in the "amphibious", with RB's entertainment ecology, it is better to be a profession that is not accepted by either side and is in such an isolated state.

"Iwahashi-san," Miwa Yoshida asked him suddenly, "You say, will it still be the era of idols in the future?"

"I don't know. Iwahashi Shinichi replied honestly. After thinking about it, "Anyway, idols will never disappear, just like even now in the age of idols, other music styles have not stood still. ”

This is very valuable. In the heyday of idols, musicians in other fields and other styles have never stopped their steps. And every step these people take is a seed that takes root and sprouts one after another.

"Actually," Iwahashi hesitated, "I always feel that now is the time when the idol is at its best. ”

In other words, it has reached the peak of prosperity and decline.

When Shinichi Iwahashi first started to understand the current situation of RB pop music, he was made by this idol Shengshi and felt that he had opened the HARD mode for Miwa Yoshida to be an agent, but as he got to know more deeply, he didn't know if it was too much brain supplement, but he felt that in the light of the idol Shengshi, he saw some shadows that were temporarily ignored.

He, a time-traveler who didn't know much about RB pop music, came to the conclusion that if it weren't for Miwa Yoshida, he would never have mentioned it to anyone else.

"Can you tell me about it?" Miwa Yoshida was intrigued.

She never thought about this, and in terms of music, she certainly has a lot of talent, but these talents do not include her ability to judge the market, in other words, Miwa Yoshida is a pure artist.

"That's far away, first of all, the retirement ...... of Yamaguchi Momoe-san"

Miwa Yoshida smiled, "Do you want to start from such a long time ago?"

"If I wasn't afraid that you would be annoyed, I would have planned to start with "The Birth of STAR!" and give you a review of the reading for a while. Shinichi Iwahashi's tone was not a joke.

"STAR! is born. Miwa Yoshida said, "It ended two years ago. ”

Two years ago, that is, in 1983, this show began to be broadcast in 1971, and the three ancestral idols of Yamaguchi Momoe, Junko Sakurada, and Mori Masako were born, and the show that laid the foundation for the idol tide in the next ten years officially came to an end.

From the beginning of the broadcast in 1971 to the end of 1983, this show attracted 600,000 girls to sign up, and among the girls who made their successful debut, there were "three groups of flowers", Yamaguchi Baihui, Junko Sakurada, and Mori Masako, who were first called by the media with the word "IDOL", and also members of the "82 group of flowers", and the last brilliant Akina Nakamori and Kyoko Koizumi.

But more, it was the "meteors" who briefly decorated the entertainment world and disappeared quickly.

To talk about the birth of this show, we must first mention a man named Jin Watanabe and his Watanabe PRO office. It's just that "STAR!" is not the work of Watanabe PRO, but was born to fight Watanabe PRO.

JIN WATANABE STARTED OUT AS A BASSIST IN A BAND CALLED SIX JOZE, AND WHEN JAZZ WAS BRIEFLY ON THE RISE OF RB, THEIR BAND WAS QUITE FAMOUS AT THE TIME.

After the jazz fever receded, Jin Watanabe and his wife Misa Watanabe founded Watanabe PRO Studio, which served as an agent liaison for the band, and gradually became a well-known figure in the music industry.

The relationship between television and entertainment should also be explained here.

RB started broadcasting television in 1953, and by 1960, there were 15.15 million televisions in the country, and television programs became very popular entertainment.

In 1964, the Olympic Games were held in Tokyo, and the number of televisions soared again in order to watch the Olympics. The age of television has officially arrived.

As a result, some of the rules of entertainment in the past have been broken, and what Watanabe PRO has done is to set new rules.

Watanabe PRO's start-up period coincided with the initial period of the TV station, and the producer of the TV station invited the already famous Watanabe PRO singers to participate in the program, and Watanabe PRO also took the opportunity to participate in the production of the TV program, becoming the largest office in the country at that time.

The energy is so great that it is equivalent to most of the RB entertainment industry is Watanabe PRO who has the final say.

Sitting firmly in the top spot, Watanabe PRO's attitude has also hardened. Later, because Watanabe PRO produced programs for TV Asahi and TV (RB TV) at the same time, the two programs were watched against each other, offending the first partner, Day TV, and the two became enemies.

Japanese TV held its breath and felt that the TV station could do a beautiful show without relying on Watanabe PRO's singers, so it began to brew a program against Watanabe PRO.

At this time, another unknown firm, HORIPRO, took the opportunity to move closer to Nippon TV, and in 1971, the talent show "STAR! was born".

In this show, the girls first passed the audition and got the opportunity to enter the studio, and then they were scored by the public judges and mentors on the spot. After entering the finals, the representatives of the brokerage companies in the audience raised their cards to bid, and after mutual selection, the final ownership was determined - this competition system is quite familiar, isn't it?

In his previous life, Shinichi Iwahashi sometimes wondered why the talent shows in China and South Korea were in full swing, but RB, who was across the sea, had never heard such a show. Now I know that it's not that they don't do it, it's that this set has been played decades ago.

In short, starting with this show, HORIPRO, who signed Momoe Yamaguchi, turned around in one fell swoop, and other firms also profited from it, signing many newcomers, and the situation of Watanabe PRO's dominance was broken.

Since then, all walks of life have come forward to kill, and the former leading boss has finally been left behind, and he is no longer what he was back then.