Yihai Kerry's "Young Owner", Guo Kui's children's shoes, flipped through the wheat "enclosure" territory information of Jiagu, and the shock in his heart was almost unbearable.

Fundamentally speaking, Yihai Kerry is only concerned with expanding its market discourse.

The question is, what company isn't like that?

On the contrary, it is like Jiagu who pulls a vote of "little brother" and really promotes the upgrading of the industry, which is the outlier.

"Jiagu is still the same Jiagu, optimizing wheat varieties at the source to drive farmers' profits; refining the market and improving the quality of flour in the midstream joint processing enterprises; and consumer education should also be carried out on the consumer side to cultivate the market...... Kaya's spirit, as always. ”

The person who said this was Qiao Ruhai, a special expert in the industry hired by Yihai Kerry.

Born in the National Grain Group, he later single-handedly helped the island nation of Marubeni Trading Co., Ltd. establish its agricultural territory in China, and at the same time studied the incredible rise of Kaya, and is now recruited by Yihai Kerry to be the head of the wheat business group.

Guo Kui was noncommittal: "Do you think this kind of thinking is really feasible?"

"No matter how good the plan is, it will be in vain if it cannot be executed. If any other grain merchant implements such a plan, the certainty of success is less than 50 percent, but if it is carried out by Jiagu, there is still 7 or 80 percent certainty. Qiao Ruhai said slowly.

Guo Kui looked unhappy: "You can't help but underestimate our Kerry." ”

"In terms of planting technology, we have brought together technical experts in cultivation, planting and other aspects to clarify the optimal sowing date and sowing amount of high-quality wheat, and carry out water and fertilizer coupling and fertilizer ratio experiments to clarify the best fertilization time and application amount...... Maintain the advanced nature of new technologies for high-quality wheat. ”

"In terms of planting scale, our contract farming base is constantly being replicated in China's advantageous wheat-producing areas, and the actual amount of grain sources at our disposal is increasing exponentially, and most of them are high-quality grain sources. ”

"On driving farmers' income, we have also set up a wheat industry association to unify the procurement of agricultural materials, unified planting, unified management, and unified harvesting, which has reduced input costs and increased the income of association members. ”

"On the market, once the Arowana brand flour positioned in the high-end market was introduced to the market, it was immediately popular in the market. ”

"Tell me, where is Kerry worse than Jiagu in terms of business scale, agricultural technology, marketing, logistics and transportation?"

Qiao Ruhai lit a cigarette and swallowed the clouds: "Then why is Jiagu the boss in rice and edible oil?"

Guo Kui choked.

It only took him a few seconds to think before he said, "I admit that Jiagu was once better than our Kerry ...... in terms of controlling upstream raw materials."

Upstream raw materials are crucial for downstream brands of rice flour oil.

For example, the earliest imported genetically modified soybeans due to the cheap, domestic Northeast soybeans high cost, in this cost comparison, domestic soybean brands are retreating, and Arowana, as the largest genetically modified soybean oil brand in China, is constantly conquering the city.

After Jiagu started with the upgrade of domestic soybeans, the cost of domestic soybeans was the same as that of imported soybeans, coupled with the rise in consumer income levels, more attention to health and environmental protection, and the consumption of genetically modified foods began to decline, so the share of Jiagu edible oil brand rose sharply, and surpassed Yihai Kerry in one go.

This can be said to be Yihai Kerry's eternal pain because of the loss of the source of domestic soybeans, which led to a serious Waterloo in the far leading housekeeping business.

It is also because of this profound lesson that Yihai Kerry has not caught up?

But Qiao Ruhai smiled: "In terms of upstream raw material production organization, it is still far from catching up with Jiagu." Not...... This is not directed at Kerry, but at all grain merchants in the country. ”

He naturally saw Guo Kui's dissatisfaction, and continued: "I have pondered about Qi Zheng, he doesn't pay much attention to the high-end market......

Guo Kui laughed "poof".

A person who sells rice can sell sky-high prices of Xianming rice, sells milk and sells high-end milk with the highest price in the industry, and sells pork and sells the most expensive high-end pork in China.

Qiao Ruhai looked calm: "But you can't deny that whether it is selling rice, milk, or pork, Jiagu is mainly based on ordinary quality products, well, although Jiagu's 'ordinary' standard is actually not ordinary......"

Guo Kui was stunned.

"In my opinion, Jiagu's positioning in the high-end market is to provide ammunition for the low-end market. In the same way, don't look at Jiagu is the first to emerge on high-quality strong-gluten wheat, it can be seen from the trend of Jiagu agriculture that Jiagu should pay the most attention to the improved version of ordinary wheat varieties. Qiao Ruhai analyzed.

The high-end gluten wheat market is indeed the most profitable segment, and if there is not much competition, Qiao Ruhai also believes that Jiagu does not mind taking the lead.

But when flour giants such as National Grain, Yihai Kerry, and Wudeli are targeting strong gluten wheat, Jiagu is not in a hurry.

Very simply, the formulation of quality standards for pasta food is scientific, if you have to twist it, for example, making steamed bread with strong gluten flour will make the steamed bread not good, or even dead, the surface of the steamed bread is not smooth, small, and the taste becomes worse; to make noodles or dumplings, you can't roll the skin, it's not easy to pinch the skin together, there is no toughness and hard after cooking, and the taste becomes worse; of course, making pancakes and pastries is even worse, and there is even the possibility of not being able to bite it......

But the commonly used gluten wheat is different, the legend of each person to give me a dollar, I have a story of 1.3 billion yuan, proving that the market faced by ordinary wheat in this huge market, any slightest change may bring more than imagination of benefits.

Of course, the most important thing is that Jiagu has the ability to make a difference in this market.

"Isn't it just the advantage of the variety, we can also introduce new varieties ......," Guo Kui struggled.

Qiao Ruhai shook his head: "You don't understand, there are advantages in variety, but as far as I know, what is more important is the production factor of input." ”

Well, when it comes to specific planting, Guo Kui really doesn't understand.

"For example, Jiagu Agriculture has always maintained the use of organic nutrients for the land and minimized the use of chemical fertilizers to ensure that the crops are natural. ”

"Kerry can learn this, but there is one thing that cannot be learned: Jiagu uses organic fertilizer instead of chemical fertilizer, and the cost can even be lower than chemical fertilizer. ”

Guo Kui's expression also changed from o to 0 quickly.

Even if he is ignorant, he knows that even on a global scale, the cost of organic fertilizer is much higher than the cost of chemical fertilizer, otherwise "green organic" would have become popular a long time ago.

Qiao Ruhai's voice did not change: "Accidental, this is information that Jiagu has never made public, but I have followed up and studied it for so many years, and it is safe to say that it is very different." ”

"Do you want to say that Kerry can replicate it?" Qiao Ruhai paused for a moment and said with a smile: "I will use a story to explain that the chief engineer of the former Soviet aircraft carrier was asked what exactly is needed if he wants the Varyag aircraft carrier to be completed...... My answer is similar. ”

Guo Kui was unsurprisingly silent.

In other words, if you want to learn from the example, Yihai Kerry needs to first establish a set of agricultural and animal husbandry waste collection and energy system, and then you need to establish a modern large-scale farm, and then you need to establish a marine "algae" farm to supplement the green manure raw materials......

Oh my God, why am I doing this, I just want to sell rice and flour oil.

Qiao Ruhai looked at Guo Kui's indescribable expression and comforted: "Actually, rice, flour and oil, the staple foods that are most needed every day, are not a good business. Yihai Kerry has strong political and business relations, strong courage and strong management capabilities, and has become one of China's grain and oil giants in just a few decades, which is dazzling enough......

Guo Kui didn't feel comforted at all: "I know, you mean to say, both Shengyu and He Shengliang, right?"

Qiao Ruhai showed a surprised expression.

The corners of Guo Kui's mouth twitched: "Although I am a Malayan national, I am also Chinese, and I have seen the Three Kingdoms." ”

Comrade Qiao Ruhai shrugged: "I actually want to say that maintaining this kind of cognition can make your mood easier." ”

“......”

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