Chapter 252: The Channel is the King's Road

After a night of spring breeze with Zhong Chuhong, the next day Qiao Feng appeared in the company refreshed, appeared in the bank, several banks, and then went to Shaw Brothers to find a few trustworthy professionals who could help Shaw Yifu deal with financial investment issues.

After a few busy days, the movie The Emperor of Jobs, jointly invested and produced by Qiao Feng and Shaw Brothers, was released simultaneously in the original Shaw Brothers Cinema Line, which is now called Longteng Cinema and Golden Harvest Cinema.

This film directed by Xu Ke and starring Liu Dehua, Wang Xuxian, Taidi Robin, Xu Ke, etc., tells the story of Liu Dehua, Xu Ke, Titi Robin, and the characters played by Titi Robin and the daughter of an instant noodle factory owner, Ami, and the corrupt factory director played by Wu Mengda.

After Qiao Feng and Zou Wenhuai reached a cooperation a few days ago, the two theaters began a larger-scale promotion, so that everyone knew that Golden Harvest and Longteng Cinemas had joined forces to release a new film.

In addition to this working emperor, the summer lucky star starring Hong Jinbao is also among the promotions of the two theaters, but the summer lucky star will not be screened in the two theaters until five days later.

Golden Harvest and Longteng teamed up, although it seems that it should only be a combination of these two films at present, but it still shocked several other theaters.

Shuangnan Cinema is okay, after all, it is a leftist cinema, Golden Harvest, Longteng United does not have much impact on them, anyway, what was it before the union was still for them after the union.

But for the rest of the Anle Cinema Line and the Golden Princess Cinema Line, it is different, and the combination of these two will inevitably cause them a great squeeze.

There are so many ticket sales in Hong Kong every year, and the cake is so big, in the past, they could still share a lot of cake by their own ability, but now Golden Harvest and Longteng are united, this is definitely a union of one plus one is greater than two, and it will inevitably share a considerable part of the cake that should have been eaten by Princess Jin and Anle Cinema.

Because everyone knows that the box office of a movie depends on the quality of the movie, whether it meets the public's viewing preferences, and second, it depends on the quality of publicity.

The third and most important point is how many canvases are released and how many films are scheduled.

If there are enough canvases and enough films, a bad film can also achieve a high box office, even if this high box office will be a flash in the pan within a few days.

There is a ready-made example is the interstellar blunt tire produced by Shaw Brothers, this film is so bad that it can't be worse, but because Shaw Brothers gave a super high film scheduling rate, this bad movie got a box office of more than 6 million in just three days, an average of two million a day, and then three days later, Shaw Brothers painted it, and you can know how bad this film is.

And if there are not many canvases and the film schedule is low, then no matter how good the film is, it will not want to get a high box office.

Wu Jing's Wolf Warrior 2, this film has won more than 500 million and nearly 6 billion box office in the domestic summer file, and it has broken into the top 100 of the world movie box office list with the local box office alone, and it is approaching the top 50, and it has also created the highest box office record in a single box office region.

It stands to reason that no matter how bad such a movie is, it should have a box office income of hundreds of millions overseas, let's not talk about the US dollar, but the RMB is always okay.

But no, not to mention hundreds of millions, there are not tens of millions.

This bull film, which exploded the whole of China, only had a box office of about 100 million US dollars overseas, which shocked the attention of domestic audiences.

Some irresponsible and unscrupulous media took the opportunity to report indiscriminately that Wolf Warrior 2 was released overseas and was defeated, saying that the main theme of the film was not treated by foreign audiences abroad.

This kind of foreign moon is rounder than the domestic one, and I like to kneel and lick the miscellaneous pieces of the foreign uncle, which is really disgusting to watch.

Amusing.

It's really ridiculous.

These people are completely clowns who jump off the beam and take them out of context.

completely ignores the injustice that Wolf Warrior 2 has received when it was released overseas, and ignores the poor canvas and film schedule that Wolf Warrior 2 has received when it was released overseas.

This is a tacit resistance to Chinese films by foreign films or European and American film circles.

Wolf Warrior 2 was released in China as popular, and the movie is indeed very well-made, no less than Hollywood blockbusters of the same genre.

However, it is such a film, in a huge country in the United States, there are only a dozen theaters.

The meaning of screening is to choose several movie theaters, and each movie theater arranges one or two canvases to be released one or two times a day, and then look at the release situation and then make specific film arrangements.

And what is the screening situation of Wolf Warrior 2, it can be seen from the comments of Chinese or foreign audiences who have watched Wolf Warrior 2 overseas on various social media, it is hot and the venue is full.

In such a situation, it stands to reason that the scale of the release should be increased, but no, no matter how popular Wolf Warrior 2 is, how can there be a considerable number of viewers who have not seen it to express a strong demand for watching the movie, and the distributor and the theater chain have no intention of increasing the film schedule.

And then that's it, Wolf Warrior 2 has accumulated tens of thousands of dollars a day overseas, and tens of thousands of dollars have accumulated to a box office of millions of dollars.

Can this be said to be bad for Wolf Warrior 2, can't.

To paraphrase an ancient saying in the historical record Xiang Yumoto, it is not a crime of war to die with a foreign country.

A film can have no good story or good publicity, but it can't be without a good schedule.

This also reflects one of the most important truths, that is, the channel is king, and it is also the reason why so many giants in various industries in later generations often start with theaters when they get involved in the film industry.

Only when you get the channel do you get the right to speak.

Now that Golden Harvest and Longteng have joined forces, two of the three mainstream cinema chains in Hong Kong have joined forces, and the increase in the right to speak in their hands is far greater than the simple sum of their hands.

If a film is released in Golden Harvest or released in Longteng may only get 20 million box office, then the increase in the box office of the two co-screenings will be at least a few million.

In that way, not only will the box office in Hong Kong be much higher, but the distribution in overseas and Southeast Asia will be smoother, and there will be a good box office.

It's inevitable that everyone will go to watch a movie that is popular somewhere else, and not a movie that doesn't have a big impact anywhere else.

Golden Harvest and Longteng teamed up, and the most affected was Princess Jin, followed by Anle Cinema, which mainly released Western films, because Qiao Feng's success in North America in recent years not only made him earn a lot of dollars, but also gave him a lot of influence and contacts in North America.

Anle Cinema can get a lot of Western films in Hong Kong, but no one fought with him before, but now it's different, Qiao Feng now has a cinema chain in his hand, not only will he release Hong Kong films, Taiwan films and other films, but he will definitely reach out to the distribution of Western films in Hong Kong, which is inevitable.

The joint efforts of Golden Harvest and Longteng shocked Princess Jin and Anle Cinema, and when the rumors were loud, Qiao Feng's attention was no longer in Hong Kong, not in the movie.