Chapter 306: Traffic Ingress

Since September 2003, literary websites have ushered in another peak of development since 1999, and the traffic of almost all literary websites has been soaring.

This growth slowed down until the end of 2003.

10 January, 2004.

Morning.

Lin Weidong sat in front of the computer, looking at the background data of Century Chinese.com, and the expression on his face gradually became heavy.

Although the registered users of Century Chinese Network have exceeded the 3 million mark so far, the growth rate of new users of Century Chinese Network has become slower and slower in the past half month.

However, the registered users of Shanda Chinese Network have successfully exceeded 1 million in just two or three months.

If this development continues, even if Century Chinese Network is not surpassed by Shanda Chinese Network, the distance between the two sides will become closer and closer.

Lin Weidong knows very well that there is still a lot of room in the market of literary websites, and he needs a traffic entrance to attract more netizens to enter Century Chinese.

Liu Limin came in from outside, looked at Lin Weidong, who was sitting in front of the computer without saying a word, and asked suspiciously, "Why are you in a daze?"

Lin Weidong came back to his senses and asked, "How is the offline promotion?"

After Liu Limin sat down, Zhengse said: "People have been arranged, and our work team plans to hold essay collection activities in major universities across the country at the beginning of next year." ”

Lin Weidong thought for a while and said bluntly: "The role of the essay contest is mainly to attract offline authors, and it is not attractive to readers on the Internet. ”

Without waiting for Liu Limin to answer, Lin Weidong said solemnly: "We must make a decent traffic product." ”

In Lin Weidong's view, in today's Internet, and even in ten or thirty years, the Internet will be "the world's traffic." ”

For example, the main reason why Tencent has been able to develop so rapidly in the past two years is that QQ, a social software, has nearly 100 million active users, and with such a huge user base as a foundation, no matter what Tencent wants to promote, it has inherent advantages.

The reason why the ferry can rise, or lies in the traffic of the search engine, the ferry search in the country, almost in a monopoly position, is the so-called "internal affairs do not consciously ask the ferry, foreign affairs do not consciously ask Google", has become people's habits, and the ferry bidding is also for a long time, let the ferry day into the gold, search engine advertising is the main source of ferry.

As an Internet company on a par with ferry and Tencent, Alibaba's traffic pool is much shallower, at least so far, Ali has not yet come up with its own traffic products.

The dilemma that Alibaba is facing now is also the problem that Century Chinese Network is about to face.

But Lin Weidong knew in his heart that now he would definitely not be able to do Tencent and Ferry, so he could only find another way.

Liu Liling thought for a long time, and then suddenly thought: "Weidong, do you think there is any room for development of blogs? I found that there are quite a lot of people playing blogs on the Internet recently, and several female employees in our company have their own blogs. ”

Hearing Liu Limin mention "blog", Lin Weidong suddenly remembered Sina blog, and he remembered very well that in his previous life, Sina blog was popular for several years.

In the years when the blog was popular, not only many ordinary people wrote blog posts on Sina Blog, but also many writers and celebrities published articles on Sina Blog.

Among them, the two most famous bloggers should be Han Han and Xu Jinglei, both of whose blogs have exceeded hundreds of millions of visits.

Of course, what Lin Weidong remembers the most is a blog post written by Han Han, which only has a full stop, or a comma, because of the age, Lin Weidong can't remember it clearly, anyway, he didn't write anything, but it attracted millions of clicks.

Thinking of this, Lin Weidong asked with great interest: "Senior sister, is the blog you are talking about a Sina blog?"

Liu Limin was stunned for a moment, and asked suspiciously: "Does Sina also have a blog?"

Lin Weidong asked rhetorically: "Isn't there a Sina blog? So where did you read the blog?"

Liu Limin said: "I saw it on the blog China. ”

In other words, since hao123 was sold to Ferry, Lin Weidong has not paid attention to collecting those websites for a long time, and he doesn't even know about the website Blog China.

However, Lin Weidong knows very well that this so-called "blog China" is cannon fodder, almost no popularity, and there is no way to compare it with Sina blog.

When Lin Weidong checked the Internet, he was pleasantly surprised to find that there was not only no Sina blog on the Internet, but also no website such as Sohu Blog.

In Lin Weidong's impression, Sina Blog was done relatively early, and the celebrity atmosphere is very strong, and the homepage of the blog mainly recommends celebrities, celebrities, and well-known figures, which is the direction of Sina's positioning.

In terms of use, Sina Blog is also relatively simple, with less style, and only two columns in the layout, but the support for beautifying the code is very good.

In terms of visits, if you are not a celebrity, star, or well-known writer, your traffic will be low, and if you don't update it in time, your blog can even reach a few months, and the number of views is not long, and it is not convenient to communicate with bloggers.

Lin Weidong believes that this is an excellent opportunity, and he plans to create a century blog before the launch of the Sina blog, and then invite some celebrities or celebrities such as singers and writers to stay in the century blog and use the star effect to attract those who eat melons.

The so-called blog, whose official name is Internet diary, also transliterated as blog or tribe, is a person who uses specific software to publish, publish and post personal articles on the Internet, or a kind of website that is usually managed by an individual and posts new articles from time to time

To a large extent, the form of the blog on the Internet is very similar to that of the banyan tree back then, and it is also a relatively simple website.

However, Lin Weidong is now lacking in skills, and he simply does not have so much time to devote himself to the creation of the Century Blog, and he can only find someone to help manage and operate.

Just like Century Chinese, Lin Weidong handed her over to Liu Limin to be in charge, and Century Games, he also handed over Xu Bo to take the helm.

Of course, whether it is Century Chinese Network or Century Games Company, the real decision-maker is Lin Weidong himself.

So, Lin Weidong dialed William Zhu's phone number: "Mr. Zhu, have you been busy lately? I am ready to open a new company and want to ask you to help me." ”

William Zhu smiled and quipped: "Lonely City, I'm sorry, I forgot to tell you, I'm already a grand person now." ”

Lin Weidong asked suspiciously, "Is it really fake?"

William Zhu said calmly: "Two months ago, Cheng Tianqiao found me and asked me to take over Shanda Xinhua. ”

Lin Weidong hurriedly asked, "You agreed like this?"

William Zhu replied with a smile: "Yes, others say that Shanda Xinhua is too difficult, but Cheng Tianqiao and Tang Jun asked me to have coffee in a café, and I took over Shanda Xinhua on a whim." ”

Hearing the news from William Zhu's mouth, Lin Weidong actually regretted it in his heart, although the glory of the year under the banyan tree could not be continued to the present, but William Zhu's ability, Lin Weidong can still trust.

Moreover, after William Zhu sold the banyan tree, he did not lose money, but made a lot of money.

Chinese Net