There is no 11.11 promotional festival in the previous life.

The 618 promotion in 2004 was not as lively as the Double 11 in the previous life.

However, although it is not comparable, the logistics at this time is far from predicting the sudden outbreak of online shopping.

Wang Haimei: These stores just take hundreds of orders a day.

But for the major logistics and express companies, the sudden list is like a flood crossing and breaking out in an instant.

"Oh my God, so many lists, how many days does this have to be shipped?"

"What's going on for a few days, big brother, hurry up and find a way to find a warehouse, it can't be piled up here." ”

"Yes, yes, find a warehouse. ”

Faced with the terrifying list, the bosses of major logistics companies hurriedly rented several warehouses.

Of course, this is not enough.

It's impossible for the warehouse to store so many things all the time, so you have to transport it out quickly.

They called their superiors again and asked them to send a car to transport the goods away.

But it's not so easy to get rid of it.

The sudden burst of orders suddenly kept the original freight vehicles busy.

At this time, there is also a problem.

Is it to increase the number of vehicles, or to delay the transportation of goods for a few days?

Now each long-distance trailer is ridiculously expensive, so to speak, each additional one is an increase in the cost of major transportation companies.

But if it doesn't increase, then these goods can only be queued back.

It turns out that it will arrive in three days, and it may arrive in a week, or even two weeks.

Of course, if it was before, under normal circumstances, these express logistics companies will delay for a few days.

After all, there is a peak period for promotions, and once the peak period is over, it will return to calm.

If you buy more cars to cope with the rush hour, you will have to lose money.

It's just that this time it's different.

There are some express CEOs, but they have a keen premonition that this time may be an opportunity for their logistics express industry.

For example, SF Express.

Almost on the same day, the "throne" of SF Express CEO came to the e-commerce department of Huanyu Technology for the first time.

"Mr. Chen, I can't believe that you have created so many orders today. ”

"Mr. Wang, the next so many lists, you have to be dragged to all parts of the country with the wind. ”

"Don't hide it from Mr. Chen, I'm also here for this matter. However, you also know that the cost of a large trailer is too high, whether it is rented or bought, it puts a huge pressure on our costs in a short period of time. ”

"Wang always wonders, can we keep this order volume?"

Chen Yu met the legendary king of express delivery in the company.

It can be said that the "throne" of Shunfeng boss is the most bullish express delivery giant in China.

Such a giant, even if Mr. Alima made a move at that time, he was helpless against him.

Legend has it that this boss is very low-key, so low-key that he never accepts media interviews.

Not even a photo.

Speaking of which, Chen Yu also admires this legend in the express delivery industry.

"Mr. Wang, I don't know if you are optimistic about e-commerce. If you're bullish, I'll tell you that e-commerce is set to explode in the next few years. This growth is faster than that of online games. If you take the order volume as an example, this promotion may be 10 million orders, and the next promotion will be 20 million orders. If it is put into next year, our promotional orders will be 200 million. ”

"200 million?"

The throne could hardly be believed.

What he meant just now was not that he wanted Huanyu Technology to keep the orders that were being promoted now.

Everyone knows that the orders for the promotion will definitely increase significantly than usual.

As soon as the promotion passes, the order will come down.

Of course, it's okay to go down, as long as you keep it going up for a long time.

But the throne is not sure what the potential for a long-term rise is.

If you look at B2C, although there is also the potential for upside, the performance is average.

But C2C made Wang Wei feel a little unusual.

As today.

In general, if they were doing B2C before, their orders would not be so terrifying.

It's good that people can buy one or two pieces.

After all, B2C sells large items, such as home appliances and branded products.

However, many C2C purchases small items.

Some of these small objects cost dozens of dollars, and some even only cost a few dollars.

But even if it's a few dollars, he's still an order.

Moreover, such a single order adds up, but the amount of logistics and transportation he needs is dozens of times that of B2C.

And now, Chen Yu actually said that next year's orders will exceed 200 million......

This is no ordinary growth.

This is something that has not been seen in any area of the Internet before.

"Mr. Chen, are you sure?"

"Sure. ”

Chen Yu nodded.

Then he glanced at the throne: "Mr. Wang, it's better to be like this, I don't know if your company has a financing need?"

"Mr. Chen, I'll talk about this later. ”

The throne did not answer Chen Yu's words.

The throne is very tightly controlled by the tailwind, and he generally does not want others to interfere with it.

Especially Internet giants like Huanyu Technology.

In addition, Huanyu Technology itself has an e-commerce business.

If you let them in.

Although it looks like they could get a huge benefit from tailwinding.

But this also gives Huanyu Technology the opportunity to compete with them in the future.

However, although he was rejected by the throne, Chen Yu was also very calm.

Although Chen Yu also wants to enter the express delivery piece, he does not want to enter so deep for the time being.

Express logistics is also a huge field, and the hardware investment alone is also a large amount.

At present, Chen Yu does not have the energy to be distracted to do express delivery.

After his e-commerce matures, it's not too late to do express delivery.

"Okay, Mr. Chen, I'll go back first. ”

After a round of investigation, the throne returned to the company.

And, at the first time, a huge amount of money was allocated to buy a large transport trailer.

Yes.

Although the throne rejected Chen Yu's investment, a review of the investigation also made the throne feel a little more confident in his heart.

Now it's just a promotional order for the clothing category, which is so scary.

If I add anything else in the future, I don't know what kind of record it will create.

Perhaps, it is really possible to exceed the figure of 200 million orders next year.

......

00:00 on 19 June 2004.

24 hours have passed since the 618 promotion.

With 24 hours of data in hand, Wang Zheng came to Chen Yu's office excitedly.

Although it is 0:00, no one in the company has left at this time.

Everyone wants to be the first to see this data.

"Mr. Chen, come out, come out. ”

"Why are you so excited?"

Chen Yu smiled: "Didn't I read it once just 1 hour ago?" ”

One of the hottest time periods of the 618 promotion festival is 0:00 on the same day.

The other is at 8 p.m. the next day.

As soon as 10 p.m. passed, there were basically not many orders.

Just now an hour counted an order, it should be said that another 1 hour has not changed much.

But even so, after the entire data came out in 24 hours, Wang Zheng was also excited and couldn't help himself.

"Mr. Chen, let me report the data to you. ”

"The turnover of 618 exceeded 500 million yuan on the same day, and the total number of orders was 13.6 million ......"

Wang Zheng read these data excitedly.

He believes that once these data are released, they will inevitably shake the entire industry.