After having a meeting with MGM executives and arranging the next work, Qiao Feng convened a meeting with the executives of DreamWorks Animation Studios the next day.

Naturally, DreamWorks' main job is the development of computer technology, but in addition to technology development, there is also the work of animation and film production.

Mulan, released last year, was the first animated feature film the studio produced.

Although it has been almost a year since Mulan was released, the global box office of more than 300 million US dollars, and the share of accounts belonging to DreamWorks has almost arrived.

However, the income from the cartoon that belongs to Mulan is still being generated.

The income of tens of millions of dollars from TV broadcast licensing is small, and the majority is the income of videotapes and peripheral derivatives, such as toy dolls.

"The revenue from the sale and rental of videotapes has reached $90 million." Edwin Cutham said.

John Lassett continued: "The licensing fee for toy dolls is even higher, and almost overnight after Mulan's release, the dolls given away by McDonald's fast food restaurants in the United States for children's fun meals have been replaced with Mulan's cute image.

Hearing this, Qiao Feng nodded with satisfaction, this is the advantage of selling cartoons.

When it comes to the derivative income of movies, cartoons are definitely the number one.

So far, it is said that movie derivatives sell better than big-selling cartoons, that is, Star Wars.

The derivative income of cartoons is generally higher than that of other types of films, and it is generally much higher.

And often it's still long-term gains.

It works well, like Disney's, not only the toy dolls of animated characters are selling hot, making a lot of money, but also adding well-known animated characters and stories to their own playground projects, and making another handful.

And this benefit is not a year or two, but a gain of decades or even longer.

Just when Qiao Feng was envious of the good work of the Disney industry chain, he heard Edwin Catem suddenly sigh and say regretfully: "If only we could buy Fisher."

"Fisher?" Qiao Feng asked in surprise.

"That's right, Fisher-Price, doesn't Mr. Qiao know?" Edwin Cartum asked with an even more surprised expression.

"You know, it's just that Fisher wants to sell it?" Qiao Feng asked with some surprise.

Fisher-Price is one of the best toy companies in the world, although not the largest toy company in the world.

The best and biggest toy company is Mattel, like Barbie is Mattel's most well-known product.

But Mattel is not easy to be acquired, and it is not easy to be acquired by a famous toy company like Hasbro, because the development of people is quite good, and the shareholders of the company generally do not sell unless the premium is high enough.

It was a surprise to meet Fisher-Price who could be acquired and easily acquired.

As a toy company, Fisher is a manufacturer of baby toys, and has created thousands of toys of different styles since its creation, including many well-known series, such as Little People, which is composed of small people and animal statues (dolls) in different environments such as houses, manors, schools, garages and cars, as well as dolls.

If you can buy Fisher, you will be able to make a large number of character figures in animation studios.

In that case, you don't have to be divided by the toy company, and you can at least double the income you get from the derivatives of the animated film.

In addition, like Hasbro's Transformers, children can cultivate their preference for doll characters from a young age, and when they grow up and make related live-action movies, it is a huge fan base and help.

"Well, I heard that AT&S wants to sell, and Fisher is actively contacting AT&S to buy back the shares and regain autonomy." Edwin Cartham didn't know that Qiao Feng's mind had turned several times, and he had already thought of the hidden benefits after winning Fisher, a few years, more than ten years later.

"Okay, I see, I'll get some attention."

Qiao Feng nodded and ended the topic, and asked about Aladdin's publicity instead.

Half a month later, Aladdin, the second animated feature film produced by the animation studio, will be released.

This is the second animated feature film that Qiao Feng handed over to the animation studio after the production of Mulan was completed.

At MGM Qiaofeng, I have already heard about Aladdin's announcement, but I still have to listen to the report from DreamWorks Animation Studios to see if there are any opinions and suggestions on MGM's announcement?

Although the two companies belong to Qiao Feng, there is no affiliation after all.

For MGM, the publicity and distribution must be stable, the distribution department must have a lot of investigation and analysis, what is the box office expectation of this cartoon, what is the insurance value of the publicity cost, how much canvas should be fought for this film in order to minimize the box office competition with the self-produced film murder license, and to ensure the interests of the cartoon as much as possible, etc.

For the animation studio, MGM does not consider what it considers, and if the animation studio wants to maximize its profits, it must want to strive for as much exposure as possible, the publicity cost must be as high as possible, and the more the canvas for the release, the better.

In the middle, there must be contradictions and disputes between the two sides.

Therefore, Qiao Feng can't just listen to the words of the MGM family, and listen to it in the dark, so he has to listen to the opinions of Edwin Cartum and John Lasseter, the heads of the animation studio.

"Regarding the announcement, MGM is basically doing it according to the agreement." Edwin Catum said, "It's just that the canvas is a little less arranged."

"How much less?" Qiao Feng frowned, he was afraid of this.

The two companies are his, but the two companies are not subordinate to each other, each has its own interests, and he will have a big head if there is a conflict.

"More than a hundred pieces less." Edwin Cutham said dissatisfiedly: "When we first talked about it, it was decided to have at least 1,500 canvases, and at most 1,700 canvases, but in the end, we only arranged for the screening according to the agreed minimum canvas."

Forehead.

Qiao Feng was a little speechless.

"It's okay to follow the agreement." He said.

"Yes, no problem, but I've heard that the reason why we couldn't get 1,700 canvases is because MGM sacrificed Aladdin's schedule in order to get an extra 100 canvases for the murder license, and they hurt our interests for their own benefit." Lasseter said with an indignant face.

Qiao Feng really has nothing to say about this kind of pimping thing, if he stands on the studio's side, it must be MGM's side that is not particular.

But for MGM, the murder license is his own son, but Aladdin is the godson who issued it on his behalf, whether to arrange more canvases for his own son or more canvases for his godson, is this still a choice?

However, Qiao Feng is not good enough to say this to Edwin Cartum and Lasseter.

He could only comfort the mud: "I will talk to John, and when the time comes, Aladdin will expand the scale of the screening as much as possible."

This is also not a way out, what else can it do if the murder license is released, they also know that Qiao Feng is embarrassed, because for Qiao Feng, which one has more and which one has less will not affect his interests too much, and Qiao Feng can have such a statement is enough to give them face.

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Thanks to the book friend Little Tiger in the Demon World for a reward of 100 coins.