Chapter 34: It's an Investment (Ask for Collections, Ask for Recommendation Votes)
The two cars drove out of the Fifth Ring Road one after the other, and finally came to the Sihua Dairy Industrial Park in Daxing.
As soon as I got off the car, the staff in charge of the reception of Sihua Dairy greeted me warmly, looking at the future gold owner, with a smile on his face.
Feng Xiaonan sorted out his clothes, got out of the car, and introduced himself according to the process: "Hello, I am Feng Xiaonan, a senior researcher of Hengsheng Asset Research Department. β
"I'm Lin Dingqiang. β
The reception staff saw that Lin Feng and the others were brightly dressed, followed by 4 younger brothers, and habitually shouted: "Mr. Feng is good, Mr. Lin is good." β
Feng Xiaonan said with a smile: "We came today to have a preliminary understanding of the situation of your factory, and we will also take some necessary data and photos." β
"Okay! Our factory director is waiting for the two!" the receptionist said with a smile: "The two of you are here, please." β
Feng Xiaonan didn't want to talk to people, so he wanted to see the most intuitive data, "Team Leader Lin, you can go." I'm going to go to finance and have a look. β
"Okay. Lin Dingqiang didn't say anything, just said to Zhang Xiaohui: "Xiaohui, you go to the production workshop and take some photos." Zhao Lei, you follow me. β
"Good. Zhang Xiaohui nodded.
Several people began to carry out a preliminary investigation of Sihua Dairy according to the predetermined plan, and Lin Dingqiang and Zhao Lei went to the factory director's office under the leadership of the reception staff.
"Factory director, Hengsheng's people have arrived. β
"Come in. β
Wang Zhishang, who is in his early fifties, has worked in Sihua Dairy all his life, and most people of his age are the same as Ren Honghui, the chairman of Jinggang, who has worked from the grassroots level.
However, Wang Zhishang is not as good as Ren Honghui, Sihua's performance has fallen to the point of selling shares in exchange for financing, which also makes his head, which is even cooler when he doesn't have a few hairs.
"Hello Director Wang. Lin Dingqiang then introduced: "I am Lin Dingqiang, a senior researcher of the Hengsheng Asset Research Department. This is my assistant, Zhao Lei. β
Wang Zhishang stood up out of courtesy, and said with a smile: "Didn't you say that there is another President Feng who is coming?"
"She went to finance," Lin Dingqiang said frankly, "It's up to me to learn from you about the basic situation of Sihua Dairy." β
Wang Zhishang nodded, and after inviting the two to sit down, Lin Dingqiang said calmly and calmly: "This time, I am here to conduct a preliminary investigation on behalf of Hengsheng Assets on the financing needs of your factory. The success of this financing will depend on the final venture capital evaluation report made by our company to your company. I have the following three questions for Mr. Wang. β
Wang Zhishang said generously: "Mr. Lin, it doesn't hurt to ask. β
"This time, Sihua Dairy exchanged 7% of the equity ratio for an investment of 15 million yuan, where will this money be used?"
Wang Zhishang took out the cigarette in his pocket and handed it to Lin Dingqiang.
Although Lin Dingqiang didn't smoke, he still took it.
Wang Zhishang took a shallow puff of cigarette before he said quietly: "The 15 million yuan will be used to buy new filling and sterilization equipment and pay employee salaries." β
Lin Dingqiang gave Zhao Lei a look, and Zhao Lei immediately made a record in his notebook.
"According to the information we have, your factory in the fourth quarter of last year and the first half of this year, the market share was 1.3%," Lin Dingqiang said this, he looked at Wang Zhishang's expression, and then said: "Director Wang thinks that after obtaining financing, can you increase the market share?"
After Wang Zhishang heard this question, he took another deep breath, and the beating tongue of fire seemed to explain the anxiety in his heart at this moment.
"Mr. Lin, this question is more complicated. Wang Zhishang paused, and then said: "First, because our current filling technology is not good, our four-flower milk from the factory to the end of the shelf life, only 10 days. So do not dare to mass produce. β
Lin Dingqiang nodded, thinking that the carton of milk delivered by the system last night did indeed have such a shelf life written on it.
"The second and most important reason," Wang Zhishang said here, his face became gloomy, "The rebates of the four flowers by various supermarkets have almost become exploitation. Take the agreement we reached with the Longqing Supermarket Group last year, the original rebate was only 4 percent, but as soon as the spring of this year began, they raised it to 10 percent! We are a small business, and if we promise a 10 percent rebate, we will have to pay millions more yuan in circulation costs every year! We can't afford this money!
Lin Dingqiang originally thought that these news would be concealed by Wang Zhishang, so as to improve the success rate of financing. Unexpectedly, Wang Zhishang, who was in his 50s, said it one by one, which also brought convenience to Lin Dingqiang's work.
"So Longqing Supermarket has removed all the four-flower milk from its supermarkets?"
Wang Zhishang let out a long sigh, "That's right. If our factory can not find a new breakthrough, I am afraid that the market share of 1.3% will not be able to be maintained. β
Lin Dingqiang asked a final question, "According to the number of employees provided by your factory, we found that there are nearly 270 people currently employed. According to the current operating conditions of your factory, will Director Wang consider laying off employees and reducing expenditure?"
"Let's cut it!" Wang Zhishang snuffed out the cigarette butt heavily, and said helplessly: "The home is gone, and people can't be saved." β
Lin Dingqiang heard this, if he looked at it according to his past experience, most of the current Sihua would not get Hengsheng's investment.
In the face of capital, there is no emotion to say, what we talk about is interests.
Lin Dingqiang clicked on Zhao Lei's notebook, signaling that she didn't need to record anymore, and then said to Wang Zhishang: "Director Wang, I already understand." β
Wang Zhishang saw that Lin Dingqiang was leaving, his tone became anxious, and he asked: "Mr. Lin, you will give me a letter of approval! Can we get financing for Sihua?"
Lin Dingqiang kept his professional bottom line, and did not immediately say the result of his judgment, but said calmly: "The final result still depends on our company's evaluation of your factory." β
Wang Zhishang sat on the sofa as if he had lost his soul, he stared at the four-flower sign hanging on the wall, and said lightly: "I didn't expect to live for most of my life, and now I have cut off all the flesh on my body, and there is still no way." β
"Director Wang, there is no result yet. Lin Dingqiang comforted: "I am also from Beijing, and I have also drunk four flowers since I was a child. This milk is fresh and very nice. β
Wang Zhishang smiled bitterly: "Mr. Lin, don't lie to me." β
"I really didn't lie to you! I still have it in my office!" Lin Dingqiang continued: "When I was a child, I went to the roadside store to see that there were any Mengniu and Yili, all of which were four-flower milk. β
"Times are different, not to mention brands like Mengniu Yili. Even the milk from the next province has entered Beijing, and it is difficult to spend four flowers!"
γPlayers please selectγ
[Option A: Invest in Sihua Dairy by yourself.] Reward: 8,000,000 RMBγ
[Option B: Convince the company to invest in Sihua Dairy.] Reward: 15,000,000 RMBγ
[Option C: Recommend other venture capital institutions for Mr. Wang.] Reward: 5,000,000 RMBγ
Lin Dingqiang looked at the three options and thought to himself: "This is an investment, not a child's play!"