Daenerys Entertainment's long-awaited fashion TV channel, Fashion TV, will launch on February 8.

When the media was disrupted by the fact that the market capitalization of Cisco and AOL exceeded $20 billion at the same time, Simon rushed to New York on February 6 to personally participate in the final preparations for the launch of Fashion TV.

The head of Fashion TV is named Anna Coleman.

This is a dark-haired woman who looks to be about 35 years old. That's right, Coleman, still Jewish.

Simon chose the other party, but not because of ethnicity.

Of course, Simon also knows that Anna Coleman finally stood out, and it must be promoted by Amy Pascal and Robert Iger and other Jewish executives.

The last few candidates were mostly Jews.

Simon has never been too sensitive to ethnic issues, nor is he averse, all he needs is a qualified professional manager.

Anna Coleman has held senior positions at Condé Nast and Viacom's MTV Television, where she held senior positions at Vogue, CQ, Vanity Fair and other well-known fashion magazines, where she launched the highly successful "House of Style" program during her tenure as Vice President of MTV Programming.

Simon's memory of "House of Style" survived until twenty years later, and the show's first host from 1990 to 1992 happened to be Cindy Crawford, who resigned before last year's Victoria's Secret show.

The positioning of Fashion TV is largely equivalent to a 'dynamic fashion magazine' carried on the TV platform.

So Anna Coleman's resume of working for both Condé Nast and MTV was a perfect fit for the job.

On the other hand, after a few months of operation, Fashion TV is expected to achieve access to 23 million users and reach 60 million people through major operators such as Comcast and Warner Cable in North America.

Meanwhile, the split between Daenerys Entertainment and the operator is determined at 15 cents.

In other words, each operator will pay Daenerys Entertainment a 15-cent content purchase fee per month for each access user.

According to the scale of about 23 million access users, relying on the operator's share, Fashion TV can determine the basic income of 40 million US dollars per year when it starts broadcasting.

As a basic cable station, Fashion TV is also able to insert advertisements into its programs, and under normal circumstances, the advertising revenue of a basic cable station can be equal to the operator's share of revenue. Considering that Fashion TV has just launched, Daenerys Entertainment is not in a hurry to advertise to the TV station, so it is expected that in the first two years of the broadcast, advertising revenue can reach about 50% of the operator's share, which is about $20 million again.

The annual guaranteed revenue of about $60 million seems to be very rich, however, compared to the operating costs of a national cable television station, this money is still not worth mentioning.

It's just that the North American operation team of about 200 TV stations that has been prepared is expected to spend no less than $30 million per year in terms of basic salary and office space.

As a 24-hour fashion channel, even if the budget cost of fashion TV shows is not too high, the sum of many projects, including the indispensable marketing and promotion expenses of the TV station, is expected to be an expenditure of no less than 50 million US dollars.

Therefore, Daenerys Entertainment has been prepared to lose at least $20 million per year for the first two years of the broadcast.

And that's just North America.

Simon's vision for Fashion TV is that it is a global fashion television network.

In the original plan, Simon very much hoped that Fashion TV could be broadcast simultaneously in Europe and North America, but he still underestimated the instinctive protectionist resistance of European countries to the invasion of North American media companies, in fact, this is also very normal, the United States now also does not allow foreign companies or individuals to own American TV stations, this ban will probably be finally contacted in the next year or two.

In Europe, the United Kingdom, which has the most open market, does not have a ban on overseas companies investing in TV stations, so Fashion TV is preparing most smoothly in the United Kingdom, and is expected to be launched in the United Kingdom in April through News Corp.'s Sky Broadcasting.

Obviously, this has missed the four major fashion weeks of this spring.

Sky Radio's television network covers most of Europe, but it still needs to be vetted by governments in order to be launched in various countries.

Judging from the current approval situation, France, the most developed fashion industry, is the most difficult, local fashion giants are quite resistant to Fashion TV, LVMH and other companies are already preparing their own fashion TV networks, and other Italy, Spain, and Germany have different review progress.

However, by the end of this year at the latest, Fashion TV will be available in most European countries.

As for the reason, in Simon's memory, in November 1993, the European Union will be officially established, and at that time, the markets of several major countries on the European continent will be open to each other, and Fashion TV will be broadcast in the United Kingdom, which can basically be transmitted to the entire European Union.

Since Fashion TV will not be able to roll out in Europe in the short term, Daenerys Entertainment's main focus is also on North America.

In terms of content, Fashion TV has successfully obtained the right to broadcast the runway content of the world's major luxury brands in the past five years, and even European luxury brands such as LVMH, which is concerned about the relationship between Daenerys Entertainment and Melisandre, have not refused to provide content to Fashion TV.

These companies also apparently understand that abandoning this important TV platform to expand brand awareness will only give other brands more exposure. The result can be imagined.

Not only that, LVMH also became one of the first advertising customers of Fashion TV, signing a two-year $6 million advertising contract with Fashion TV at one time.

Taking advantage of its dual role as a content provider and advertiser, LVMH Group has successfully added a clause on corporate reputation protection to a series of cooperation agreements with Fashion TV, specifying that Fashion TV shall not publish content that damages the reputation of LVMH's brands.

When Simon learned of this, he also had to admire the shrewdness and courage of Bernard Arnault, the head of LVMH.

Fashion TV in North America expects to earn only $40 million in advertising revenue over the next two years, and LVMH alone has placed $6 million in advertising. Next, after the launch of Fashion TV in Europe, the two sides will definitely carry out similar cooperation.

Most importantly, through the bundling of interests and contractual restrictions, Bernard Arnault also circumvented Daenerys Entertainment's use of the Fashion TV platform to smear and suppress LVMH Group in advance.

Instead of agreeing to make Fashion TV an affiliate of Melisandre, Simon's vision was to create a global fashion television network.

For a media network to grow, it is necessary to maintain its neutrality as much as possible, so Simon never thought of using Fashion TV to discredit other luxury brands from the beginning, which would only bring the station to its own demise.

However, not suppressing other luxury brands does not mean that Fashion TV can't in turn strengthen the promotion of Westeros system fashion brands.

In the 24-hour program slot each year, if Melisandre's brands take up eight hours, LVMH's brands only have two hours of exposure, which is also a very strong trade-off.

Of course, this is just an example.

If Fashion TV wants to develop and expand in the long term, it will not be less biased towards Melisandre, but the inclination cannot be too obvious.

Manhattan, New York.

Fashion TV in North America will be officially launched on February 8 at 6 p.m. on the East Coast.

Celebrities from all walks of life began to gather outside the Gramercy Hotel in Midtown Manhattan at four o'clock in the afternoon, and the opening ceremony of Fashion TV was being held here, followed by a celebratory reception.

At five o'clock, in a conference hall in the Gramercy Hotel, the media and guests gathered for the opening ceremony.

In order to promote the station as quickly as possible, Daenerys Entertainment contacted the USA and other important local TV stations on the East and West Coasts to broadcast the hour-long press conference live, and the Eagle portal also broadcast it in real time.

Simon, Amy Pascal and Robert Iger and other core executives of Daenerys Entertainment attended the opening ceremony, in addition to a large number of celebrity supermodels in the two major circles of entertainment and fashion, there were about 100 people sitting in the conference hall.

The ceremony was presided over by Anna Coleman, President of Fashion TV.

In the first half hour, the female executive, who had just joined Daenerys Entertainment Group, introduced the basic information of Fashion TV's operation philosophy, content settings, and development goals in an orderly manner, and accepted 20 minutes of live Q&A from 5:30 to 5:50 in a row.

Simon sat in the audience, looking at the female executive's 50-minute fluent explanation and Q&A, and felt more and more satisfied.

At 5:50 a.m., there were still 10 minutes left before the TV station went live.

Representatives of several major operators such as Comcast and Warner Cable, as well as supermodels such as Jerry Hall and Cindy Crawford, who will be working on Fashion TV, took the stage together, and after the last speech, everyone began to count down and pressed a symbolic button on the stage together.

Immediately, the projection screen in front of the conference hall showed images of Fashion TV.

The first is a two-hour special program hosted by Cindy Crawford herself, which is mainly to introduce the audience to the content of Fashion TV again in a more intuitive way.

In order to make this show not boring, the hour-long program was all shot in real time, and even used some simple special effects, Cindy Crawford shuttled through different studios, fashion shows, design studios and other iconic scenes in the fashion industry, and easily and humorously introduced Fashion TV's "Fashion People", "Top Models", "Show Hit" and other programs The start of the TV broadcast is a blessing.

Fashion TV's TV signal began to spread to thousands of televisions in the United States, and the launch of the Gramercy Hotel officially ended.

The celebratory reception began at seven o'clock, and many of the guests left temporarily.

One side is resting, and the other side is changing clothes.

Especially for the supermodel actresses, the cocktail party and the press conference require two different sets.

Simon also returned to his apartment on Fifth Avenue, and after a short break, it was close to seven o'clock that he took Janet, who had also been busy at Cersei Capital, to the Gramercy Hotel again.

In the end, the reception is still for publicity.

After arriving, after taking a photo, Simon and his wife walked into the reception hall together.

After spending more than ten minutes socializing with tonight's guests, Simon came to the small circle where several Daenerys Entertainment executives gathered.

Anna Coleman has already gotten the initial start data for Fashion TV.

According to the East Coast's ratings sampling statistics, Cindy Crawford's Fashion TV introduction program is expected to have an audience of about 6.5 million, which is a very good start, exceeding 10% of Fashion TV's 60 million people. As a professional and niche fashion TV station, it is very difficult to attract 6.5 million viewers when it starts broadcasting.

You must know that compared with the operation model of traditional TV stations that rely on popular programs to gain attention, it is impossible for Fashion TV to become an instant hit.

Like established fashion magazines such as Vogue and CQ, Fashion TV must operate professionally for a long time if it wants to build its reputation and influence and achieve a stable audience.

Moreover, the 6.5 million that started the broadcast are more inclined to a symbolic meaning.

After the TV station stabilized, two or three million viewers per day in prime time would be considered to meet the ratings expectations.

Many years later, prime-time TV programs often only have hundreds of thousands of viewers, but that is actually decades later, the Internet and streaming media have had a serious impact on traditional cable TV, and many people don't even watch TV once a week.

Now, the Internet is just emerging, and because of the current speed limitations, it cannot threaten the cable TV industry for the time being.

The key to Fashion TV's commercial success is to cultivate a core audience and at the same time create a scale effect on a global scale. After all, a lot of Fashion TV's content is universal all over the world, and anyone who cares about fashion will be interested in Fashion TV's programs. Therefore, the wider the spread of Fashion TV and the more well-known, the lower the average program production cost will be.

That's what I remember about Fashion TV.

As the world's largest fashion TV station, Fashion TV's popularity is even no less than that of CNN and ESPN, which are top cable stations.

Simon, of course, also knows that just by having the same name, the new Fashion TV may not be able to grow as he remembers.

Daenerys Entertainment is already an industry giant, with large companies exploring new areas often less aggressively than smaller ones.

However, even in less than satisfactory situations, as long as Fashion TV can break even on its own, it can continue to operate and provide a highly effective advertising and marketing channel for fashion brands in the Westeros system.