Chapter 129: Cost-effective publicity
The program "Zhou Zhou Show" is of great significance to Zhou Zhou, this is the first program he has returned to host on Satellite TV five years after he left Satellite TV.
succeeded, the program was not cut, he could continue to be on satellite TV, otherwise he might really have no chance to get ahead in his life, and he sat on his "Zhou Zhou as a Guest" on the Urban Channel until he was old.
At his age, it is not easy to have such an opportunity.
It is precisely because of this kind of thinking that he tried his best, usually thinking about it with the copywriting, thinking about it when eating, and even dreaming about the show, so when recording the first episode, there will be such a super-level performance.
Today, when recording "Zhou Zhou is a Guest", the director reminded him several times that his style had changed a little, so let him be gentle.
But Zhou Zhou has not changed, and after discussing with the director, he still recorded in accordance with his own style in "Zhou Zhou Show", focusing on his personal style.
If you want to change, change it completely and set up your own people.
The director couldn't say whether it was good or bad, but after discussing it with Zhou Zhou, he decided to do it according to his ideas, and if the feedback in the next issue was not good, he would continue to change it back.
After all, an old show, the audience is all these, and the occasional issue will not have a great impact.
After recording the show, Zhou Zhou went to wash his face, ran towards Zhou Zhouxiu's column group, and went to Chen Ran to ponder the second issue.
After the first issue is reviewed, they will also start recording the second issue.
When Chen Ran saw Zhou Zhou's appearance, he naturally knew what he was thinking, not to mention Zhou Zhou, even if he poured all his energy into changing the copywriting over and over again, it was bound to be a unified style.
This is his first program to come to Satellite TV, even if it is just a small program that is not favored by the station, he needs to do his best.
The review has been completed, and the show has been finalized.
It's only past Thursday, and the last episode of the antique history show has just finished airing, so it's scheduled for next Thursday.
At the meeting, Director Zhao Peisheng talked about the promotion of "Zhou Zhouxiu", and promised to give a lot of channel resources, and after he applied with the above, he could insert some advertisements in a specific time period.
Although the content of the show is good, the time slot is really not good, and I want to fight for so much because I want to be able to fight for a little share from "Magic Cute Treasure".
Chen Ran and Director Wu Tao are quite satisfied, after all, before Director Zhao applied, publicity was equivalent to nothing, basically just an advertisement at the end of the program in the previous period, and it was over.
Now there are certain time periods of advertising, even if it is only a few days before the broadcast, which is quite good.
After the meeting ended, Chen Ran found Director Wu Tao and asked, "Director Wu, you have been on satellite TV for so many years, are you familiar with people from other programs?"
Director Wu Tao nodded hesitantly and asked, "You don't want me to contact other programs and ask them to help promote it?" This is impossible, there are strict rules in the station, if you can do it, wouldn't it be a mess." ”
Chen Ran smiled and said: "Although I just came to Satellite TV, I can't say that I am a newcomer, I know all this." ”
Director Wu Tao asked, "What do you mean?"
"In addition to Taili, there is also online publicity. Chen Ran said.
Director Wu Tao shook his head and said: "I also know about online publicity, but with our budget, we can't make a splash if we throw it in." ”
"So you need Wu to guide you to run the relationship. Chen Ran said: "In addition to conventional channels, there is also the tradition of our station, which engages in cost-effective publicity." ”
As soon as he said this, Director Wu Tao felt it.
Zhaonan Satellite TV has been criticized for being criticized, it is a porcelain hype, and it is hard to speculate.
Where is the battlefield?
Weibo!
Touching porcelain is certainly impossible, but it can appropriately arouse topicality.
"In addition to the clips cut out of the trailer in the station, Director Wu, you can cut out some more, just cut the two most intense parts of the house price and drug price, and put it on Weibo after cutting, please contact them, and ask the official blogs of several of their programs to help forward it. Chen Ran explained to Director Wu Tao in detail.
Publicity, it must be easy to operate if you have a budget, and there is a way to do it without a budget.
It doesn't cost a penny, it all depends on director Wu Tao's connections, and it is indeed cost-effective.
Director Wu Tao thought about it, this is a good way, "I'll try it!"
Both of them belong to people with strong executive ability, Director Wu immediately began to edit the promotional video, and then registered the official WeChat, and after the certification was passed, he put the propaganda on it.
A new number, there will certainly not be any attention.
This requires Director Wu Tao to put down his face and ask someone for help.
Don't look at him doing such a small show now, but he is really an old man in the Satellite TV Committee, and he has contacts with several popular program crews.
It is definitely impossible to ask people to help publicize it, so I just forwarded it on Weibo, just a gesture, and there was definitely no refusal.
So in the past few days, several popular programs of Southern Satellite TV have been reposted on Weibo one after another.
There are a lot of fans in these shows, and they usually put some recording tidbits of the guests, and then shout people to stir up the heat in the air.
Everyone forwarded and promoted a show together, which really attracted the attention of fans.
Fans thought that this was a strong promotion program of Zhaonan Satellite TV, but they were stunned when they clicked in.
is just a person on the stage, talking about housing prices with an excited face, the promotional video is very compact, it is the most exciting time that Zhou Zhou said, and one golden sentence after another rushed out of his mouth, which is easy to attract people's attention.
In the end, it was Zhou Zhou standing, standing on the stage, his hands slightly spread: "This is "Zhou Zhou Show", I am Zhou Zhou, at ten o'clock in the evening on Thursday, call Nanwei TV, we will not see each other, we will not disperse!"
"Can this be a show too?"
"It's kind of fun to watch the trailer!"
"Looking at this trailer, it doesn't look like a big show, how can it be pushed like this?"
"I feel that the host is a little too pretending, and his views are too biased to agree with ......"
"I think he is right, at least the price of medicine is too high, I agree with this!"
"Pharmaceutical factories need R&D fees for R&D drugs, and when the price of drugs is low, pharmaceutical companies do not make money or even lose money, which company is willing to invest in R&D?"
"That's what I said, but there are still some pharmaceutical companies that use expired patents, and the price is the same as that of imported drugs, it's too black-hearted, and the price of the original drugs is lower than his copycat, which is simply sucking blood!"
The effect of this promotion is indeed good, the topics selected by the talk show itself are all hot topics nowadays, and they often cause extensive discussions on Weibo, and now Zhou Zhouxiu's publicity is out, and some people are also talking about it at the bottom.
Chen Ran and Director Wu also stared at Weibo, and they were quite satisfied with the current results.
Because the audience of the program overlaps with many people on Weibo, it can cause discussion on Weibo, which means that the attention of the program is okay.
The propaganda effect is not bad, and naturally there will be people who watch TV, and their goal has been achieved.
The topic on Weibo is not bad, but there is not much reaction on the TV station.
And with such momentum, the time came on Thursday, and the show quietly started.