The news of Jiagu International's successful acquisition of CSR Sugar and its ranking among the top three in the global sugar industry has not attracted much attention in China.

First, there is too much news during this period, such as the subprime mortgage crisis, the four trillion bailout plan, and the equity crisis of the fierce bull......

Second, although this is the first domestic acquisition case of successful acquisition of overseas high-quality assets since the worsening of the subprime mortgage crisis, neither Jiagu International nor CSR Sugar is a direct consumer-facing enterprise, and the attention is quite limited.

But for industry insiders, the acquisition of Jiagu International ...... Well done!

Real people in the industry can see the strategic significance of Jiagu International's acquisition.

Who doesn't want to be like the four major international grain merchants, with their own ports, fleets, etc., but they can only think about it.

On the one hand, it is because the cooperation between multinational grain traders and the place of origin is already very stable, and on the other hand, they have a very close supply of credit, capital, warehousing, and fertilizers, and the threshold is very high if they want to enter.

However, the outbreak and spread of the subprime mortgage crisis has provided domestic grain traders with an opportunity to allocate resources globally.

It is undoubtedly a good start for Jiagu International to actively "go global" through mergers and acquisitions by looking for feasible overseas investment opportunities and targets.

But for other people, Jiagu International's move also conveyed great pressure.

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Ning Hao, the boss of Guoliang Group, felt that he was simply in conflict with the Jiagu system.

When he was at the helm of Huayan Group, he continued to buy beer companies, and finally integrated into today's Huayan Snow Beer brand, which ranks first in production and sales, and then the Jiagu system emerged.

Qingyuan Beer of Jiagu System has sprung up, and it is also about to win the crown of the domestic beer industry through the strategy of "buying, buying, buying", flexible and clever marketing methods, and better beer taste and quality.

This is okay, after all, he has been transferred to the head of the National Grain Group in 04.

Then, he discovered that the Jiagu system was simply ubiquitous.

The core business of Guoliang Group is grain, oil and food related to the national economy and people's livelihood. The main product is the FLM brand, and the building where the new headquarters is located is also named after FLM, which shows the importance that COFCO attaches to the FLM brand.

However, the "Fulinmen" edible oil painstakingly cultivated by the central enterprise Guoliang has been fighting for many years, and it is still difficult to shake the monopoly position of the foreign "Arowana".

If he only lost to Arowana, which monopolized nearly 40% of the domestic edible oil market share, he also admitted; but Jiagu grain and oil was born, turned the tide in the soybean crisis, and became the largest oil processor in China, and then launched the "Jiagu edible oil" brand, just a few years of development, the market share actually exceeded Fulinmen.

Although there is a big gap between the two companies and Arowana, Jiagu is not comparable to any domestic grain merchant in the production and processing of raw soybeans. Leaving aside the domestic soybean planting base, who in the industry does not know that the soybean planting area of Jiagu in the Russian Far East has exceeded one million hectares?

In contrast, Sinofco's soybean raw materials are mainly supplied by the US ADM.

Ning Ho also admitted that his market share should be more than 20%, which is the weight of central enterprises. But there is an Arowana on the top, and a Jiagu on the bottom, which is easy to say.

Similarly, in terms of rice, the staple food of the Chinese people, Fulinmen also encountered Jiagu grain and oil.

With its rich experience in rice planting, Jiagu has established a huge rice planting, purchasing, logistics, processing and marketing network in the southern grain-producing areas, which has made Yihai Kerry shy away.

I can't live this day.

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Ning Ho has found that grain and oil are a highly competitive market, and the national grain group does not have an advantage in competing with private enterprises. Guoliang Group must further expand the industrial chain and achieve more category operations.

Looking at the whole industrial chain plan of the national grain, the dairy industry is the only one missing.

Guoliang has thrown an olive branch to many domestic dairy giants, but before the "poisoned milk incident", China's dairy industry has always told growth that no one is willing to "share" the money to Guoliang, even if they are looking for partners, they are more inclined to foreign dairy giants and investment banks.

After the "poisoned milk incident", the domestic dairy giants once again entered the vision of national grains. Jiagu Dairy, which was not involved in the crisis, reached the top with an unstoppable momentum, although it looked salivating, but basically did not need to think about it.

He eventually set his sights on Fierce Cow Dairy.

The bull is also considered to have fallen into blood mold.

Last year, it was involved in the "poisoned milk incident" and suffered so much that it almost collapsed; this year, it was hard to catch up with the good opportunity for the recovery of the dairy industry, and then hit the subprime mortgage crisis.

As we all know, when the development of Mengniu encountered a capital bottleneck, it began to cooperate with international investment banks such as Da Mo, that is, to win the injection of foreign capital in the form of capital gambling.

Especially last year, the impact of the "poisoned milk incident" fell into an unprecedented loss, and the bull also mortgaged a lot of shares to Da Mo, through the big Mo investment in the United States financial products and then the subprime mortgage crisis came, Da Mo almost went bankrupt, and the investment of the bull suffered huge losses, leading to the outbreak of the bull equity crisis.

Although through Comrade Lao Niu's cry: the stock price has plummeted and the fierce bull that has fallen into a cash flow crisis may be acquired by foreign capital, a group of entrepreneur friends have come to the rescue, and the bull equity crisis has been temporarily lifted.

Then came the final rescue of the National Food Corporation.

As a friend of Comrade Lao Niu, Ning Hao directed the drama of Guoliang's shareholding in Fierce Bull, and became the largest shareholder of Fierce Bull by holding 20% of the shares of Fierce Bull through investment.

It's a good thing for everyone. Mengniu has introduced strategic investors and completely extricated itself from the equity crisis, while Guoliang has added a link to the dairy industry in the food industry chain.

But before Ning Ho could be happy, the news came that Jiagu International went overseas and successfully acquired CSR Sugar.

Ning Haote wanted to ask Qi Zheng, you just want to embarrass my fat tiger, right?

Guoliang Group also has sugar subsidiaries, and even the leading sugar company in China, but it has never thought of going overseas to acquire CSR Sugar.

"Going out" to implement the strategy of overseas mergers and acquisitions and strengthen the construction of "upstream" resources is the need of the whole industry chain strategy, and it is also in line with the requirements of the long-term development of the Chinese market, which is conducive to serving the national grain and oil security.

As a state-owned enterprise, the competitor of Guoliang should be a grain merchant from a global perspective.

But at some point, Ning Hao found that Jiagu Group was walking step by step in front of Guoliang Group on the road to becoming an international grain merchant, which put great pressure on Guoliang Group.

He vaguely heard a senior person in the industry say: "As the boss of the industry, the national grain should compete with foreign companies, and even buy wharves and ports, instead of fighting a price war with other domestic grain merchants." ”

"If China wants to import grain from the world, grain prices will rise sharply. This is because domestic enterprises do not have the right to set prices internationally, and only when enterprises have the right to price grain and oil can they ensure China's food security. China is the largest grain demand market, and if there is no world-class grain merchant to ensure market demand and stabilize market prices, this will be very dangerous. As the largest grain enterprise in China, Guoliang is even inferior to Jiagu Group in this regard. ”

Thinking about it, Ning Hao smiled bitterly.

Sometimes he envies and admires Qi Zheng and Wang Yuye, there is no short-term profit book requirements, and he is more calm and planned when making industrial layouts, regardless of the loss of one city and one pool.

Jiagu Dairy can quietly invest billions of dollars in raising dairy cows in China, and eventually become the hegemon of the domestic dairy industry; Jiagu International can see the target, and make a decisive move, through mergers and acquisitions to become one of the top three in the global sugar industry, he is particularly envious of this, because of its geographical proximity to Asia (a net import region of sugar) and the high quality of Australian sugar, Jiagu can obtain a "Far East premium" on the average price level of global sugar products after acquiring CSR Sugar.

As for the National Grain Group, the list of acquisitions of domestic food enterprises cannot be written on a single piece of paper, but the "going out" needs to be debated several times, and in the end it is not decided.

Before, he didn't think it was a big problem, but Kaya's aggressiveness alerted him.

As the world's largest grain consumption market, there is nothing wrong with the active development of national grain in China, but it cannot give up its mission.

It is the main responsibility of the state to undertake the responsibility of stabilizing China's grain market and protecting the security of the grain market.

The most important thing is that he has a hunch that the global layout of Jiagu Group has just begun, and Guoliang will not act anymore and directly abdicate to let Xian De.

After thinking twice, he informed the secretary: "Notice to the board of directors that we need to adjust our role positioning......"

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