June 10, morning.

Century Blog Inc., Chairman's Office.

Wang Gaofei said with a solemn face: "Boss, Han Han and Xu Jinglei hung advertisements in their blog posts without our consent, should we let people delete their blog posts? Give them a little color?"

Lin Weidong thought for a while and said, "Don't delete their blog posts yet, I have to think about this matter again." ”

Wang Gaofei said unevenly: "Boss, these two guys are too disagreeable, we have paid them to write, but I didn't expect them to be insatiable, and they also use our blog as their tool to collect money, which is really unreasonable!"

Lin Weidong smiled and said, "It's normal, they will definitely not be satisfied with the signing fee of one million a year, so let them hang first." ”

Wang Gaofei said helplessly: "Boss, we can't be so used to them, without the traffic of our Century Blog, how can they have the opportunity to hang advertisements on the blog?"

Although he said so, Wang Gaofei also understood in his heart that the hegemony of Century Blog today is inseparable from the celebrity effect of celebrities such as Han Han and Xu Jinglei.

Even Han Han and Xu Jinglei know that in Century Blog, their star is the center.

All the average person gets is a string of unquestionable characters in the address bar, and the fate of being led by the nose by a bunch of celebrity bloggers who have nothing to say.

Even the Century Blog, which claims to promote "grassroots blogs", has lifted the fig leaf of "blind star chasing" after Acosta's hits exceeded 10 million.

SOME PEOPLE SAY THAT THE "STAR EFFECT STRATEGY" PROPOSED BY LIN WEIDONG HAS HELPED THE CENTURY GAME, A LATECOMER IN THE WEB 2.0 ERA, TO SUCCESSFULLY BREAK THROUGH, AND LIN WEIDONG HAS NO INTENTION OF DENYING THIS.

Lin Weidong also knows very well that when Century Blog relied on stars such as Han Han and Xu Jinglei to promote Century Blog, it was destined to a kind of fate - it had to live by the faces of celebrities.

The "Suspension of the Bo Turmoil" after the Hanbai War is still vivid, who can guarantee that fate will not be reincarnated again, and who can guarantee that Xu Jinglei and Han Han will not be able to change the freshness of the century BLOG for a long time?

No one can guarantee it, and Lin Weidong naturally can't either.

In other words, in the past two years, in addition to attracting traffic to Alibaba, Century Chinese Network, and Century Games, Lin Weidong has been looking for a way to hide his blog in disguise.

It's a pity that today's Internet can't have the function of bringing goods like short video live broadcast platforms.

After pondering for a long time, Lin Weidong spoke: "Gao Fei, we can't stop them from taking the advertisement, this will only force them away." ”

"We can take a step back and work with them and charge a 10% commission on profits. ”

After thinking for a moment, Wang Gaofei asked: "Boss, will the 10% commission be too much of a loss?" As far as I know, the authors and websites of Century Chinese Network are divided into fifty or five points. ”

Lin Weidong shook his head: "It's different, the cooperation between Century Chinese Network and authors is a share of manuscript remuneration, and they rely on our Century Chinese Network platform." ”

"And Han Han and Xu Jinglei are originally stars, they already have a large number of fans offline, as long as they want to leave, they can pat their butts and leave at any time, in fact, there is nothing to leave, I am afraid that they will go to our competitor's website to start a blog. ”

"Besides, 10% profit sharing is already a lot, so let's bring up the blog advertising hotspots first. ”

After listening to Lin Weidong's words, Wang Gaofei nodded: "Okay, I'll arrange it right away." ”

In the following days, Wang Gaofei sent a few henchmen to discuss with Xu Jinglei and Han Han's team in person.

Of course, the subordinates sent by Wang Gaofei proposed to their team at the beginning not a 10% share, but a 20% share.

This is the art of negotiation, which can be attacked and defended.

In fact, regarding the matter of blog monetization, Lin Weidong has not had much hope.

If the blog could find a stable profit model like QQ, it would have been able to obtain a large amount of financing like Century Games.

It's a pity that neither Century Blog, nor Sina Blog, nor Tencent Blog have achieved a profit model for blogs.

Although Century Blog can also obtain a considerable income by attracting traffic to Taobao, Century Chinese Network and other websites, in the long run, the blog does not have much development prospect after all.

Moreover, in Lin Weidong's view, blogs can only be popular for another two or three years at most, and then they will gradually withdraw from the stage of history.

Because in Lin Weidong's impression, with the popularization of smart phones and the promotion of 4G, Weibo is the best Internet community product.

June 15, evening.

Lin Weidong and Huang Zhongjun were guests at Ma Xiaoyunjiangnan.

After eating and drinking, Ma Xiaoyun began his personal speech.

Since it was a speech, Ma Xiaoyun naturally had to make a lot of talk, but Lin Weidong and Huang Zhongjun hardly spoke, they all listened to Ma Xiaoyun alone.

"Zhongjun, Huayi is definitely not enough to rely on me and Weidong, you Huayi is so famous now, but your industry is so weak, why don't you take advantage of capital?"

"You should use your connections and your Huayi's fame to let more powerful entrepreneurs come in, and a group of us get together to make Huayi's plate bigger......"

Ma Xiaoyun's enlightening remarks completely woke up Huang Zhongjun.

Seeing that Ma Xiaoyun said almost, Huang Zhongjun took this opportunity to mention to Ma Xiaoyun the preparations for the new movie "Assembly Number".

Needless to say, Huang Zhongjun must also hope that Ma Xiaoyun can invest in the movie "Assembly" like Lin Weidong.

Of course, Huang Zhongjun is not really without money, but why does a rich man like him want to take out a bank loan to invest in movies?

In fact, the reason is very simple, for a business, cash flow is the most critical.

The most powerful thing about Huang Zhongjun is that he can always borrow other people's money to make money for him.

As soon as Ma Xiaoyun heard Huang Zhongjun say that Huayi was going to spend a huge amount of money to make war movies, he shook his head vigorously: "We can't make big-scene movies well, and war movies still have to watch Hollywood." ”

Lin Weidong also felt strange, because the investment in the movie "Assembly" was too big, even if "Assembly" was released and could get a box office of 200 million, Huayi would not make much money.

At the same time, the risk faced by "The Assembly" is very large, as long as the box office does not explode, it is basically a blood loss.

In Lin Weidong's view, it is impossible for a shrewd person like Huang Zhongjun not to understand this truth.

Thinking of this, Lin Weidong asked with interest: "Huang Dong, there is something I have never been able to understand, why do you have to shoot "Assembly"?"

Huang Zhongjun thought for a while and said calmly: "Lin Dong, I won't tell you, I am a child from the army compound, and I have a soft spot for war and military themes. ”

"Mr. Ma also said just now that I have to watch Hollywood to make war movies, and the war movies I watched when I was a child were basically foreign, so I very much hope that we Huayi can make a very unique representative of a film genre that belongs to our country. ”

"Zhongjun, you have such ambitions, I personally support it! We in China need filmmakers like you!" After a pause, Ma Xiaoyun continued: "However, I also want to remind you that if the drama "Assembly" does not succeed, you may go bankrupt and become a poor egg. ”

Huang Zhongjun smiled bitterly and nodded: "I know, but I still want to shoot, and I must shoot!