Chapter 311: Promotional Video

In the hands of Tang Film and Television, there are some cinemas that have full control over them, but they are not very many, accounting for only 9% of all cinemas in the East at present.

There are about more than 1,800 screens.

Not much.

Moreover, these screens are mainly distributed in some second- and third-tier cities, and several major first-tier cities, which are also the main force of the domestic box office, are completely controlled by several large domestic cinema distribution companies. And these companies are also indirectly controlled by other domestic TOP-level entertainment companies.

And this time on the National Day, several other TOP-level entertainment companies have their own blockbusters, including Hollywood's "The End of the World".

In fact, in recent years, because of the rise of the Oriental film market, Hollywood has also paid more and more attention to the East. Therefore, in blockbusters like this one, before filming, when the investment is determined, they will choose to let some Oriental companies participate in the investment.

One of the purposes is also to use the nearly 20,000 screens distributed throughout the vast territory of the East in their hands to give their movies the greatest exposure and scheduling.

In this way, even some movies that are doomed to failure, with the help of such a binding strategy, those Oriental theaters will do their best to schedule films.

Word-of-mouth plummeted, but with the help of the crazy film schedule in the first week, there are some examples of making more, and there are not a few.

So, to a certain extent, this time, there is a hostile relationship between the Tang people and the forces of several other major theater chains.

Especially what the other party wants to operate, it is still a Hollywood masterpiece that is destined to have a good reputation.

On the Tang side, because this time, all interests, including honor, were gambled on "Farewell My Concubine".

Therefore, they even postponed the production of a big director in their hands until later.

Nine percent of the screens in his hands were basically given to "Farewell My Concubine".

Next, including Lin Bao's personal, Tang Film and Television, and the influence of the Opera Association, although a little reluctant, but after all, it was mixed in China, so several other distribution theaters gave "Farewell My Concubine" about 10% of the film schedule when they were arranging films.

A total of 19 percent of the film schedule was completely below everyone's expectations.

After all, behind this movie, there are Lin Bao, Zheng Rong, Tang Film and Television, and even Yu Chenghao, as well as Lu Yuan, which can be regarded as a strong lineup.

If it is usual, such a lineup, even if the quality of the movie is not too good, it can definitely get more than 30% of the premiere schedule.

But helplessly, choosing such a time node, facing the temptation of the benefits brought by this Hollywood blockbuster, other theaters are naturally biting the film. Even if they know it, Lin Bao's movie represents a lot of things.

To no avail, though.

After all, this is still an art film.

Business things, relying on such a few top traffic, are not insured.

If it really has a good reputation, it can be saved by adjusting the film schedule in the later stage, but this Hollywood blockbuster that is destined to make money will naturally have to push it in front of the audience with all its might.

Nineteen percent of the films.

For such a situation, Zheng Rong can also expect it.

Lin Bao is only focused on content.

The Tang Dynasty and the Opera Association, what they could do, they also did.

Next, it's time to test her, the head of the studio.

Lin Bao dug her out of remote entertainment in order to use her ability and connections.

From joining the studio to now, because she is a partner, the money she has earned in Lin Bao's studio is definitely higher than staying in remote entertainment.

And for such a long time, she has dealt with some public opinion and propaganda issues.

Now, it's time to really show the energy that she has been mixing in the entire domestic entertainment industry for so many years.

After Tang Ren and several other hairstyle peers finalized the final 19% of the film schedule, Zheng Rong took a few capable people from the studio and began to visit the CEOs of several cinema distribution companies one by one.

This visit, which lasted for nearly a month, was the toughest battle for the entire studio since its inception.

And under the leadership of Zheng Rong, in the end, 5% of the film schedule was torn off from the hands of those theater operators.

Five percent of the premiere schedules have about more than 1,000 screens, and there are more than 4,000 screenings in one day.

And most of the more than 1,000 screens, several theater companies did not take them out of "The End of the World", but by squeezing several other domestic films, and finally equalized them.

In mid-August, there was only one and a half months left before the release, and when they learned that their movies were suddenly torn out of so many schedules, the directors and producers of several other films could only smile bitterly.

Including in addition to "The End of the World" and "Farewell My Concubine", among the domestic cinema films released on the 11th National Day, the most discussed "Wanderer".

There were not a lot of scheduled films, and they were further squeezed.

But it can't be helped, this market is like that.

They can't give birth to a giant production like "The End of the World" at all, and they don't dare to say anything more when Zheng Rong, a big man in the industry, comes out of the schedule.

Looking at the nearly single-digit schedule, Wei Wuji, the director of "The Wanderer", even had an urge to postpone the release.

However, it has reached the final sprint, and it is not his character to retreat on the spot.

Moreover, it has a bad impact on the wind review, even if it is postponed and then sold well.

Moreover, he himself is also very confident in the quality of his "Wanderer", and he still has such an expectation of counterattack in his heart.

......

In the end, by the end of August, the distribution of the 11th National Day file was also roughly released.

The Hollywood blockbuster "The End of the World", which was filmed by an Oriental film group, accounted for the largest share, getting 63% of the scheduled films, and "Farewell My Concubine" got 24%.

The remaining 13% is divided by several other domestic films and a small foreign animation film, of which "The Wanderer" accounts for the highest, exceeding 9%. As for the others, a few, they are pitifully few.

For such a film distribution, it is basically expected by all producers who decide to release it on the National Day.

The operation of the circle, including the influence of the individual, will not have a great influence on the final result.

The allocation of resources will eventually be evenly balanced to a point that is acceptable to most of the main operators.

However, compared with the distribution and operation participants behind these scenes, on the Internet, the audience still has a lot of discussions about such a film distribution.

The main point of contention is that Lin Bao's "Farewell My Concubine" has too few films, less than the audience's expectations.

Although I don't understand some of these rules, according to the usual experience, I can't say anything like "The End of the World", and I have to have at least more than thirty, and go straight to forty.

And in the end, in addition to the theater chain mastered by Tang Film and Television, several other domestic theater companies gave a lot of money to a foreign Hollywood film, but only gave their own "Farewell My Concubine", a buckle and a 24% of the rope.

This made many fans of Lin Bao, including Yu Chenghao and several fans of the main actors, feel a little low.

There was a lot of opposition on the Internet, and some people even took out the spears and cannons of "XX cinema merchants worship foreigners" and "unpatriotic".

At the same time, the opposite side of the Internet also has a lot of supporters who support the practice of cinemas, after all, 24% is already good.

After all, this is an art film.

After all, other theaters also want to make money.

In short, after entering September, the debate on the Internet about this matter even overwhelmed the discussion about the content of the movie itself.

Such a direction of public opinion is not good.

On the studio's side, under the leadership of Zheng Rong, they began to guide fans here and control speech.

And in this case, including the theater company, as well as the producers of several other movies, they are naturally not stupid, they are all standing on the same position of calming people, and they began to work together to guide the comments on the Internet to the content of the movie itself.

For this reason, "The End of the World" also released three promotional films in a row in the early and middle of September, with shocking special effects, fast-paced editing, and adrenaline explosions, which are completely Hollywood's heritage and advantages.

And "Farewell My Concubine", in mid-August, also released its only promotional video, and at the same time, there is also a theme song created by Lin Bao and sung by starring Yu Chenghao - "When Love Is a Thing of the Past".

Yu Li pushed the latest Weibo of Lin Bao Studio, which she was concerned about, on Weibo, and after the news of "Farewell My Concubine" promotional video was shockingly released, she sat in the office and opened the page as soon as possible.

"Farewell My Concubine".

Director: Lin Bao. ”

Home page on a black background, nothing special.

Immediately afterwards, the picture appeared, and against the warm background of the red lantern, a figure with the front half of the forehead bare.

Yu Li knows that this is an old actor, and at the same time, he is also one of the main characters in the whole play, "Duan Xiaolou".

However, before she could look more, Duan Xiaolou suddenly raised his hand, a teacup smashed on his head, the tea juice and blood remained, and the background music suddenly sounded dullly.

Yu Li was taken aback.

Immediately afterwards, fading in and out, a drama actor with his back to the screen turned around, it was Cheng Dieyi played by Yu Chenghao, and at the same time, it was also Yu Ji's appearance.

The moment he turned around, he was amorous and charming, and he was stunned all of a sudden.

Although she knew that this was a man, she couldn't help but be amazed by this one's appearance.

The background music sounded again, and the third main actor, the heroine in a bridal outfit, lifted her hijab, which was also amazing.

But the main color of red made Yu Li feel that she didn't have Cheng Dieyi's appearance before, which made her feel excited.

Immediately afterwards, with a sound in the background, several main characters, who are also very famous actors, appeared one by one.

"No dynasty or generation has ever been so popular with our Peking Opera, you can be regarded as catching up!"

"People, they have to be perfected by themselves!"

"This is a serious Chinese of eight hundred!"

"I'm a fake overlord, you're the real Yu Ji!"

"I'm a woman, not a man!"

"It's a lifetime, a year, a month, a day, an hour, it's not called a lifetime!"

......

After the appearance of several main characters, immediately after, there is a remix of scenes from the film.

The lines of the plot characters have been cut out, and each one, with the picture above the background, makes people feel that there are too many emotions and sighs in it.

With such a fragmented editing, although you can't see the context of the whole story, you can roughly see that this is a story about the growth of opera singers.

Inside, there are scenes of teachers teaching, children learning, stunning appearances on the stage, and scenes from the seventies and eighties.

All of a sudden, after seeing so many scenes and a few lines full of energy, Yu Li only felt a little overwhelmed.

Especially in the last sentence, Yu Chenghao, who had some opera foundation on his face, was dressed in white, sitting there, facing "Senior Brother Duan Xiaolou", and the sentence shouted out made Yu Li directly hear it and stand on end.

Especially in the picture, this paragraph was also cut out, and the emotional outburst at that moment, including the outburst of Yu Chenghao's own acting skills, although there was only such a short shot of one or two seconds, it was full of impact.

Yu Chenghao's acting skills are done!

Yu Li also thought a lot in an instant.

Before, after hearing that Yu Chenghao was the main actor this time, and even played a drama in it, many netizens expressed concern on the Internet.

But just looking at this shot just now, it is definitely an explosion of the actor level!

is not only in this plot, but also the explosion of this line, it can be seen that he is here to play the role of a drama like "Cheng Dieyi" very vividly.

That kind of state, at least in Yu Li's own heart, is still very consistent with that kind of male state.

That's when another kind of performance broke out.

Before Yu Li could carefully appreciate the amount of information contained in the previous paragraph, then the background music sounded, a tune that had the kind of nostalgic love songs that were popular at the beginning of the previous century.

When the first voice came out, she couldn't help but sigh a little, it was so good.

Popular love songs, especially nostalgic love songs, are somewhat backward in such an era and do not conform to the aesthetics and hobbies of young people.

But this song composed by Lin Bao, from the very beginning, made Yu Li feel very good, and she liked it at the first time.

And Yu Chenghao's gentle voice also began to sing immediately.

"Don't talk about the past

Life has been stormy

Even if the memory can't be erased

Love and hate are still in my heart

It's really going to be broken

Let it continue tomorrow

Don't bother asking me about it......"