Chen Ran usually doesn't have much time to read Weibo, and the most he can do before putting it is to pay attention to Zhang Fanzhi.

Recently, because I have to write copywriting, I also have to look at the current hot spots.

When he saw "Zhou Zhouxiu" on the hot search list, he thought he was dazzled, after all, he knew what was going on with the show, and the funds for each issue were only enough to make the show, where would he have the money to buy hot searches.

But click in and take a look, it's really their "Zhou Zhou Show"!

When he understood the whole story, Chen Ran had a feeling of unreality.

The lack of publicity of the show, he naturally knows that he asked Director Wu Tao to promote it on Weibo because the atmosphere of the show and Weibo fit, and it is also a good thing to be able to have more popularity and increase some audiences.

The ratings are not good, he doesn't think it's a problem with the show, he thinks that as long as he slowly accumulates word of mouth, maybe after a few episodes, the show will gradually improve.

Who knew that this second episode had not yet been broadcast, and it ushered in a turning point.

"Is this an unintentional willow?"

Chen Ran himself felt a little surprised!

He found Director Wu Tao and told him about the situation, and Director Wu Tao was confused.

"Our show, on the hot search?"

Director Wu Tao was a little unconvinced, and felt that Chen Ran was joking with him.

He thinks the same as Chen Ran, if they want to be on the hot search for this small show, at least they spend money to buy it for publicity.

But as far as their funds for picking and searching are concerned, normal publicity is not enough, where will the money come from to buy hot searches!

"Director Wu, see for yourself. ”

Chen Ran knew that seeing was believing, and pushed the computer in front of Director Wu Tao.

Director Wu Tao took a closer look and was stunned.

After reacting, I was overjoyed, and I couldn't find a place to put my hands.

"Great!"

Director Wu Tao clapped his hands, excited and incoherent, this is really sleepy, someone sent a pillow.

Their program lacks exposure and publicity, and suddenly there is a hot search for some reason, which is simply a joy from the sky.

Chen Ran understood his mood, this kind of pie in the sky is a pie in the sky, Director Wu was a little dizzy after being smashed, but he was still calm, and said: "Director Wu, you didn't care about it after you posted it once on our official Weibo last time, take advantage of the current heat, go cut the second issue of the promotional video, and quickly put it on Weibo." ”

It will start broadcasting tomorrow night, and it is definitely not too late to do publicity now.

Director Wu Tao reacted and nodded again and again: "You're right, you're right, I'm so happy that I'm dizzy!"

Not everyone on Weibo will watch TV shows, but the current situation of their programs will improve if they can attract a little audience.

After a while, everyone in the column group knew the news.

In addition to being happy, he is also very restrained.

After all, Weibo's hot search changes quickly, and I don't know how many viewers I can convert, so it's too early to be happy.

With the experience of premiering this time, they don't dare to set their expectations too high, at least not when they don't expect it, they won't be so sad.

Sky-high drug prices are a relatively common problem, and this kind of issue related to people's livelihood is highly discussed on Weibo.

In "Zhou Zhouxiu", Zhou Zhou's expression of indignation and bold words did resonate with many people, and the retweets and discussions on Weibo have increased again and again.

In the evening, the hot search ranking not only did not decrease, but rose a few places.

Director Wu Tao cut out the clips of the second issue, which was also selected in the most exciting place, and just when Zhou Zhou was about to make an in-depth comment on the topic, the publicity came to an abrupt end.

Because there are many netizens who found "Zhou Zhouxiu" in the hot search, when they saw the promotional video of Zhou Zhouxiu in the second issue, the host was still like that, and they were leaving messages.

"I like the host's indignant look. ”

"The show is too bold, aren't you afraid of problems if you tell the truth like this?"

"I've never paid attention to this kind of show, I just finished the first issue, it's really good, the copywriting is very in-depth, and it's much more interesting than other variety shows!"

"Zhou Zhou's three views are very positive, I like it very much, I must watch it tomorrow night!"

“...... It turned out to be our program to call Nan, when did there be such an awesome program?!"

"Teacher Zhou Zhou is indeed this style, I have watched his "Zhou Zhou Comes to Visit" for a few years, and he has always been the kind of person who speaks boldly and sharply!"

From the time the promotional video was edited to the present, the amount of discussion has been rising, and at the same time, many big Vs have helped forward it, and the popularity has been rising.

Director Wu Tao has been staring at Weibo, watching the amount of discussion soar, and his heart is both excited and worried.

The popularity of the Internet belongs to the popularity of the Internet, and he really doesn't have much concept of how much it can be improved.

In the past, the shows he did were not big, and the popularity on the Internet was very low, and there were only a few people discussing it, where was there such an exaggeration as "Zhou Zhouxiu".

......

Thursday night.

"Zhou Zhouxiu" was broadcast as scheduled.

The content of the second issue is also some very controversial social issues, and the problems will be analyzed and commented on through Zhou Zhou's mouth.

The style is as radical as ever, and Zhou Zhou's strong personal style not only does not make people feel exaggerated, but it feels real.

This time, Chen Ran did not keep staring at the TV to watch the show, but focused on the discussion of Weibo topics.

If you want to know if someone on Weibo is watching the show, it is most intuitive to look at the comments.

Since the show started, Chen Ran has been staring at the topic.

There were some surprisingly few people to discuss.

But after the show ended, the number of discussions began to increase!

With each auto-refresh, there will be one or two more discussions.

And netizens have a very high evaluation of the show, and occasionally there are one or two objections, which are drowned in most of the praise.

However, although there are many praises, the discussion is not as grand as yesterday's hot search.

Weibo is like this, the popularity comes quickly, but it also comes quickly.

Chen Ran didn't care about this, it was completely unexpected to have the current amount of discussion!

The next day.

The show ratings are out.

0.559%, ranking 7th in the same period.

did not skyrocket wildly as imagined, let alone directly rushed to the first place, and now the ratings of "Magic Mengbao" are about 0.8%, and they are still far behind.

But after all, it went up, and it went up very high, and most importantly, the real-time ratings curve was equally stable.

Chen Ran let out a breath, and the turning point of the show had arrived.

Don't look at the lack of improvement, but the show is still hot on Weibo, the amount of discussion is still increasing, and the program itself chooses a topic full of controversy.

As long as they can hold on, the show's ratings will definitely rise steadily.

Chen Ran believes that the show will rise, but it will take a while to brew, and now the hot search that suddenly broke out on Weibo has accelerated the process!

And Zhou Zhou was overjoyed, and the anxiety of the previous few days was completely gone.

What's more important is that not only is the show popular, but he is also popular.

His Weibo, in just a few days, has more than 100,000 fans, and the number is still increasing.

Is this a dead wood in spring?

......

Xu Yang is preparing the draft.

The ratings of the program dropped a little in these two episodes, and the director said a few words.

He was a little dissatisfied in his heart, it is normal for the ratings of the show to fluctuate, the show still does this, and the guests invited are also those, and the audience doesn't like to see what he can do.

He glanced at the time and found that it was already eleven o'clock, and he put down the manuscript in his hand, intending to see the ratings of "Zhou Zhouxiu".

He's such a person, he's uncomfortable here, but someone is more uncomfortable than him, then he's better.

The ratings of Zhou Zhouxiu in the last issue were quite miserable, and if they didn't continue to invest in publicity, this issue would definitely be even worse.

But when he saw the ratings report, everyone was stunned.

"What's the situation? It's not going down, it's going up so much?"