"Why is it called [Jiang Xiaobai]?

"And then there's the idea of opening up emerging markets, which no one has thought about, but most of them have come back with a feather. ”

"Baijiu only has fragrant flavor, sauce flavor, strong flavor, light fragrance, rice flavor, mixed flavor and several other sub-categories. How can the same type of wine be promoted to a specific customer group?"

"And what you call fashion, low-alcohol, wine. It's not that there is no shortage of this type of liquor on the market. ”

"And what you said about [eye edge] is even more mysterious and mysterious. ”

"And... ”

Han Jun, who was as abrupt as a machine gun, paused and said, "That's it for now." I'll talk about it later. ”

-_-||

That's not all. Big brother, you have a little AC number in your heart.

Zhao Punchou touched the non-existent sweat on his forehead and explained: "There are three stages of life. Recognize that parents are ordinary people, recognize that they are ordinary people, and recognize that children are ordinary people.

A lot of people don't believe this, but it's just the way it is. When I was in elementary school, my teacher asked us what we wanted to do when we grew up. The class responded that they were scientists, astronauts, and engineers.

There are all kinds of things, and the minimum is a doctor or a teacher.

But no one answered the workers, the waiters, the small traders. But as I grew up, the teacher stopped asking. We also understand that the distance between the Academy of Sciences and astronauts is as long as a whole life.

The vast majority of us work from 9 to 5 not to be arrogant enough to change the world. It's not that it's so individual that you don't want to be changed by the world.

We're just trying to make ends meet. That's all.

We also want to go to the ends of the world with swords and see the prosperity of this world. But there are too many reasons for us to extinguish the fire in our hearts.

After all, I have to admit that the vast majority of us are just ordinary people.

Ordinary, ordinary, and simple are the labels that we can't get rid of for the time being when we just set foot in society.

This is the reason why it is called [Jiang Xiaobai]. Because the name is [ordinary] enough. We are an ordinary generation, and our lives are ordinary. But we also have 'extraordinary' expectations in our hearts.

Where is life not a river and lake.

Our generation is actually [Jiang Xiaobai] in another sense. We want to get out of the ordinary. But it had to face the blockade of traditional forces such as 'Moutai', 'Wuliangye', and 'Luzhou Laojiao'.

You call us 'rebellious'. I say we are 'personalities'. You call us 'reckless', I say we are 'straightforward'.

Our group of young people is in the transition period between graduation and entering society, and their careers have not yet developed steadily, and friendship and love have undergone great tests and are in jeopardy.

It is a time when we are full of emotions but have nowhere to release, and we need an outlet to vent.

Brother Jun said that some peers have made low-alcohol wine. But it didn't open up new markets.

The reason for their failure is that they have not found an outlet for the 'young group' to vent their emotions.

By connecting the 'young group' with 'Jiang Xiaobai', then we will be able to grasp this market."

[Copywriting] can build this bridge:

[Talk about life with important people]

[I drank everyone down, just to whisper to you]

[I saw your face in the cup, but it was already in a hurry]

[May I pour you wine again in ten years, and may we still be old friends in ten years]

[When everyone says I'm not drunk, it's a prelude to telling the truth]

[The mantra that spit out after drinking has been said thousands of times in my heart when I am sober]

In the period when the younger group is most sentimental. Literary copywriting can easily touch their hearts. And make them resonate with it.

At such moments, wine has transcended its own function.

It is 'wine', but it is also a 'friend' who can listen to secrets, and even it knows itself better than a friend. Under such a premise, [Jiang Xiaobai] is likely to become an emotional existence in social interactions.

Since you want to drink, of course, you have to drink a 'confidant' who understands you better.

Going back to the previous question, what is "fashion", what is "eye", does it need to be explained, and it doesn't.

In the eyes of our elders, "Moutai" is [fashion] because it is expensive. If you get a good bottle of wine, you must love it, and this is [Eyeline].

In the same way, as long as we like it, it is [fashion] and [eye-edge].

We can define its properties as we like.

Because we want to.

[Reckless] and the rest are actually only a thin line away from [Frank].

Finally, let's go back to Marketing.

In general, it is a five-board axe: in-depth consumer insight + escalating copywriting form + online marketing fans + offline in-depth distribution + online e-commerce channels.

Only by guarding the fundamentals and opening up new markets can we win the world with peace of mind.

[Jiang Xiaobai] was born in Chongqing, so it is natural to take Chongqing as the foundation. Brother Jun's center is in the north, and there is no need to mention the network resources.

One side is from south to north; Let's also have a [Long March] in the wine industry.

With the help of the influence of Weibo influencers, sponsor some activities that can attract young people to participate, and hold a drinking conference in the same city. Sponsor or hold the [Jiang Xiaobai] Music Festival. It is possible to accelerate the brand fission and precipitation of [Jiang Xiaobai].

Regions have boundaries, but networks have no boundaries.

One of the characteristics of young people is that they are reserved. There are some words and stories that they are embarrassed to say. Using [Jiang Xiaobai] as a medium, you can tell 'ta' what is in your heart.

Another characteristic of young people is sharing. When they know something interesting, they can't wait to share it with their friends.

Because they think that their friends should also like 'ta'.

This method of communication is what I call "Amway".

This kind of 'sharing' without a technical purpose is aimed at a more precise user base.

You're my friend, and I have friends. My friends have friends as well.

It's like the Theory of Sixths: you can't have more than six people between you and any stranger.

How to hit the hearts of young people. How to make them fall in love with the ordinary [Jiang Xiaobai] is a problem.

Even more important than the taste of the wine.

I can provide some copywriting for the needs of early development. But wine culture is not something that one person can afford.

I propose to set up a cultural company. In-depth research on the emotional changes in consumers' inner world, as well as the escalating form of copywriting. ”

Zhao Punchu looked at the time and continued: "A few days ago, the station leader entrusted me to develop a new variety show. I have two ideas in my hands, one is the quarterly variety show "I Am a Singer" in the music category. One is the long-term variety show "If You Are Honest, Do Not Disturb".

Originally, I was leaning towards the former. After all, with the experience of "The Voice", I am more familiar with the road.

But the current situation is that the latter is more compatible with the properties of baijiu. If everyone has no opinion on [Jiang Xiaobai]. I began to fight for [Jiang Xiaobai] to get the naming rights of this variety show.

Under normal circumstances, the naming rights of Imperial Satellite TV's prime-time programs start at 30 million.

We want to win the naming rights at the lowest price, only if the show is in its embryonic form, everyone's expectations for this show are not clear, and even if the show has not been set for a time period to be broadcast, we can directly cut through the mess.

Ten million is the bottom line of naming rights. Even whether 1000W can win the exclusive title, I am not completely sure.

If it doesn't work, we'll fight for a joint title.

If my judgment is correct, in April next year, the prime time in Taili will be vacated for about an hour.

If the quality of this show is passable, it will basically be broadcast in prime time. And it's Saturday and Sunday, twice a week.

I'll admit that I have an element of gambling. But if you don't gamble, you don't have a chance to get into the game at all.

And, in terms of how I know about the TV production team. This show definitely doesn't disappoint. Even if it can't compare to the unnatural results of "The Voice", it will be better than most variety shows in the world.

Today is December 02nd. According to Taili's instructions, I will report the plan to the next tomorrow. I can delay it for three more days at most, and in the meantime, you'd better think about it carefully. After all, this is not a trivial matter.

Another point is that if the leaders of the station agree to produce "If You Are Honest, Do Not Disturb", the program will start recording at the end of March at the latest, and it will be broadcast in mid-to-late April.

In February, we will have a production line to prepare the expression bottle of [Jiang Xiaobai] with the maximum power.

In March, we will sink the channel from the two central points of Yudu and the imperial capital to the surrounding areas. Try not to have a customer who wants to buy but can't find a channel. ”

Zhao Shoushi, who said all the thoughts in his heart in one breath, was not worried in his heart. It's even a little dark.

The son-in-law was speechless when he saw that Taishan was all Nuonuo. We carried out anti-suppression, and not only were people not dissatisfied, but listened carefully like a primary school student.

There is a lot to say, but it takes some time to absorb it.

Zhao Shishi knew that he couldn't expect them to make a decision directly.

It's best to give the two of them a private space to discuss the matter. Zhao Punctual pretended to look at the time, and said to his side: "That, I have a friend next door, I'll go and see it first." ”

Han Jun looked at his watch and frowned, "It's past nine o'clock now." If you go now, it's no wonder they don't punish you for drinking.

You're so drunk, you get drunk when you drink it, we still have something to ask you. Besides, people may have dispersed early. You just don't go. ”

Zhao Punctuary, who smiled bitterly, glanced vaguely in the direction of Pei Ju, turned around and explained to Han Jun: "It's Wang Qing who follows the old Jia of Shangchen Media." The two of them are waiting for me next door. I'll take one look and come back. He didn't eat his food, let alone drink. ”

"That's okay. Hurry back. Han Jun was a lot relieved, and when he remembered something, he asked, "If you don't talk about Wang Qing, I can't remember it." How popular "The Voice" is. Let's just don't care about the uncertain future of "If You Are Honest, Do Not Disturb".

We will give you a dry share, and the three of us will partner to win the naming rights of "The Voice". The naming fee of 40 million is not too high. ”

Zhao Pumtime's eyes were as big as copper bells, and he looked straight at Han Jun, and he had a fuck in his heart that he wanted to say.

Han Jun's thoughts are a bit fanciful. But it's not impossible. The premise is that the naming fee of "The Voice" is really only 40 million.

But obviously, absolutely not.

Zhao Punctuality, who was full of bulls, patiently explained: "4000W is the naming fee for the first season, and it is all about old rotten grain." The first season has not ended, and the second season has not yet been prepared, and the title sponsor has already booked it. Jiaduole herbal tea, as soon as it is shot, it is 150 million. Rub the Red Bull, which is only willing to give 100 million, to the ground. ”

150 million ah, which shocked Han Jun again and again. It is also very 、、、 to take out 150 million at his worth

Well, can't take it out, definitely can't take it out. (ノへ￣、)

He's worth that. Worth and disposable cash are not the same thing.

"I can't afford to provoke, I can't afford to provoke, you didn't say it. Han Jun, who waved his hand again and again, complained in his heart about the number one stupid fork in his mind, 'Jia Duole'. Oh, what are you doing with 150 million, a stud is in the naming fee, and you are careful to lose only the pants.

Before the expression of disdain on his face subsided, Han Jun slapped the table and shouted, "Wait." According to you, wouldn't next year's "The Voice" be a big hit? I remember that your studio has a dividend in it, right? How much can you earn next year? ”

"People eat meat, and we drink soup with it, which can't be compared with you, a well-known entrepreneur. ”

"I won't lend you money, you're afraid of chicken feathers. ”

“(⊙o⊙)...”

Zhao Punctuality, who was groaning, thought about it, and the exclusive title was 150 million.

Together, the divisible revenue of other types of advertising this season should be around 400 million.

The TV station accounted for 60%, and Zhao Punctual had no commission, only a salary of 8,000 a month. Recording programs has performance, and not recording programs wants to peach.

Oriental Media accounts for 40% of the share, and the revenue is 400 million * 0.4 = 160 million.

According to the agreement with Dongfang, the 15% share is 2400W.

Shangchen Media accounts for 10%, and its revenue is 400 million * 0.1 = 4000W. Zhao Punctuality can get 10% of it, that is, 400W.

Plus copyright 200W. That's 2400W+400W+200W. Even if you throw away taxes or something, at least there are 2000W.

That's it. Zhao Punctual involuntarily curled the corners of his mouth, and when he came back to his senses, he hurriedly covered up, "I barely finished drinking the soup, less than 100 million." ”

"How much. ”

"Five million, but our operating costs are high. ”

Zhao Punctual didn't dare to say that he earned 2000W a year. Easily hated.

Don't look at Han Jun's worth hundreds of millions. The car is either a G55 or a BMW M3, or a Cayenne or something.

With such a loud voice, it is not certain whether there is a net profit of 2000W a year.

"You guys have a fart cost. A studio of less than ten people. The office location is also shabby to the point that I can't see it. I will not hesitate to give me money. ”

Han Jun, who changed the topic, gave a thumbs up, "But your general manager looks very good, and that figure is hooked and lost." It's just that IQ is almost meaningful. A high-achieving student who graduated from Tsinghua University, he is a general manager who doesn't even have an independent office.

The next time I see her, I'll give her an ideological and political lesson. My brother was also the number one person in Tsinghua back then. ”

"Big brother, please be a person. It is Tsinghua University, a century-old university. You can pour well, the century-old shop Tsinghua Pool. ”

Han Jun, who was angry and had a toothache, directly waved his hand to drive people away: "I have nothing to say to you, hurry up, hurry up." ”

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