Chapter 223: Wipe it out with a snap of your fingers
"She came to talk about consignment, but unfortunately she found the wrong object. Mei Ying's words can be regarded as a wake-up call to Lu Feng, the next negotiations will not be easy, at least the clothes of the Yiren brand are not sold. The era of comprehensive opening up is only the beginning, and the era of unleashed productive forces is really a seller's market.
Fang Yu was still very polite, he didn't put the boss on the shelf, and stood at the door waiting. Just because business is good doesn't mean you can snub your customers. After the productivity of the Chinese people exploded, the seller's market soon became a buyer's market. These channel providers will be very important in the future.
In order to expand the domestic market, it is extremely important to use the last five years to accelerate the pace of expansion. Although he is a traverser, he was in his thirties when Fang Zhen's career improved in his previous life. The general trend in the next few years is certainly clear, but not much is known in detail about what to do to make money and how to do it. Rebirth is not omnipotent, and none of the people who can make some achievements in this era are simple. At least the road wind in front of him, at the age of about thirty, seems extremely calm.
"Hello Mr. Lu. Fang Yu took the initiative to greet and stretch out his hand, the road wind was already at a downwind, and it was naturally more difficult to take the initiative at this moment.
After shaking hands, Fang Yu greeted and sat down, or took the initiative to say, "Thank you Mr. Lu for your visit, since I am here to talk about cooperation, I would like to introduce the development strategy of the Yiren first." ”
Lu Feng probably didn't have any preparation for this, so he paused and said, "Please speak." ”
"The strategy of Yiren brand is to base itself on the domestic market and open up foreign markets. At present, some achievements have been made in the United States, but I want to say that the domestic market is the focus of the Iraqi people. When I was making this brand, I had a careful plan, and there are currently six specialty stores in the country, all of which have the same price and appearance. ”
In other words, in any place, in any store, the price of the Yiren is the same. There is no such thing as bargaining, everything is clearly priced. Of course, it is not that there are no discounts, we will launch a membership system, tips reach a certain level, and the store will give a certain discount. There are clear rules in every aspect. ”
Fang Yu spoke for about five minutes and explained some of the marketing models of the Yiren clearly, which surprised Lu Feng. He went to the Jianghai Road head office to see it, and was surprised by the service level at the time, but now he understands that this is the marketing strategy of the Yiren brand.
"What does Mr. Fang mean, if you cooperate, you must meet your requirements?" Lu Feng probably understood what Fang Yu meant.
Fang Yu nodded, "That's what it means, we have strict requirements for the quality of service, and we absolutely do not accept any explanation for reasons in this regard." Lu Feng didn't care about this, so he asked rhetorically, "What about the pressure on goods, my funds are not very enough." ”
People in these years are still relatively simple, especially when they are weak. Lu Feng is in this state of mind now, he is worried that he will not be able to negotiate cooperation, and he is a little unwilling. It's been a few days, and it's not comfortable to go back like this.
"It is definitely not possible to press the goods, but it is not that there is no solution, we can invest in your store. ”
Lu Feng immediately became vigilant, and the capital would definitely die very badly, so it is difficult to say who will be in the future when this store opens.
"No, it's unacceptable. Lu Feng simply refused, and Fang Yu didn't force it, he smiled and didn't speak.
The negotiations were suspended, Lu Feng didn't expect the process to be like this, and it was about to end in a few words.
"Mr. Fang, I am very sincere and want to cooperate. Lu Feng took a deep breath and continued, and he found himself excited.
"I believe in Mr. Lu's sincerity, but it is related to the development of the company in the next ten years or even longer, and I must insist. ”
"Let me go back and think about it. Lu Feng got up to say goodbye, and Fang Yu got up to see him off.
When Lu Feng left, he couldn't help but say that he was very embarrassed, but he didn't expect that his conditions would not be considered at all.
Fang Zhen really doesn't care here, it's good to have foreign customers joining, but if you don't, you can send someone to open a branch by yourself. The sales channel of the future is king, until Papa Ma is born, subverting the tradition.
It is inevitable to speed up the pace, but it must not be done simply for the sake of speeding up the pace without considering whether the channel is in hand.
The development prospects of large-scale comprehensive shopping malls in the future are undoubtedly the mainstream, but the current strength of Fang Yu is insufficient. In two or three years, Fang Yu will not consider this direction, but it can be laid out in advance. Especially in Songjiang, the financial district on the other side, there are no models yet. The Pearl Tower has been under construction for more than two years and will be completed next year.
If Fang Yu was an enterprising reborn, he would definitely raise his arms like this.
However, Fang Yu didn't have too many aggressive thoughts, he just wanted to make more money.
Before getting off work at noon, Fang Lihua came in, with an anxious face, "Something happened to the store in Hangzhou." ”
Fang Zhen looked at her quietly, "Calm down, speak slowly." Fang Lihua took a deep breath and calmed down and said, "There is no big problem at present, but today someone came to the store and said cruel words." Say anything to keep your eyes open, don't think that anyone can be offended. There are people who we cannot offend. ”
"The negotiation on Lu Feng's side, let Mei Ying continue to talk, and I'll go to Hangzhou now. Fang Yu thought for a moment and said.
Fang Lihua said, "Bring a few more people, and those veteran security guards will take ten." ”
Fang Zhen shook his head, "Don't use any of them." He smiled and said, "Don't worry, clown, jump your fingers." ”
"Mr. Fang, don't underestimate it. Even if you can't do it, you can always be disgusted?" Fang Lihua smiled bitterly.
Fang Yu smiled and said, "I have my own coping, this time I should go on a trip." ”
After a simple lunch, Fang Yu drove off, and when he arrived in Hangzhou, it was already dark, and he stayed in a hotel near the store and went to bed early. I woke up early the next morning and drove straight to the store.
The store manager Zhou Qin was waiting at the door, and after seeing Fang Yu, the serious expression on his face relaxed, "Mr. Fang is here." ”
Fang Yu parked the car unhurriedly, with an indifferent expression on his face, which made everyone else in the store feel much more relaxed.
At this time, the phone in the store rang, Zhou Qin went to answer it, and then handed the phone to Fang Yu, "Director Fang." ”
"Well, it's me. Fang Yu probably guessed the situation, and Fang Lihua reported, "Cheng Xiuxiu is here again." ”
"Got it, send her away. "Fang Yu didn't take it seriously at all, and he definitely couldn't be polite to deal with such a person.
Sure enough, I hung up the phone and chatted with Zhou Qin about the situation in the store for a while, and a man came in, in his thirties, with a meaty face, looking like he had just come out of the number.
"Are you Boss Fang?" asked very politely, Fang Yu sat still and didn't move, "If you are here on behalf of Cheng Xiuxiu, you can leave." You are not welcome here. ”
"It's not a small tone, I don't think you want to open this store anymore?"
Fang Yu shouted at the door, "Please let him out." Two security guards came in, stared at him with unkind faces, and made a gesture with restraint, "This gentleman, please." ”
Lai, who was angry, raised his hand and pointed at Fang Yu, "You wait." ”
Fang Yu waited for him to go away, and said to Zhou Qin, "Wait, if someone comes to make trouble, tell everyone not to stop it, let them make trouble, send someone outside to take pictures of the situation, I have my own countermeasures." ”
Fang Yu is not short of money now, so he definitely doesn't care about a little loss. The biggest mistake of these people is that they do not have sufficient knowledge of the state apparatus. In that sentence, justice will only be late, not absent, and the other party will say that late justice is meaningless. To put it mildly, who is responsible for the loss of Fang Zhen during the late arrival?
With a folder, Fang Yu drove off and went to the largest local daily newspaper.
When he parked the car at the place, the eldest brother, who usually kept it in his bag, held it in his hand, and asked the doorman, Fang Yu found the office of a leader in charge of advertising. Politely knocked on the door and introduced himself, "My name is Fang Yu, the general manager of Sino-foreign joint venture Yuanda Co., Ltd." ”
The leader behind the desk immediately stood up, "Gu Wen, director of the advertising department of the daily newspaper, what do you have to do?"
Fang Yu smiled and said, "Of course I came here to advertise, my company has an Yiren brand of clothing, I plan to advertise in the newspaper for a month, I don't know what the price is?"
"It depends on the layout. Gu Wen didn't expect the other party to be so straightforward, so he instinctively replied.
"A full page. "Fang Yu is still so simple, although the current newspaper has an advertising business, but such a big customer, such a simple customer, is really rare. Generally speaking, the employees of the advertising department have advertising tasks. Don't look at the daily newspaper as the number one newspaper, but isn't it that the wind of advertising is not so rampant. In general, there is no full-page advertisement. Not to mention this for a month in a row.
"If it's a full page, it can only be arranged in the eighth edition. As soon as Gu Wen said this, Fang Yu looked at a newspaper on the table, opened it and looked at the two pages of the eight-page newspaper, and shook his head. Gu Wen thought about how to adjust it, and when he grabbed this customer, Fang Yu said, "I want seven or eight versions, and I am worried that one full page will not have enough influence." ”
Gu Wen was stunned on the spot, and said in his heart I was still thinking about adjusting you to the version a little earlier, but I didn't expect you to directly two versions.
"I want to ask the leader for this, after all, there is still a demand for content arrangement. ”
Fang Yu sat down and said, "Then I'll wait for you to report." Gu Wen hurriedly went out and came back soon, "Seeing that I was in a hurry, I didn't make tea for Mr. Fang." Fang Yu smiled silently, Gu Wen made tea and went out, and went to the president's office.
Such a big business, it must be reported to the top.
Fang Yu didn't wait too long, that is, less than five minutes, Gu Wen came back, but he was standing by the door, and standing in the middle was a man in his forties, with a pair of gold-rimmed eyes, and an elegant aura came to his face.
"Mr. Fang, I am Zou Tao, the vice president of the newspaper. ”
"Hello, hello, I'm Fang Yu, the general manager of Yuanda Company. ”
When the two shook hands and greeted each other, the eldest brother on Fang Yu's table rang loudly.
Fang Yu apologized, answered the phone, and said a few times, with a grim face, "I'm in Hangcheng Daily, you call the police first." I'll go back after I settle the advertisement. ”
After hanging up the phone, Fang Zhen smiled and said, "I'm sorry, let's continue." ”
Zou Tao smiled and said, "Fang always has something urgent?"
Fang Yu smiled, "I'm not in a hurry, the store was messed up and smashed a few pieces of glass, and people have already called the police to deal with it." Don't worry, the police will take care of it, let's move on to the advertising thing. There are two versions of the advertisement, one to promote the clothing of the Yiren, and the other to promote the national chain of stores of the Yiren. ”