Until the end credits end, the lights are on, and the sound of surprise and sudden discussion still wafts in the screening room.

Unexpectedly, it turned out to be this kind of ending.

However, everything seems to be so taken for granted, and if you think about it a little, you can already give too many hints in the film.

But.

Anyway, what a surprise!

Lisa Collins felt the chatter around her, and with a smile on her lips, she got up and left the screening room with her boyfriend. Because of some involvement with a certain guy, she couldn't help but feel a faint sense of pride at this time, and at the same time decided to take the time to watch it again, many details in this movie are still very worth recalling.

At 9 o'clock, the viewing ended, and the time was already 11 o'clock.

However, passing by the ticket hall as she left, Lisa noticed that some of the spectators who had just left were walking towards the ticket window again.

At this time period, those people are obviously not in a hurry to watch another film, and they probably can't wait to revisit many of the foreshadowing details in the film just now.

Most films with plot reversals lack sufficient foreshadowing, and the plot twists will be somewhat abrupt. However, "The Sixth Sense" does not have this problem at all, there are too many details in the film that clearly hint at the final ending, but it is difficult for people who don't know the ending to understand those details, and after knowing the ending, everything suddenly becomes clear.

The most important thing is that all the foreshadowing and all the foreshadowing are completely integrated with the story of the film, which is not deliberate and inseparable.

So, this is the genius handiwork.

Lisa couldn't help but think that there have always been some media outlets singing about this movie in recent times, and now, Daenerys Entertainment has undoubtedly produced another classic. As for the box office, considering the audience who just now wanted to rewatch the film immediately late at night, this is obviously not a problem.

It should still be nine o'clock in the evening on the West Coast.

It's not too late.

So I decided to go back and call Jenny to congratulate her. It would be nice if I could meet him with her, maybe a few words.

By the time Lisa Collins finished her movie, countless professional and amateur critics in various states and counties in North America had basically completed their reviews of "The Sixth Sense."

Compared with other movies, "The Sixth Sense" undoubtedly has a natural advantage in this regard. Because only this new film opens this week, and it is also the high-profile Simon Westeros and Robert De Niro main creators, most newspaper media can neither ignore Westeros and De Niro, but in fact, there is no other choice.

If tomorrow's entertainment pages are full of people talking about "The Sixth Sense" and their own newspaper doesn't have similar news, readers are likely to think that the newspaper is out of touch with society.

This is not what newspaper operators want to see.

As a result, early Saturday morning, the entertainment pages of countless newspapers in North America focused on film review news, almost all of which were related to "The Sixth Sense".

This alone is equivalent to an all-round carpet marketing with huge investment.

A large part of the reason why many big directors and big stars are always more successful is that they naturally attract a large number of media and public attention. These people's works, even if they are not of high quality, are generally not too successful at the box office because they are too popular and well-known. If the quality is good enough, it's easy to sell big.

This is actually what people often call 'box office appeal'.

North America has a very well-established film review system for a long time, and film critics in newspapers usually don't need to use spoilers to attract attention. Daenerys Entertainment's distribution department, under Amy's special advice, has stepped up its public relations offensive in this regard. In the end, in Saturday's film review of "The Sixth Sense," almost all critics were careful to guard one of the film's most critical secrets in their praise of the film.

Of course, although there are no spoilers, compared to Daenerys Entertainment's complete secrecy during the publicity stage, film critics don't need to be so conservative.

Stephen Hunter, the famous film critic of the Washington Post, wrote with obvious grabbingness: "If you pay a little attention, 'The Sixth Sense' will make you want to stop, and this gloomy and cold film will eventually lead to an ending that you would never have predicted." I want to tell you what happened, but I can't do that because you're going to hate me. All I can say is that this is a film that is definitely not to be missed this year. ”

The Los Angeles Times was not as unspoken as Stephen Hunter, but it was also implicitly praised: "Simon Westeros is another meticulous and delicate script, and 'The Sixth Sense' is definitely the one with the best ending of any similar film I've ever seen." ”

Other influential newspaper platforms such as "The Hollywood Reporter", "Variety", "Chicago Sun", "San Francisco Chronicle" and other influential newspaper platforms, in the large-scale film review of "The Sixth Sense", all made explicit or implicit hints about the unexpected ending of the film.

In addition to the comments on the ending of the film, on the premise of avoiding spoilers, a large number of film reviews also focused on analyzing the story connotation of "The Sixth Sense" about redemption, and the performances of De Niro and Cole were also unanimously recognized.

Cole's actor is just a newcomer selected from a large number of child stars, and comments about acting are more inclined to Robert De Niro, a veteran big name.

In contrast to Bruce Willis, as in many previous films, Robert De Niro put a lot of effort into the role of Dr. Crow, researching a lot of information on child psychology and spending a month at a psychiatric clinic to experience the profession firsthand.

Therefore, a lot of De Niro's words and deeds in the film are no different from those of a professional psychologist.

Critics at the New York Post have unabashedly praised De Niro for once again successfully portraying a screen character in a whole new realm after "Dead Poets." In the article, the critic also suggested that De Niro should give up his participation in the upcoming "Goodfellas" to avoid returning to the shackles of gangster characters.

Based on the comprehensive data of various media data, the score of "The Sixth Sense" has reached the best score of 8.5 after the opening of the summer file.

Prior to this, only Spielberg's "Raiders of the Lost Ark 3" scored 8 points this summer.

Other films, "Bodyguard" was almost sprayed to death by the media, "Ghostbusters 2" did not pass, and Paramount's "Star Trek 5" reputation was worse than "Bodyguard". Last week's three new films, "Dear, I Made My Child Smaller", which had a good reputation, had a media score of only 7.5 points, "Longwei Boy 3" was directly labeled as a circle of money, "Big Fireball" passed, but the box office was the most bleak.

Countless cases have proven that there is no direct correlation between the box office and word-of-mouth of the movie, which also involves too many other factors such as release schedule, screen size, media popularity, etc. However, "The Sixth Sense" not only received the highest rating in the media since the start of the summer season, but the film's influence in the audience has also spread very quickly.

While the media hinted at the film's wonderful plot, "The Sixth Sense" once again had a rare word-of-mouth effect among the public, and many viewers mysteriously recommended this film with an unexpected ending to their relatives and friends after watching the movie.

Coupled with Daenerys Entertainment's previous sparing efforts to promote the foreshadowing of all ages, as well as the film's exclusive high-quality schedule of the hottest week in the summer file, all these positive factors are combined, and after three days of filming, "The Sixth Sense" not only easily won the weekend box office championship with only 1673 screens, but also a total of $23.15 million at the box office in three days.

You must know that the box office of "Bodyguard" in the first seven days was only $23.63 million.

A popular summer holiday in North America, due to the increase in the number of moviegoers on weekdays, a movie usually grosses 60% to 70% of the box office for the whole week on weekends.

According to such a box office proportion, whether it is box office statistics agencies, public media or Daenerys Entertainment, it is generally believed that the box office of "The Sixth Sense" will be between 33 million and 38 million in the first week, which is already the opening box office data of "Raiders of the Lost Ark 3" and "Ghostbusters 2" in the summer.

It's just that such a first-week box office, according to Daenerys Entertainment's ladder sharing contract with the theater chain, "The Sixth Sense" is enough to recover all the production and publicity costs of the film in just seven days.

Still, everyone underestimated the actual box office potential of this film, which was in the right place at the right time.

Because of the continuous fermentation of the film's reputation and popularity, compared with the expected 33 million to 38 million, the box office figure of "The Sixth Sense" in the first week and seven days finally reached 41.35 million US dollars, far exceeding everyone's expectations.

Compared with all the other movies in the summer season that have not been able to get rid of the 60% to 70% box office ratio of the weekend and the whole week, the box office of "The Sixth Sense" in the first three days of the weekend only accounts for 56% of the box office of the whole week. Driven by the continued spread of word-of-mouth, a large number of audiences still entered the theater after the weekend, and the box office share of the film on weekdays was significantly higher than the average.

In addition, "The Sixth Sense" also became the first film in the summer file to exceed $20,000 in the first week of opening. A total of 1,673 screens, with an average box office of $24,716 per theater.

In comparison, in the first full week of "Raiders of the Lost Ark 3", the box office figure of a single museum was only $19,773, and the box office of "Ghostbusters 2", which was larger on the opening screen, reached $44.91 million in the first week, but the average number of museums was only a lower $18,635.

Moreover, the number of screens in "Raiders of the Lost Ark 3" and "Ghostbusters 2" has already stimulated the box office potential of the films at one time. In recent weeks, neither film has been extended to a larger release.

Looking at "The Sixth Sense", the number of screens in this film is only 1673, which is very obvious from the 2327 screens of "Raiders of the Lost Ark 3" and the 2410 screens of "Ghostbusters 2". The average first-week theater is close to $25,000, and the phenomenal movie-going trend has also been formed, and Daenerys Entertainment has no reason not to increase the film schedule.

Based on box office data in recent weeks, the industry's forecast for the total North American box office of "Raiders of the Lost Ark 3" is about $200 million.

Many people originally thought that the film was expected to break the 'monopoly' of Daenerys Entertainment, and win an annual box office title after 1987's "Lola Run" and 1988's "Rain Man". Now, few people will mention such a statement again. Everyone is just paying attention to where the box office potential of "The Sixth Sense" will go in envy and curiosity.

On July 7, the release of "The Sixth Sense" entered its second week.

Because of the shortage of screen resources in the summer file, after urgent negotiations with the theater chain, Daenerys Entertainment only barely won an additional 256 screens for "The Sixth Sense" in the new week, bringing the total number of screens to 1,929.

At the same time, three new films are opening this week: Warner Bros.'s "Lethal Weapon 2," Fox Films' "The Boss Goes on Vacation" and Columbia Pictures' "Sex, Lies, and Tape."

The first part of "Lethal Weapon" was unexpectedly successful in March two years ago, and although the box office failed to break 100 million, it also became Warner's highest-grossing film of the year. However, because the success of the first part was unexpected, Warner was not 100% confident in this sequel, and only gave 1803 opening screens.

Fox Films' "The Boss Goes on Vacation" is a comedy that Simon has never heard of at all, and the number of screens is only 1,134.

The final "Sex, Lies, and Videotape", Columbia Pictures obviously knew that the audience for this low-budget solo film would not be too wide, and although the film was likely to be favored by Westeros, Columbia did not over-inflate its self-confidence, and only arranged 517 opening screens in the first week.

However, for literary films, such a scale of release is already very considerable.

Three new films are coming, and Daenerys Entertainment does not dare to take it lightly, relaunching a new wave of marketing offensive for "The Sixth Sense", and also coordinating with the crew of "Goodfellas" to postpone the filming of Robert De Niro's role so that he can continue to participate in the promotion of "The Sixth Sense", and the other main creators of the film are running around North America non-stop.

Perhaps looking forward to a dark horse to intercept the strength of "The Sixth Sense", the attention of the North American media to the three new films has also increased significantly.

After the opening of the painting on Friday, the media comments were released quickly.

"Lethal Weapon 2" successfully continued the excellent reputation of the first part, with a comprehensive score of 8.3 points, surpassing "Raiders of the Lost Ark 2" in May and only 0.2 points lower than "The Sixth Sense".

Perhaps it is the film's discussion of degenerate slackers that sparked emotional resonance, or perhaps it is the nature of a literary film that is easy to please critics, "Sex, Lies and Videotape" has been unanimously praised by the media, with an overall score of 9.6 points.

In comparison, Fox Films' "Boss Goes on Vacation" is silent, and the score is not several, only 5.3 points, and it looks like it is self-defeating. However, as a brother comedy with gags and some criminal elements, "Boss Goes on Vacation" also has its own fixed audience.

Three new films were released, plus a number of old films that lacked stamina in May and June, and the seven-day period from July 7th to July 13th can be said to be the most competitive week in the summer file.