Nokia.

"Mr. Xu, our first batch of mobile phones is about to leave the factory, and we are currently preparing to carry out marketing arrangements, but the issue of pricing has to be decided by you, Mr. Xu. ”

Nokia's marketing director "Jiang Zi" took out a marketing plan and reported to Xu Ban, president of Nokia China.

"It's priced. ”

Xu Pan tapped lightly on the table.

Recently, he has been thinking about this as well.

"Manager Jiang, how much do you think is the best price?"

"I think ......"

After thinking about it, Jiang Zi said: "The sinking market is all ultra-low-end users, and the current pricing of Tianyu mobile phones is 299, which is quite low. If we set 299, we will definitely lose money. However, we have a brand premium at Nokia, and users should be able to accept a premium of more than 200 yuan, and I recommend setting it at 499 yuan. ”

"Think about it. ”

Xu did not immediately reply.

Although Nokia doesn't make much money at the price of 499, if it can grab half of the market, it will also make money. However, Xu Bo has some worries about Huanyu Technology. You must know that Huanyu Technology was only an Internet company before, but he rushed directly into the field of mobile phones with an outrageous price.

Although this seems to be a disruption, it undoubtedly shows its incomparable strength.

Just like now, the sinking market has defeated all the mobile phone manufacturers, which is so powerful that even their Nokia has not been able to do it.

"Wouldn't 499 be too high. ”

Xu Bo had some hesitation: "You know, Tianyu mobile phone is only 299, although our Nokia has a brand premium." But with such a low price, I'm afraid that users will basically not consider whether the brand is or not. ”

Is it very face-saving for you to buy a Nokia mobile phone for 499 yuan?

Not really.

If you buy a Nokia for more than 2,000 yuan, you may be able to install a façade.

"Mr. Xu, what do you mean?"

“399。 ”

Xu Ban said a number.

It's just that this number makes Jiang Zi extremely worried: "Mr. Xu, the price set at 399 is too dangerous." ”

"If the guide price is 399, we must give him 350 or even lower on the operator's side. If we sell well, we may still be able to make a little money, but if we don't sell well, we will have a big loss. ”

You know, in order to reduce costs, Nokia has carried out large-scale production this time.

This kind of production certainly reduces the cost all at once.

But the cost is reduced.

But if these phones are not sold, then these phones will rot in your hands.

"That's why we should set the guide price lower. ”

"If we can't compete with Tianyu mobile phones in 399, we won't have a chance at 499. ”

"But ......"

"Nothing, I've decided. ”

Xu did not continue to explain.

If you want to snatch the market back in front of Huanyu Technology, you must make sacrifices.

Even if Nokia doesn't make money on ultra-low-end mobile phones, he will snatch this market back.

It's not for short-term gain.

This is for Nokia's long-term strategy.

......

"Mr. Ren, do you really want to price it so low?"

"Or else?"

Huawei Headquarters.

Yu Chengdong, who is in charge of the consumer business department, came to Ren Zhengfei's office.

He has some disagreement with Ren Zhengfei's pricing of Huawei mobile phones to 299 units.

"However, Mr. Ren, our mobile phone is OEM by Huanyu Technology, and in itself, our cost is higher than that of Huanyu Technology. They sell 299, we sell 299, we don't make money at all. ”

"Chengdong, can we make money by selling 399?"

Although Ren Zhengfei has always said that he does not want to enter the mobile phone market.

But, to be honest, what he attaches the most importance to is the mobile phone market.

It doesn't matter if Huawei didn't enter the mobile phone market before.

But the last time he was wiped out by the Huanyu Science and Technology Group, he attached more importance to the mobile phone business than anyone else.

Otherwise, he would not have been able to make a deal with Chen Yu.

Fortunately, Huanyu Technology agreed to their cooperation.

"Taking a long-term view, our Huawei mobile phones can not make money for 10 years, but we must occupy a certain market share. ”

This is actually the Internet play.

This is also the conclusion that Ren Zhengfei came to after studying Huanyu Technology.

In his research, Internet companies first rely on seizing the market, and finally drive others out.

As for making money when seizing the market, it doesn't matter.

As long as the market is seized, it will make money sooner or later in the future.

Look at the instant messaging of Huanyu Technology now, their instant messaging has been losing money back then.

But now that they're dominant, instant messaging has become one of their most lucrative businesses.

......

"Mr. Chen, Nokia and Huawei will hold a new product launch conference next week. ”

"So fast?"

"Well, it's possible that they want to get ahead of us. ”

"Looks like they're in a hurry. ”

Things on the portal side can't be done overnight.

After confessing to Li Xuelin, Chen Yu put the focus back on his mobile phone.

At this time, it was already December 2003.

Next month.

Or in a few days, in 2004.

"What day are they?"

"Not sure, but it could be New Year's Day. ”

"New Year's Day is a good day. ”

Chen Yu sighed and said: "Since this is the case, then let's also choose New Year's Day." ”

"Okay. ”

Wu Kai is naturally fine.

Huanyu Technology had already laid out before, and he had been waiting for this day for a long time.

"Wu Kai, look at your smiling face, this is not good. ”

"Hehe, Mr. Chen, do I have it?"

"Didn't you?"

"Yes, yes, I have. ”

Wu Kai admitted: "This feeling is so cool, don't you know, when I think of the price of our mobile phones that we broke on New Year's Day, I can't wait to see what the reaction of the two companies is." ”

"Well, you can go to the press conference in person when the time comes. ”

“Ok。 ”

Wu Kai did not refuse.

He enjoyed it.

It's not about how much money you've made.

It doesn't matter if you make money or not.

But this feeling of defeating opponents and destroying friends can give people a sense of accomplishment.

This also made Wu Kai slowly change from the original rich second generation to an entrepreneur.

It turned out that as long as he could make some money and get the family's approval, he would be satisfied.

But now, Wu Kai is fully committed to the company's business.

Time slipped by.

In the blink of an eye, 2004 has arrived.

The New Year's bell rings, and this day is New Year's Day.

Nokia, Huawei, and of course, Tianyu Technology, all three announced in advance that they would hold new product launch conferences

For the press conference of the three companies, the industry has long paid attention.

"Everyone, the three company press conference is about to start, who do you support?"

"Of course it's Nokia, the Raptors cross the river, not blowing. ”

"Although Nokia is awesome, the remaining two are not vegetarians, and I support Tianyu Technology. ”

"Tianyu mobile phones actually have no technical content, if you want to talk about technology, I support Huawei. ”

"Technology can't be eaten, didn't Huawei make a mobile phone before, and it wasn't destroyed by Tianyu Technology. ”

"At this time, Huawei is said to have reduced the production cost of mobile phones to the extreme, and it has a fight with Tianyu Technology. ”

Before the press conference began, a group of industry experts continued to comment on the three.

Of course, all three have supporters.

As for who of the three will be the real winners, they don't know.

But they know to be:

After today's press conference of the three mobile phone companies, it may change the pattern of the mobile phone industry in the future.