Chapter 1118: Spring Breeze Triumphant
"Director Tian, the sales staff we sent to Shanghai before have returned, and our sales volume in Shanghai and Beijing has decreased slightly in the past two days, but the market share is still ranked first......" At this time, in the office of Tian Song, the director of Chunmei Electronics Factory, Wang Shuang, the director of the office, handed a form to Tian Song.
"I'll take a look!" Tian Song's eyes lit up when he heard this, and after taking the form, he looked at it carefully, and a smile suddenly appeared on his face.
The price war has reached this point, no matter which tape recorder factory has a hard time, Tian Song has even more pressure.
In order to fight this price war, Tian Song invested too much manpower, material resources and funds, and most of the money accumulated by Chunmei Electronics Factory over the years has been consumed, and because of the problem of raw material supply prices, it is still within the group, offending many business executives, and making a lot of trouble.
Because he has been closely observing the feedback of the market, coupled with the pressure, Tian Song has suffered from insomnia during this time, and even gray hair appeared on the top of his head for the first time.
In fact, when Ma Fuyuan went to Beijing for a meeting some time ago, he had a hunch that the price war would soon die down, and sure enough, last Friday, he received a call from Ma Fuyuan, asking him to slowly recover the price of the tape recorder within a week and return it to the level at the beginning of the year.
When he first received this order, it was undoubtedly a bolt from the blue for Tian Song, but he soon found out that the price reduction of the tape recorder was nationwide, and all state-owned enterprises had stopped the price reduction promotion, and even the Shanghai No. 1 Department Store, which was the hottest in the promotion war, had withdrawn from the sales staff of each factory this week, and returned to the previous calm.
Judging from the report handed by the office director, the sales volume of Chunmei brand tape recorders has dropped significantly in the past two days, compared with the peak sales period a while ago, it has been cut in half by more than 60%, but it is still 8 percentage points higher than the Yanwu brand tape recorder in second place, far ahead of other manufacturers, ranking first in the sales list.
And what makes Tian Song most happy is that this time the Tianyin brand tape recorder did not even rank in the top 5 of the sales list, in the first week of early April, the sales of the Tianyin brand colorful tape recorder that used to flourish in the domestic tape recorder market were even more bleak, and it did not even rank in the top 10 of the tape recorder sales list of the first department store in Shanghai, and the colorful tape recorder fell so fast, even far beyond Tian Song's imagination.
"Director Tian, I see that Tianyin Electronics Factory is completely cold this time, this is called standing high and falling miserably!" At this time, Wang Shuang, the director of the office, also showed a little smugness on his face, and only mentioned it and continued: " Last week, I also went to the gate of their factory to have a look, there is not a single truck, and this is the sales list provided by the first department store in Shanghai, the colorful tape recorder has only sold more than 30 units this month, occupying such a good counter location on this point of sales, I think it won't be long before their counter should be revoked by the mall......"
"I'm still Duan Yun, what kind of power can that kid have to return to the sky, anyway, Tianyin Electronics Factory is also the sales champion of the previous tape recorder, I didn't expect that when we fought with them with real knives and guns, we didn't use much force, and they had already lost their armor...... "Tian Song shook his head and said.
Tian Song said it easily, in fact, he also understood in his heart that the price war of the tape recorder was also very huge for their factory, almost to the stage of smashing the pot and selling iron, and going into battle shirtless, fortunately, now this price war was stopped by the superiors, otherwise, if they continue to promote like this, they Chunmei Electronics Factory can only receive a large number of people from the bank, and they may have to bear millions of debts.
"In fact, I have always felt that the price war between Tianyin Electronics Factory and us is purely seeking a dead end. Wang Shuang's face flashed with disapproval, and he continued: "I really let Director Tian, you are right, these private enterprises can't go long at all, they can be prosperous for a while, but it is impossible to be so prosperous for a long time, when it comes to running a business, Duan Yun's little one is not worthy of lifting shoes for you!"
Wang Shuang's sycophant skills can be described as perfect, when he was a technical school graduate climbed step by step from an ordinary worker to the position of the director of the factory director's office, the hero is really very reasonable.
Tian Songming knew that Wang Shuang was patting himself on the back, but it happened to be quite useful, so he lit a cigarette, took a puff and said: "Actually, Duan Yun, this kid is also a bit capable, at least he has been in the limelight for a while before, but it's a pity that he is too young, with the little family background of their factory, how can he compete with our group company, it is purely a mantis arm blocking the car, and he can't do anything!"
"Yes, I think their factory has also lost a lot of money this time, it must be a big injury, plus the loss of the market share of the tape recorder, let alone turn over in the future. Wang Shuang agreed, and then said: "Let's take advantage of the victory to pursue and let them completely withdraw from the tape recorder market." ”
For Tian Song, how are the sales of other domestic tape recorder manufacturers, in fact, he doesn't care too much, his most important opponent is Tianyin Electronics Factory, after all, this is the biggest competitor in the city, and has been pressed by Tianyin Electronics Factory before he can't raise his head, until now it is considered to be eyebrows, as the so-called not fighting for steamed buns, even if now Chunmei Electronics Factory consumes a lot for this price war, although the sales volume is large, but it is a loss to make money, the more you sell, the more you lose, the more ruthless you lose, but in any case, the first monthly sales of the national tape recorder is definitely the biggest highlight of his achievements after becoming the director of Chunmei Electronics Factory。
"Now the ministry has ordered that our factory is not allowed to carry out price reduction promotions, and the tape recorder must be restored to its original factory price within this week. Tian Song thought for a while, and then said: "But in the second and third tier cities, we can still carry out some promotional activities on a small scale, especially in some small cities where the sales of colorful tape recorders are better, our pricing must be lower than the products of Tianyin Electronics Factory, and the price must be pressed against them, I think it won't be long before they Tianyin Electronics Factory will completely withdraw from the tape recorder industry!"
When he said this, Tian Song was still very proud in his heart, he could defeat Tianyin Electronics Factory in one fell swoop, with such a record, he will enjoy a high "status in the rivers and lakes" in the group company and even in the electronics industry in Shenzhen in the future, and his career in the future is unlimited......