The closed beta of World of Warcraft and Kyushu OL ended quickly.

After the closed beta, it is generally an internal test.

It's just that at the time of the internal test, the comparison of the closed beta of the two games appeared on major Internet channels one after another.

[World of Warcraft VS Kyushu, who do you support?]

[Kyushu, the pinnacle of domestic games, but it is still a step away from World of Warcraft. 】

[On the strength of Blizzard and Universal Technology.] 】

The way online games are played is no longer the final word of Huanyu Technology.

After several years of development, NetEase, as one of the three major game manufacturers in China, also has its own set of game operation concepts.

Although they don't have their own game portals and their own circles, they also don't do well in instant messaging.

But if you don't do it, it doesn't mean they can't publicize it.

Besides, they don't, doesn't Universal Technology have it?

NetEase is very clever to make use of the various businesses created by Huanyu Technology and become their publicity platform.

For example, on 5173.

For example, in circles.

Another example is in instant messaging groups.

Similarly, for guilds, they are infiltrating step by step.

It can be said that for the sake of World of Warcraft, NetEase has invested absolutely in this publicity layout.

Of course, the effect is obvious.

After a wave of publicity and promotion of advertorials, the quality of World of Warcraft itself is stronger than that of Kyushu. Under their influence, the most anticipated game for most gamers became World of Warcraft.

You know, although World of Warcraft was also very popular with everyone before.

But the most anticipated online game has never been World of Warcraft, but the Kyushu of Huanyu Technology.

At one time, NetEase couldn't understand it.

Even Ding Lei has always thought that Huanyu Technology is cheating.

This is not dissatisfied.

Because Ding Lei couldn't figure out how to think about it before.

Obviously, the games of the two are similar, and it doesn't necessarily mean that Huanyu Technology's games are so fun and classic. But the game operated by Huanyu Technology is more than 1 million online at the same time.

Until now, Ding Lei, who has slowly embarked on the road of Huanyu Technology, has gradually understood the playing style of Huanyu Technology.

Although the production level of their games is average, the operation level is the top in China.

Not to mention the other parts, just in the promotion of this part, many domestic game companies are not their opponents.

Game portals, internet cafes, guilds, water armies, YY game channels...... These are all important promoters of Huanyu Technology's operation.

Now, they're keeping up.

"Yingfeng, how are you preparing for the internal test?"

"Mr. Ding, everything is ready, and you can test it at any time. ”

"What about Huanyu Technology, what are their actions?"

"Not yet...... But they have also stepped up their efforts to publicize it. They have their own channels, they have their own platforms, and if they are given time, I am worried about ......"

"There's no need to worry. The closed beta will start soon, and it's useless for them to increase the publicity. Furthermore, if they can increase it, so can we. At most, we're just spending more. ”

Although the effect of the publicity is now very good, Ding Lei still has not relaxed.

Huanyu Technology has always been the NO1 in the industry, even if they are temporarily ahead, Ding Lei is afraid that Huanyu Technology will make a comeback.

It's just that now Ding Lei is more sure than before.

After all.

At that time, the competition between Huanyu Technology and them was completely crushing, and it can even be said to be a dimensionality reduction attack.

But now, after truly understanding the playing style of Huanyu Technology, they quickly shortened the distance with Huanyu Technology.

Just like the propaganda piece.

Although Ding Lei knows that Huanyu Technology has its own channels, if they are willing to spend money, Huanyu Technology can't help them. In addition, thinking that 200 million US dollars are out, can you still be stingy in the investment in publicity?

......

"Zou Tao, you've met an opponent. ”

NetEase's actions on the side also put some pressure on Huanyu Technology.

found that Ding Lei had added points to the game operation, and Chen Yu was a little excited.

It seems that you can have a good fight with NetEase.

Otherwise, just like before, they can't catch up with a few random tricks, so it's boring.

"Mr. Chen, don't worry, after the end of the closed beta, our number of people online at the same time will definitely exceed World of Warcraft. ”

"Oh, Zou Tao, it seems that you are very confident?"

"There are some, I have prepared a few plans, Mr. Chen, you can take a look. ”

As he spoke, Zou Tao handed the plan to Chen Yu.

During this period of time, Zou Tao was thinking about how to deal with NetEase's plan.

Although his performance in the closed beta was not satisfactory, in the face of NetEase's World of Warcraft, Zou Tao was not easy to mess with.

Just looked at Zou Tao's plan, but Chen Yu shook his head.

"No, I can't. ”

Chen Yu said negatively: "Although these plans also have an effect, they are the same as the previous style of play. ”

Zou Tao's plan is actually an upgraded version of the previous game operation of Huanyu Technology.

Focusing on the various businesses of Huanyu Technology, we will vigorously publicize and promote.

Although Chen Yu also believes that this kind of play is still effective, especially these channels are still Huanyu Technology, which has more advantages than NetEase in this area. It's just that this kind of play is also being done on NetEase's side, and if Huanyu Technology still insists, it will be difficult to get rid of the opponent far away.

"Mr. Chen, I also prepared a network management invitation code. ”

Seeing Chen Yu shaking his head, Zou Tao thought about it and said.

"NMS invitation code, what is this?"

"It's the same as the game promo code we made before. ”

"Since it's the same, why do you want to make a special network management invitation code?"

"The main reason is that the effect of the previous game promotion code is not particularly obvious. ”

Zou Tao explained: "It's been a while since the game promo code was launched, and it has attracted a lot of people to promote it at the beginning. It's just that this model has also been imitated by other game companies, and the game promotion code on the web page does not allow the game promoter to concentrate more on promoting our game, they can send a link at most, or mention that others regard this as making some pocket money online. ”

"What does the webmaster invitation code mean?"

"The webmaster invitation code is specifically for the webmaster, and the income of the webmaster invitation code is higher than that of the previous game promotion code. If these webmasters can help us promote our games, they can earn about the same as their salary in a month, or even more. ”

Chen Yu understood.

This seems to be an invitation code, but it is actually equivalent to hiring a game promoter of Universal Technology.

But he's more useful than a game promoter.

Because the network administrator stays in the Internet café, he has the most contact with those gamers.

At the same time, a group of gamers are also familiar with these network administrators.

If the network administrator is very serious about promoting their game to them, the conversion efficiency is very large.

"Not bad, not bad. ”

Chen Yu recognized this plan.

It's just that Zou Tao was a little hesitant, but he still said: "It's that the cost of promotion funds may be relatively large." ”

There are more than 100,000 Internet cafes in China, and if each Internet café has a network management invitation code, it is equivalent to recruiting more than 100,000 employees at once. Even if it is impossible to get all the network administrators in the country, half of them must be obtained, otherwise it will have no effect. But the income generated by these tens of thousands of employee invitation codes is also very terrifying.

However, Chen Yu waved his hand: "You don't need to worry about money, as long as you can pull people, the cost in front is also worth it." Besides, if you look at NetEase, 200 million US dollars can be smashed, what are we afraid of?"

"I don't think that's enough, though. ”

"Mr. Chen, what do you mean?"

"If you want to spend more money, since you think of the network management, why don't you go further?"

"Further?"

Zou Tao didn't understand something.

"For example, charters. ”

"Chartered?"

Zou Tao couldn't keep up with Chen Yu's rhythm.

"What do you mean by chartering?"

"Zou Tao, you guy has a funny head, and the charter is a chartered Internet café. It means that all the machines in the entire Internet café are all covered. ”

Internet cafes have always been a battleground for major game companies.

This is the beginning of Huanyu Technology.

But the beginning of Huanyu Technology was only reflected in the promotion of Internet cafes.

This kind of propaganda includes posters, offline Internet café activities, Internet café teams...... Wait a minute.

But now Chen Yu has taken the promotion of Internet cafes one step further.

From the original poster, there was a charter flight directly.

"Oh, that's it. ”

But although Zou Tao nodded, Zou Tao still felt that he couldn't keep up with Chen Yu's brain circuit.

"Mr. Chen, can you elaborate more?"

What is the purpose of chartering?

What are you doing with all the machines in the Internet café?

Is it possible to take all the Internet café machines and let ordinary users access the Internet for free?

Seeing Zou Tao's forced look, Chen Yu was a little helpless.

This is also normal.

This is not something that can be imagined by casual people.

This trick was invented by Shi Yuzhu, the game boss in his previous life.

Now Shi Yuzhu is still selling brain platinum, and has not yet entered the game field.

Naturally, no one is currently aware of the promotion method of this kind of white label Internet café to invite users to play their games for free.

Not only did no one know.

On the contrary, before such a means of promotion comes out, you can't even think of it.

NetEase has learned their original style of play.

Well, Chen Yu will change to another more terrifying style of play.

Fortunately, Zou Tao is not stupid.

After Chen Yu explained a little, Zou Tao suddenly realized.

But I thought about it in my heart.

It turns out that game promotion can still do this.

It turned out that they could also charter an Internet café and ask them to play their own games.

This is a simple but crude method, but it is extremely effective.

Zou Tao has seen it.

If that happens, there will be a frenzy of gamers frantically pouring into their games.

Although in this case, not everyone can stick to the game when they enter the game.

Some may just play for a while and then won't play your game again.

But it doesn't matter if they're playing for a while or for a long time.

As long as they play, then everything has begun.

There's a start, there's a try...... Then many people may go on the road of gaming from now on.

"Mr. Chen, can we still do this?"

"Absolutely. ”

"Wouldn't that be too bullying?"

"Is there one?"

Touching his chin, Chen Yu was a little confused: "Are we bullying people?"

"Uh......"

Zou Tao was speechless.