And now Yan Yi's idea is to do the opposite.

In order to stimulate consumers to continue to spend, others will design the rules of these discounts to be extremely complicated, such as buying two pieces to reduce ten yuan, and then to buy five pieces to reduce fifty, and buy ten pieces to reduce one hundred or even two hundred.

Although these discount models will have a very good effect on the day of these shopping festivals, which can increase the sales of the day, but after these holidays, consumers will also usher in a terrifying frenzy of returns, and many customers who buy useless goods due to discounts will feel that they will start to return a large number of goods later.

Today, Yan Yi is to attract a large number of customers with the simplest discount model, perhaps the discount is not very high, but it is concise and clear, so that consumers can get real benefits.

"Let's give consumers a seven-fold discount directly on Queen's Day this time, all goods will be seven-fold, buy more discounts, buy less discounts, and there is no need to stab radical consumption, just come, as for those anchors who want to cooperate, let them cooperate, if they don't want to cooperate, let them get out.

Since its inception, our platform has adhered to the only principle of giving consumers the best products, and will never harm any consumers. ”

After pondering for a while, Yan Yi said categorically to Gu Pan in front of him, and there was a determination in his eyes.

"Okay, then do as you say, anyway, the real decision-maker of this company is you, and I support your decision. ”

After listening to Yan Yi's thoughts, Gu Pan didn't even hesitate this time, and agreed to Yan Yi's decision.

After so many ups and downs, now the relationship between the two can be said to be quite close, and at the same time, it also makes the two of them quite sexy towards each other, Yan Yi is very relieved, Gu Pan will plan this matter as a whole, and Gu Pan also trusts Yan Yi's decision to be absolutely not wrong.

In this way, there is a relevant plan for this Queen's Day, which was determined in the chat between Yan Yi and Gu Pan.

With the upcoming Queen's Day, the entire Douyin has also undergone earth-shaking changes, and the small advertisement before entering Douyin has become a Queen's Day event announcement, and all users will see an advertisement about Queen's Day every time they watch a few short videos.

Even many small signs on Douyin have become related to Queen's Day, and it can be said that the entire Internet has now been quite lively by the upcoming Queen's Day, and it is about to catch up with the New Year.

What followed was the overwhelming publicity between the major e-commerce platforms, such as all kinds of full discounts on Taobao, as well as Beijing's, all kinds of coupons, and discounts, not to mention the hundreds and thousands of small online shopping platforms.

And only Yan Yi did not make any advertisements on their platform from beginning to end, as if all this did not exist.

The only ones who can show their faces are a few anchors who insist on cooperating with them will promote it during short videos and live broadcasts, but these promotions are all for their own live broadcasts.

Although Yan Yi and Gu Pan have done a great job on their platform now, some netizens on the Internet know almost nothing about their platform, and many people have not even heard of the name of their platform.

However, although all these words and Gu Pan are in their eyes, they are not in the slightest hurry, after all, their company has only been established for a short time, and their supply channels are not particularly perfect, if there are really a large number of Internet celebrity anchors who come to cooperate with them, they will not be able to supply so many goods.

But even so, there are many Internet celebrities who cooperate with Yan Yi and them, and there are even many large bloggers and Internet celebrities who have more than 10 million fans who cooperate with them, so everyone has no intention of hyping up and seizing a large number of markets.

A week later, Queen's Day took place on time.

Just the night before Queen's Day, the painting style in the entire Douyin has begun to revolve around this Queen's Day.

"This Queen's Day, I will never buy anything, and if I buy it again, I will chop my hands!"

"The strength of Taobao is really big, it's this rule, it's really a headache for me. ”

"I've already paid the deposit, and I'm waiting for the return tomorrow, these platforms are too reluctant, but I watched them double the price a week ago. ”

......

After these days of publicity and promotion, almost all netizens already know about the existence of this Queen's Day, and there are many tricks played by many businesses behind this Queen's Day, which have also been exposed by a large number of netizens.

It can be said that this Queen's Day has caused a wave of chickens and eggs on the Internet, some people are keen on shopping, and some people have begun to study how to carry out a wave of anti-routines against those unscrupulous merchants.

In this way, the originally lively Queen's Day is more like a war between merchants and customers.

And the only thing that can get quite a profit is the platform and those high-end brands, relatively speaking, these high-end brands are more conscientious than those small businesses, they have their own set of discounts, many of which are not linked to the discount strength of the platform.

But even so, this Queen's Day is still not so simple.

In fact, some people on the Internet have smelled a trace of abnormality in the craze on the eve of Queen's Day, because compared with the previous two years, the rules formulated by the major platforms on Queen's Day this time are more complex and perfect.

The competition between the major platforms is also more intense, and even some platforms have begun to tear each other apart for business competition.

It's just that on the night before Queen's Day, an official message disrupted all the deployments of the major platforms on Queen's Day on the spot.

According to the official meaning, this time the Queen's Day official will be fully involved, conduct a wave of detailed investigation, any unscrupulous platform, as well as merchants, they will thoroughly investigate it, if the circumstances are serious, even a high fine, or even administrative detention.

As soon as such a piece of news came out, it was like a nuclear bomb, and the entire network was immediately detonated.

In the past, officials rarely spoke on the Internet, and even if they did, it was to carry out some legal propaganda and some official crackdowns on some Internet fraud.

As for online shopping and e-commerce, there are very few officials from beginning to end, and there are too many speeches in this regard, and this time the official appearance makes this Queen's Day more elusive.

It's just that all the publicity has reached the point where it is now, and the major platforms have no room to fight back, so they can only grit their teeth and continue to hold this Queen's Day lively.