Chapter 330: Overcapping
In fact, this so-called "Golden Night Banquet" word-of-mouth dispute may have been spontaneous at the beginning, but when it became popular in the later stage, the filmmakers of "Golden Night Banquet" began to get involved.
Originally, the filmmaker's original idea was to control the wind review and guide public opinion in the good direction of "Golden Night Banquet".
But later, when netizens discussed (si) more and more enthusiastically, the popularity on the Internet continued to rise, and the filmmaker changed his mind.
That is not to help the partial, but to help behind the scenes, so that they will continue to quarrel, and they will not distinguish the winners and losers for a long time, so as to maintain the popularity of the "Golden Night Banquet" movie.
In these years, there will be traffic only if there is controversy.
A movie, some people praise it, and some people depreciate it.
Audience passers-by will wonder whether the movie is good or bad, and then enter the cinema to watch it for themselves.
As soon as the audience entered, the box office of the movie naturally rose.
The filmmaker of "Golden Night Banquet" thought of this routine, so instead of blocking the audience's discussion, he contributed his own money and efforts to help rush traffic and exposure, and even bought a water army to "quarrel".
This has proven to be quite effective.
"Golden Night Banquet" can lead the Lunar New Year stalls with a big advantage, and this plan has made great contributions.
.........
But then again, there are pros and cons to everything.
If you can make a lot of money just by playing the trick of public opinion controversy, who still makes movies seriously, just buy a water army to fight the mouth cannon.
Although netizens have a serious herd mentality, they are not stupid, everyone has their own individual thoughts, and there are many strange people and elite bosses hidden among them.
With the repeated reversal of online incidents in recent years, many netizens have suffered enough, and they are very sensitive to the fact that someone is hiding behind their backs to manipulate public opinion.
If you don't find it, it's fine, if someone catches a stone hammer.
Netizens think that you are fooling them, then they will let you experience what is called "avalanche" cyberbullying.
If you can't withstand this backlash, then it's best not to play with fire.........
The filmmakers of "Golden Night Banquet" dared to make dangerous moves, also because of the unique advantage of polarizing the film's word-of-mouth.
Not to mention the entrants on both sides, even those who watch the excitement neutrally, and they also think that it is reasonable that this inconclusive movie has caused such a big controversy.
If you change to a movie that is not so controversial, the effect of this trick will not be so good, and if you force things to happen, you will not be able to steal chickens and rice.
Even so, the filmmakers of "Golden Night Banquet" are very cautious, secretly divided into several actions, hiding very deeply, sometimes they would rather work in vain, and keep it secret first, and the outside world has always noticed that there is something tricky.
Until the rise of "Charlotte's Troubles" and the constant threat to the champion status of "Golden Night Banquet", the producers of "Golden Night Banquet" began to be anxious.
You must know that the champion of the Chinese New Year file is not only an honor, but also represents the interests of the movie.
Not to mention the exposure and box office additions during the release period, just the follow-up video website copyright sales, whether there is this New Year champion or not, is directly related to the copyright price, plus other aspects of income.
Just these scattered profit gaps, to say the least, are tens of millions, who can say give up.........
As a result, the producers of "Golden Night Banquet" plan to increase the heat of the "battle between the good and the bad" and increase the box office of the movie.
But as the saying goes, do less and make fewer mistakes, and do more mistakes, originally the film side of "Golden Night Banquet" was quite secretive, but now that there is a big move, many people gradually realize that something is wrong.
Although the previous controversy was fierce, it was still within the controllable range, and now there are suddenly some new accounts that fan the flames and bring rhythm, which is obviously someone encouraging everyone to play with their lives to stir up the heat.
After someone pointed it out, netizens turned their attention to the film side of "Golden Night Banquet".
No one is stupid, whoever makes the most profit when the heat is stirred up is the biggest suspect.
.........
There are also capable people in the film side of "Golden Night Banquet", and when they saw this opportunity, they immediately caused trouble.
They let people release "conspiracy theories", saying that this thing was done by mountains and rivers, in order to make netizens suspect the film of "Golden Night Banquet" and muddy the waters.
Not to mention, this trick is quite useful, and many netizens began to hesitate, not knowing who was loyal and who was traitorous.
But anyway, after this incident, netizens distrusted the two filmmakers and guarded them very carefully.
The filmmakers of "Golden Night Banquet" were afraid of being exposed, and they did not dare to commit crimes against the wind, so they temporarily gave up control of public opinion.
And no one guided and controlled, and this big discussion of "pros and cons" also began to fight on its own, and as the number of viewers of "Golden Night Banquet" increased, the audience with bad movie opinions gradually occupied the majority.
After all, the audience is still dominated by ordinary people, and most ordinary people can't appreciate the emotional drama mixed with dog blood and the narrative style that combines Chinese and Western.
The filmmakers of "Golden Night Banquet" painstakingly maintained the big discussion for many days, and before they knew it, they began to get out of control.
By the time they realized this, the situation was irreparable
Among them, Shanhe, as the main competitor, also helped.
Zuo Le is not a character who doesn't fight back when he is beaten.
To guide public opinion, now netizens are keeping an eye on it, not too much, but Zuo Le still has a way to get off the field with rhythm.
He contacted several directors and artists of mountains and rivers, and ran to the Internet to write film reviews in vests.
Directors such as Zuo Le and Kong Sheng are famous directors in the industry, and most of the mountain and river artists are industry elites from professional classes, and Yu Entai is even a doctorate-level student who studied abroad.
Their professional vision, relevant theoretical knowledge and ability to appreciate movies are definitely not weaker than those well-known film critics.
Soon, a large number of "Golden Night Banquet" movie reviews full of dry goods and detailed content appeared on the Internet, which received strong exposure and recommendation from major platform websites.
In these film review articles, the author discusses the shortcomings of the movie "Golden Night Banquet" one by one.
broke it open, crumpled it and told the audience where this movie was bad and why it was bad.
Among them, there is a person named "who loves to eat small crispy meat", and his combat effectiveness is off the charts, and in a short period of time, he has written many long reviews of thousands of words.
Not to mention the criticism of "Golden Night Banquet" from beginning to toe, even several articles touting "Golden Night Banquet" film critics were refuted one by one.
To say that in normal times, film critics' articles are not so influential, but the key is that the reputation of "Golden Night Banquet" has now declined.
The emergence of this batch of highly professional film reviews is like the last straw that breaks the camel's back, giving all the audiences who oppose "Golden Night Banquet" enough theoretical arguments.
So, everyone rushed up and completely branded "Golden Night Banquet" as a bad movie.
.........
Huaguo fans are very realistic, and many people are concerned about whether the money for this movie ticket is worth it, so the importance of movie reputation has been increasing in recent years.
Many viewers have also slowly developed the habit of spending money to watch good movies in the cinema, watching ordinary movies online, and disdainful of bad movies.
When "Golden Night Banquet" is controversial, it can also attract a large number of curious audiences to the theater to find out.
is now labeled as a "bad movie", and the box office appeal has plummeted.
And as soon as the momentum of "Golden Night Banquet" weakened, the opportunity for "Charlotte's Troubles" came.
On February 10, "Charlotte's Troubles" won the single-day championship for the third time, with a box office exceeding 1.5 billion, and the gap with "Golden Night Banquet" was shortened to 160 million.
On February 11, "Charlotte's Troubles" won the Japanese championship again, narrowing the gap to 130 million.
Since then, until February 16, "Charlotte's Troubles" has maintained the momentum of single-day box office champion.
Finally on the night of the 16th, the total box office of "Charlotte's Troubles" exceeded 1.931 billion, surpassing the 1.924 billion "Golden Night Banquet" and topped the 2022 Chinese New Year.
The capital of Sichuan Province, Rong City
Zuo Le, who had just finished the roadshow and was eating hot pot with the main creator of the crew, learned the news, haha, and asked the waiter to add two more small crispy meats.........